This page provides details about hightouch.com (Developer Tools) which was ranked #33 out of 234 in the list of sources (8 citations (0.7% share)) in answers from AI models (OpenAI ChatGPT Latest) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
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| URL Path | Citations | Position |
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| hightouch.com | 8 | 55 |
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] article.com/) - [Tealium — AudienceStream CDP](https://tealium.com/products/audiencestream-cdp/) - [Treasure Data](https://www.treasuredata.com/) - [Salesforce — Data Cloud](https://www.salesforce.com/products/data-cloud/overview/) ### Reverse‑ETL / data activation (sync warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation plumbing (when you don’t want custom code) - [Zapier](https://zapier.com/) - [Make](https://www.make.com/) - [Workato](https://www.workato.com/) - [Tray.ai](https://tray.ai/) ### Email delivery infrastructure (when you n [...]
[...] ](https://ortto.com/) - Channel specialists (often combined with a broader platform): - Push/in-app: [OneSignal](https://onesignal.com/) - SMS (commerce): [Postscript](https://postscript.io/), [Attentive](https://www.attentive.com/) - Data activation (often replaces brittle custom syncs): [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/) --- ## Major industry events & conferences - Broad martech / marketing ops: - [MarTech Conference](https://martechconf.com/) - [Gartner Marketing Symposium/Xpo](https://www.gartner.com/en/conferences/na/marketing-symposium-us) - [Forrester B2B Summ [...]
[...] t CRM](https://www.hubspot.com/products/crm/), or on a CDP like [Segment](https://segment.com/)? 3) **Channels required now vs later**: Email only (lighter tools) vs email+SMS+push+in‑app (engagement platforms). 4) **Data maturity**: If the warehouse is central, plan for activation tooling like [Hightouch](https://hightouch.com/) or [Census](https://www.getcensus.com/). 5) **Services/partner needs**: Use directories like the [HubSpot Solutions Partner Directory](https://ecosystem.hubspot.com/marketplace/solutions) or [Salesforce AppExchange](https://appexchange.salesforce.com/) to validate implementation depth. --- If [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ck](https://www.rudderstack.com/) - [mParticle](https://www.mparticle.com/) - [Tealium](https://tealium.com/) ### Data warehouse & activation (common in modern stacks) - Warehouses/lakes: [Snowflake](https://www.snowflake.com/), [Databricks](https://www.databricks.com/) - Reverse ETL / activation: [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/) ### Integrations / iPaaS (to connect everything) - [Zapier](https://zapier.com/) - [Make](https://www.make.com/) - [Workato](https://www.workato.com/) - [Tray.io](https://tray.io/) ### Email QA, deliverability & testing (critical if email is a channel) - [Li [...]
[...] ing/communications infrastructure (relevant if you work with SMS/transactional messaging): - [Twilio SIGNAL](https://signal.twilio.com/) --- ## 8) Notable startups/players disrupting adjacent parts of automation (modern data + channels) - Data activation / modern warehouse-driven marketing: - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) - Website personalization for pipeline/lifecycle: - [Mutiny](https://www.mutinyhq.com/) - SMS/customer messaging (often complements your MAP/CEP): - [Attentive](https://www.attentive.com/) - [Postscript](https://postscript.io/) --- ## 9) Publication [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] om/) - [mParticle](https://www.mparticle.com/) Background on the concept: [Customer data platform (Wikipedia)](https://en.wikipedia.org/wiki/Customer_data_platform), and industry education via [CDP Institute](https://www.cdpinstitute.org/). ### “Reverse ETL” / data activation (warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation (iPaaS) - [Zapier](https://zapier.com/) - [Workato](https://www.workato.com/) ### Common evaluation & review platforms buyers use - [G2](https://www.g2.com/) - [Capterra](https://www.capterra.com/) - [TrustRadius](https://www.tr [...]
[...] Composable” stacks** (assemble best-of-breed automation + CDP + warehouse + activation + iPaaS). A long-running source on composable MarTech thinking is [Chiefmartec](https://chiefmartec.com/). - **Warehouse- and event-driven activation** (push real-time audiences and events into engagement tools): [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/), [Twilio Segment](https://segment.com/) - **AI-assisted lifecycle execution** (faster creation + testing + personalization): [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [HubSpot](https://www.hubspot.com/products/marketing) - **Privacy, [...]
[...] y, deliverability** pressures: [GDPR (EU)](https://gdpr.eu/), [Google Privacy Sandbox](https://privacysandbox.com/) ### Emerging / fast-growing tools adjacent to automation (These often show up in modern “automation” stacks even when not labeled as classic marketing automation.) - Data activation: [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/) - Workflow automation: [Zapier](https://zapier.com/), [Workato](https://www.workato.com/) - B2B outbound automation (adjacent to marketing/sales workflows): [Apollo](https://www.apollo.io/), [Lemlist](https://lemlist.com/) --- ## 7) Major conferences & event [...]