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AI Mentions & Sources Report for Marketing Automation

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About en.wikipedia.org (Charity & Non-profit)

This page provides details about en.wikipedia.org (Charity & Non-profit) which was ranked #9 out of 234 in the list of sources (11 citations (3.2% share)) in answers from AI models (OpenAI ChatGPT Latest) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Segment, mParticle, Campaign.

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Used by AI Models

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Brands Referenced By This Website (3 brands)

Brand Voice Mentions
Segment Segment 4.1% 11
Campaign Campaign 1.7% 8
mParticle mParticle 0.7% 4

Citations from AI Responses

OpenAI ChatGPT Latest (11 citations)

What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

## Key concepts (so you can map “best” to your use case) - **Marketing automation** (definition/background): [Wikipedia — Marketing automation](https://en.wikipedia.org/wiki/Marketing_automation) - **Customer Relationship Management (CRM)** (often the system-of-record for leads/contacts): [Wikipedia — CRM](https://en.wikipedia.org/wiki/Customer_relationship_management) - **Customer Data Platform (CDP)** (unifies customer data for activation/personalization): [CDP Institute — What is a [...]

en.wikipedia.org/wiki/Marketing_automation December 30, 2025

## Key concepts (so you can map “best” to your use case) - **Marketing automation** (definition/background): [Wikipedia — Marketing automation](https://en.wikipedia.org/wiki/Marketing_automation) - **Customer Relationship Management (CRM)** (often the system-of-record for leads/contacts): [Wikipedia — CRM](https://en.wikipedia.org/wiki/Customer_relationship_management) - **Customer Data Platform (CDP)** (unifies customer data for activation/personalization): [CDP Institute — What is a CDP?](https://www.cdpinstitute.org/what-is-a-cdp/) - **Email service provider (ESP)** (email delivery infrastructure + campaigns): [Wikipedia — Email service provider](https:// [...]

en.wikipedia.org/wiki/Customer_relationship_management December 30, 2025

[...] dia.org/wiki/Customer_relationship_management) - **Customer Data Platform (CDP)** (unifies customer data for activation/personalization): [CDP Institute — What is a CDP?](https://www.cdpinstitute.org/what-is-a-cdp/) - **Email service provider (ESP)** (email delivery infrastructure + campaigns): [Wikipedia — Email service provider](https://en.wikipedia.org/wiki/Email_service_provider) --- ## Leading marketing automation platforms (by common buying pattern) ### 1) All‑in‑one (SMB/mid‑market) “marketing + CRM” suites These are often “best” when you want faster time-to-value and fewer integrations. - [HubSpot — Marketing Hub](https://www.hubspot.com/products/marketing) (pairs w [...]

en.wikipedia.org/wiki/Email_service_provider December 30, 2025

If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

## 1) Core concepts (the “language” of Marketing Automation) - **Marketing automation** ([Wikipedia](https://en.wikipedia.org/wiki/Marketing_automation)) - **CRM (Customer Relationship Management)** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_relationship_management)) - **Customer Data Platform (CDP)** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_data_platform)) - **Lead scoring** ([Wikipedia](https://en.wikipedia.org/wiki/Lead_scor [...]

en.wikipedia.org/wiki/Marketing_automation December 30, 2025

## 1) Core concepts (the “language” of Marketing Automation) - **Marketing automation** ([Wikipedia](https://en.wikipedia.org/wiki/Marketing_automation)) - **CRM (Customer Relationship Management)** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_relationship_management)) - **Customer Data Platform (CDP)** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_data_platform)) - **Lead scoring** ([Wikipedia](https://en.wikipedia.org/wiki/Lead_scoring)) - **Segmentation** ([Wikipedia](https://en.wikipedia.org/wiki/Market_segmentation)) - **Customer journey** ([Wikipedi [...]

en.wikipedia.org/wiki/Customer_relationship_management December 30, 2025

[...] ncepts (the “language” of Marketing Automation) - **Marketing automation** ([Wikipedia](https://en.wikipedia.org/wiki/Marketing_automation)) - **CRM (Customer Relationship Management)** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_relationship_management)) - **Customer Data Platform (CDP)** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_data_platform)) - **Lead scoring** ([Wikipedia](https://en.wikipedia.org/wiki/Lead_scoring)) - **Segmentation** ([Wikipedia](https://en.wikipedia.org/wiki/Market_segmentation)) - **Customer journey** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_journey)) - **A/B testing** ([Wikipedia](https://en.wikipedia [...]

en.wikipedia.org/wiki/Customer_data_platform December 30, 2025

[...] ionship Management)** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_relationship_management)) - **Customer Data Platform (CDP)** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_data_platform)) - **Lead scoring** ([Wikipedia](https://en.wikipedia.org/wiki/Lead_scoring)) - **Segmentation** ([Wikipedia](https://en.wikipedia.org/wiki/Market_segmentation)) - **Customer journey** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_journey)) - **A/B testing** ([Wikipedia](https://en.wikipedia.org/wiki/A/B_testing)) - **Marketing attribution** ([Wikipedia](https://en.wikipedia.org/wiki/Attribution_(marketing))) - **Email deliverability** ([Wikipedia]( [...]

en.wikipedia.org/wiki/Market_segmentation December 30, 2025

[...] .org/wiki/Customer_data_platform)) - **Lead scoring** ([Wikipedia](https://en.wikipedia.org/wiki/Lead_scoring)) - **Segmentation** ([Wikipedia](https://en.wikipedia.org/wiki/Market_segmentation)) - **Customer journey** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_journey)) - **A/B testing** ([Wikipedia](https://en.wikipedia.org/wiki/A/B_testing)) - **Marketing attribution** ([Wikipedia](https://en.wikipedia.org/wiki/Attribution_(marketing))) - **Email deliverability** ([Wikipedia](https://en.wikipedia.org/wiki/Email_deliverability)) - Key compliance frameworks: - **GDPR** (official EU text on [EUR-Lex](https://eur-lex.europa.eu/eli/reg/ [...]

en.wikipedia.org/wiki/A/B_testing December 30, 2025

[...] segmentation)) - **Customer journey** ([Wikipedia](https://en.wikipedia.org/wiki/Customer_journey)) - **A/B testing** ([Wikipedia](https://en.wikipedia.org/wiki/A/B_testing)) - **Marketing attribution** ([Wikipedia](https://en.wikipedia.org/wiki/Attribution_(marketing))) - **Email deliverability** ([Wikipedia](https://en.wikipedia.org/wiki/Email_deliverability)) - Key compliance frameworks: - **GDPR** (official EU text on [EUR-Lex](https://eur-lex.europa.eu/eli/reg/2016/679/oj)) - **CAN-SPAM Act** (official guidance from the [FTC](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business)) --- ## 2) Most trusted platfor [...]

en.wikipedia.org/wiki/Email_deliverability December 30, 2025

What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

## 1) Industry snapshot (late 2025) Marketing automation (often expanding into “customer engagement” and “lifecycle marketing”) is a mature, crowded MarTech category centered on orchestrating journeys across email/SMS/push/in‑app/web and syncing with sales + data systems. See: [Marketing automation (Wikipedia)](https://en.wikipedia.org/wiki/Marketing_automation). **What it looks like right now** - **Suite consolidation at the top**: Large “cloud” suites bundle automation with analytics, content, commerce, and data tooling (e.g., [Salesforce](https://www.salesforce.com/), [Adobe](https://www.adobe.com/), [Oracle](https://www.oracle.com/), [Microsoft](http [...]

en.wikipedia.org/wiki/Marketing_automation December 30, 2025

[...] ture that now matters) Modern marketing automation outcomes often depend on data + integration layers: ### Customer data platforms (CDP) & event pipelines - [Twilio Segment](https://segment.com/) - [Tealium](https://tealium.com/) - [mParticle](https://www.mparticle.com/) Background on the concept: [Customer data platform (Wikipedia)](https://en.wikipedia.org/wiki/Customer_data_platform), and industry education via [CDP Institute](https://www.cdpinstitute.org/). ### “Reverse ETL” / data activation (warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation (iPaaS) - [Zapier](https://zapier.com/) - [Workato](https: [...]

en.wikipedia.org/wiki/Customer_data_platform December 30, 2025