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About siteimprove.com (Developer Tools)
This page provides details about siteimprove.com (Developer Tools) which was ranked #93 out of 266 in the list of sources (7 citations (0.1% share)) in answers from AI models (Perplexity Sonar (with search) (latest)) when they were asked the following 1 question: "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch.
Used by AI Models
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Pages from siteimprove.com (1 link)
| URL Path | Citations | Position |
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| /blog/metrics-of-marketing | 7 | 9 |
Citations from AI Responses
Perplexity Sonar (with search) (latest)
(5 citations)
What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?
[...] eness and content exposure through AI-driven campaigns[[1]](https://online.hbs.edu/blog/post/marketing-kpis). 3. **Conversion Rate** Tracks the percentage of users completing desired actions (purchases, sign-ups). Essential for evaluating AI’s impact on driving customer actions and sales[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/). 4. **Click-Through Rate (CTR)** Indicates how many users click on links or calls-to-action relative to impressions, assessing the effectiveness of AI-generated recommendations or ads[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/)[[7]](https://cloud.google.com/transform/gen-ai- [...]
[...] mpact on driving customer actions and sales[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/). 4. **Click-Through Rate (CTR)** Indicates how many users click on links or calls-to-action relative to impressions, assessing the effectiveness of AI-generated recommendations or ads[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/)[[7]](https://cloud.google.com/transform/gen-ai-kpis-measuring-ai-success-deep-dive). 5. **Customer Acquisition Cost (CAC)** Measures how much is spent to acquire a customer, helping to evaluate cost efficiency of AI-powered lead generation[[8]](https://www.infraxio.com/post/essential-kpis-an [...]
[...] neration[[8]](https://www.infraxio.com/post/essential-kpis-and-metrics-to-measure-ai-marketing-success). 6. **Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) Ratio** Shows the quality and alignment of marketing leads generated by AI tools as they move into the sales funnel[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/). 7. **Pipeline Progression / Close Rate** Tracks how well AI-driven leads convert through sales stages to final purchase[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/). 8. **Revenue per Visit (RPV)** Measures revenue generated per site/app visitor, reflecting AI's effecti [...]
[...] hows the quality and alignment of marketing leads generated by AI tools as they move into the sales funnel[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/). 7. **Pipeline Progression / Close Rate** Tracks how well AI-driven leads convert through sales stages to final purchase[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/). 8. **Revenue per Visit (RPV)** Measures revenue generated per site/app visitor, reflecting AI's effectiveness in personalized upselling or cross-selling[[7]](https://cloud.google.com/transform/gen-ai-kpis-measuring-ai-success-deep-dive). ### AI-Specific KPIs for Marketing Tools 1. **Model [...]
[...] tracking these KPIs, marketers can **effectively measure the impact of AI tools** on campaign success, customer engagement, and business growth while ensuring AI models are accurate and reliable[[1]](https://online.hbs.edu/blog/post/marketing-kpis)[[3]](https://www.multimodal.dev/post/ai-kpis)[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/)[[7]](https://cloud.google.com/transform/gen-ai-kpis-measuring-ai-success-deep-dive)[[8]](https://www.infraxio.com/post/essential-kpis-and-metrics-to-measure-ai-marketing-success)[[13]](https://corporatefinanceinstitute.com/resources/data-science/ai-kpis-tracking-performance/). --- **Relevant lin [...]