# AICW (Advanced Insights Content & Web) > AICW (Advanced Insights Content & Web, former AI Chat Watch) is the set of tools for marketers for improving visibility of the website and online brand. THE AI SEARCH PLAYBOOK Get cited in AI search, not buried by it. An 84-page field guide for marketers and SEO teams: learn how ChatGPT, Perplexity, Claude, and Google find, interpret, and cite your content. It includes practical content and technical checklists. 84 pages 4 practical checklists For marketers & SEO teams Buy paperback on Amazon Read on Kindle Download free 13-page excerpt Tools Tools for modern builders AICW Visibility Open-source CLI for checking whether AI crawlers, answer engines, search indexes, and public web datasets can access and understand a website. Run it standalone, or let Claude, Codex, or another AI agent call it from the terminal. AI crawler checks llms.txt Common Crawl Agent-ready CLI Learn more → AICW AI Mentions Scanner for AI mentions across popular AI chats. Run it standalone, or plug it into Claude, Codex, ChatGPT, or another MCP-capable agent to start scans, inspect reports, and compare mentioned brands, websites, cited links, and link domains. AI mention scanner Cited links Link domains MCP for agents Learn more → AICW Video AI agent-ready editor for video interviews. Auto-syncs separate audio, generates captions, suggests short clips, anonymizes faces with blur or emoji, and can replace voice with TTS. Works standalone or plugged into Claude, Codex, ChatGPT, or another AI agent through MCP. Privacy-first Live preview AI-agent ready macOS Learn more → AICW Summarize Widget A floating button that lets visitors summarize any page with ChatGPT, Claude, Perplexity, Gemini, or Grok, or share it via WhatsApp, X, LinkedIn and more. Fully configurable. Zero dependencies ~26 KB No tracking Custom colors Learn more → AICW Params Saver Captures utm_ parameters from the URL and decorates internal links with the same values, so attribution survives the full user journey. Zero dependencies SPA support Learn more → --- [View the canonical page](https://aicw.io/) ยท [Browse llms.txt](https://aicw.io/llms.txt)