This page provides details about Forrester (organization) which was ranked #12 out of 122 in the list of brands (22 mentions (7.4% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] tics India Magazine](https://analyticsindiamag.com/)** - Analytics and AI publication
## Research and Analyst Firms
91. **[Gartner](https://www.gartner.com/en/information-technology/insights/data-and-analytics)** - Industry analyst leader
- Magic Quadrant reports
- Market research
92. **[Forrester Research](https://www.forrester.com/research/data-analytics/)** - Technology research
- Wave reports
- Vendor evaluations
93. **[IDC](https://www.idc.com/getdoc.jsp?containerId=IDC_P357)** - Market intelligence
- Market share data
- Technology forecasts
94. **[451 Research](https: [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] //www.evanjones.ca/)** - Data visualization expert
- **[Andy Cotgreave](https://www.linkedin.com/in/acotgreave/)** - Technical Evangelist at Tableau
### Research Firms & Analysts
- **[Gartner](https://www.gartner.com/en/information-technology)** - Magic Quadrant for Analytics and BI Platforms
- **[Forrester Research](https://www.forrester.com/)** - Wave reports on analytics platforms
- **[BARC](https://barc.com/)** - The BI & Analytics Survey
- **[IDC](https://www.idc.com/)** - Market intelligence and research
## Communities & Forums
### Online Communities
- **[r/BusinessIntelligence](https://www.re [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] old.com](https://www.datafold.com)
## Key Industry Analysts & Research Firms
- **Gartner** - [https://www.gartner.com/en/information-technology/insights/business-intelligence](https://www.gartner.com/en/information-technology/insights/business-intelligence) - Magic Quadrant for Analytics & BI
- **Forrester Research** - [https://www.forrester.com](https://www.forrester.com) - Wave reports on BI platforms
- **IDC** - [https://www.idc.com](https://www.idc.com) - Market analysis and forecasting
- **BARC (Business Application Research Center)** - [https://barc.com](https://barc.com) - BI Survey
## Influe [...]
December 30, 2025
[...] ## Key Industry Analysts & Research Firms
- **Gartner** - [https://www.gartner.com/en/information-technology/insights/business-intelligence](https://www.gartner.com/en/information-technology/insights/business-intelligence) - Magic Quadrant for Analytics & BI
- **Forrester Research** - [https://www.forrester.com](https://www.forrester.com) - Wave reports on BI platforms
- **IDC** - [https://www.idc.com](https://www.idc.com) - Market analysis and forecasting
- **BARC (Business Application Research Center)** - [https://barc.com](https://barc.com) - BI Survey
## Influential Thought Leaders
### Industry [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] mmunity (often closely tied to BI practices):
- [dbt Community](https://www.getdbt.com/community)
---
## 8) Influential publications, research, and media (to track trends + evaluations)
Analyst firms and research:
- [Gartner](https://www.gartner.com/) (e.g., Magic Quadrants and market guides)
- [Forrester](https://www.forrester.com/) (e.g., The Forrester Wave)
- [IDC](https://www.idc.com/)
- [BARC](https://barc.com/) (publisher of The BI Survey)
- [Dresner Advisory Services](https://www.dresneradvisory.com/)
- [TDWI](https://tdwi.org/)
Business/management publications that frequently cover analytic [...]
December 30, 2025
[...] bt Community](https://www.getdbt.com/community)
---
## 8) Influential publications, research, and media (to track trends + evaluations)
Analyst firms and research:
- [Gartner](https://www.gartner.com/) (e.g., Magic Quadrants and market guides)
- [Forrester](https://www.forrester.com/) (e.g., The Forrester Wave)
- [IDC](https://www.idc.com/)
- [BARC](https://barc.com/) (publisher of The BI Survey)
- [Dresner Advisory Services](https://www.dresneradvisory.com/)
- [TDWI](https://tdwi.org/)
Business/management publications that frequently cover analytics:
- [MIT Sloan Management Review](https://sloanre [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] e Engineering Daily** (often covers data platforms) — [Software Engineering Daily](https://softwareengineeringdaily.com/)
---
## 11) Trusted ways to compare tools (when you’re evaluating)
- **Gartner** (Magic Quadrants / research; paywalled in places) — [Gartner](https://www.gartner.com/)
- **Forrester** (Waves / research) — [Forrester](https://www.forrester.com/)
- **G2** (crowd reviews) — [G2](https://www.g2.com/)
- **Capterra** (reviews) — [Capterra](https://www.capterra.com/)
---
## If you tell me 3 things, I can tailor a “who/what to learn” map
1) Your target role: **BI analyst**, ** [...]
December 30, 2025
[...] s data platforms) — [Software Engineering Daily](https://softwareengineeringdaily.com/)
---
## 11) Trusted ways to compare tools (when you’re evaluating)
- **Gartner** (Magic Quadrants / research; paywalled in places) — [Gartner](https://www.gartner.com/)
- **Forrester** (Waves / research) — [Forrester](https://www.forrester.com/)
- **G2** (crowd reviews) — [G2](https://www.g2.com/)
- **Capterra** (reviews) — [Capterra](https://www.capterra.com/)
---
## If you tell me 3 things, I can tailor a “who/what to learn” map
1) Your target role: **BI analyst**, **analytics engineer**, or **BI deve [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] icy-based sharing (see [Data governance (Wikipedia)](https://en.wikipedia.org/wiki/Data_governance)).
For “who leads,” many buyers look to analyst evaluations such as the [Gartner Magic Quadrant for Analytics and BI Platforms](https://www.gartner.com/en/research/magic-quadrant) (landing page) and [Forrester Research](https://www.forrester.com/).
---
## 2) Dominant market leaders & brands (by segment)
### A) Analytics & BI “front end” platforms (dashboards, exploration, self-service)
Commonly short-listed in large organizations:
- [Microsoft Power BI](https://powerbi.microsoft.com/) (and the broader [...]
December 30, 2025
[...] htspot.com/)
- **Best open-source BI for teams that can self-host**: [Apache Superset](https://superset.apache.org/) and [Metabase](https://www.metabase.com/)
For third-party comparisons and customer sentiment, common reference points include:
- Analyst firms: [Gartner](https://www.gartner.com/), [Forrester](https://www.forrester.com/)
- Peer reviews: [G2](https://www.g2.com/), [TrustRadius](https://www.trustradius.com/), [Capterra](https://www.capterra.com/)
---
## 4) Key companies & providers to know (a practical map)
If you’re mapping the industry, these buckets cover most spend:
1) **BI & analy [...]
December 30, 2025
[...] s](https://www.kdnuggets.com/)
- [Towards Data Science (Medium)](https://towardsdatascience.com/) (Medium: [Medium](https://medium.com/))
- [Analytics Vidhya](https://www.analyticsvidhya.com/)
Analyst research (paid, but widely referenced in buying cycles):
- [Gartner](https://www.gartner.com/)
- [Forrester](https://www.forrester.com/)
Vendor engineering blogs (often where new features first appear):
- [Databricks Blog](https://www.databricks.com/blog)
- [Snowflake Blog](https://www.snowflake.com/blog/)
- [Microsoft Power BI Blog](https://powerbi.microsoft.com/en-us/blog/)
- [Google Cloud Blog](https [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ated by platforms that offer data visualization, self-service analytics, AI/ML integration, and embedded analytics. Leaders are consistently ranked in analyst reports like Gartner's Magic Quadrant for Analytics and BI Platforms [2024 report summary](https://www.gartner.com/en/documents/4516266) and Forrester's Wave for Augmented BI Platforms [Q3 2023](https://www.forrester.com/report/The-Forrester-Wave-Augmented-BI-Platforms-Q3-2023/RES179946). Top products based on market share, user reviews (e.g., G2 [BI category](https://www.g2.com/categories/business-intelligence-bi) and Capterra [BI software](http [...]
December 30, 2025
[...] munity [link](https://hex.tech/community).
### Influential Publications and Media
Sources for news, reports, and trends:
- **Gartner IT Glossary & Blogs**: BI definitions and hype cycles. [BI insights](https://www.gartner.com/en/information-technology/insights/business-intelligence-analytics)
- **Forrester Blogs**: Wave reports and research. [BI category](https://www.forrester.com/blogs/category/business-intelligence-bi/)
- **TDWI (Transforming Data With Intelligence)**: Research, webinars. [Site](https://tdwi.org/)
- **KDnuggets**: Analytics news and tutorials. [Site](https://www.kdnuggets.com/)
- * [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] st for AWS users. [Amazon QuickSight](https://aws.amazon.com/quicksight/)
**Comparisons and Reviews**:
- Gartner Magic Quadrant for Analytics and BI Platforms (2024): Positions leaders like Tableau, Power BI, and ThoughtSpot. [Gartner Magic Quadrant](https://www.gartner.com/en/documents/4023495)
- Forrester Wave: BI Platforms Q1 2024 report. [Forrester Wave](https://www.forrester.com/report/the-forrester-wave-tm-business-intelligence-platforms-q1-2024/RES182068)
- G2 Reviews: User-rated comparisons (e.g., Power BI vs. Tableau). [G2 BI Tools](https://www.g2.com/categories/business-intelligence-bi)
Sta [...]
December 30, 2025
[...] aws.amazon.com/quicksight/)
**Comparisons and Reviews**:
- Gartner Magic Quadrant for Analytics and BI Platforms (2024): Positions leaders like Tableau, Power BI, and ThoughtSpot. [Gartner Magic Quadrant](https://www.gartner.com/en/documents/4023495)
- Forrester Wave: BI Platforms Q1 2024 report. [Forrester Wave](https://www.forrester.com/report/the-forrester-wave-tm-business-intelligence-platforms-q1-2024/RES182068)
- G2 Reviews: User-rated comparisons (e.g., Power BI vs. Tableau). [G2 BI Tools](https://www.g2.com/categories/business-intelligence-bi)
Start with free trials of Power BI or Tableau Pub [...]
December 30, 2025
[...] ww.lightdash.com/)
- **Evidence**: Open-source reporting from SQL. [Evidence](https://www.evidence.dev/)
### Key Publications and Media Channels
- **Gartner**: Research reports like Magic Quadrants. [Gartner Analytics](https://www.gartner.com/en/information-technology/insights/data-analytics)
- **Forrester**: Wave reports. [Forrester BI](https://www.forrester.com/report-category/data-and-analytics/)
- **TDWI**: Webinars, research on BI trends. [TDWI](https://tdwi.org/)
- **KDnuggets**: News, tutorials. [KDnuggets](https://www.kdnuggets.com/)
- **Towards Data Science** (Medium): Articles by practition [...]
December 30, 2025
[...] nce**: Open-source reporting from SQL. [Evidence](https://www.evidence.dev/)
### Key Publications and Media Channels
- **Gartner**: Research reports like Magic Quadrants. [Gartner Analytics](https://www.gartner.com/en/information-technology/insights/data-analytics)
- **Forrester**: Wave reports. [Forrester BI](https://www.forrester.com/report-category/data-and-analytics/)
- **TDWI**: Webinars, research on BI trends. [TDWI](https://tdwi.org/)
- **KDnuggets**: News, tutorials. [KDnuggets](https://www.kdnuggets.com/)
- **Towards Data Science** (Medium): Articles by practitioners. [Towards Data Science]( [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] According to [Statista's Business Intelligence market overview](https://www.statista.com/topics/5178/business-intelligence-bi/), the market is projected to exceed $50 billion by 2028. The [Gartner Magic Quadrant for Analytics and BI Platforms 2023](https://www.gartner.com/en/documents/4024364) and [Forrester Wave: Augmented BI Platforms, Q2 2023](https://www.forrester.com/report/The-Forrester-Wave-Augmented-BI-Platforms-Q2-2023/RES179941) provide leading analyst perspectives on market positioning.
### Dominant Market Leaders and Brands
The industry is led by established players with strong market shar [...]
December 30, 2025
[...] m/products/cognos-analytics), Oracle Analytics [Oracle](https://www.oracle.com/business-analytics/).
Market share data from [BARC The BI Survey 24](https://barc.com/infographic-bi-survey-24/) highlights Power BI and Tableau as top choices globally.
**Best Products and Services** (based on Gartner/Forrester leaders and user reviews):
| Category | Top Products | Key Strengths | Source/Link |
|----------|--------------|---------------|-------------|
| Self-Service BI & Viz | Power BI, Tableau | Ease of use, dashboards | [G2 BI Tools Grid](https://www.g2.com/categories/business-intelligence-bi) |
| Augme [...]
December 30, 2025
[...] .sigmacomputing.com/)
- **Hex**: Collaborative data notebooks for teams. [Hex](https://hex.tech/)
- **dbt Labs**: Analytics engineering (data build tool). [dbt](https://www.getdbt.com/)
- **AtScale**: Semantic layer for BI. [AtScale](https://www.atscale.com/)
**Trends** (per Gartner Hype Cycle and Forrester):
- Generative AI (e.g., natural language generation in BI: [ThoughtSpot Sage](https://www.thoughtspot.com/product/ai-for-business-intelligence)).
- Data Fabric/Mesh for governance.
- Embedded Analytics in apps (e.g., [Mode Analytics](https://mode.com/)).
- Real-time Streaming BI.
- See [Gartner's [...]
December 30, 2025
[...] lytics Community.
- **Slack/Discord**: dbt Community Slack [getdbt.com/community](https://www.getdbt.com/community), Hex Community.
### Top Publications and Media
- **TDWI**: Research, webinars. [TDWI](https://tdwi.org/)
- **BARC Research**: Annual BI surveys. [BARC](https://barc.com/)
- **Gartner/Forrester**: Reports (subscription). [Gartner IT](https://www.gartner.com/en/information-technology), [Forrester](https://www.forrester.com/)
- **KDnuggets**: News, tutorials. [KDnuggets](https://www.kdnuggets.com/)
- **Blogs/Podcasts**: Practical BI [practicalbi.com](https://practicalbi.com/), The BI Podcas [...]
December 30, 2025
[...] m/community), Hex Community.
### Top Publications and Media
- **TDWI**: Research, webinars. [TDWI](https://tdwi.org/)
- **BARC Research**: Annual BI surveys. [BARC](https://barc.com/)
- **Gartner/Forrester**: Reports (subscription). [Gartner IT](https://www.gartner.com/en/information-technology), [Forrester](https://www.forrester.com/)
- **KDnuggets**: News, tutorials. [KDnuggets](https://www.kdnuggets.com/)
- **Blogs/Podcasts**: Practical BI [practicalbi.com](https://practicalbi.com/), The BI Podcast [bipodcast.libsyn.com](https://bipodcast.libsyn.com/)
- **Towards Data Science** (Medium): Analytics [...]