AI Mentions & Sources Report for Marketing Automation
This page provides details about salesforce.com (Tech Companies) which was ranked #2 out of 131 in the list of sources (14 citations (5.5% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 1 question: "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: HubSpot, Salesforce Marketing Cloud, Pardot, Zapier, Dreamforce.
| Model | Voice | Position | Citations |
|---|---|---|---|
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{{ getInfluenceForBot(bot.id) }} | {{ getPositionForBot(bot.id) }} | {{ getMentionsForBot(bot.id) }} |
| URL Path | Citations | Position |
|---|---|---|
| /products/pardot/overview | 1 | 2 |
| /products/marketing-cloud/overview | 3 | 2.5 |
| /products/marketing-cloud/marketing-automation | 1 | 5 |
| /products/marketing-cloud/marketing-cloud-account-engagement | 2 | 10 |
| /products/marketing-cloud/marketing-cloud-engagement | 1 | 15 |
| /crm | 2 | 21 |
| /dreamforce | 4 | 43.6 |
| Brand | Voice | Mentions |
|---|---|---|
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100% | 41 |
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31.5% | 15 |
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10.5% | 8 |
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9.1% | 6 |
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3.8% | 6 |
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] Adobe) - [https://business.adobe.com/products/marketo/adobe-marketo.html](https://business.adobe.com/products/marketo/adobe-marketo.html) - Enterprise-grade marketing automation - Leader in B2B marketing automation - Robust lead management and analytics 3. **Salesforce Marketing Cloud** - [https://www.salesforce.com/products/marketing-cloud/overview/](https://www.salesforce.com/products/marketing-cloud/overview/) - Comprehensive digital marketing platform - Deep integration with Salesforce CRM - Advanced personalization capabilities 4. **Oracle Eloqua** - [https://www.oracle.com/cx/marketing/automation/](https://www.oracle.com/cx/marketing/automation/) - Enterprise B2B marketing automation [...]
[...] rsonalization capabilities 4. **Oracle Eloqua** - [https://www.oracle.com/cx/marketing/automation/](https://www.oracle.com/cx/marketing/automation/) - Enterprise B2B marketing automation - Advanced campaign orchestration - Strong for complex customer journeys 5. **Pardot** (Salesforce) - [https://www.salesforce.com/products/marketing-cloud/marketing-automation/](https://www.salesforce.com/products/marketing-cloud/marketing-automation/) - B2B-focused marketing automation - Native Salesforce integration - Lead nurturing and scoring ### Small to Mid-Market Solutions 6. **ActiveCampaign** - [https://www.activecampaign.com](https://www.activecampaign.com) - Email marketing and automation platform - CRM and sales auto [...]
[...] nual conference in Boston - Marketing, sales, and customer success - September (typically) 2. **Adobe Summit** - [https://summit.adobe.com](https://summit.adobe.com) - Digital experience conference - Marketo Engage sessions - March/April (typically) 3. **Dreamforce** (Salesforce) - [https://www.salesforce.com/dreamforce/](https://www.salesforce.com/dreamforce/) - World's largest software conference - Marketing Cloud and Pardot content - September (typically) 4. **MarTech Conference** - [https://martechconf.com](https://martechconf.com) - Marketing technology focused - Multiple locations annually - Scott Brinker's conference 5. **Conte [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] - [INBOUND (HubSpot)](https://www.inbound.com/) - [MarTech Conference](https://martech.org/conference/) - [Gartner Marketing Symposium/Xpo](https://www.gartner.com/en/conferences/na/marketing-symposium-us) - [Adobe Summit](https://business.adobe.com/summit.html) - Vendor ecosystems / GTM: - [Dreamforce (Salesforce)](https://www.salesforce.com/dreamforce/) - [SaaStr Annual](https://www.saastrannual.com/) - B2B practitioner-heavy: - [MarketingProfs B2B Forum](https://www.marketingprofs.com/events/b2bforum/) - [Forrester B2B Summit](https://www.forrester.com/event/b2b-summit/) - Messaging/communications infrastructure (relevant if you work with [...]
[...] s/marketing) (strong all-in-one for SMB/mid-market) ### B2C / lifecycle messaging (often “customer engagement platforms”) - [Braze](https://www.braze.com) (cross-channel lifecycle: email/push/in-app/SMS integrations) - [Iterable](https://iterable.com) (cross-channel journeys and experimentation) - [Salesforce Marketing Cloud Engagement](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-engagement/) (enterprise B2C orchestration) - [Adobe Journey Optimizer](https://business.adobe.com/products/journey-optimizer/adobe-journey-optimizer.html) (journey orchestration in Adobe Experience Cloud) ### SMB / creator / ecommerce-friendly automation - [Klaviyo](https://www.klaviyo.com) (ecommerce-first [...]
[...] tomation + light CRM) - [Drip](https://www.drip.com) (ecommerce-focused automation) - [Customer.io](https://customer.io) (technical teams; event-based messaging) --- ## 3) “Adjacent stack” you’ll run into constantly (and should recognize) ### CRM systems (where sales/customer data often lives) - [Salesforce](https://www.salesforce.com/crm/) - [Microsoft Dynamics 365](https://dynamics.microsoft.com/) - [Zoho CRM](https://www.zoho.com/crm/) - [Pipedrive](https://www.pipedrive.com/) ### CDP / event collection / identity & audience plumbing - [Twilio Segment](https://segment.com/) - [RudderStack](https://www.rudderstack.com/) - [mPartic [...]
[...] ) vs **B2C lifecycle** (e.g., [Braze](https://www.braze.com)/[Iterable](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)). 2) Get competent at: data model + segmentation + journeys + reporting (see concept links above). 3) Learn the surrounding glue: a CRM (like [Salesforce](https://www.salesforce.com/crm/)) + integrations (like [Zapier](https://zapier.com/)) + deliverability tooling (like [Litmus](https://www.litmus.com/)). If you tell me whether you’re aiming for **B2B vs B2C/ecommerce**, your **target role** (specialist, marketing ops, lifecycle marketer), and what tools your current/target com [...]
[...] es/can-spam-act-compliance-guide-business)) --- ## 2) Most trusted platforms (products/services) to know ### B2B “classic” Marketing Automation Platforms (MAPs) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo-engage.html) (enterprise B2B workflows, lead mgmt) - [Salesforce Marketing Cloud Account Engagement (Pardot)](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/) (tight Salesforce CRM alignment) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) (enterprise B2B automation) - [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) (strong all-in-one for SMB/mid-market) ### B2C / lifecycle messaging (often “customer eng [...]
[...] tps://www.everyonehatesmarketers.com/) - [Perpetual Traffic](https://www.perpetualtraffic.com/) --- ## 10) A simple way to pick what to learn first (so you don’t get overwhelmed) 1) Pick your lane: **B2B MAP** (e.g., [Marketo](https://business.adobe.com/products/marketo/adobe-marketo-engage.html)/[Pardot](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/)) vs **B2C lifecycle** (e.g., [Braze](https://www.braze.com)/[Iterable](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)). 2) Get competent at: data model + segmentation + journeys + reporting (see concept links above). 3) Learn the surrounding glue: a CRM (like [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] els. * **Adobe Marketo Engage**: The industry standard for complex B2B automation. [Official Site](https://business.adobe.com/products/marketo/adobe-marketo.html) * **Salesforce Marketing Cloud (formerly Pardot/ExactTarget)**: The go-to for companies already using the Salesforce CRM ecosystem. [Official Site](https://www.salesforce.com/products/marketing-cloud/overview/) * **HubSpot**: The leader in the SMB and Mid-Market space, known for its "all-in-one" inbound marketing approach. [Official Site](https://www.hubspot.com/) * **Oracle Eloqua**: A powerful enterprise solution for high-level data orchestration. [Official Site](https://www.oracle.com/cx/marketing [...]
[...] bSpot’s ecosystem. [Official Site](https://www.inbound.com/) * **Adobe Summit**: THE place for enterprise-level Marketo and Adobe users. [Official Site](https://summit.adobe.com/) * **Dreamforce (Salesforce)**: One of the largest tech conferences in the world, heavily featuring Marketing Cloud. [Official Site](https://www.salesforce.com/dreamforce/) ### 5. Startups & Disruptors Keep an eye on these companies changing how automation works via AI and specialized data. * **Mutiny**: Focuses on AI-driven website personalization. [Official Site](https://www.mutinyhq.com/) * **Census**: A "Reverse ETL" tool that helps sync data from warehouse [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] tps://www.gartner.com/en/documents/4022341) – Analyst reports (requires registration; covers leaders like Salesforce and Adobe). ### Reputable Companies and Providers These companies dominate the space and offer robust services, often with agency partners: - **Salesforce**: CRM giant with Pardot. [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/) - **Adobe**: Owns Marketo; full experience platform. [Adobe Experience Cloud](https://business.adobe.com/products/experience-cloud.html) - **Oracle**: Eloqua for enterprise marketing. [Oracle Marketing](https://www.oracle.com/marketing/) - **Intuit**: Mailchimp's parent, expanding automation. [Int [...]
[...] Academy](https://academy.hubspot.com/); Google Analytics [Google Skillshop](https://skillshop.exceedlms.com/). ### Important Events and Conferences - **INBOUND (HubSpot)**: Largest inbound marketing event. [INBOUND](https://www.inbound.com/) - **Dreamforce (Salesforce)**: Massive ecosystem event. [Dreamforce](https://www.salesforce.com/dreamforce/) - **MarTech Conference**: Tech-focused marketing tools. [MarTech](https://martechconf.com/) - **Content Marketing World**: Content automation strategies. [Content Marketing World](https://contentmarketingworld.com/) ### Notable Startups Disrupting the Space Emerging players challenging incumbent [...]
[...] try adoption: - **HubSpot Marketing Hub**: All-in-one inbound marketing, sales, and service platform. Highly rated for ease of use and free tier. [HubSpot](https://www.hubspot.com/products/marketing) - **Salesforce Pardot**: Enterprise-grade B2B marketing automation integrated with Salesforce CRM. [Pardot](https://www.salesforce.com/products/pardot/overview/) - **Adobe Marketo Engage**: Advanced personalization and cross-channel orchestration, now part of Adobe Experience Cloud. [Marketo](https://business.adobe.com/products/marketo-engage/adobe-marketo-engage.html) - **ActiveCampaign**: Affordable, powerful email automation with deep CRM features. [Act [...]