How many times was Gusto mentioned by AI?

Gusto was mentioned 15 times across all AI models analyzed, representing 27.4% of total mentions.

What is Gusto's ranking among mentioned brands?

Gusto ranks #4 out of 39 brands analyzed (with 147 web sources also tracked), with a 27.4% share of voice.

What type of entity is Gusto?

Gusto is classified as a organization,product.

How is Share of Voice calculated?

Share of Voice = Model Coverage × Quality Score. Model weights are based on Monthly Active Users (OpenAI ChatGPT Latest: 900M MAU, Google Gemini Flash (latest): 650M MAU, Perplexity Sonar (with search) (latest): 45M MAU, etc.). Position in results matters - earlier mentions receive higher prominence scores.

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Q: Which AI models mention Gusto?

Gusto is mentioned by 5 AI models including Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest).

Q: In which questions is Gusto mentioned?

Gusto appears in 1 question: 1. "What are the best HR Software options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.".

Share of Voice

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About Gusto (organization,product)

This page provides details about Gusto (organization,product) which was ranked #4 out of 39 in the list of brands (15 mentions (27.4% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 1 question: "What are the best HR Software options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." on Dec 30, 2025 by AI Chat Watch.

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Rank

Voice

Position

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Mentions

Mentions by AI Model

Model	Voice	Position	Mentions
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Source Links

URL	Mentioned By
gusto.com
employeeconnect.com/2025/06/top-10-hr-software-tools-for-2025-features-comparisons-reviews
goodday.work/blog/best-hr-software
bamboohr.com
aikenhouse.com/post/hr-software-for-large-companies
hracuity.com/blog/best-hr-software-solutions
rippling.com/en-AU/blog/best-hr-software
hrtechoutlet.com/hr-tech-startups
crunchbase.com/hub/hr-tech-startups

Citations from AI Responses

What are the best HR Software options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

### Leading Brands and Products The top HR software options in 2025 include **Workday**, **Rippling**, **BambooHR**, **Gusto**, **SAP SuccessFactors**, **ADP**, **UKG Pro**, **HiBob (Bob)**, **Paycor**, **Zoho People**, **EmployeeConnect**, **Ceridian Dayforce**, **GoodDay**, **Namely**, and **HR Cloud**. These are frequently ranked highest across sources for features like HCM, payroll, analytics, and compliance.[Top 10 [...]

December 30, 2025

[...] e.com/post/hr-software-for-large-companies)[Top HR Software Platforms in 2025: A Comparison of the Best ...](https://www.hrcloud.com/blog/top-hr-software-platforms-in-2025)[Best HR Software Solutions in 2025: 9 Top Picks Compared - Rippling](https://www.rippling.com/en-AU/blog/best-hr-software) - **Gusto** ([Gusto](https://gusto.com/)): Payroll-focused for small businesses, with HR add-ons and compliance alerts.[Top 10 HR Software Tools for 2025: Features, Comparisons ...](https://www.employeeconnect.com/2025/06/top-10-hr-software-tools-for-2025-features-comparisons-reviews/)[Best HR software in 20 [...]

December 30, 2025

[...] /hr-software-for-large-companies)[Top HR Software Platforms in 2025: A Comparison of the Best ...](https://www.hrcloud.com/blog/top-hr-software-platforms-in-2025)[Best HR Software Solutions in 2025: 9 Top Picks Compared - Rippling](https://www.rippling.com/en-AU/blog/best-hr-software) - **Gusto** ([Gusto](https://gusto.com/)): Payroll-focused for small businesses, with HR add-ons and compliance alerts.[Top 10 HR Software Tools for 2025: Features, Comparisons ...](https://www.employeeconnect.com/2025/06/top-10-hr-software-tools-for-2025-features-comparisons-reviews/)[Best HR software in 2025 (tested [...]

December 30, 2025

[...] hr-software-tools-for-2025-features-comparisons-reviews/)[Best HR software in 2025 (tested & reviewed) - GoodDay blog](https://www.goodday.work/blog/best-hr-software/)[The Top HR Software for Large Companies in 2025 - Aiken House](https://www.aikenhouse.com/post/hr-software-for-large-companies) | | Gusto | Small biz | Payroll automation | [Gusto](https://gusto.com/) [Top 10 HR Software Tools for 2025: Features, Comparisons ...](https://www.employeeconnect.com/2025/06/top-10-hr-software-tools-for-2025-features-comparisons-reviews/)[Best HR software in 2025 (tested & reviewed) - GoodDay blog](https:/ [...]

December 30, 2025

[...] isons-reviews/)[Best HR software in 2025 (tested & reviewed) - GoodDay blog](https://www.goodday.work/blog/best-hr-software/)[The Top HR Software for Large Companies in 2025 - Aiken House](https://www.aikenhouse.com/post/hr-software-for-large-companies) | | Gusto | Small biz | Payroll automation | [Gusto](https://gusto.com/) [Top 10 HR Software Tools for 2025: Features, Comparisons ...](https://www.employeeconnect.com/2025/06/top-10-hr-software-tools-for-2025-features-comparisons-reviews/)[Best HR software in 2025 (tested & reviewed) - GoodDay blog](https://www.goodday.work/blog/best-hr-software/) [...]

December 30, 2025

[...] /www.paylocity.com/) - Cloud-based payroll and HCM - Modern user experience 9. **UKG (Ultimate Kronos Group)** - [https://www.ukg.com/](https://www.ukg.com/) - Merger of Ultimate Software and Kronos - Strong in time tracking and workforce management ### Small Business Solutions 10. **Gusto** - [https://gusto.com/](https://gusto.com/) - Popular for small businesses and startups - Simple payroll, benefits, and HR 11. **Rippling** - [https://www.rippling.com/](https://www.rippling.com/) - Modern, integrated HR and IT management - Fast-growing platform 12. **Zenefits** [...]

December 30, 2025

[...] ) - Cloud-based payroll and HCM - Modern user experience 9. **UKG (Ultimate Kronos Group)** - [https://www.ukg.com/](https://www.ukg.com/) - Merger of Ultimate Software and Kronos - Strong in time tracking and workforce management ### Small Business Solutions 10. **Gusto** - [https://gusto.com/](https://gusto.com/) - Popular for small businesses and startups - Simple payroll, benefits, and HR 11. **Rippling** - [https://www.rippling.com/](https://www.rippling.com/) - Modern, integrated HR and IT management - Fast-growing platform 12. **Zenefits** - [https://www.zene [...]

December 30, 2025

[...] ohr.com/) - [Rippling](https://www.rippling.com/) - [Bob (HiBob)](https://www.hibob.com/) - [Personio](https://www.personio.com/) - [Factorial](https://factorialhr.com/) - [Paylocity](https://www.paylocity.com/) - [Paycor](https://www.paycor.com/) ### 3) Payroll (US-focused and/or SMB-friendly) - [Gusto](https://gusto.com/) - [OnPay](https://onpay.com/) - [ADP](https://www.adp.com/) (multiple payroll bundles, including Workforce Now above) - [Paychex](https://www.paychex.com/) ### 4) Global hiring, payroll, and EOR (international expansion) Frequently evaluated for cross-border employment: - [Dee [...]

December 30, 2025

[...] *BambooHR:** The gold standard for mid-sized businesses looking for a user-friendly interface. [BambooHR Official Site](https://www.bamboohr.com/) * **Rippling:** Known for its "Workforce Management" approach, unifying HR, IT, and Finance. [Rippling Official Site](https://www.rippling.com/) * **Gusto:** Primarily a payroll leader that has expanded into full-service HR for small businesses. [Gusto Official Site](https://gusto.com/) * **Paylocity:** A comprehensive platform focused on employee engagement and payroll. [Paylocity Official Site](https://www.paylocity.com/) ### 2. Specialized Plat [...]

December 30, 2025

[...] mbooHR Official Site](https://www.bamboohr.com/) * **Rippling:** Known for its "Workforce Management" approach, unifying HR, IT, and Finance. [Rippling Official Site](https://www.rippling.com/) * **Gusto:** Primarily a payroll leader that has expanded into full-service HR for small businesses. [Gusto Official Site](https://gusto.com/) * **Paylocity:** A comprehensive platform focused on employee engagement and payroll. [Paylocity Official Site](https://www.paylocity.com/) ### 2. Specialized Platforms (Niche Leaders) Many companies use specialized software for specific HR functions like recru [...]

December 30, 2025

[...] for payroll, IT, and HR with device management. [Rippling](https://www.rippling.com/) - **Paycom**: Unified HR/payroll with employee self-service emphasis. [Paycom](https://www.paycom.com/) - **Paylocity**: Modern HCM with performance and benefits admin. [Paylocity](https://www.paylocity.com/) - **Gusto**: SMB payroll and benefits with simple compliance tools. [Gusto](https://gusto.com/) **Key Comparison and Review Sources**: - G2's 2024 HR Management Grid (leaders include BambooHR, Rippling, UKG Pro): [G2 HR Management](https://www.g2.com/categories/hr-management) - Capterra's 2024 HR Software R [...]

December 30, 2025

[...] ://www.rippling.com/) - **Paycom**: Unified HR/payroll with employee self-service emphasis. [Paycom](https://www.paycom.com/) - **Paylocity**: Modern HCM with performance and benefits admin. [Paylocity](https://www.paylocity.com/) - **Gusto**: SMB payroll and benefits with simple compliance tools. [Gusto](https://gusto.com/) **Key Comparison and Review Sources**: - G2's 2024 HR Management Grid (leaders include BambooHR, Rippling, UKG Pro): [G2 HR Management](https://www.g2.com/categories/hr-management) - Capterra's 2024 HR Software Rankings: [Capterra HR Software](https://www.capterra.com/human-re [...]

December 30, 2025

[...] 12B). [Deel](https://www.deel.com/) - **HiBob (Bob)**: Modern HCM for Europe/US SMBs. [HiBob](https://www.hibob.com/) - **Personio**: European all-in-one HR for SMEs. [Personio](https://www.personio.com/) - **ZayZoon**: Earned wage access integrated with payroll. [ZayZoon](https://zayzoon.com/) - **Gusto** (scaling rapidly): [Gusto](https://gusto.com/) Tracked via [HR Tech Outlook Startups](https://hrtechoutlet.com/hr-tech-startups/) and [Crunchbase HR Tech](https://www.crunchbase.com/hub/hr-tech-startups). ### Major Industry Events and Conferences Key gatherings for networking, demos, and trends [...]

December 30, 2025

[...] l.com/) - **HiBob (Bob)**: Modern HCM for Europe/US SMBs. [HiBob](https://www.hibob.com/) - **Personio**: European all-in-one HR for SMEs. [Personio](https://www.personio.com/) - **ZayZoon**: Earned wage access integrated with payroll. [ZayZoon](https://zayzoon.com/) - **Gusto** (scaling rapidly): [Gusto](https://gusto.com/) Tracked via [HR Tech Outlook Startups](https://hrtechoutlet.com/hr-tech-startups/) and [Crunchbase HR Tech](https://www.crunchbase.com/hub/hr-tech-startups). ### Major Industry Events and Conferences Key gatherings for networking, demos, and trends: - **HR Technology Conferen [...]

December 30, 2025

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About Gusto (organization,product)

Mentions by AI Model

Source Links

Citations from AI Responses