AICW AI Chat Watch

AI Mentions & Sources Report for Accounting

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About xero.com (Financial Services)

This page provides details about xero.com (Financial Services) which was ranked #3 out of 128 in the list of sources (11 citations (8.9% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 1 question: "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: QuickBooks Online, Xero, BDO, BILL, Xerocon.

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Pages from xero.com (4 links)

URL Path Citations Position
xero.com 0 N/A
/events/xerocon 9 2.6
www.xero.com 1 31
/xerocon 1 43

Brands Referenced By This Website (5 brands)

Brand Voice Mentions
Xero Xero 100% 25
QuickBooks Online QuickBooks Online 63.4% 10
BDO BDO 7.7% 5
BILL BILL 7% 7
Xerocon Xerocon 4.5% 7

Citations from AI Responses

Anthropic Claude Sonnet (latest) (2 citations)

What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] ransform/) - Sage's annual customer conference - Product updates and training 3. **QuickBooks Connect** - [https://quickbooks.intuit.com/connect/](https://quickbooks.intuit.com/connect/) - Intuit's conference for QuickBooks users - Networking and product announcements 4. **Xerocon** - [https://www.xero.com/xerocon/](https://www.xero.com/xerocon/) - Xero's global conference series - Held in multiple locations worldwide 5. **Scaling New Heights** - [https://www.woodard.com/scaling-new-heights](https://www.woodard.com/scaling-new-heights) - Conference for accounting professionals - Hosted by Woodard Events ### Technology & Innov [...]

xero.com/xerocon December 30, 2025

[...] Accounting Software & Platforms ### Cloud-Based Accounting Solutions 1. **QuickBooks Online** - [https://quickbooks.intuit.com/](https://quickbooks.intuit.com/) - Market leader by Intuit for small to medium businesses - Offers various pricing tiers and extensive integrations 2. **Xero** - [https://www.xero.com/](https://www.xero.com/) - New Zealand-based cloud accounting platform - Strong in international markets and multi-currency support 3. **FreshBooks** - [https://www.freshbooks.com/](https://www.freshbooks.com/) - Focused on service-based businesses and freelancers - Known for user-friendly invoicing and time [...]

xero.com/events/xerocon December 30, 2025

OpenAI ChatGPT Latest (5 citations)

What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

## 1) Leading accounting software (by use case) ### A. Small business / startup general ledger + invoicing - [QuickBooks Online](https://quickbooks.intuit.com/) (by [Intuit](https://www.intuit.com/)) — broad ecosystem (bank feeds, payroll/apps), common choice in the US/Canada. - [Xero](https://www.xero.com/) — strong bank-feed workflows and advisor ecosystem; popular internationally. - [FreshBooks](https://www.freshbooks.com/) — service businesses (time tracking + invoicing) with lighter “accounting-first” needs. - [Zoho Books](https://www.zoho.com/books/) (by [Zoho](https://www.zoho.com/)) — good [...]

xero.com/events/xerocon December 30, 2025

[...] (by [Oracle](https://www.oracle.com/)) - [Planful](https://planful.com/) ### Sales tax automation - [Avalara](https://www.avalara.com/) - [Vertex](https://www.vertexinc.com/) ### Document capture / receipts - [Dext](https://dext.com/) - [Hubdoc](https://www.xero.com/us/products/hubdoc/) (by [Xero](https://www.xero.com/)) --- ## 3) Top companies and service providers (accounting done-for-you) ### Large global firms (“Big Four”) - Concept reference: [Big Four accounting firms](https://en.wikipedia.org/wiki/Big_Four_accounting_firms) - [Deloitte](https://www2.deloitte.com/) - [PwC](https://www.pwc.com/) - [ [...]

xero.com/events/xerocon December 30, 2025

[...] ounting](https://www.reddit.com/r/Accounting/) and [r/Bookkeeping](https://www.reddit.com/r/bookkeeping/) - Product communities: - [QuickBooks Community](https://quickbooks.intuit.com/learn-support/en-us) (by [Intuit](https://www.intuit.com/)) - [Xero Central](https://central.xero.com/) (by [Xero](https://www.xero.com/)) - [Sage Community](https://community.sage.com/) (by [Sage](https://www.sage.com/)) - Practitioner community + news hub: [AccountingWEB](https://www.accountingweb.com/) --- ## 8) Influential publications, research, and media - Professional journal (AICPA): [Journal of Accountancy](https:// [...]

xero.com/events/xerocon December 30, 2025

[...] ckly (so “best” matches your situation) - **Solo/freelancer**: [FreshBooks](https://www.freshbooks.com/), [Wave](https://www.waveapps.com/), or [QuickBooks Online](https://quickbooks.intuit.com/) - **SMB with payroll + lots of integrations**: [QuickBooks Online](https://quickbooks.intuit.com/) or [Xero](https://www.xero.com/) + [BILL](https://www.bill.com/) / [Ramp](https://ramp.com/) - **Multi-entity, department reporting, audit trail needs**: [Sage Intacct](https://www.sage.com/en-us/products/sage-intacct/) or [Oracle NetSuite](https://www.netsuite.com/) - **Global enterprise**: [SAP S/4HANA](https://www.sap.com/ [...]

xero.com/events/xerocon December 30, 2025

[...] an.com/) - [Oracle EPM](https://www.oracle.com/epm/) (by [Oracle](https://www.oracle.com/)) - [Planful](https://planful.com/) ### Sales tax automation - [Avalara](https://www.avalara.com/) - [Vertex](https://www.vertexinc.com/) ### Document capture / receipts - [Dext](https://dext.com/) - [Hubdoc](https://www.xero.com/us/products/hubdoc/) (by [Xero](https://www.xero.com/)) --- ## 3) Top companies and service providers (accounting done-for-you) ### Large global firms (“Big Four”) - Concept reference: [Big Four accounting firms](https://en.wikipedia.org/wiki/Big_Four_accounting_firms) - [Deloitte](https://www2.deloitte.com/) - [...]

www.xero.com December 30, 2025

Google Gemini Flash (latest) (2 citations)

What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] RP). **Small to Mid-Sized Business (SMB) Solutions:** * **QuickBooks Online:** The market leader for small businesses in the US. [QuickBooks Official Site](https://quickbooks.intuit.com/) * **Xero:** A popular cloud-native alternative, particularly strong in Australia, the UK, and New Zealand. [Xero Official Site](https://www.xero.com/) * **FreshBooks:** Optimized for freelancers and service-based businesses focused on invoicing. [FreshBooks Official Site](https://www.freshbooks.com/) * **Zoho Books:** Part of the broader Zoho ecosystem, offering high affordability and integration. [Zoho Books](https://www.zoho.com/books/) * [...]

xero.com/events/xerocon December 30, 2025

[...] working hubs for the latest in tax law and accounting tech. * **AICPA & CIMA ENGAGE:** One of the largest events for accounting and finance professionals. [ENGAGE Conference](https://www.aicpa-cimaengagedirect.com/) * **Xerocon:** Described as the "Glastonbury for Accountants," hosted by Xero. [Xerocon](https://www.xero.com/events/xerocon/) * **QuickBooks Connect:** Intuit’s flagship event for accountants and small businesses. [QuickBooks Connect](https://quickbooksconnect.com/) * **Scaling New Heights:** Focused on technology integration and practice management. [Woodard Events](https://www.woodard.com/scaling-new-heights) --- [...]

xero.com/events/xerocon December 30, 2025

X.AI Grok (latest) (2 citations)

What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] s include: - **QuickBooks Online** by Intuit: Widely regarded as the market leader for SMBs, offering invoicing, payroll, and expense tracking. [QuickBooks Online](https://quickbooks.intuit.com/online/) - **Xero**: Strong for international users with bank reconciliation and multi-currency support. [Xero](https://www.xero.com/) - **FreshBooks**: User-friendly for freelancers and service-based businesses, focusing on time tracking and invoicing. [FreshBooks](https://www.freshbooks.com/) - **Sage Intacct**: Enterprise-grade for mid-market with advanced financial reporting. [Sage Intacct](https://www.sage.com/en-us/products [...]

xero.com/events/xerocon December 30, 2025

[...] /accounting/profile/). ### Top Companies and Service Providers Key players provide software and outsourced services: - **Intuit**: Parent of QuickBooks and TurboTax; full-suite financial tools. [Intuit](https://www.intuit.com/) - **Xero Ltd.**: Cloud accounting pioneer, partners with 1,000+ apps. [Xero](https://www.xero.com/) - **Sage Group**: Global leader with ERP solutions. [Sage](https://www.sage.com/) - **Oracle NetSuite**: Enterprise cloud ERP with accounting core. [NetSuite](https://www.netsuite.com/portal/home.shtml) - Service providers: **ADP** for payroll-integrated accounting [ADP](https://www.adp.com/), **P [...]

xero.com/events/xerocon December 30, 2025