AICW AI Chat Watch

AI Mentions & Sources Report for AI Tools for Marketers

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About NIST AI Risk Management Framework (product)

This page provides details about NIST AI Risk Management Framework (product) which was ranked #2 out of 49 in the list of brands (3 mentions (24.2% share)) in answers from AI models (OpenAI ChatGPT Latest) when they were asked the following 1 question: "What are the most common mistakes people make with AI Tools for Marketers and how can they be avoided?" on Oct 24, 2025 by AI Chat Watch.

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Mentions

Mentions by AI Model

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Citations from AI Responses

What are the most common mistakes people make with AI Tools for Marketers and how can they be avoided?

[...] re human review, add citations/fact checks, and set confidence thresholds for publication. Train teams on the limitations of large language models (LLMs). Sources: Large language model (https://en.wikipedia.org/wiki/Large_language_model), GPT-4 Technical Report (https://arxiv.org/abs/2303.08774), NIST AI Risk Management Framework (AI RMF) (https://www.nist.gov/itl/ai-risk-management-framework) - Mistake 3: Weak prompting and lack of process How to avoid: Provide role, audience, goal, constraints, examples, and success criteria in prompts; iterate with drafts; create prompt templates and a prompt library for consistency. [...]

October 24, 2025

[...] ://en.wikipedia.org/wiki/Marketing_mix_modeling) - Mistake 8: Bias and representational harm in content or targeting How to avoid: Audit datasets, prompts, and outputs for fairness; add human review for sensitive topics; diversify examples in prompts; document known risks/mitigations. Sources: NIST AI Risk Management Framework (https://www.nist.gov/itl/ai-risk-management-framework), Google AI Principles (https://ai.google/responsibility/principles/) - Mistake 9: Ignoring security risks (prompt injection, data exfiltration) How to avoid: Treat prompts as an attack surface. Use input/output filters, allow‑lists for tool [...]

October 24, 2025

[...] on-attacks-against-llms) - Mistake 10: Tool sprawl and “shadow AI” How to avoid: Centralize procurement, create an approved AI catalog, set usage and retention policies, and train teams. Map risks and controls to a formal framework. Sources: Shadow IT (https://en.wikipedia.org/wiki/Shadow_IT), NIST AI Risk Management Framework (https://www.nist.gov/itl/ai-risk-management-framework) - Mistake 11: Brand voice inconsistency and accessibility gaps How to avoid: Provide brand voice/tone guides to AI, require style adherence checks, and run accessibility checks (alt text, color contrast, captions) on AI creatives. Sources [...]

October 24, 2025