AI Mentions & Sources Report for AI Tools for Marketers

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AI Mentions & Sources Report for AI Tools for Marketers

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About ibm.com (Tech Companies)

This page provides details about ibm.com (Tech Companies) which was ranked #42 out of 266 in the list of sources (8 citations (0.6% share)) in answers from AI models (Perplexity Sonar (with search) (latest), OpenAI ChatGPT Latest) when they were asked the following 2 questions: "What are the proven best practices and strategies experts use for AI Tools for Marketers?", "What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: Zeta Global.

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Citations

Used by AI Models

Model	Voice	Position	Citations
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Pages from ibm.com (2 links)

URL Path	Citations	Position
/think/topics/ai-in-marketing	7	1
/think/topics/retrieval-augmented-generation	1	69

Brands Referenced By This Website (1 brand)

Brand	Voice	Mentions
Zeta Global	0%	0

Citations from AI Responses

Perplexity Sonar (with search) (latest) (7 citations)

What are the proven best practices and strategies experts use for AI Tools for Marketers?

[...] leveraging data, personalization, automation, and continuous optimization combined with human oversight. Key practices include: - **Auditing and managing data quality** to ensure AI models are trained on accurate, relevant customer information, which is foundational to effective AI marketing[[13]](https://www.ibm.com/think/topics/ai-in-marketing). - **Selecting specific marketing tasks** for AI to handle, such as content creation, campaign performance tracking, customer segmentation, influencer identification, and chatbots to improve efficiency without overextending AI beyond its strengths[[2]](https://www.salesforce.com/blog/ai-marketin [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

[...] lend AI’s data-driven efficiency with human creativity and strategic decision-making. Experts emphasize the importance of humans training AI, interpreting AI outputs, and refining campaigns based on AI insights while guarding against biases[[1]](https://www.sprinklr.com/blog/ai-in-marketing/)[[13]](https://www.ibm.com/think/topics/ai-in-marketing). - **Real-time campaign measurement and optimization** via AI dashboards and analytics that track KPIs (engagement, conversions, ROI), enabling marketers to forecast outcomes and tweak campaigns dynamically without waiting for campaign end[[2]](https://www.salesforce.com/blog/ai-marketing-strateg [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

[...] proven best practice is to combine **data-driven AI automation with human creativity and continuous learning**, focusing on hyper-personalized, measurable, and adaptive marketing efforts driven by quality data and aligned to business goals[[1]](https://www.sprinklr.com/blog/ai-in-marketing/)[[13]](https://www.ibm.com/think/topics/ai-in-marketing). --- Links to sources mentioned: - Sprinklr AI Marketing Trends: https://www.sprinklr.com/blog/ai-in-marketing/ - Salesforce AI Marketing Strategies: https://www.salesforce.com/blog/ai-marketing-strategies-for-startups/ - MarketerMilk AI Tools list: https://www.marketermilk.com/blog/ai-marketin [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

[...] Use Cases: https://useinsider.com/ai-in-marketing/ - The CMO AI Marketing Tools Review: https://thecmo.com/tools/ai-marketing-tools/ - Demandbase AI Marketing Guide: https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/ - IBM AI in Marketing Best Practices: https://www.ibm.com/think/topics/ai-in-marketing # CITATIONS 1. [www.sprinklr.com/blog/ai-in-marketing/](https://www.sprinklr.com/blog/ai-in-marketing/) 2. [www.salesforce.com/blog/ai-marketing-strategies-for-startups/](https://www.salesforce.com/blog/ai-marketing-strategies-for-startups/) 3. [www.marketermilk.com/blog/ai-marketing-tools](htt [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

[...] y.com/mp/ai-marketing-statistics/](https://www.surveymonkey.com/mp/ai-marketing-statistics/) 11. [www.gwi.com/blog/ai-marketing-tools](https://www.gwi.com/blog/ai-marketing-tools) 12. [www.wordstream.com/blog/ai-marketing-trends-2025](https://www.wordstream.com/blog/ai-marketing-trends-2025) 13. [www.ibm.com/think/topics/ai-in-marketing](https://www.ibm.com/think/topics/ai-in-marketing) [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?

[...] used experimentation[[2]](https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/)[[4]](https://www.concordusa.com/blog/what-you-need-to-know-before-adding-ai-to-your-marketing-strategy)[[6]](https://zetaglobal.com/resource-center/ai-for-marketing-guide/)[[8]](https://www.ibm.com/think/topics/ai-in-marketing)[[16]](https://www.convinceandconvert.com/ai/ai-in-marketing-5-things-every-leader-must-do/). For further detailed guidance and actionable frameworks, reputable sources include Sprinklr's blog on AI marketing trends[[1]](https://www.sprinklr.com/blog/ai-in-marketing/), Demandbase's best practices [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

[...] https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/) 6. [zetaglobal.com/resource-center/ai-for-marketing-guide/](https://zetaglobal.com/resource-center/ai-for-marketing-guide/) 7. [thecmo.com/tools/ai-marketing-tools/](https://thecmo.com/tools/ai-marketing-tools/) 8. [www.ibm.com/think/topics/ai-in-marketing](https://www.ibm.com/think/topics/ai-in-marketing) 9. [www.gwi.com/blog/ai-marketing-tools](https://www.gwi.com/blog/ai-marketing-tools) 10. [online.hbs.edu/blog/post/ai-business-strategy](https://online.hbs.edu/blog/post/ai-business-strategy) 11. [digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025](https://digitalmark [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

OpenAI ChatGPT Latest (1 citation)

What are the proven best practices and strategies experts use for AI Tools for Marketers?

[...] azure/ai-services/openai/](https://learn.microsoft.com/en-us/azure/ai-services/openai/), Amazon Bedrock [https://aws.amazon.com/bedrock/](https://aws.amazon.com/bedrock/) - Retrieval-Augmented Generation (RAG) to keep content accurate and on-brand by grounding in your own content: What is RAG (IBM) [https://www.ibm.com/think/topics/retrieval-augmented-generation](https://www.ibm.com/think/topics/retrieval-augmented-generation). Typical stack: LangChain [https://python.langchain.com/docs/](https://python.langchain.com/docs/), LlamaIndex [https://www.llamaindex.ai](https://www.llamaindex.ai), Pinecone [https://www.pinecone.io](https://www.pinecone.io), Weaviate [https://weaviate.io](https://weaviate.io), FAISS [https://gi [...]

ibm.com/think/topics/retrieval-augmented-generation October 24, 2025

AI ChatWatch

AI Mentions & Sources Report for AI Tools for Marketers

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#42

ibm.com

Tech Companies

ibm.com

0.6%

Share of Voice

About ibm.com (Tech Companies)

This page provides details about ibm.com (Tech Companies) which was ranked #42 out of 266 in the list of sources (8 citations (0.6% share)) in answers from AI models (Perplexity Sonar (with search) (latest), OpenAI ChatGPT Latest) when they were asked the following 2 questions: "What are the proven best practices and strategies experts use for AI Tools for Marketers?", "What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: Zeta Global.

#42

Rank

0.6%↑↑

Voice

1↓

Position

1.1% (8)↑↑

Citations

Used by AI Models

Model	Voice	Position	Citations
Perplexity Sonar (with search) (latest)	11.9%	1	7
OpenAI ChatGPT Latest	0.3%	69	1

Pages from ibm.com (2 links)

URL Path	Citations	Position
/think/topics/ai-in-marketing	7	1
/think/topics/retrieval-augmented-generation	1	69

Brands Referenced By This Website (1 brand)

Brand	Voice	Mentions
Zeta Global	0%	0

Citations from AI Responses

Perplexity Sonar (with search) (latest) (7 citations)

What are the proven best practices and strategies experts use for AI Tools for Marketers?

[...] leveraging data, personalization, automation, and continuous optimization combined with human oversight. Key practices include: - **Auditing and managing data quality** to ensure AI models are trained on accurate, relevant customer information, which is foundational to effective AI marketing[[13]](https://www.ibm.com/think/topics/ai-in-marketing). - **Selecting specific marketing tasks** for AI to handle, such as content creation, campaign performance tracking, customer segmentation, influencer identification, and chatbots to improve efficiency without overextending AI beyond its strengths[[2]](https://www.salesforce.com/blog/ai-marketin [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

[...] lend AI’s data-driven efficiency with human creativity and strategic decision-making. Experts emphasize the importance of humans training AI, interpreting AI outputs, and refining campaigns based on AI insights while guarding against biases[[1]](https://www.sprinklr.com/blog/ai-in-marketing/)[[13]](https://www.ibm.com/think/topics/ai-in-marketing). - **Real-time campaign measurement and optimization** via AI dashboards and analytics that track KPIs (engagement, conversions, ROI), enabling marketers to forecast outcomes and tweak campaigns dynamically without waiting for campaign end[[2]](https://www.salesforce.com/blog/ai-marketing-strateg [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

[...] proven best practice is to combine **data-driven AI automation with human creativity and continuous learning**, focusing on hyper-personalized, measurable, and adaptive marketing efforts driven by quality data and aligned to business goals[[1]](https://www.sprinklr.com/blog/ai-in-marketing/)[[13]](https://www.ibm.com/think/topics/ai-in-marketing). --- Links to sources mentioned: - Sprinklr AI Marketing Trends: https://www.sprinklr.com/blog/ai-in-marketing/ - Salesforce AI Marketing Strategies: https://www.salesforce.com/blog/ai-marketing-strategies-for-startups/ - MarketerMilk AI Tools list: https://www.marketermilk.com/blog/ai-marketin [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

[...] Use Cases: https://useinsider.com/ai-in-marketing/ - The CMO AI Marketing Tools Review: https://thecmo.com/tools/ai-marketing-tools/ - Demandbase AI Marketing Guide: https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/ - IBM AI in Marketing Best Practices: https://www.ibm.com/think/topics/ai-in-marketing # CITATIONS 1. [www.sprinklr.com/blog/ai-in-marketing/](https://www.sprinklr.com/blog/ai-in-marketing/) 2. [www.salesforce.com/blog/ai-marketing-strategies-for-startups/](https://www.salesforce.com/blog/ai-marketing-strategies-for-startups/) 3. [www.marketermilk.com/blog/ai-marketing-tools](htt [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

[...] y.com/mp/ai-marketing-statistics/](https://www.surveymonkey.com/mp/ai-marketing-statistics/) 11. [www.gwi.com/blog/ai-marketing-tools](https://www.gwi.com/blog/ai-marketing-tools) 12. [www.wordstream.com/blog/ai-marketing-trends-2025](https://www.wordstream.com/blog/ai-marketing-trends-2025) 13. [www.ibm.com/think/topics/ai-in-marketing](https://www.ibm.com/think/topics/ai-in-marketing) [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?

[...] used experimentation[[2]](https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/)[[4]](https://www.concordusa.com/blog/what-you-need-to-know-before-adding-ai-to-your-marketing-strategy)[[6]](https://zetaglobal.com/resource-center/ai-for-marketing-guide/)[[8]](https://www.ibm.com/think/topics/ai-in-marketing)[[16]](https://www.convinceandconvert.com/ai/ai-in-marketing-5-things-every-leader-must-do/). For further detailed guidance and actionable frameworks, reputable sources include Sprinklr's blog on AI marketing trends[[1]](https://www.sprinklr.com/blog/ai-in-marketing/), Demandbase's best practices [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

[...] https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/) 6. [zetaglobal.com/resource-center/ai-for-marketing-guide/](https://zetaglobal.com/resource-center/ai-for-marketing-guide/) 7. [thecmo.com/tools/ai-marketing-tools/](https://thecmo.com/tools/ai-marketing-tools/) 8. [www.ibm.com/think/topics/ai-in-marketing](https://www.ibm.com/think/topics/ai-in-marketing) 9. [www.gwi.com/blog/ai-marketing-tools](https://www.gwi.com/blog/ai-marketing-tools) 10. [online.hbs.edu/blog/post/ai-business-strategy](https://online.hbs.edu/blog/post/ai-business-strategy) 11. [digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025](https://digitalmark [...]

ibm.com/think/topics/ai-in-marketing October 24, 2025

OpenAI ChatGPT Latest (1 citation)

What are the proven best practices and strategies experts use for AI Tools for Marketers?

[...] azure/ai-services/openai/](https://learn.microsoft.com/en-us/azure/ai-services/openai/), Amazon Bedrock [https://aws.amazon.com/bedrock/](https://aws.amazon.com/bedrock/) - Retrieval-Augmented Generation (RAG) to keep content accurate and on-brand by grounding in your own content: What is RAG (IBM) [https://www.ibm.com/think/topics/retrieval-augmented-generation](https://www.ibm.com/think/topics/retrieval-augmented-generation). Typical stack: LangChain [https://python.langchain.com/docs/](https://python.langchain.com/docs/), LlamaIndex [https://www.llamaindex.ai](https://www.llamaindex.ai), Pinecone [https://www.pinecone.io](https://www.pinecone.io), Weaviate [https://weaviate.io](https://weaviate.io), FAISS [https://gi [...]

ibm.com/think/topics/retrieval-augmented-generation October 24, 2025

Frequently Asked Questions

How often is ibm.com cited by AI models?

ibm.com was cited 8 times by AI models, representing 0.6% of all source citations.

Which AI models cite ibm.com?

ibm.com is cited by 2 AI models including Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest).

What is ibm.com's ranking among source domains?

ibm.com ranks #42 out of 266 source domains analyzed (with 183 brands also tracked).

What brands are associated with ibm.com?

AI models reference ibm.com when discussing brands like Zeta Global.

How is source ranking determined?

Sources are ranked by Share of Voice = Model Coverage × Quality Score. Model weights are based on Monthly Active Users (OpenAI ChatGPT Latest: 900M MAU, Google Gemini Flash (latest): 650M MAU, Perplexity Sonar (with search) (latest): 45M MAU, etc.). Sources appearing earlier in AI responses receive higher prominence scores.

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