AICW AI Chat Watch

AI Mentions & Sources Report for Analytics and BI

Track Your AI Visibility

AICW AI Chat Watch

AI Mentions & Sources Report for Analytics and BI

Track Your AI Visibility

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About powerbi.microsoft.com (Tech Companies)

This page provides details about powerbi.microsoft.com (Tech Companies) which was ranked #1 out of 128 in the list of sources (16 citations (11.7% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 1 question: "What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Microsoft Power BI, Tableau, Qlik, Google Looker, ThoughtSpot +5 more.

#{{ domain.rank }}

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Voice

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Position

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Citations

Used by AI Models

Model	Voice	Position	Citations
{{ bot.name.charAt(0) }} {{ bot.name }}	{{ getInfluenceForBot(bot.id) }}	{{ getPositionForBot(bot.id) }}	{{ getMentionsForBot(bot.id) }}

Pages from powerbi.microsoft.com (5 links)

URL Path	Citations	Position
powerbi.microsoft.com	0	N/A
/en-us/blog	0	N/A
/en-us	0	N/A
/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms	15	9.3
/en-us/blog/category/events	1	36

Brands Referenced By This Website (10 brands)

Brand	Voice	Mentions
Tableau	100%	33
Gartner	81.5%	39
Qlik	59.9%	27
ThoughtSpot	25.6%	16
Microsoft Power BI	21.3%	9
SAP Analytics Cloud	5.1%	5
Google Looker	3.8%	4
IBM Cognos Analytics	3.7%	4
IDC	1.6%	25
Power BI Blog	0.9%	2

Citations from AI Responses

Perplexity Sonar (with search) (latest) (5 citations)

What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] bm.com/new/announcements/ibm-named-a-leader-in-the-2025-idc-marketscape-for-business-intelligence-and-analytics-platforms)[Google Leader 2025 IDC MarketScape for Business Intelligence](https://cloud.google.com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence) ### Best Products and Services - **Microsoft Power BI**: Best overall for integration, pricing, and Microsoft ecosystem use (114,814+ companies).[Top BI Tools 2025: Best [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] s/gartner-magic-quadrant-business-intelligence) ### Best Products and Services - **Microsoft Power BI**: Best overall for integration, pricing, and Microsoft ecosystem use (114,814+ companies).[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/) - **Tableau**: Strong in visualization and self-service analytics.[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/) - **Qlik Sense**: Excels in associative analytics, AI insights, mobile design, and security.[Top BI Tools 2025: Best Business [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] ntions here. ### Active Professional Communities No specific communities detailed; trends imply engagement via BARC surveys and vendor ecosystems like Microsoft Fabric or Google Cloud forums.[Top Business Intelligence and Analytics Trends 2025 - BARC](https://barc.com/business-intelligence-trends/)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)[Google Leader 2025 IDC MarketScape for Business Intelligence](https://cloud.google.com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence) ### Top Publications and Media - **Gartner Magic Quadrant for Analytics and BI Platforms** (2025 edition).[Microsoft na [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] bi-platforms/)[Google Leader 2025 IDC MarketScape for Business Intelligence](https://cloud.google.com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence) ### Top Publications and Media - **Gartner Magic Quadrant for Analytics and BI Platforms** (2025 edition).[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence) - **IDC MarketScape: Worldwide BI and Analytics Platforms** (2025).[IBM named a Leader in the 2025 IDC MarketScape for Business ...](https://www.ibm.com/new/announcements/ [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] or Business Intelligence](https://cloud.google.com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence), https://barc.com/business-intelligence-trends/ [Top Business Intelligence and Analytics Trends 2025 - BARC](https://barc.com/business-intelligence-trends/), https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/ [Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/), https://dilijentsystems.com/blogs/business-intelligence-companies-leading-the-market-in-2025 [Bus [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

Anthropic Claude Sonnet (latest) (3 citations)

What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] lobal Conferences - **Gartner Data & Analytics Summit** - [https://www.gartner.com/en/conferences](https://www.gartner.com/en/conferences) - **Tableau Conference** - [https://www.tableau.com/events/conference](https://www.tableau.com/events/conference) - **Microsoft Business Applications Summit** - [https://powerbi.microsoft.com/en-us/blog/category/events/](https://powerbi.microsoft.com/en-us/blog/category/events/) - **Qonnections** (Qlik) - [https://www.qlik.com/us/company/events/qonnections](https://www.qlik.com/us/company/events/qonnections) - **Databricks Data + AI Summit** - [https://www.databricks.com/dataaisummit](https://www.databricks.com/dataaisummit) - **Snowflake Summit** - [https://www.snowflake [...]

powerbi.microsoft.com/en-us/blog/category/events December 30, 2025

# Analytics & Business Intelligence Industry Overview ## Market Leaders & Dominant Platforms ### Enterprise Leaders - **Microsoft Power BI** - [https://powerbi.microsoft.com](https://powerbi.microsoft.com) - Market leader with strong Microsoft ecosystem integration - **Tableau** (Salesforce) - [https://www.tableau.com](https://www.tableau.com) - Visual analytics pioneer, acquired by Salesforce in 2019 - **Qlik** - [https://www.qlik.com](https://www.qlik.com) - Known for associative analytics engine [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] .fishtownanalytics.com) - **Technically** by Benn Stancil - [https://benn.substack.com](https://benn.substack.com) ### Blogs & Resources - **SQLShack** - [https://www.sqlshack.com](https://www.sqlshack.com) - **BI Elite** - [https://www.bi-elite.com](https://www.bi-elite.com) - **Power BI Blog** - [https://powerbi.microsoft.com/en-us/blog/](https://powerbi.microsoft.com/en-us/blog/) - **Tableau Blog** - [https://www.tableau.com/blog](https://www.tableau.com/blog) ### YouTube Channels - **Guy in a Cube** (Power BI) - [https://www.youtube.com/channel/UCFp1vaKzpfvoGai0vE5VJ0w](https://www.youtube.com/channel/UCFp1vaKzpfvoGai0vE5VJ0w) - **How to Power BI** - [https://www.youtube [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

OpenAI ChatGPT Latest (4 citations)

What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] gartner.com/en/research/magic-quadrant) (landing page) and [Forrester Research](https://www.forrester.com/). --- ## 2) Dominant market leaders & brands (by segment) ### A) Analytics & BI “front end” platforms (dashboards, exploration, self-service) Commonly short-listed in large organizations: - [Microsoft Power BI](https://powerbi.microsoft.com/) (and the broader [Microsoft Fabric](https://www.microsoft.com/en-us/microsoft-fabric) environment) - [Tableau](https://www.tableau.com/) (Salesforce: [Salesforce](https://www.salesforce.com/)) - [Qlik](https://www.qlik.com/) - [Google Looker](https://cloud.google.com/looker) - [SAP Analytics Cloud [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] [Census](https://www.getcensus.com/) --- ## 3) “Best” products/services (how buyers typically define “best” today) “Best” usually depends on the dominant constraint—governance, cost, speed, skill set, or embedding. In practice, buyers tend to choose: - **Best for Microsoft-centric enterprises**: [Power BI](https://powerbi.microsoft.com/) + [Microsoft Fabric](https://www.microsoft.com/en-us/microsoft-fabric) - **Best for enterprise visualization breadth & ecosystem**: [Tableau](https://www.tableau.com/) - **Best for governed modeling + semantic consistency in Google ecosystems**: [Looker](https://cloud.google.com/looker) - **Best s [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] .forrester.com/) - Peer reviews: [G2](https://www.g2.com/), [TrustRadius](https://www.trustradius.com/), [Capterra](https://www.capterra.com/) --- ## 4) Key companies & providers to know (a practical map) If you’re mapping the industry, these buckets cover most spend: 1) **BI & analytics apps**: [Microsoft Power BI](https://powerbi.microsoft.com/), [Tableau](https://www.tableau.com/), [Qlik](https://www.qlik.com/), [Looker](https://cloud.google.com/looker), [MicroStrategy](https://www.microstrategy.com/) 2) **Data platform**: [Snowflake](https://www.snowflake.com/), [Databricks](https://www.databricks.com/), [BigQuery](https://cloud.googl [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] aid, but widely referenced in buying cycles): - [Gartner](https://www.gartner.com/) - [Forrester](https://www.forrester.com/) Vendor engineering blogs (often where new features first appear): - [Databricks Blog](https://www.databricks.com/blog) - [Snowflake Blog](https://www.snowflake.com/blog/) - [Microsoft Power BI Blog](https://powerbi.microsoft.com/en-us/blog/) - [Google Cloud Blog](https://cloud.google.com/blog) - [AWS Big Data Blog](https://aws.amazon.com/blogs/big-data/) --- ### If you tell me your context, I can tailor this map 1) Are you looking at this as a **buyer**, **job seeker**, **investor**, or **builder**? 2) What’s your “home base” plat [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

Google Gemini Flash (latest) (1 citation)

What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] data using natural language. ### 1. Dominant Market Leaders & Brands The market is currently dominated by massive cloud ecosystems that integrate BI into their broader productivity suites. * **Microsoft Power BI**: The market leader by volume, deeply integrated with the Microsoft 365 ecosystem. [Power BI Official](https://powerbi.microsoft.com/) * **Tableau (Salesforce)**: Known for high-end visualization and a massive user community. [Tableau Official](https://www.tableau.com/) * **Qlik**: Focused on end-to-end data integration and "active intelligence." [Qlik Official](https://www.qlik.com/) * **Google Cloud (Looker)**: Focuses on [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

X.AI Grok (latest) (1 citation)

What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] ositioning. ### Dominant Market Leaders and Brands The industry is led by established players with strong market share in visualization, querying, and enterprise analytics: - **Microsoft Power BI**: Dominant in market share (~30% per some estimates), excels in integration with Microsoft ecosystem. [Power BI](https://powerbi.microsoft.com/en-us/) - **Tableau (Salesforce)**: Leader in visualization and self-service BI. [Tableau](https://www.tableau.com/) - **Google Looker**: Strong in semantic modeling and cloud-native BI. [Looker](https://cloud.google.com/looker) - **Qlik**: Known for associative analytics engine. [Qlik](https://www.qlik.c [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

AICW AI Chat Watch

AI Mentions & Sources Report for Analytics and BI

Track Your AI Visibility

Back to Report

#1

powerbi.microsoft.com

Tech Companies

powerbi.microsoft.com

Visit powerbi.microsoft.com

11.7%

Share of Voice

About powerbi.microsoft.com (Tech Companies)

This page provides details about powerbi.microsoft.com (Tech Companies) which was ranked #1 out of 128 in the list of sources (16 citations (11.7% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 1 question: "What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Microsoft Power BI, Tableau, Qlik, Google Looker, ThoughtSpot +5 more.

#1

Rank

11.7%★

Voice

9★

Position

4.1% (16)★

Citations

Used by AI Models

Model	Voice	Position	Citations
Anthropic Claude Sonnet (latest)	12.2%	1	3
Google Gemini Flash (latest)	9.7%	1	1
Perplexity Sonar (with search) (latest)	5.9%	7	7
X.AI Grok (latest)	3%	4	1
OpenAI ChatGPT Latest	2.6%	16	4

Pages from powerbi.microsoft.com (5 links)

URL Path	Citations	Position
powerbi.microsoft.com	0	N/A
/en-us/blog	0	N/A
/en-us	0	N/A
/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms	15	9.3
/en-us/blog/category/events	1	36

Brands Referenced By This Website (10 brands)

Brand	Voice	Mentions
Tableau	100%	33
Gartner	81.5%	39
Qlik	59.9%	27
ThoughtSpot	25.6%	16
Microsoft Power BI	21.3%	9
SAP Analytics Cloud	5.1%	5
Google Looker	3.8%	4
IBM Cognos Analytics	3.7%	4
IDC	1.6%	25
Power BI Blog	0.9%	2

Citations from AI Responses

Perplexity Sonar (with search) (latest) (5 citations)

What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] bm.com/new/announcements/ibm-named-a-leader-in-the-2025-idc-marketscape-for-business-intelligence-and-analytics-platforms)[Google Leader 2025 IDC MarketScape for Business Intelligence](https://cloud.google.com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence) ### Best Products and Services - **Microsoft Power BI**: Best overall for integration, pricing, and Microsoft ecosystem use (114,814+ companies).[Top BI Tools 2025: Best [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] s/gartner-magic-quadrant-business-intelligence) ### Best Products and Services - **Microsoft Power BI**: Best overall for integration, pricing, and Microsoft ecosystem use (114,814+ companies).[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/) - **Tableau**: Strong in visualization and self-service analytics.[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/) - **Qlik Sense**: Excels in associative analytics, AI insights, mobile design, and security.[Top BI Tools 2025: Best Business [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] ntions here. ### Active Professional Communities No specific communities detailed; trends imply engagement via BARC surveys and vendor ecosystems like Microsoft Fabric or Google Cloud forums.[Top Business Intelligence and Analytics Trends 2025 - BARC](https://barc.com/business-intelligence-trends/)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)[Google Leader 2025 IDC MarketScape for Business Intelligence](https://cloud.google.com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence) ### Top Publications and Media - **Gartner Magic Quadrant for Analytics and BI Platforms** (2025 edition).[Microsoft na [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] bi-platforms/)[Google Leader 2025 IDC MarketScape for Business Intelligence](https://cloud.google.com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence) ### Top Publications and Media - **Gartner Magic Quadrant for Analytics and BI Platforms** (2025 edition).[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence) - **IDC MarketScape: Worldwide BI and Analytics Platforms** (2025).[IBM named a Leader in the 2025 IDC MarketScape for Business ...](https://www.ibm.com/new/announcements/ [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] or Business Intelligence](https://cloud.google.com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence), https://barc.com/business-intelligence-trends/ [Top Business Intelligence and Analytics Trends 2025 - BARC](https://barc.com/business-intelligence-trends/), https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/ [Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/), https://dilijentsystems.com/blogs/business-intelligence-companies-leading-the-market-in-2025 [Bus [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

Anthropic Claude Sonnet (latest) (3 citations)

What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] lobal Conferences - **Gartner Data & Analytics Summit** - [https://www.gartner.com/en/conferences](https://www.gartner.com/en/conferences) - **Tableau Conference** - [https://www.tableau.com/events/conference](https://www.tableau.com/events/conference) - **Microsoft Business Applications Summit** - [https://powerbi.microsoft.com/en-us/blog/category/events/](https://powerbi.microsoft.com/en-us/blog/category/events/) - **Qonnections** (Qlik) - [https://www.qlik.com/us/company/events/qonnections](https://www.qlik.com/us/company/events/qonnections) - **Databricks Data + AI Summit** - [https://www.databricks.com/dataaisummit](https://www.databricks.com/dataaisummit) - **Snowflake Summit** - [https://www.snowflake [...]

powerbi.microsoft.com/en-us/blog/category/events December 30, 2025

# Analytics & Business Intelligence Industry Overview ## Market Leaders & Dominant Platforms ### Enterprise Leaders - **Microsoft Power BI** - [https://powerbi.microsoft.com](https://powerbi.microsoft.com) - Market leader with strong Microsoft ecosystem integration - **Tableau** (Salesforce) - [https://www.tableau.com](https://www.tableau.com) - Visual analytics pioneer, acquired by Salesforce in 2019 - **Qlik** - [https://www.qlik.com](https://www.qlik.com) - Known for associative analytics engine [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] .fishtownanalytics.com) - **Technically** by Benn Stancil - [https://benn.substack.com](https://benn.substack.com) ### Blogs & Resources - **SQLShack** - [https://www.sqlshack.com](https://www.sqlshack.com) - **BI Elite** - [https://www.bi-elite.com](https://www.bi-elite.com) - **Power BI Blog** - [https://powerbi.microsoft.com/en-us/blog/](https://powerbi.microsoft.com/en-us/blog/) - **Tableau Blog** - [https://www.tableau.com/blog](https://www.tableau.com/blog) ### YouTube Channels - **Guy in a Cube** (Power BI) - [https://www.youtube.com/channel/UCFp1vaKzpfvoGai0vE5VJ0w](https://www.youtube.com/channel/UCFp1vaKzpfvoGai0vE5VJ0w) - **How to Power BI** - [https://www.youtube [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

OpenAI ChatGPT Latest (4 citations)

What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] gartner.com/en/research/magic-quadrant) (landing page) and [Forrester Research](https://www.forrester.com/). --- ## 2) Dominant market leaders & brands (by segment) ### A) Analytics & BI “front end” platforms (dashboards, exploration, self-service) Commonly short-listed in large organizations: - [Microsoft Power BI](https://powerbi.microsoft.com/) (and the broader [Microsoft Fabric](https://www.microsoft.com/en-us/microsoft-fabric) environment) - [Tableau](https://www.tableau.com/) (Salesforce: [Salesforce](https://www.salesforce.com/)) - [Qlik](https://www.qlik.com/) - [Google Looker](https://cloud.google.com/looker) - [SAP Analytics Cloud [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] [Census](https://www.getcensus.com/) --- ## 3) “Best” products/services (how buyers typically define “best” today) “Best” usually depends on the dominant constraint—governance, cost, speed, skill set, or embedding. In practice, buyers tend to choose: - **Best for Microsoft-centric enterprises**: [Power BI](https://powerbi.microsoft.com/) + [Microsoft Fabric](https://www.microsoft.com/en-us/microsoft-fabric) - **Best for enterprise visualization breadth & ecosystem**: [Tableau](https://www.tableau.com/) - **Best for governed modeling + semantic consistency in Google ecosystems**: [Looker](https://cloud.google.com/looker) - **Best s [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] .forrester.com/) - Peer reviews: [G2](https://www.g2.com/), [TrustRadius](https://www.trustradius.com/), [Capterra](https://www.capterra.com/) --- ## 4) Key companies & providers to know (a practical map) If you’re mapping the industry, these buckets cover most spend: 1) **BI & analytics apps**: [Microsoft Power BI](https://powerbi.microsoft.com/), [Tableau](https://www.tableau.com/), [Qlik](https://www.qlik.com/), [Looker](https://cloud.google.com/looker), [MicroStrategy](https://www.microstrategy.com/) 2) **Data platform**: [Snowflake](https://www.snowflake.com/), [Databricks](https://www.databricks.com/), [BigQuery](https://cloud.googl [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

[...] aid, but widely referenced in buying cycles): - [Gartner](https://www.gartner.com/) - [Forrester](https://www.forrester.com/) Vendor engineering blogs (often where new features first appear): - [Databricks Blog](https://www.databricks.com/blog) - [Snowflake Blog](https://www.snowflake.com/blog/) - [Microsoft Power BI Blog](https://powerbi.microsoft.com/en-us/blog/) - [Google Cloud Blog](https://cloud.google.com/blog) - [AWS Big Data Blog](https://aws.amazon.com/blogs/big-data/) --- ### If you tell me your context, I can tailor this map 1) Are you looking at this as a **buyer**, **job seeker**, **investor**, or **builder**? 2) What’s your “home base” plat [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

Google Gemini Flash (latest) (1 citation)

What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] data using natural language. ### 1. Dominant Market Leaders & Brands The market is currently dominated by massive cloud ecosystems that integrate BI into their broader productivity suites. * **Microsoft Power BI**: The market leader by volume, deeply integrated with the Microsoft 365 ecosystem. [Power BI Official](https://powerbi.microsoft.com/) * **Tableau (Salesforce)**: Known for high-end visualization and a massive user community. [Tableau Official](https://www.tableau.com/) * **Qlik**: Focused on end-to-end data integration and "active intelligence." [Qlik Official](https://www.qlik.com/) * **Google Cloud (Looker)**: Focuses on [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

X.AI Grok (latest) (1 citation)

What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] ositioning. ### Dominant Market Leaders and Brands The industry is led by established players with strong market share in visualization, querying, and enterprise analytics: - **Microsoft Power BI**: Dominant in market share (~30% per some estimates), excels in integration with Microsoft ecosystem. [Power BI](https://powerbi.microsoft.com/en-us/) - **Tableau (Salesforce)**: Leader in visualization and self-service BI. [Tableau](https://www.tableau.com/) - **Google Looker**: Strong in semantic modeling and cloud-native BI. [Looker](https://cloud.google.com/looker) - **Qlik**: Known for associative analytics engine. [Qlik](https://www.qlik.c [...]

powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms December 30, 2025

Frequently Asked Questions

How often is powerbi.microsoft.com cited by AI models?

powerbi.microsoft.com was cited 16 times by AI models, representing 11.7% of all source citations.

Which AI models cite powerbi.microsoft.com?

powerbi.microsoft.com is cited by 5 AI models including Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest).

What is powerbi.microsoft.com's ranking among source domains?

powerbi.microsoft.com ranks #1 out of 128 source domains analyzed (with 62 brands also tracked).

What brands are associated with powerbi.microsoft.com?

AI models reference powerbi.microsoft.com when discussing brands like Microsoft Power BI, Tableau, Qlik, and others.

How is source ranking determined?

Sources are ranked by Share of Voice = Model Coverage × Quality Score. Model weights are based on Monthly Active Users (OpenAI ChatGPT Latest: 900M MAU, Google Gemini Flash (latest): 650M MAU, Perplexity Sonar (with search) (latest): 45M MAU, etc.). Sources appearing earlier in AI responses receive higher prominence scores.

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