AI Mentions & Sources Report for AI Tools for Marketers
This page provides details about microsoft.com (Tech Companies) which was ranked #34 out of 266 in the list of sources (3 citations (0.9% share)) in answers from AI models (OpenAI ChatGPT Latest) when they were asked the following 2 questions: "What are the proven best practices and strategies experts use for AI Tools for Marketers?", "What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: HubSpot, OpenAI, Google AI, Microsoft, ChatGPT +5 more.
| Model | Voice | Position | Citations |
|---|---|---|---|
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| URL Path | Citations | Position |
|---|---|---|
| /ai/responsible-ai | 2 | 15 |
| /copilot | 1 | 42 |
| Brand | Voice | Mentions |
|---|---|---|
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58.6% | 104 |
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17.6% | 43 |
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17.3% | 26 |
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9.7% | 23 |
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7.7% | 15 |
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3.8% | 12 |
| Google AI | 2.6% | 6 |
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0.3% | 1 |
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0% | 1 |
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0% | 0 |
What are the proven best practices and strategies experts use for AI Tools for Marketers?
[...] extended](https://developers.google.com/search/blog/2023/09/introducing-google-extended) - Fairness and bias checks (esp. for audience selection and personalization): IBM AI Fairness 360 [https://github.com/Trusted-AI/AIF360](https://github.com/Trusted-AI/AIF360), Microsoft Responsible AI resources [https://www.microsoft.com/ai/responsible-ai](https://www.microsoft.com/ai/responsible-ai) 8) Content and creative operations at scale - Create an AI-enabled content pipeline: briefs → outlines → drafts → legal/brand review → fact-check → publish → performance feedback into prompts. - Use MRM/workflow tools with approvals and audit trail: Optimizely Welcome (MRM) [https://www.optimizel [...]
What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?
[...] an review, transparency, and risk processes. Use these widely referenced frameworks and principles: - NIST AI Risk Management Framework (AI RMF) (https://www.nist.gov/itl/ai-risk-management-framework) - Google AI Principles (https://ai.google/principles/) - Microsoft Responsible AI resources (https://www.microsoft.com/ai/responsible-ai) - OpenAI Usage Policies (what’s permitted, safety expectations) (https://openai.com/policies/usage-policies) - Protect data and privacy from day one. Train teams not to paste sensitive or personal data into models; review vendor data-retention and training-use practices; document consent and di [...]
[...] cies/api-data-usage-policies) - Pilot with general-purpose assistants your team can try immediately, rather than buying many niche tools upfront. Good, well-supported options: - OpenAI – ChatGPT (https://openai.com/chatgpt) - Google – Gemini (https://ai.google/gemini/) - Microsoft – Copilot (https://www.microsoft.com/copilot) - Learn prompting basics and create a handful of reusable prompt templates for your pilot (e.g., briefs, outlines, brand voice, QA checklists). Reliable practitioner resources: - OpenAI Cookbook (prompt patterns, evaluation tips) (https://cookbook.openai.com) - Google – Gemini Prompting Guide [...]