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[...] apabilities and limitations first - Take free courses like [Google's AI Essentials](https://grow.google/certificates/ai-essentials/) - Follow AI marketing resources like [Marketing AI Institute](https://www.marketingaiinstitute.com/) ## 3. **Audit Your Current Marketing Workflows** According to **HubSpot's** [State of AI Report](https://www.hubspot.com/state-of-ai), successful marketers: - Identify repetitive, time-consuming tasks first - Map where AI can provide the most immediate ROI - Start with one department or function before scaling ## 4. **Choose One Tool and Master It** **Ann Handley**, [...]

October 24, 2025

[...] ritative sources you can use to implement each step: - Start with 1–3 specific, high-impact, low-risk use cases tied to a measurable outcome (e.g., faster content ideation, improved email subject lines, SEO briefs), not a tool-first rollout. See practical “where to start” guidance for marketers in HubSpot’s overview of AI in marketing: HubSpot – AI Marketing (https://blog.hubspot.com/marketing/ai-marketing) - Establish lightweight guardrails and an internal AI policy before wide use. Define approved tools, data handling, human review, transparency, and risk processes. Use these widely referenced fr [...]

October 24, 2025

[...] nt each step: - Start with 1–3 specific, high-impact, low-risk use cases tied to a measurable outcome (e.g., faster content ideation, improved email subject lines, SEO briefs), not a tool-first rollout. See practical “where to start” guidance for marketers in HubSpot’s overview of AI in marketing: HubSpot – AI Marketing (https://blog.hubspot.com/marketing/ai-marketing) - Establish lightweight guardrails and an internal AI policy before wide use. Define approved tools, data handling, human review, transparency, and risk processes. Use these widely referenced frameworks and principles: - NIST AI Ri [...]

October 24, 2025

[...] fic, high-impact, low-risk use cases tied to a measurable outcome (e.g., faster content ideation, improved email subject lines, SEO briefs), not a tool-first rollout. See practical “where to start” guidance for marketers in HubSpot’s overview of AI in marketing: HubSpot – AI Marketing (https://blog.hubspot.com/marketing/ai-marketing) - Establish lightweight guardrails and an internal AI policy before wide use. Define approved tools, data handling, human review, transparency, and risk processes. Use these widely referenced frameworks and principles: - NIST AI Risk Management Framework (AI RMF) (htt [...]

October 24, 2025

[...] e an internal AI champion. Provide short, role-based training; publish internal SOPs/playbooks; capture good prompts and examples: - Microsoft Learn – Copilot for Microsoft 365 (hands-on adoption/training resources adaptable to other tools) (https://learn.microsoft.com/microsoft-365-copilot/) - HubSpot – AI Marketing (practical marketer-focused uses and examples) (https://blog.hubspot.com/marketing/ai-marketing) - Scale gradually and govern. When a pilot meets your thresholds, templatize the workflow, add guardrails (policy + reviews), and expand to adjacent use cases. Revisit risk and performan [...]

October 24, 2025

[...] /playbooks; capture good prompts and examples: - Microsoft Learn – Copilot for Microsoft 365 (hands-on adoption/training resources adaptable to other tools) (https://learn.microsoft.com/microsoft-365-copilot/) - HubSpot – AI Marketing (practical marketer-focused uses and examples) (https://blog.hubspot.com/marketing/ai-marketing) - Scale gradually and govern. When a pilot meets your thresholds, templatize the workflow, add guardrails (policy + reviews), and expand to adjacent use cases. Revisit risk and performance regularly: - NIST AI RMF (operationalizes risk, governance, measurement) (https [...]

October 24, 2025