AI Mentions & Sources Report for AI Tools for Marketers
This page provides details about smartinsights.com (Developer Tools) which was ranked #1 out of 133 in the list of sources (3 citations (8.1% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest) when they were asked the following 1 question: "What tools, resources, or frameworks are essential for success with AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: The RACE Framework, Smart Insights.
| Model | Voice | Position | Citations |
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{{ getInfluenceForBot(bot.id) }} | {{ getPositionForBot(bot.id) }} | {{ getMentionsForBot(bot.id) }} |
| URL Path | Citations | Position |
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| /digital-marketing-strategy/race-planning-framework | 2 | 1 |
| /digital-marketing-strategy/race-a-practical-framework | 1 | 29 |
| Brand | Voice | Mentions |
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17.7% | 4 |
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What tools, resources, or frameworks are essential for success with AI Tools for Marketers?
[...] ting Maturity Model** - Sourced from various marketing technology consulting firms like [Gartner](https://www.gartner.com/) - Helps assess your organization's AI readiness across stages: Reactive → Active → Systematic → Integrated → Optimized **2. RACE Framework (Enhanced with AI)** - Developed by [Smart Insights](https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework/) - Reach → Act → Convert → Engage, with AI tools at each stage **3. Jobs-to-be-Done (JTBD) Framework** - Originally from Clayton Christensen, popularized by [Intercom](https://www.intercom.com/blog/using-job-stories-design-features-ui-ux/) - Helps identify where AI can solve specific marketing "jo [...]
What tools, resources, or frameworks are essential for success with AI Tools for Marketers?
[...] sted stack of frameworks, tools, and resources that marketers consistently use to succeed with AI—plus why each matters and where to start. Strategy and operating frameworks (set goals, prioritize use-cases, measure impact) - RACE Planning Framework (plan and optimize the full customer lifecycle): [Smart Insights – RACE](https://www.smartinsights.com/digital-marketing-strategy/race-planning-framework/) - OKRs (align AI initiatives to business outcomes): [What Matters – What are OKRs?](https://www.whatmatters.com/getting-started/what-are-okrs) - Jobs-to-be-Done (build AI use-cases around customer needs): [Christensen Institute – Jobs to Be Done](https://www.christenseninstitute.org/jobs-to-be-don [...]
[...] rses/generative-ai-for-everyone/) How to assemble a lean, high-impact AI marketing stack (starter blueprint) 1) Strategy and governance: Pick one planning framework (e.g., RACE via Smart Insights) and set OKRs tied to revenue or pipeline. Use NIST AI RMF to document risks and controls. - RACE: [Smart Insights – RACE](https://www.smartinsights.com/digital-marketing-strategy/race-planning-framework/) - OKRs: [What Matters – What are OKRs?](https://www.whatmatters.com/getting-started/what-are-okrs) - NIST AI RMF: [NIST AI Risk Management Framework](https://www.nist.gov/itl/ai-risk-management-framework) 2) Data foundation: Implement GA4 and stream key events to a warehouse (BigQuery or Sn [...]