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About litmus.com (Developer Tools)
This page provides details about litmus.com (Developer Tools) which was ranked #2 out of 135 in the list of sources (27 citations (9.1% share)) in answers from AI models (Perplexity Sonar (with search) (latest),
Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 1 question: "What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: HubSpot, Litmus, Email on Acid, Justine Jordan, Matthew Vernhout +6 more.
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Pages from litmus.com (8 links)
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| litmus.com | 0 | N/A |
| /resources/state-of-email | 2 | 21 |
| /blog/author/matthew-vernhout | 1 | 21 |
| /blog/trends-in-email-marketing | 17 | 22.8 |
| /blog | 1 | 28 |
| /litmus-live | 1 | 30 |
| /conference | 4 | 46.6 |
| /email-client-market-share | 1 | 77 |
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Citations from AI Responses
Perplexity Sonar (with search) (latest)
(5 citations)
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] om/sales/average-email-open-rate-benchmark)[You Should Know These Email Marketing Stats in 2025 - Shopify](https://www.shopify.com/blog/email-marketing-statistics) Official sites: [Klaviyo](https://www.klaviyo.com/), [MailerLite](https://www.mailerlite.com/), [Omnisend](https://www.omnisend.com/), [Litmus](https://www.litmus.com/), [HubSpot](https://www.hubspot.com/), [Shopify](https://www.shopify.com/). ### Best Products and Services - Top performers include AI-powered automation (37% of sales), personalized newsletters (57-90% adoption by D2C brands), and mobile-responsive designs (15% higher clicks).[Email Marketing Sta [...]
[...] marketing-statistics/)[The Ultimate List of Email Marketing Statistics for 2025 - InboxAlly](https://www.inboxally.com/blog/the-most-important-email-marketing-statistics)[100+ Must-Know Email Marketing Statistics for 2025 | PGM Solutions](https://porchgroupmedia.com/blog/email-marketing-statistics/)[The Top Email Marketing Trends for 2026 - Litmus](https://www.litmus.com/blog/trends-in-email-marketing) - **Mobile-first**: 60%+ opens on smartphones; privacy-focused, sustainable practices.[Email marketing statistics and trends for 2025 - Hostinger](https://www.hostinger.com/tutorials/email-marketing-statistics)[The Top Email Marketing Trends for 2026 - Litmus](https://www.litmus.com/blog/trends-in [...]
[...] arketing Trends for 2026 - Litmus](https://www.litmus.com/blog/trends-in-email-marketing) - **Mobile-first**: 60%+ opens on smartphones; privacy-focused, sustainable practices.[Email marketing statistics and trends for 2025 - Hostinger](https://www.hostinger.com/tutorials/email-marketing-statistics)[The Top Email Marketing Trends for 2026 - Litmus](https://www.litmus.com/blog/trends-in-email-marketing) - **Newsletters and automation**: Rising volume (63% increasing sends); interactive elements near 100% by 2026.[Email marketing statistics and trends for 2025 - Hostinger](https://www.hostinger.com/tutorials/email-marketing-statistics)[You Should Know These Email Marketing Stats in 2025 - Shopify] [...]
[...] creasing sends); interactive elements near 100% by 2026.[Email marketing statistics and trends for 2025 - Hostinger](https://www.hostinger.com/tutorials/email-marketing-statistics)[You Should Know These Email Marketing Stats in 2025 - Shopify](https://www.shopify.com/blog/email-marketing-statistics)[The Top Email Marketing Trends for 2026 - Litmus](https://www.litmus.com/blog/trends-in-email-marketing) No specific startups named; growth in AI tools from providers like those in Martech reports.[The Ultimate List of Email Marketing Statistics for 2025 - InboxAlly](https://www.inboxally.com/blog/the-most-important-email-marketing-statistics) ### Major Conferences and Events Results do not specify [...]
[...] stats from Marketing Profs, Content Marketing Institute, and SMB reliance (81%).[The Ultimate List of Email Marketing Statistics for 2025 - InboxAlly](https://www.inboxally.com/blog/the-most-important-email-marketing-statistics) ### Top Publications and Media - **Litmus** (trends, client shares): [Litmus Blog](https://www.litmus.com/blog/)[The Highest Quality List of Email Marketing Statistics for 2025](https://www.dyspatch.io/blog/the-highest-quality-list-of-email-marketing-statistics/)[Email marketing statistics and trends for 2025 - Hostinger](https://www.hostinger.com/tutorials/email-marketing-statistics)[The Top Email Marketing [...]
Anthropic Claude Sonnet (latest)
(9 citations)
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] t.com/)** - Email delivery and analytics platform ## Market Size & Trends According to [Statista](https://www.statista.com/outlook/dmo/digital-advertising/e-mail-advertising/worldwide), the email marketing market is valued at approximately $10-12 billion globally and expected to continue growing. [Litmus](https://www.litmus.com/resources/state-of-email) reports that email delivers an average ROI of $36-42 for every dollar spent. ## Emerging Trends (2024-2025) ### 1. **AI & Automation** - AI-powered subject line optimization - Predictive send time optimization - Automated content generation - Platforms: **[Phrasee](https://phrasee.co/)**, **[Per [...]
[...] dia](https://www.thirddoormedia.com/)) 13. **[Adweek](https://www.adweek.com/)** - Advertising and marketing news 14. **[Chief Marketer](https://www.chiefmarketer.com/)** - Marketing strategy publication 15. **[MarTech](https://martech.org/)** - Marketing technology news ### Research & Data 16. **[Litmus State of Email Report](https://www.litmus.com/resources/state-of-email/)** - Annual industry research 17. **[HubSpot Email Marketing Statistics](https://www.hubspot.com/marketing-statistics)** - Ongoing research 18. **[Campaign Monitor Email Marketing Benchmarks](https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/)** - Industry benchmarks 19. * [...]
[...] ility Experts 11. **Laura Atkins** - Founder of [Word to the Wise](https://wordtothewise.com/) 12. **Matthew Vernhout** - Deliverability expert 13. **Len Shneyder** - VP of Industry Relations at [Twilio SendGrid](https://sendgrid.com/) ## Major Conferences & Events ### Industry Conferences 1. **[Litmus Live](https://litmus.com/conference)** - Premier email marketing conference 2. **[Inbox Expo](https://inboxexpo.com/)** - Email deliverability and marketing event 3. **[Email Innovations Summit](https://www.emailinnovationssummit.com/)** - By [Only Influencers](https://www.onlyinfluencers.com/) 4. **[EmailCamp](https://www.emailcamp. [...]
[...] **[Inbox Expo](https://inboxexpo.com/)** - Email deliverability and marketing event 3. **[Email Innovations Summit](https://www.emailinnovationssummit.com/)** - By [Only Influencers](https://www.onlyinfluencers.com/) 4. **[EmailCamp](https://www.emailcamp.io/)** - Community-focused email event 5. **[The Email Design Conference](https://litmus.com/conference)** - Design-focused track 6. **[Email Evolution Conference](https://www.emailevolutionconference.com/)** - By [Direct Marketing Association](https://thedma.org/) ### Broader Marketing Events with Email Focus 7. **[MarketingProfs B2B Forum](https://www.marketingprofs.com/b2b/)** - Includes email m [...]
[...] ilchimp Resources](https://mailchimp.com/resources/)** - Research and guides 20. **[Validity Sender Score](https://www.validity.com/products/senderscore/)** - Sender reputation monitoring ### Technical Resources 21. **[Can I email](https://www.caniemail.com/)** - Email client support tables 22. **[Email Client Market Share](https://www.litmus.com/email-client-market-share/)** - By Litmus 23. **[Email Markup Consortium](https://emailmarkup.org/)** - Email standards and best practices 24. **[MJML](https://mjml.io/)** - Responsive email framework ## Key Industry Statistics & Insights - **[Radicati Group](https://www.radicati.com/)** projects 4.6+ billion email users g [...]
[...] Automation** - AI-powered subject line optimization - Predictive send time optimization - Automated content generation - Platforms: **[Phrasee](https://phrasee.co/)**, **[Persado](https://www.persado.com/)** ### 2. **Interactive Emails** - AMP for Email adoption - In-email purchases and forms - **[Litmus](https://www.litmus.com/)** and **[Email on Acid](https://www.emailonacid.com/)** provide testing tools ### 3. **Privacy & Deliverability** - Apple Mail Privacy Protection impact - Focus on first-party data - **[Validity](https://www.validity.com/)** (formerly Return Path) leads deliverability solutions - **[250ok](https: [...]
[...] convinceandconvert.com/) 3. **Dela Quist** - CEO of [Alchemy Worx](https://www.alchemyworx.com/), email marketing pioneer 4. **Chad White** - Head of Research at [Oracle Digital Experience Agency](https://www.oracle.com/), author of "Email Marketing Rules" 5. **Justine Jordan** - VP of Marketing at [Litmus](https://www.litmus.com/) 6. **Kath Pay** - Founder of [Holistic Email Marketing](https://holisticemailmarketing.com/) ### Email Developers & Designers 7. **Mark Robbins** - Email developer and advocate ([@M_J_Robbins](https://twitter.com/M_J_Robbins)) 8. **Jay Oram** - Email developer at [Dyspatch](https://www.dyspatch. [...]
[...] ion 7. **[Email Sender & Provider Coalition (ESPC)](https://www.espcoalition.org/)** - Industry trade group 8. **[Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG)](https://www.m3aawg.org/)** - Email security focus ## Top Publications & Media ### Specialized Email Publications 1. **[Litmus Blog](https://www.litmus.com/blog/)** - Email design, development, and marketing 2. **[Really Good Emails](https://reallygoodemails.com/)** - Email inspiration and resources 3. **[Email on Acid Blog](https://www.emailonacid.com/blog/)** - Email testing and development 4. **[Campaign Monitor Resources](https://www.campaignmonitor.com [...]
[...] stry Statistics & Insights - **[Radicati Group](https://www.radicati.com/)** projects 4.6+ billion email users globally by 2025 - **[Statista Email Statistics](https://www.statista.com/topics/1506/e-mail-marketing/)** - Comprehensive email data - Mobile opens account for 40-45% of all email opens ([Litmus](https://www.litmus.com/)) - Segmented campaigns drive 30% more opens and 50% more clickthroughs ([Campaign Monitor](https://www.campaignmonitor.com/)) This industry continues to evolve with increasing sophistication in personalization, automation, and integration with broader marketing technology stacks. [...]
OpenAI ChatGPT Latest
(3 citations)
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ce Einstein](https://www.salesforce.com/products/einstein/overview/) - [Adobe AI](https://www.adobe.com/ai/overview.html) - [HubSpot AI](https://www.hubspot.com/products/ai) - [Mailchimp AI](https://mailchimp.com/features/ai/) --- ## Major conferences & events (where the industry meets) - [Litmus Live](https://www.litmus.com/conference/) (email-focused) - Large ecosystem conferences where email marketing is a major track: - [Salesforce Dreamforce](https://www.salesforce.com/dreamforce/) - [Adobe Summit](https://business.adobe.com/summit/adobe-summit.html) - [INBOUND (HubSpot)](https://www.inbound.com/) - [MarTech C [...]
[...] - [Gartner Peer Insights – Email Marketing](https://www.gartner.com/reviews/market/email-marketing) - [TrustRadius – Email Marketing](https://www.trustradius.com/email-marketing) --- ## Key companies/providers in the ecosystem (beyond ESPs) ### Deliverability, testing, and inbox placement - [Litmus](https://www.litmus.com/) (rendering tests, analytics, pre-send QA) - [Email on Acid](https://www.emailonacid.com/) (rendering tests + QA) - [Validity Everest](https://www.validity.com/products/everest/) (deliverability + monitoring) - [GlockApps](https://glockapps.com/) (inbox placement + monitoring) - [InboxReady [...]
[...] fluencers](https://www.onlyinfluencers.com/) (email-focused professional community) - [r/emailmarketing (Reddit)](https://www.reddit.com/r/emailmarketing/) (open forum) --- ## Top publications & media covering email marketing Email-specific and marketing outlets with frequent email coverage: - [Litmus Blog](https://www.litmus.com/blog/) - [MarTech](https://martech.org/) - [MarketingProfs](https://www.marketingprofs.com/) - Vendor resource hubs (often strong “how-to,” benchmarks, examples): - [Mailchimp Resources](https://mailchimp.com/resources/) - [HubSpot Blog](https://blog.hubspot.com/) - [Klaviyo Blog](https:/ [...]
Google Gemini Flash (latest)
(2 citations)
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] r. [Rasa.io](https://rasa.io/) ### 5. Major Conferences and Events * **Email Innovations Summit:** Focuses on the latest technical and strategic advancements. [Email Innovations Summit](https://emailinnovationssummit.com/) * **Litmus Live:** Known for technical deep dives and design workshops. [Litmus Live](https://www.litmus.com/conference/) * **Inbound (HubSpot):** While broader, it is a primary event for email and CRM marketers. [Inbound](https://www.inbound.com/) * **MAW (Marketing Analytics World):** Focuses heavily on the data driving email. [Marketing Analytics World](https://marketinganalyticsworld.com/) ### 6. Active Prof [...]
[...] for Shopify integration. [Klaviyo](https://www.klaviyo.com/) ### 2. Best Products and Services (Specialized Tools) Beyond general platforms, these tools focus on specific niches like deliverability, testing, and design. * **Litmus:** The industry standard for email testing and quality insurance. [Litmus](https://www.litmus.com/) * **Email on Acid:** A top competitor to Litmus for cross-client testing. [Email on Acid](https://www.emailonacid.com/) * **Return Path (Validity):** The leader in email deliverability and sender reputation. [Validity](https://www.validity.com/products/returnpath/) * **Stensul:** An enterpri [...]
X.AI Grok (latest)
(5 citations)
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] rbit**: Community-led growth emails. [Orbit](https://orbit.love/). **Trends**: - AI-generated content (e.g., ChatGPT integrations in Klaviyo). - Interactive/AMPs (AMP for Email). [Google AMP for Email](https://amp.dev/documentation/guides-and-tutorials/start/email/). - Privacy-first (MMPP impact). [Litmus MMP Report](https://www.litmus.com/blog/apple-mail-privacy-protection-report/). - Headless + composable (e.g., Klaviyo + Shopify Hydrogen). Sources: [Exploding Topics: Email Trends](https://explodingtopics.com/blog/email-marketing-trends) | [Kalungi: Email Trends 2024](https://kalungi.com/blog/email-marketing-trends/). ## Major Conferences and Events - **Litmus Live**: Pre [...]
[...] te.com/) | [Email Marketing Rules Book](https://www.amazon.com/Email-Marketing-Rules-Definitive-Handbook/dp/0989912572). - **Dela Quist**: Founder of Return Path (now Validity), email deliverability expert. [Validity](https://www.validity.com/). - **Matthew Vernhout**: Testing evangelist at Litmus. [Litmus Blog by Vernhout](https://www.litmus.com/blog/author/matthew-vernhout/). - **Talia (Koren) Wolf**: Conversion optimization via emotion-based segmentation. [GetElevar](https://www.getelevar.com/) (her company). - **Simone Giertz**: Emerging voice on newsletters/creators. Personal site not primary; active on Twitter/LinkedIn. ## Emerging Startups and Trends **Startups* [...]
[...] + Shopify Hydrogen). Sources: [Exploding Topics: Email Trends](https://explodingtopics.com/blog/email-marketing-trends) | [Kalungi: Email Trends 2024](https://kalungi.com/blog/email-marketing-trends/). ## Major Conferences and Events - **Litmus Live**: Premier email design/dev event (Boston/NYC). [Litmus Live](https://www.litmus.com/litmus-live/). - **Email Innovation Conference**: UK-focused. [Email Innovation Conference](https://emailinnovation.co.uk/). - **The Email Summit**: Virtual, by eCommerceFuel. [Email Summit](https://emailsummit.com/). - **MarTech Conference**: Broader but heavy email track. [MarTech](https://martechconf.com/). [...]
[...] ers Beyond leaders: - **Salesforce Marketing Cloud**: Enterprise-scale. [Salesforce](https://www.salesforce.com/products/marketing-cloud/overview/). - **Oracle Eloqua**: B2B enterprise. [Oracle](https://www.oracle.com/marketing/eloqua/). - **Litmus**: Email testing/previews (not ESP but essential). [Litmus](https://www.litmus.com/). - **Email on Acid**: Testing platform. [Email on Acid](https://www.emailonacid.com/). - **ZeroBounce**: Email verification. [ZeroBounce](https://www.zerobounce.net/). ## Influential Figures and Thought Leaders - **Chad S. White**: Author of *Email Marketing Rules*, VP at Validity. [Chad White](h [...]
[...] . - **LinkedIn Groups**: "Email Marketing Professionals" (100K+). Search via [LinkedIn](https://www.linkedin.com/groups/). - **Only Influencers Club**: Paid email mastermind. [Only Influencers](https://onlyinfluencers.com/). ## Top Publications and Media - **Litmus Blog**: Testing, design, trends. [Litmus Blog](https://www.litmus.com/blog/). - **Really Good Emails**: Curated examples (1M+ emails). [Really Good Emails](https://reallygoodemails.com/). - **Email on Acid Blog**: Deliverability, code. [Email on Acid Blog](https://www.emailonacid.com/blog/). - **Campaign Monitor Blog**: Best practices. [Campaign Monitor](https://www.campai [...]