AICW AI Chat Watch

AI Mentions & Sources Report for Marketing Automation

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About iterable.com (Advertising)

This page provides details about iterable.com (Advertising) which was ranked #20 out of 131 in the list of sources (3 citations (1.1% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest) when they were asked the following 1 question: "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Klaviyo, Iterable.

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Pages from iterable.com (1 link)

URL Path Citations Position
iterable.com 3 14

Brands Referenced By This Website (2 brands)

Brand Voice Mentions
Klaviyo Klaviyo 11.2% 11
Iterable Iterable 2% 4

Citations from AI Responses

Anthropic Claude Sonnet (latest) (1 citation)

If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] automation 12. **Drip** - [https://www.drip.com](https://www.drip.com) - E-commerce CRM and marketing automation - Email and SMS marketing 13. **Customer.io** - [https://customer.io](https://customer.io) - Behavioral messaging platform - Event-based automation 14. **Iterable** - [https://iterable.com](https://iterable.com) - Cross-channel marketing platform - Growth-focused automation ## Influential Experts & Thought Leaders ### Marketing Automation Specialists 1. **Scott Brinker** - [https://chiefmartec.com](https://chiefmartec.com) - Editor of ChiefMartec.com - Creator of the famous Marketing Tech [...]

iterable.com December 30, 2025

OpenAI ChatGPT Latest (2 citations)

If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] rprise B2B automation) - [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) (strong all-in-one for SMB/mid-market) ### B2C / lifecycle messaging (often “customer engagement platforms”) - [Braze](https://www.braze.com) (cross-channel lifecycle: email/push/in-app/SMS integrations) - [Iterable](https://iterable.com) (cross-channel journeys and experimentation) - [Salesforce Marketing Cloud Engagement](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-engagement/) (enterprise B2C orchestration) - [Adobe Journey Optimizer](https://business.adobe.com/products/journey-optimizer/adobe-journey-opt [...]

iterable.com December 30, 2025

[...] don’t get overwhelmed) 1) Pick your lane: **B2B MAP** (e.g., [Marketo](https://business.adobe.com/products/marketo/adobe-marketo-engage.html)/[Pardot](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/)) vs **B2C lifecycle** (e.g., [Braze](https://www.braze.com)/[Iterable](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)). 2) Get competent at: data model + segmentation + journeys + reporting (see concept links above). 3) Learn the surrounding glue: a CRM (like [Salesforce](https://www.salesforce.com/crm/)) + integrations (like [Zapier](https://zapier. [...]

iterable.com December 30, 2025