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About mckinsey.com (Academic)
This page provides details about mckinsey.com (Academic) which was ranked #21 out of 118 in the list of sources (2 citations (1.3% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest) when they were asked the following 1 question: "What are the proven best practices and strategies experts use for AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch.
Used by AI Models
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Pages from mckinsey.com (2 links)
Citations from AI Responses
Anthropic Claude Sonnet (latest)
(1 citation)
What are the proven best practices and strategies experts use for AI Tools for Marketers?
[...] - **[Dynamic Yield](https://www.dynamicyield.com/)** - Experience personalization - **[Optimizely](https://www.optimizely.com/)** - A/B testing with AI insights - **[Persado](https://www.persado.com/)** - AI-generated personalized messaging ## 4. **Data Analysis & Insights** **Best Practices (per [McKinsey's AI Marketing Research](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights)):** - Use predictive analytics for customer lifetime value - Automate reporting dashboards - Apply AI for attribution modeling - Leverage sentiment analysis for brand monitoring **Tools:** - **[Google Analytics 4](https://analytics.google.com/)** - Predictive metrics - **[Tableau](https://www.tab [...]
OpenAI ChatGPT Latest
(1 citation)
What are the proven best practices and strategies experts use for AI Tools for Marketers?
[...] byn](https://github.com/facebookexperimental/Robyn), Meta Conversion Lift [https://www.facebook.com/business/help/1158188519646723?id=445653312788501](https://www.facebook.com/business/help/1158188519646723?id=445653312788501) - Industry benchmarking on GenAI adoption/ROI: McKinsey State of AI 2024 [https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2024-gen-ai-adoption-grows-as-governance-concerns-rise](https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2024-gen-ai-adoption-grows-as-governance-concerns-rise) 2) Build on strong first‑party data foundations and privacy by design - Centralize and unify customer data with a CDP; enforce consent and data minimization. Tools commonly used: Segment [https://segment.com](https://segment.com), mParticle [https://www.mparticle.com](https://www.mparticle.com) - [...]