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AI Mentions & Sources Report for AI Tools for Marketers

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About forrester.com (Academic)

This page provides details about forrester.com (Academic) which was ranked #44 out of 70 in the list of sources (1 citation (0.1% share)) in answers from AI models (Anthropic Claude Sonnet (latest)) when they were asked the following 1 question: "What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: Forrester Research, McKinsey & Company.

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Pages from forrester.com (1 link)

URL Path Citations Position
forrester.com 1 19

Brands Referenced By This Website (2 brands)

Brand Voice Mentions
Forrester Research Forrester Research 0.1% 1
McKinsey & Company McKinsey & Company 0% 0

Citations from AI Responses

Anthropic Claude Sonnet (latest) (1 citation)

What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?

[...] ok Group](https://www.facebook.com/groups/aiinmarketing/) - [r/MarketingAutomation](https://www.reddit.com/r/MarketingAutomation/) on Reddit - [Marketing AI Conference](https://www.marketingaiconference.com/) (MAICON) ## 8. **Set Realistic Expectations** **Forrester Research** emphasizes in their [AI adoption framework](https://www.forrester.com/): - AI augments human creativity, doesn't replace it - Expect a 3-6 month learning curve - Start with efficiency gains before pursuing innovation ## Recommended First Week Action Plan: 1. **Day 1-2**: Sign up for free ChatGPT or Claude account 2. **Day 3-4**: Practice with 5-10 prompts for your a [...]

forrester.com October 24, 2025