AICW AI Chat Watch

AI Mentions & Sources Report for Accounting

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About xero.com (Financial Services)

This page provides details about xero.com (Financial Services) which was ranked #2 out of 267 in the list of sources (30 citations (6.4% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: QuickBooks Online, Xero, BDO, BILL, Xerocon +5 more.

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Pages from xero.com (5 links)

URL Path Citations Position
xero.com 0 N/A
/us/events/xerocon 22 5.3
www.xero.com 2 72.4
/events/xerocon 3 109.1
/xerocon 3 111

Brands Referenced By This Website (10 brands)

Brand Voice Mentions
QuickBooks QuickBooks 100% 68
Xero Xero 53.6% 56
QuickBooks Online QuickBooks Online 34.4% 15
BDO BDO 8% 13
Xerocon Xerocon 6.8% 16
BILL BILL 3.5% 12
CIA CIA 1% 3
Excel Excel 0.8% 3
EA EA 0% 1
Xero Mobile 0% 1

Citations from AI Responses

Perplexity Sonar (with search) (latest) (1 citation)

If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

### Most Trusted Brands and Reputable Companies Leading accounting software brands dominate the industry, with high ratings from review sites like G2 and Capterra. Key players include: - **Xero** (https://www.xero.com): Top-rated for small to medium businesses, excelling in cloud-based bookkeeping, invoicing, payroll, and integrations.[20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Best Accounting and Finance Products for 2025 - G2](htt [...]

xero.com/us/events/xerocon December 30, 2025

Anthropic Claude Sonnet (latest) (7 citations)

What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] ransform/) - Sage's annual customer conference - Product updates and training 3. **QuickBooks Connect** - [https://quickbooks.intuit.com/connect/](https://quickbooks.intuit.com/connect/) - Intuit's conference for QuickBooks users - Networking and product announcements 4. **Xerocon** - [https://www.xero.com/xerocon/](https://www.xero.com/xerocon/) - Xero's global conference series - Held in multiple locations worldwide 5. **Scaling New Heights** - [https://www.woodard.com/scaling-new-heights](https://www.woodard.com/scaling-new-heights) - Conference for accounting professionals - Hosted by Woodard Events ### Technology & Innov [...]

xero.com/xerocon December 30, 2025

[...] Accounting Software & Platforms ### Cloud-Based Accounting Solutions 1. **QuickBooks Online** - [https://quickbooks.intuit.com/](https://quickbooks.intuit.com/) - Market leader by Intuit for small to medium businesses - Offers various pricing tiers and extensive integrations 2. **Xero** - [https://www.xero.com/](https://www.xero.com/) - New Zealand-based cloud accounting platform - Strong in international markets and multi-currency support 3. **FreshBooks** - [https://www.freshbooks.com/](https://www.freshbooks.com/) - Focused on service-based businesses and freelancers - Known for user-friendly invoicing and time [...]

xero.com/us/events/xerocon December 30, 2025

If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] ized-masters-programs/master-accounting)** - Top accounting school ## 🎪 Important Events & Conferences ### Major Conferences - **[AICPA ENGAGE](https://www.aicpa.org/engage)** - Annual flagship conference - **[QuickBooks Connect](https://quickbooksconnect.com/)** - Intuit's annual conference - **[Xerocon](https://www.xero.com/xerocon/)** - Xero's global event - **[Accounting & Finance Show](https://www.accountingandfinanceshow.com/)** - UK/North America events - **[IMA Annual Conference](https://www.imanet.org/events/ima-annual-conference)** - Management accounting focus ### Specialized Events - **[Digital CPA Conference](https [...]

xero.com/xerocon December 30, 2025

[...] it, tax, and consulting services - **[Crowe](https://www.crowe.com/)** - Public accounting and consulting firm ## 💻 Essential Accounting Software & Tools ### Cloud Accounting Platforms - **[QuickBooks Online](https://quickbooks.intuit.com/)** - Most popular small business accounting software - **[Xero](https://www.xero.com/)** - Cloud-based accounting platform - **[FreshBooks](https://www.freshbooks.com/)** - Invoicing and accounting for small businesses - **[Wave](https://www.waveapps.com/)** - Free accounting software for small businesses - **[Sage Business Cloud](https://www.sage.com/)** - Comprehensive accounting [...]

xero.com/us/events/xerocon December 30, 2025

[...] atform - **[Ramp](https://ramp.com/)** - Corporate cards and expense management - **[Brex](https://www.brex.com/)** - Financial services for growing businesses ## 📱 Apps & Tools for Daily Use ### Mobile Apps - **[QuickBooks Mobile](https://quickbooks.intuit.com/mobile/)** - Mobile accounting - **[Xero Mobile](https://www.xero.com/mobile/)** - On-the-go accounting - **[Receipt Bank (now Dext)](https://dext.com/)** - Receipt capture and processing ### Productivity Tools - **[Excel](https://www.microsoft.com/microsoft-365/excel)** - Essential spreadsheet software - **[Google Sheets](https://www.google.com/sheets/about/)** - Collabora [...]

www.xero.com December 30, 2025

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] d:** - **Accounting & Finance Show** - [https://www.accountingnfinanceshow.com](https://www.accountingnfinanceshow.com) - North America and London - **QuickBooks Connect** - [https://quickbooks.intuit.com/connect/](https://quickbooks.intuit.com/connect/) - Intuit's annual conference - **Xerocon** - [https://www.xero.com/xerocon/](https://www.xero.com/xerocon/) - Xero's global conference - **Sage Transform** - [https://www.sage.com/en-us/sage-transform/](https://www.sage.com/en-us/sage-transform/) **Specialty Conferences:** - **Digital CPA Conference** - [https://www.digitalcpaconference.com](https://www.digitalcpaconference.com) - **Scaling New Heights [...]

xero.com/xerocon December 30, 2025

[...] ttps://dynamics.microsoft.com/en-us/finance/overview/) - **Sage Intacct** - [https://www.sageintacct.com](https://www.sageintacct.com) **Small to Mid-Market Solutions:** - **QuickBooks (Intuit)** - [https://quickbooks.intuit.com](https://quickbooks.intuit.com) - Market leader for SMBs - **Xero** - [https://www.xero.com](https://www.xero.com) - Cloud-based, growing rapidly - **FreshBooks** - [https://www.freshbooks.com](https://www.freshbooks.com) - **Wave** - [https://www.waveapps.com](https://www.waveapps.com) - Free accounting software - **Zoho Books** - [https://www.zoho.com/books/](https://www.zoho.com/books/) **Practice Manageme [...]

xero.com/us/events/xerocon December 30, 2025

OpenAI ChatGPT Latest (12 citations)

If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] edx.org/) - [MIT OpenCourseWare](https://ocw.mit.edu/) - [LinkedIn Learning](https://www.linkedin.com/learning/) --- ## 7) Key events and conferences (good for networking + staying current) - [AICPA & CIMA ENGAGE](https://www.aicpa-cima.com/engage) (major US accounting/professional conference) - [Xerocon](https://www.xero.com/events/xerocon/) (Xero ecosystem; strong cloud accounting community) - [Intuit Connect](https://intuitconnect.intuit.com/) (accounting professionals using Intuit ecosystem) - [Oracle CloudWorld](https://www.oracle.com/cloudworld/) (ERP/finance systems at scale) - [Microsoft Ignite](https://ignite.microsoft.com/) ( [...]

xero.com/events/xerocon December 30, 2025

[...] ) - [Surgent CPA Review](https://www.surgentcpareview.com/) --- ## 3) “Trusted stack” of accounting products and services (what you’ll run into in real jobs) ### Core accounting/ERP systems (SMB → enterprise) - [QuickBooks Online](https://quickbooks.intuit.com/) (very common in small business) - [Xero](https://www.xero.com/) (SMB + accounting-firm ecosystem) - [Sage Intacct](https://www.sage.com/en-us/products/sage-intacct/) (mid-market cloud financials) - [Oracle NetSuite](https://www.netsuite.com/) (mid-market ERP) - [Microsoft Dynamics 365 Business Central](https://dynamics.microsoft.com/en-us/business-central/over [...]

xero.com/us/events/xerocon December 30, 2025

[...] [KPMG](https://kpmg.com/) **Large mid-tier firms (examples)** - [BDO](https://www.bdo.com/) - [Grant Thornton](https://www.grantthornton.com/) - [RSM](https://rsmus.com/) **Accounting software/platform companies (also major employers)** - [Intuit](https://www.intuit.com/) (QuickBooks ecosystem) - [Xero](https://www.xero.com/) - [Sage](https://www.sage.com/) - [Oracle](https://www.oracle.com/) (NetSuite) - [Microsoft](https://www.microsoft.com/) (Dynamics) - [SAP](https://www.sap.com/) --- ## 5) Influential experts & reviewers to follow (practical, practitioner-led) Rather than a long list of names, these are consist [...]

xero.com/us/events/xerocon December 30, 2025

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] ainability-standards-board/). - **E-invoicing / digital tax compliance** growth globally (often connected to frameworks like [Peppol](https://peppol.org/)). --- ## Major conferences & events - [AICPA & CIMA ENGAGE](https://www.aicpa-cima.com/engage) (large US accounting/professional conference) - [Xerocon](https://www.xero.com/events/xerocon/) (Xero ecosystem) - [Sage Future](https://www.sage.com/en-us/sage-future/) (Sage ecosystem) - [Accounting & Finance Show](https://www.accountex.co.uk/the-accounting-finance-show) (UK) - Academic/research: [American Accounting Association Annual Meeting](https://aaahq.org/Meetings/Annual-Meeting) vi [...]

xero.com/events/xerocon December 30, 2025

[...] FRS Foundation (IFRS)](https://www.ifrs.org/). 2) **Cloud, automation, and “continuous” finance ops** (outsourced bookkeeping/CAS, close automation, AP/AR automation, payroll, embedded tax, real-time reporting), driven by software platforms like [Intuit QuickBooks](https://quickbooks.intuit.com/), [Xero](https://www.xero.com/), [Sage](https://www.sage.com/), [NetSuite](https://www.netsuite.com/), [SAP](https://www.sap.com/), and [Microsoft Dynamics 365](https://dynamics.microsoft.com/). Across both lanes, the biggest forces are: **AI-assisted workflows, continued cloud migration, talent constraints, more data-driven au [...]

xero.com/us/events/xerocon December 30, 2025

[...] the [IFRS/ISSB](https://www.ifrs.org/) ecosystem --- ## Best-known / leading products & services (software + platforms) (“Best” varies by segment; these are widely adopted market leaders by category.) ### Small business accounting (core GL) - [QuickBooks Online](https://quickbooks.intuit.com/) - [Xero](https://www.xero.com/) - [Sage Accounting](https://www.sage.com/en-us/products/sage-accounting/) - Open-source/SME ERP alternatives: [Odoo](https://www.odoo.com/), [ERPNext](https://erpnext.com/) ### Mid-market & enterprise ERP / finance suites - [Oracle NetSuite](https://www.netsuite.com/) - [SAP S/4HANA](https://www. [...]

xero.com/us/events/xerocon December 30, 2025

[...] .oracle.com/), and specialist vendors like [BlackLine](https://www.blackline.com/) and [MindBridge](https://www.mindbridge.ai/). - **Client Advisory Services (CAS)** expansion by firms (recurring revenue + systems implementation around platforms like [QuickBooks](https://quickbooks.intuit.com/) and [Xero](https://www.xero.com/)). - **Close & controllership modernization** (standardization, reconciliation automation, better controls) led by tools like [BlackLine](https://www.blackline.com/) and [Workiva](https://www.workiva.com/). - **ESG/sustainability reporting** standardization accelerating via the [ISSB](https://www.i [...]

xero.com/us/events/xerocon December 30, 2025

What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

## 1) Leading accounting software (by use case) ### A. Small business / startup general ledger + invoicing - [QuickBooks Online](https://quickbooks.intuit.com/) (by [Intuit](https://www.intuit.com/)) — broad ecosystem (bank feeds, payroll/apps), common choice in the US/Canada. - [Xero](https://www.xero.com/) — strong bank-feed workflows and advisor ecosystem; popular internationally. - [FreshBooks](https://www.freshbooks.com/) — service businesses (time tracking + invoicing) with lighter “accounting-first” needs. - [Zoho Books](https://www.zoho.com/books/) (by [Zoho](https://www.zoho.com/)) — good [...]

xero.com/us/events/xerocon December 30, 2025

[...] (by [Oracle](https://www.oracle.com/)) - [Planful](https://planful.com/) ### Sales tax automation - [Avalara](https://www.avalara.com/) - [Vertex](https://www.vertexinc.com/) ### Document capture / receipts - [Dext](https://dext.com/) - [Hubdoc](https://www.xero.com/us/products/hubdoc/) (by [Xero](https://www.xero.com/)) --- ## 3) Top companies and service providers (accounting done-for-you) ### Large global firms (“Big Four”) - Concept reference: [Big Four accounting firms](https://en.wikipedia.org/wiki/Big_Four_accounting_firms) - [Deloitte](https://www2.deloitte.com/) - [PwC](https://www.pwc.com/) - [ [...]

xero.com/us/events/xerocon December 30, 2025

[...] ounting](https://www.reddit.com/r/Accounting/) and [r/Bookkeeping](https://www.reddit.com/r/bookkeeping/) - Product communities: - [QuickBooks Community](https://quickbooks.intuit.com/learn-support/en-us) (by [Intuit](https://www.intuit.com/)) - [Xero Central](https://central.xero.com/) (by [Xero](https://www.xero.com/)) - [Sage Community](https://community.sage.com/) (by [Sage](https://www.sage.com/)) - Practitioner community + news hub: [AccountingWEB](https://www.accountingweb.com/) --- ## 8) Influential publications, research, and media - Professional journal (AICPA): [Journal of Accountancy](https:// [...]

xero.com/us/events/xerocon December 30, 2025

[...] ckly (so “best” matches your situation) - **Solo/freelancer**: [FreshBooks](https://www.freshbooks.com/), [Wave](https://www.waveapps.com/), or [QuickBooks Online](https://quickbooks.intuit.com/) - **SMB with payroll + lots of integrations**: [QuickBooks Online](https://quickbooks.intuit.com/) or [Xero](https://www.xero.com/) + [BILL](https://www.bill.com/) / [Ramp](https://ramp.com/) - **Multi-entity, department reporting, audit trail needs**: [Sage Intacct](https://www.sage.com/en-us/products/sage-intacct/) or [Oracle NetSuite](https://www.netsuite.com/) - **Global enterprise**: [SAP S/4HANA](https://www.sap.com/ [...]

xero.com/us/events/xerocon December 30, 2025

[...] an.com/) - [Oracle EPM](https://www.oracle.com/epm/) (by [Oracle](https://www.oracle.com/)) - [Planful](https://planful.com/) ### Sales tax automation - [Avalara](https://www.avalara.com/) - [Vertex](https://www.vertexinc.com/) ### Document capture / receipts - [Dext](https://dext.com/) - [Hubdoc](https://www.xero.com/us/products/hubdoc/) (by [Xero](https://www.xero.com/)) --- ## 3) Top companies and service providers (accounting done-for-you) ### Large global firms (“Big Four”) - Concept reference: [Big Four accounting firms](https://en.wikipedia.org/wiki/Big_Four_accounting_firms) - [Deloitte](https://www2.deloitte.com/) - [...]

www.xero.com December 30, 2025

Google Gemini Flash (latest) (6 citations)

What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] working hubs for the latest in tax law and accounting tech. * **AICPA & CIMA ENGAGE:** One of the largest events for accounting and finance professionals. [ENGAGE Conference](https://www.aicpa-cimaengagedirect.com/) * **Xerocon:** Described as the "Glastonbury for Accountants," hosted by Xero. [Xerocon](https://www.xero.com/events/xerocon/) * **QuickBooks Connect:** Intuit’s flagship event for accountants and small businesses. [QuickBooks Connect](https://quickbooksconnect.com/) * **Scaling New Heights:** Focused on technology integration and practice management. [Woodard Events](https://www.woodard.com/scaling-new-heights) --- [...]

xero.com/events/xerocon December 30, 2025

[...] RP). **Small to Mid-Sized Business (SMB) Solutions:** * **QuickBooks Online:** The market leader for small businesses in the US. [QuickBooks Official Site](https://quickbooks.intuit.com/) * **Xero:** A popular cloud-native alternative, particularly strong in Australia, the UK, and New Zealand. [Xero Official Site](https://www.xero.com/) * **FreshBooks:** Optimized for freelancers and service-based businesses focused on invoicing. [FreshBooks Official Site](https://www.freshbooks.com/) * **Zoho Books:** Part of the broader Zoho ecosystem, offering high affordability and integration. [Zoho Books](https://www.zoho.com/books/) * [...]

xero.com/us/events/xerocon December 30, 2025

If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] * [PwC (PricewaterhouseCoopers)](https://www.pwc.com/) * [EY (Ernst & Young)](https://www.ey.com/) * [KPMG](https://kpmg.com/) * **Essential Software Suites:** * [QuickBooks (Intuit)](https://quickbooks.intuit.com/): The standard for small to medium-sized businesses. * [Xero](https://www.xero.com/): A major cloud-based competitor to QuickBooks. * [Sage](https://www.sage.com/): Preferred by many mid-market enterprises. * [NetSuite (Oracle)](https://www.netsuite.com/): A leading Cloud ERP for larger corporations. ### 2. Professional Certifications & Providers To practice at a high [...]

xero.com/us/events/xerocon December 30, 2025

[...] mportant Events & Conferences * **AICPA & CIMA ENGAGE:** One of the largest annual events for accounting and finance professionals. [ENGAGE Conference](https://www.aicpa-cima.com/cpe-learning/conference/aicpa-cima-engage). * **XeroCon:** Known as the "Coachella for Accountants," hosted by Xero. [XeroCon](https://www.xero.com/us/events/xerocon/). * **Scaling New Heights:** Focused on technology and practice growth. [Scaling New Heights](https://www.scalingnewheights.com/). * **Accountex:** A global series of conferences focused on the future of accounting technology. [Accountex](https://www.accountex.co.uk/). ### 6. Notable Startups [...]

xero.com/us/events/xerocon December 30, 2025

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] to Cloud-based ecosystems that allow for real-time collaboration. * **QuickBooks (Intuit):** The market leader for small to mid-sized businesses. [QuickBooks Official Site](https://quickbooks.intuit.com/) * **Xero:** A top competitor known for its beautiful interface and cloud-native approach. [Xero Official Site](https://www.xero.com/) * **Sage:** Preferred by larger mid-market enterprises. [Sage Official Site](https://www.sage.com/) * **FreshBooks:** Optimized for freelancers and service-based businesses. [FreshBooks Official Site](https://www.freshbooks.com/) * **NetSuite (Oracle):** The leading ERP for scaling companies [...]

xero.com/us/events/xerocon December 30, 2025

[...] industry. * **AICPA & CIMA ENGAGE:** One of the largest events for accounting and finance professionals. [Engage Official Site](https://www.aicpa-cima.com/cpe-learning/conference/aicpa-cima-engage) * **XeroCon:** Often called the "Glastonbury for Accountants" due to its high-energy atmosphere. [XeroCon Information](https://www.xero.com/us/events/xerocon/) * **QuickBooks Connect:** The flagship event for the Intuit community. [QuickBooks Connect Official Site](https://quickbooksconnect.com/) * **Accountex:** A global exhibition series focusing on accounting technology. [Accountex London](https://www.accountex.co.uk/) | [Accountex USA](https://ww [...]

xero.com/us/events/xerocon December 30, 2025

X.AI Grok (latest) (4 citations)

What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] s include: - **QuickBooks Online** by Intuit: Widely regarded as the market leader for SMBs, offering invoicing, payroll, and expense tracking. [QuickBooks Online](https://quickbooks.intuit.com/online/) - **Xero**: Strong for international users with bank reconciliation and multi-currency support. [Xero](https://www.xero.com/) - **FreshBooks**: User-friendly for freelancers and service-based businesses, focusing on time tracking and invoicing. [FreshBooks](https://www.freshbooks.com/) - **Sage Intacct**: Enterprise-grade for mid-market with advanced financial reporting. [Sage Intacct](https://www.sage.com/en-us/products [...]

xero.com/us/events/xerocon December 30, 2025

[...] /accounting/profile/). ### Top Companies and Service Providers Key players provide software and outsourced services: - **Intuit**: Parent of QuickBooks and TurboTax; full-suite financial tools. [Intuit](https://www.intuit.com/) - **Xero Ltd.**: Cloud accounting pioneer, partners with 1,000+ apps. [Xero](https://www.xero.com/) - **Sage Group**: Global leader with ERP solutions. [Sage](https://www.sage.com/) - **Oracle NetSuite**: Enterprise cloud ERP with accounting core. [NetSuite](https://www.netsuite.com/portal/home.shtml) - Service providers: **ADP** for payroll-integrated accounting [ADP](https://www.adp.com/), **P [...]

xero.com/us/events/xerocon December 30, 2025

If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] ted Brands and Recommended Products/Services - **QuickBooks** by Intuit: Top small business accounting software. [QuickBooks](https://quickbooks.intuit.com/). Comparisons: [Capterra QuickBooks Reviews](https://www.capterra.com/p/1237/QuickBooks-Online/). - **Xero**: Cloud-based accounting for SMBs. [Xero](https://www.xero.com/). Reviews: [G2 Xero](https://www.g2.com/products/xero/reviews). - **FreshBooks**: Invoicing and bookkeeping. [FreshBooks](https://www.freshbooks.com/). Comparisons: [PCMag Accounting Software](https://www.pcmag.com/picks/the-best-small-business-accounting-software). - **Sage**: Enterprise-level ERP [...]

xero.com/us/events/xerocon December 30, 2025

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] com/categories/accounting) and [Capterra Accounting Reviews](https://www.capterra.com/accounting-software/)): - **SMB/Cloud Accounting**: [QuickBooks Online (Intuit)](https://quickbooks.intuit.com/) (4.7/5 on G2, 80% market share per [Software Advice](https://www.softwareadvice.com/accounting/)). - [Xero](https://www.xero.com/) (best for international, 4.4/5). - [FreshBooks](https://www.freshbooks.com/) (invoicing focus). - **Enterprise ERP**: [Oracle NetSuite](https://www.netsuite.com/portal/home.shtml) and [Sage Intacct](https://www.sage.com/en-us/products/sage-intacct/). - **Free/Entry-Level**: [Wave](https://www.wave [...]

xero.com/us/events/xerocon December 30, 2025