This page provides details about customer.io (Advertising) which was ranked #8 out of 234 in the list of sources (17 citations (3.2% share)) in answers from AI models (Perplexity Sonar (with search) (latest),
Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Customer.io, Ortto.
| Model | Voice | Position | Citations |
|---|---|---|---|
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{{ getInfluenceForBot(bot.id) }} | {{ getPositionForBot(bot.id) }} | {{ getMentionsForBot(bot.id) }} |
| URL Path | Citations | Position |
|---|---|---|
| customer.io | 17 | 38.5 |
| Brand | Voice | Mentions |
|---|---|---|
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6% | 17 |
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1.5% | 7 |
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] -automation-platforms/)), **Ortto** (AI analytics; $509/mo[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)), **Customer.io** (advanced workflows; $100/mo[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)), **Leadfeeder** (lead gen[20 B [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] d CDP features; starts at $29/month[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/) - **Customer.io** – Known for powerful workflow automations[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/) - **GetResponse** – All-in-one platform with webinar capabilities[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https:/ [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ion specializing in email and SMS. ### Specialized and Emerging Platforms 11. **[Braze](https://www.braze.com/)** - Mobile-first customer engagement platform for multi-channel messaging. 12. **[Iterable](https://iterable.com/)** - Cross-channel marketing platform with workflow automation. 13. **[Customer.io](https://customer.io/)** - Developer-friendly automation platform for behavioral messaging. 14. **[Autopilot](https://www.autopilothq.com/)** - Visual marketing automation with canvas-based journey builder. 15. **[Sendinblue (Brevo)](https://www.brevo.com/)** - All-in-one digital marketing platform with SMS and email [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] olutions 11. **Autopilot** (Ortto) - [https://ortto.com](https://ortto.com) - Visual customer journey mapping - Multi-channel marketing automation 12. **Drip** - [https://www.drip.com](https://www.drip.com) - E-commerce CRM and marketing automation - Email and SMS marketing 13. **Customer.io** - [https://customer.io](https://customer.io) - Behavioral messaging platform - Event-based automation 14. **Iterable** - [https://iterable.com](https://iterable.com) - Cross-channel marketing platform - Growth-focused automation ## Influential Experts & Thought Leaders ### Mark [...]
[...] Autopilot** (Ortto) - [https://ortto.com](https://ortto.com) - Visual customer journey mapping - Multi-channel marketing automation 12. **Drip** - [https://www.drip.com](https://www.drip.com) - E-commerce CRM and marketing automation - Email and SMS marketing 13. **Customer.io** - [https://customer.io](https://customer.io) - Behavioral messaging platform - Event-based automation 14. **Iterable** - [https://iterable.com](https://iterable.com) - Cross-channel marketing platform - Growth-focused automation ## Influential Experts & Thought Leaders ### Marketing Automation Specialists 1. **Scott Brink [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] rly Sendinblue)](https://www.brevo.com/)** - European player gaining global traction ### Specialized Players - **[Klaviyo](https://www.klaviyo.com/)** - Dominant in e-commerce marketing automation - **[Iterable](https://iterable.com/)** - Cross-channel marketing automation for growth marketers - **[Customer.io](https://customer.io/)** - Event-based messaging for SaaS companies - **[Autopilot](https://www.autopilothq.com/)** - Visual marketing automation focused on customer journeys ## Key Companies and Providers ### All-in-One Platforms - **[Zoho Marketing Automation](https://www.zoho.com/marketingautomation/)** - Part of c [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] hether you’re B2B demand gen or B2C lifecycle; I can tailor a tighter “who to follow” list to that track.)* --- ## Promising startups / newer high‑growth entrants (common in modern stacks) Not always “new,” but frequently chosen as modern alternatives to legacy suites: - Lifecycle automation: - [Customer.io](https://customer.io/) - [Ortto](https://ortto.com/) - Channel specialists (often combined with a broader platform): - Push/in-app: [OneSignal](https://onesignal.com/) - SMS (commerce): [Postscript](https://postscript.io/), [Attentive](https://www.attentive.com/) - Data activation (often replaces brittle c [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] automation - [Klaviyo](https://www.klaviyo.com) (ecommerce-first lifecycle automation) - [Mailchimp](https://mailchimp.com) (broad SMB email + automations) - [ActiveCampaign](https://www.activecampaign.com) (SMB automation + light CRM) - [Drip](https://www.drip.com) (ecommerce-focused automation) - [Customer.io](https://customer.io) (technical teams; event-based messaging) --- ## 3) “Adjacent stack” you’ll run into constantly (and should recognize) ### CRM systems (where sales/customer data often lives) - [Salesforce](https://www.salesforce.com/crm/) - [Microsoft Dynamics 365](https://dynamics.microsoft.com/) - [Zoho CRM]( [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] oud/account-engagement/overview/) (tight Salesforce alignment) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) (enterprise B2B scale) ### B2C lifecycle + product-led growth (multi-channel journeys) - [Braze](https://www.braze.com/) - [Iterable](https://iterable.com/) - [Customer.io](https://customer.io/) ### eCommerce retention (email/SMS-centric, fast iteration) - [Klaviyo](https://www.klaviyo.com/) - [Mailchimp](https://mailchimp.com/) - [Shopify Flow](https://www.shopify.com/flow) (automation inside [Shopify](https://www.shopify.com/)) ### SMB “generalist” automation (email + light CRM + jour [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ey.com/) * **Christopher Penn:** Leading voice in AI and data science within marketing. [Trust Insights](https://www.trustinsights.ai/about/christopher-s-penn/) ### 4. Promising Startups and New Entrants The newest wave of automation focuses on **Generative AI** and **No-Code** workflows. * **Customer.io:** Gaining massive traction for its highly customizable logic-based automation. [Official Site](https://customer.io/) * **Jasper:** An AI content platform that automates the creation phase of the marketing cycle. [Official Site](https://www.jasper.ai/) * **Mutiny:** An AI-powered platform for w [...]
[...] rust Insights](https://www.trustinsights.ai/about/christopher-s-penn/) ### 4. Promising Startups and New Entrants The newest wave of automation focuses on **Generative AI** and **No-Code** workflows. * **Customer.io:** Gaining massive traction for its highly customizable logic-based automation. [Official Site](https://customer.io/) * **Jasper:** An AI content platform that automates the creation phase of the marketing cycle. [Official Site](https://www.jasper.ai/) * **Mutiny:** An AI-powered platform for website personalization and automated AB testing. [Official Site](https://www.mutinyhq.com/) * **Make (formerly Inte [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] n McKee**: Growth expert, ex-HubSpot. Follow via [LinkedIn](https://www.linkedin.com/in/darrenmckee/). Podcasts: [Marketing Over Coffee](https://www.marketingovercoffee.com/). ### Promising Startups and New Market Entrants Emerging players focus on AI, no-code, and niche (e.g., SMS/WhatsApp): - **Customer.io**: Data-driven behavioral automation. [Customer.io](https://customer.io/) - **Attentive**: SMS/e-commerce automation unicorn. [Attentive](https://www.attentive.com/) - **Brevo (formerly Sendinblue)**: Affordable all-in-one with transactional email. [Brevo](https://www.brevo.com/) - **Reply.io**: Sa [...]
[...] LinkedIn](https://www.linkedin.com/in/darrenmckee/). Podcasts: [Marketing Over Coffee](https://www.marketingovercoffee.com/). ### Promising Startups and New Market Entrants Emerging players focus on AI, no-code, and niche (e.g., SMS/WhatsApp): - **Customer.io**: Data-driven behavioral automation. [Customer.io](https://customer.io/) - **Attentive**: SMS/e-commerce automation unicorn. [Attentive](https://www.attentive.com/) - **Brevo (formerly Sendinblue)**: Affordable all-in-one with transactional email. [Brevo](https://www.brevo.com/) - **Reply.io**: Sales engagement automation. [Reply.io](https://reply.io/) - **Flowrite**: [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] marketing tools. [MarTech](https://martechconf.com/) - **Content Marketing World**: Content automation strategies. [Content Marketing World](https://contentmarketingworld.com/) ### Notable Startups Disrupting the Space Emerging players challenging incumbents with AI, no-code, or niche focus: - **Customer.io**: Data-driven behavioral automation. [Customer.io](https://customer.io/) - **Attentive**: AI SMS and push for ecommerce. [Attentive](https://www.attentive.com/) - **Zapier**: No-code automation integrations (pairs with MA tools). [Zapier](https://zapier.com/) - **Kit (Shopify-owned)**: AI commerce [...]
[...] m/) - **Content Marketing World**: Content automation strategies. [Content Marketing World](https://contentmarketingworld.com/) ### Notable Startups Disrupting the Space Emerging players challenging incumbents with AI, no-code, or niche focus: - **Customer.io**: Data-driven behavioral automation. [Customer.io](https://customer.io/) - **Attentive**: AI SMS and push for ecommerce. [Attentive](https://www.attentive.com/) - **Zapier**: No-code automation integrations (pairs with MA tools). [Zapier](https://zapier.com/) - **Kit (Shopify-owned)**: AI commerce automation. [Kit](https://www.kit.com/) - **Reply.io**: Sales engagement [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] omation-software/), [TrustRadius](https://www.trustradius.com/marketing-automation) ### Key Companies and Providers Beyond leaders: - **Braze**: Cross-channel customer engagement. [Braze](https://www.braze.com/) - **Iterable**: Real-time personalization. [Iterable](https://iterable.com/) - **Customer.io**: Behavioral data-driven automation. [Customer.io](https://customer.io/) - **Mailchimp (Intuit)**: Affordable email starter. [Mailchimp](https://mailchimp.com/) Market comparison: [G2 Alternatives](https://www.g2.com/categories/marketing-automation#gridScoreCard) ### Influential Figures and T [...]
[...] tradius.com/marketing-automation) ### Key Companies and Providers Beyond leaders: - **Braze**: Cross-channel customer engagement. [Braze](https://www.braze.com/) - **Iterable**: Real-time personalization. [Iterable](https://iterable.com/) - **Customer.io**: Behavioral data-driven automation. [Customer.io](https://customer.io/) - **Mailchimp (Intuit)**: Affordable email starter. [Mailchimp](https://mailchimp.com/) Market comparison: [G2 Alternatives](https://www.g2.com/categories/marketing-automation#gridScoreCard) ### Influential Figures and Thought Leaders - **David Raab**: Analyst behind Vendor Selection Matrix. [...]