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AI Mentions & Sources Report for Accounting

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About www2.deloitte.com (Financial Services)

This page provides details about www2.deloitte.com (Financial Services) which was ranked #5 out of 267 in the list of sources (10 citations (3.5% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Deloitte, PwC, PricewaterhouseCoopers, CIA.

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Used by AI Models

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Brands Referenced By This Website (4 brands)

Brand Voice Mentions
Deloitte Deloitte 31.4% 21
PwC PwC 16.7% 20
PricewaterhouseCoopers PricewaterhouseCoopers 2.5% 6
CIA CIA 1% 3

Citations from AI Responses

Anthropic Claude Sonnet (latest) (3 citations)

What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] ge 50cloud** - [https://www.sage.com/en-us/products/sage-50cloud/](https://www.sage.com/en-us/products/sage-50cloud/) - Desktop accounting with cloud connectivity - Popular in manufacturing and distribution ## Top Accounting Service Providers ### Big Four Accounting Firms 1. **Deloitte** - [https://www2.deloitte.com/](https://www2.deloitte.com/) - Largest professional services network globally - Audit, tax, consulting, and advisory services 2. **PwC (PricewaterhouseCoopers)** - [https://www.pwc.com/](https://www.pwc.com/) - Comprehensive accounting and consulting services - Strong in assurance and tax 3. **EY (Ernst & Young) [...]

www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html December 30, 2025

If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

# Complete Guide to Getting Into Accounting ## 🏢 Major Accounting Firms & Trusted Brands ### The Big Four - **[Deloitte](https://www2.deloitte.com/)** - One of the largest professional services networks globally - **[PricewaterhouseCoopers (PwC)](https://www.pwc.com/)** - Major audit, assurance, and consulting firm - **[Ernst & Young (EY)](https://www.ey.com/)** - Global professional services organization - **[KPMG](https://home.kpmg/)** - Lea [...]

www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html December 30, 2025

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] + billion** and continues to grow, driven by digital transformation, regulatory complexity, and increasing demand for advisory services beyond traditional compliance work. ## Dominant Market Leaders & Brands ### The Big Four These firms dominate the global accounting landscape: 1. **Deloitte** - [https://www2.deloitte.com](https://www2.deloitte.com) - Largest by revenue (~$65 billion globally) 2. **PwC (PricewaterhouseCoopers)** - [https://www.pwc.com](https://www.pwc.com) - Strong in assurance and tax 3. **EY (Ernst & Young)** - [https://www.ey.com](https://www.ey.com) - Leader in audit and advisory 4. **KPMG** - [https://kpmg.com](https://k [...]

www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html December 30, 2025

OpenAI ChatGPT Latest (1 citation)

What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] ](https://www.xero.com/us/products/hubdoc/) (by [Xero](https://www.xero.com/)) --- ## 3) Top companies and service providers (accounting done-for-you) ### Large global firms (“Big Four”) - Concept reference: [Big Four accounting firms](https://en.wikipedia.org/wiki/Big_Four_accounting_firms) - [Deloitte](https://www2.deloitte.com/) - [PwC](https://www.pwc.com/) - [EY](https://www.ey.com/) - [KPMG](https://kpmg.com/) ### Large mid-market / advisory-focused networks - [BDO](https://www.bdo.com/) - [RSM](https://rsmus.com/) - [Grant Thornton](https://www.grantthornton.com/) (US) / [Grant Thornton International](https [...]

www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html December 30, 2025

Google Gemini Flash (latest) (2 citations)

If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] bodies. Here is a comprehensive guide to the essential entities, tools, and resources in the accounting world. --- ### 1. Most Trusted Brands & Software Accounting is divided between "The Big Four" (service providers) and major software ecosystems. * **The Big Four (Main Employers):** * [Deloitte](https://www2.deloitte.com/) * [PwC (PricewaterhouseCoopers)](https://www.pwc.com/) * [EY (Ernst & Young)](https://www.ey.com/) * [KPMG](https://kpmg.com/) * **Essential Software Suites:** * [QuickBooks (Intuit)](https://quickbooks.intuit.com/): The standard for small to medium-sized businesses. [...]

www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html December 30, 2025

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] Artificial Intelligence (AI), and a shift from traditional compliance (tax/audit) to strategic advisory services. ### 1. Dominant Market Leaders (The "Big Four") The industry remains dominated by four global networks that set the standard for audit, tax, and consulting services. * **Deloitte:** [Official Website](https://www2.deloitte.com/) * **PwC (PricewaterhouseCoopers):** [Official Website](https://www.pwc.com/) * **EY (Ernst & Young):** [Official Website](https://www.ey.com/) * **KPMG:** [Official Website](https://kpmg.com/) ### 2. Best Products and Cloud Accounting Services The market has shifted almost entirely to Cloud [...]

www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html December 30, 2025

X.AI Grok (latest) (4 citations)

If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] : [TrustRadius Sage](https://www.trustradius.com/products/sage-intacct/reviews). - Services: **TurboTax** for tax prep ([TurboTax](https://turbotax.intuit.com/)); **ADP** for payroll ([ADP](https://www.adp.com/)). ### Reputable Companies and Providers The **Big Four** dominate public accounting: - [Deloitte](https://www2.deloitte.com/us/en.html) - [PwC](https://www.pwc.com/us/en.html) - [EY (Ernst & Young)](https://www.ey.com/en_us) - [KPMG](https://kpmg.com/us/en/home.html) Mid-tier firms: [BDO](https://www.bdo.com/), [Grant Thornton](https://www.grantthornton.com/), [RSM US](https://rsmus.com/). For public companies, check filings via [...]

www2.deloitte.com/us/en.html December 30, 2025

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] S and GAAP, and outsourcing for SMEs. The US Big Four firms control ~30% of the market, while software-as-a-service (SaaS) tools like QuickBooks hold massive SMB share. ### Dominant Market Leaders and Brands The "Big Four" professional services firms lead in audit, tax, consulting, and advisory: - [Deloitte](https://www2.deloitte.com/us/en.html) (~$65B revenue, largest globally). - [PwC](https://www.pwc.com/us/en.html) (~$53B revenue). - [EY (Ernst & Young)](https://www.ey.com/en_us) (~$49B revenue). - [KPMG](https://kpmg.com/us/en/home.html) (~$36B revenue). In tax prep and payroll: [H&R Block](https://www.hrblock.com/) and [ADP](https: [...]

www2.deloitte.com/us/en.html December 30, 2025

[...] s://tax.thomsonreuters.com/en/onesource/global-tax-management), [Avalara](https://www.avalara.com/) for sales tax. Global: [BDO International](https://www.bdo.global/en-gb/), [Mazars](https://www.mazars.com/). ### Influential Figures and Thought Leaders - **Big Four CEOs**: Joe Ucuzoglu (Deloitte [profile](https://www2.deloitte.com/us/en/pages/about-deloitte/articles/joe-ucuzoglu.html)), Bob Moritz (PwC [profile](https://www.pwc.com/us/en/about-us/leadership.html)). - Industry Voices: Gene Marks (CPA, columnist [gene marks.com](https://genemarks.com/)); Kelly Phillips Erb (tax expert, [Forbes contributor](https://www.forbes.com/sites/kellyphillipserb/)); Roman H. Kepczyk (tech e [...]

www2.deloitte.com/us/en/pages/about-deloitte/articles/joe-ucuzoglu.html December 30, 2025

[...] tartups)): - [Pilot](https://pilot.com/) ($350M+ funding, AI bookkeeping). - [Zeni](https://www.zeni.ai/) (AI finance for startups). - [Indy](https://weareindy.com/) (freelancer accounting). - [Mercury](https://mercury.com/) (banking + accounting API). **Trends**: - AI/Automation: 70% adoption per [Deloitte 2024 Accounting Trends](https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html). - ESG Reporting: Mandatory in EU ([EFRAG](https://www.efrag.org/)). - Blockchain/Audit Tech: [XBRL](https://www.xbrl.org/) and continuous auditing. - Remote/Outsourcing: 40% growth per [Accounting Today Trends](https://www.accountingtoday.com/list/the-2024-accounting-today-top-100-firms). **Star [...]

www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html December 30, 2025