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AI Mentions & Sources Report for AI Tools for Marketers

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About forrester.com (Academic)

This page provides details about forrester.com (Academic) which was ranked #147 out of 266 in the list of sources (2 citations (0% share)) in answers from AI models (Anthropic Claude Sonnet (latest)) when they were asked the following 2 questions: "What are the proven best practices and strategies experts use for AI Tools for Marketers?", "What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: Gartner, Forrester Research, McKinsey & Company.

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Used by AI Models

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Pages from forrester.com (1 link)

URL Path Citations Position
forrester.com 2 60

Brands Referenced By This Website (3 brands)

Brand Voice Mentions
Gartner Gartner 0.1% 5
Forrester Research Forrester Research 0% 1
McKinsey & Company 0% 0

Citations from AI Responses

Anthropic Claude Sonnet (latest) (2 citations)

What are the proven best practices and strategies experts use for AI Tools for Marketers?

[...] - **[Ben's Bites](https://www.bensbites.co/)** - AI news and tools - **[LinkedIn Marketing Solutions Blog](https://business.linkedin.com/marketing-solutions/blog)** - Platform-specific AI updates ## Key Takeaways According to research from **[Gartner](https://www.gartner.com/en/marketing)** and **[Forrester](https://www.forrester.com/)**: 1. **Human-AI collaboration** outperforms either alone 2. **Start with high-volume, low-risk tasks** for initial AI implementation 3. **Quality data** is essential for AI effectiveness 4. **Continuous testing and optimization** yield the best results 5. **Transparency** with customers about AI [...]

forrester.com October 24, 2025

What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?

[...] ok Group](https://www.facebook.com/groups/aiinmarketing/) - [r/MarketingAutomation](https://www.reddit.com/r/MarketingAutomation/) on Reddit - [Marketing AI Conference](https://www.marketingaiconference.com/) (MAICON) ## 8. **Set Realistic Expectations** **Forrester Research** emphasizes in their [AI adoption framework](https://www.forrester.com/): - AI augments human creativity, doesn't replace it - Expect a 3-6 month learning curve - Start with efficiency gains before pursuing innovation ## Recommended First Week Action Plan: 1. **Day 1-2**: Sign up for free ChatGPT or Claude account 2. **Day 3-4**: Practice with 5-10 prompts for your a [...]

forrester.com October 24, 2025