AI Mentions & Sources Report for AI Tools for Marketers
This page provides details about thinkwithgoogle.com (Tech Companies) which was ranked #7 out of 80 in the list of sources (2 citations (3.9% share)) in answers from AI models (OpenAI ChatGPT Latest) when they were asked the following 1 question: "What are the most common mistakes people make with AI Tools for Marketers and how can they be avoided?" on Oct 24, 2025 by AI Chat Watch.
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| /marketing-strategies/data-and-measurement/what-is-incrementality | 2 | 16 |
What are the most common mistakes people make with AI Tools for Marketers and how can they be avoided?
[...] split), incrementality testing, and appropriate attribution. Tie content/creative changes to lift vs. a control. Sources: A/B testing (https://en.wikipedia.org/wiki/A/B_testing), GA4 – Attribution (https://support.google.com/analytics/answer/10596866), Think with Google – What is incrementality? (https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/what-is-incrementality/), Meta – Conversion Lift (https://www.facebook.com/business/help/294516419058121), Marketing mix modeling (https://en.wikipedia.org/wiki/Marketing_mix_modeling) - Mistake 8: Bias and representational harm in content or targeting How to avoid: Audit datasets, prompts, and outputs for fairness; ad [...]
[...] with-claude/prompt-engineering). - Add a review workflow: fact check, compliance check, brand check, and accessibility check (https://developers.google.com/search/docs/fundamentals/creating-helpful-content; https://www.w3.org/TR/WCAG22/). - Run at least one controlled lift test per major AI change (https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/what-is-incrementality/; https://www.facebook.com/business/help/294516419058121). - Lock down data: use enterprise instances with documented data handling (https://openai.com/policies/api-data-usage-policies; https://cloud.google.com/vertex-ai/docs/generative-ai/data-governance-security; https://learn.microsoft.com/en-us/c [...]