AI Mentions & Sources Report for AI Tools for Marketers
This page provides details about ibm.com (Tech Companies) which was ranked #18 out of 70 in the list of sources (2 citations (0.5% share)) in answers from AI models (Perplexity Sonar (with search) (latest)) when they were asked the following 1 question: "What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: Zeta Global.
| Model | Voice | Position | Citations |
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| URL Path | Citations | Position |
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| /think/topics/ai-in-marketing | 2 | 4 |
| Brand | Voice | Mentions |
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What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?
[...] used experimentation[[2]](https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/)[[4]](https://www.concordusa.com/blog/what-you-need-to-know-before-adding-ai-to-your-marketing-strategy)[[6]](https://zetaglobal.com/resource-center/ai-for-marketing-guide/)[[8]](https://www.ibm.com/think/topics/ai-in-marketing)[[16]](https://www.convinceandconvert.com/ai/ai-in-marketing-5-things-every-leader-must-do/). For further detailed guidance and actionable frameworks, reputable sources include Sprinklr's blog on AI marketing trends[[1]](https://www.sprinklr.com/blog/ai-in-marketing/), Demandbase's best practices [...]
[...] https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/) 6. [zetaglobal.com/resource-center/ai-for-marketing-guide/](https://zetaglobal.com/resource-center/ai-for-marketing-guide/) 7. [thecmo.com/tools/ai-marketing-tools/](https://thecmo.com/tools/ai-marketing-tools/) 8. [www.ibm.com/think/topics/ai-in-marketing](https://www.ibm.com/think/topics/ai-in-marketing) 9. [www.gwi.com/blog/ai-marketing-tools](https://www.gwi.com/blog/ai-marketing-tools) 10. [online.hbs.edu/blog/post/ai-business-strategy](https://online.hbs.edu/blog/post/ai-business-strategy) 11. [digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025](https://digitalmark [...]