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About pwc.com (Financial Services)
This page provides details about pwc.com (Financial Services) which was ranked #7 out of 267 in the list of sources (13 citations (2.8% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Deloitte, PwC, EY, PricewaterhouseCoopers, Ernst & Young +2 more.
Used by AI Models
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Pages from pwc.com (3 links)
| URL Path | Citations | Position |
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| pwc.com | 0 | N/A |
| www.pwc.com | 3 | 15 |
| /gx/en/services/forensics/economic-crime-survey.html | 10 | 19.8 |
Brands Referenced By This Website (7 brands)
| Brand | Voice | Mentions |
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31.4% | 21 |
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16.7% | 20 |
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15.5% | 20 |
| Ernst & Young | 2.8% | 8 |
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2.5% | 6 |
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1% | 3 |
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0% | 1 |
Citations from AI Responses
Anthropic Claude Sonnet (latest)
(3 citations)
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] distribution ## Top Accounting Service Providers ### Big Four Accounting Firms 1. **Deloitte** - [https://www2.deloitte.com/](https://www2.deloitte.com/) - Largest professional services network globally - Audit, tax, consulting, and advisory services 2. **PwC (PricewaterhouseCoopers)** - [https://www.pwc.com/](https://www.pwc.com/) - Comprehensive accounting and consulting services - Strong in assurance and tax 3. **EY (Ernst & Young)** - [https://www.ey.com/](https://www.ey.com/) - Assurance, tax, transaction, and advisory services - Global presence across industries 4. **KPMG** - [https://home.kpmg/](https:// [...]
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
# Complete Guide to Getting Into Accounting ## 🏢 Major Accounting Firms & Trusted Brands ### The Big Four - **[Deloitte](https://www2.deloitte.com/)** - One of the largest professional services networks globally - **[PricewaterhouseCoopers (PwC)](https://www.pwc.com/)** - Major audit, assurance, and consulting firm - **[Ernst & Young (EY)](https://www.ey.com/)** - Global professional services organization - **[KPMG](https://home.kpmg/)** - Leading provider of audit, tax, and advisory services ### Mid-Tier Firms - **[BDO](https://www.bdo.com/)** - Fifth-largest [...]
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] yond traditional compliance work. ## Dominant Market Leaders & Brands ### The Big Four These firms dominate the global accounting landscape: 1. **Deloitte** - [https://www2.deloitte.com](https://www2.deloitte.com) - Largest by revenue (~$65 billion globally) 2. **PwC (PricewaterhouseCoopers)** - [https://www.pwc.com](https://www.pwc.com) - Strong in assurance and tax 3. **EY (Ernst & Young)** - [https://www.ey.com](https://www.ey.com) - Leader in audit and advisory 4. **KPMG** - [https://kpmg.com](https://kpmg.com) - Major player in audit, tax, and advisory ### Major Mid-Tier Firms - **BDO** - [https://www.bdo.com](https://www.bd [...]
OpenAI ChatGPT Latest
(3 citations)
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] (by [Xero](https://www.xero.com/)) --- ## 3) Top companies and service providers (accounting done-for-you) ### Large global firms (“Big Four”) - Concept reference: [Big Four accounting firms](https://en.wikipedia.org/wiki/Big_Four_accounting_firms) - [Deloitte](https://www2.deloitte.com/) - [PwC](https://www.pwc.com/) - [EY](https://www.ey.com/) - [KPMG](https://kpmg.com/) ### Large mid-market / advisory-focused networks - [BDO](https://www.bdo.com/) - [RSM](https://rsmus.com/) - [Grant Thornton](https://www.grantthornton.com/) (US) / [Grant Thornton International](https://www.grantthornton.global/) [...]
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] choosing tools) - [G2](https://www.g2.com/) - [Capterra](https://www.capterra.com/) - [Gartner Peer Insights](https://www.gartner.com/reviews/home) --- ## 4) Reputable employers and service providers (who’s “trusted”) **Largest global accounting firms** - [Deloitte](https://www.deloitte.com/) - [PwC](https://www.pwc.com/) - [EY](https://www.ey.com/) - [KPMG](https://kpmg.com/) **Large mid-tier firms (examples)** - [BDO](https://www.bdo.com/) - [Grant Thornton](https://www.grantthornton.com/) - [RSM](https://rsmus.com/) **Accounting software/platform companies (also major employers)** - [Intuit](https://www.intuit [...]
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ctations (including sustainability/ESG reporting standards like the [ISSB](https://www.ifrs.org/groups/international-sustainability-standards-board/)).** --- ## Dominant market leaders & brands (services) ### Global audit/tax/advisory leaders (“Big Four”) - [Deloitte](https://www.deloitte.com/) - [PwC](https://www.pwc.com/) - [EY](https://www.ey.com/) - [KPMG](https://kpmg.com/) ### Large mid-tier networks (major challengers) - [BDO](https://www.bdo.global/) - [RSM](https://www.rsm.global/) - [Grant Thornton](https://www.grantthornton.global/) - [Baker Tilly](https://www.bakertilly.global/) - [Crowe](https://www.cro [...]
Google Gemini Flash (latest)
(3 citations)
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] lobal audit and consulting space, while mid-tier firms handle significant regional business. * **Deloitte:** The largest professional services network globally. [Deloitte Official Site](https://www.deloitte.com/) * **PwC (PricewaterhouseCoopers):** Focused heavily on audit, assurance, and tax. [PwC Official Site](https://www.pwc.com/) * **EY (Ernst & Young):** Known for its strong focus on technology and consulting. [EY Official Site](https://www.ey.com/) * **KPMG:** The fourth of the Big Four, specializing in audit and advisory. [KPMG Official Site](https://www.kpmg.com/) * **BDO & Grant Thornton:** The leading mid-tier [...]
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ssential entities, tools, and resources in the accounting world. --- ### 1. Most Trusted Brands & Software Accounting is divided between "The Big Four" (service providers) and major software ecosystems. * **The Big Four (Main Employers):** * [Deloitte](https://www2.deloitte.com/) * [PwC (PricewaterhouseCoopers)](https://www.pwc.com/) * [EY (Ernst & Young)](https://www.ey.com/) * [KPMG](https://kpmg.com/) * **Essential Software Suites:** * [QuickBooks (Intuit)](https://quickbooks.intuit.com/): The standard for small to medium-sized businesses. * [Xero](https://www.xero.com/): A major cloud-based compet [...]
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] strategic advisory services. ### 1. Dominant Market Leaders (The "Big Four") The industry remains dominated by four global networks that set the standard for audit, tax, and consulting services. * **Deloitte:** [Official Website](https://www2.deloitte.com/) * **PwC (PricewaterhouseCoopers):** [Official Website](https://www.pwc.com/) * **EY (Ernst & Young):** [Official Website](https://www.ey.com/) * **KPMG:** [Official Website](https://kpmg.com/) ### 2. Best Products and Cloud Accounting Services The market has shifted almost entirely to Cloud-based ecosystems that allow for real-time collaboration. * **QuickBooks (Int [...]
X.AI Grok (latest)
(4 citations)
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] : [Accounting Best Practices](https://accountingbestpractices.com/), [Cloud Accounting Podcast](https://www.cloudaccountingpodcast.com/). **Rankings**: Top pubs per [Accounting Today Media](https://www.accountingtoday.com/news/top-25-accounting-firms). For latest data, check industry reports like [PwC Global Economic Crime Survey](https://www.pwc.com/gx/en/services/forensics/economic-crime-survey.html) or [KPMG Annual Review](https://kpmg.com/xx/en/home/insights.html). Industry outlook remains robust with 4-6% CAGR through 2028 ([IBISWorld Accounting Services US](https://www.ibisworld.com/united-states/market-research-reports/accounting-services-industry/)). [...]
[...] , while software-as-a-service (SaaS) tools like QuickBooks hold massive SMB share. ### Dominant Market Leaders and Brands The "Big Four" professional services firms lead in audit, tax, consulting, and advisory: - [Deloitte](https://www2.deloitte.com/us/en.html) (~$65B revenue, largest globally). - [PwC](https://www.pwc.com/us/en.html) (~$53B revenue). - [EY (Ernst & Young)](https://www.ey.com/en_us) (~$49B revenue). - [KPMG](https://kpmg.com/us/en/home.html) (~$36B revenue). In tax prep and payroll: [H&R Block](https://www.hrblock.com/) and [ADP](https://www.adp.com/). Mid-tier firms like [BDO](https://www.bdo.com/), [RSM US]( [...]
[...] tax. Global: [BDO International](https://www.bdo.global/en-gb/), [Mazars](https://www.mazars.com/). ### Influential Figures and Thought Leaders - **Big Four CEOs**: Joe Ucuzoglu (Deloitte [profile](https://www2.deloitte.com/us/en/pages/about-deloitte/articles/joe-ucuzoglu.html)), Bob Moritz (PwC [profile](https://www.pwc.com/us/en/about-us/leadership.html)). - Industry Voices: Gene Marks (CPA, columnist [gene marks.com](https://genemarks.com/)); Kelly Phillips Erb (tax expert, [Forbes contributor](https://www.forbes.com/sites/kellyphillipserb/)); Roman H. Kepczyk (tech evangelist, [rightworks.com](https://www.rightworks.com/)). - Associations: Barry [...]
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] oducts/sage-intacct/reviews). - Services: **TurboTax** for tax prep ([TurboTax](https://turbotax.intuit.com/)); **ADP** for payroll ([ADP](https://www.adp.com/)). ### Reputable Companies and Providers The **Big Four** dominate public accounting: - [Deloitte](https://www2.deloitte.com/us/en.html) - [PwC](https://www.pwc.com/us/en.html) - [EY (Ernst & Young)](https://www.ey.com/en_us) - [KPMG](https://kpmg.com/us/en/home.html) Mid-tier firms: [BDO](https://www.bdo.com/), [Grant Thornton](https://www.grantthornton.com/), [RSM US](https://rsmus.com/). For public companies, check filings via [SEC EDGAR](https://www.sec.gov/edgar.sh [...]