AICW AI Chat Watch

AI Mentions & Sources Report for AI Tools for Marketers

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About gartner.com (Tech Companies)

This page provides details about gartner.com (Tech Companies) which was ranked #34 out of 52 in the list of sources (1 citation (0.1% share)) in answers from AI models (Anthropic Claude Sonnet (latest)) when they were asked the following 1 question: "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: Gartner.

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Used by AI Models

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Pages from gartner.com (1 link)

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/en/marketing/topics/marketing-analytics 1 14

Brands Referenced By This Website (1 brand)

Brand Voice Mentions
Gartner Gartner 0.2% 1

Citations from AI Responses

Anthropic Claude Sonnet (latest) (1 citation)

What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?

[...] AI tools - **Feature Utilization**: Most/least used AI capabilities - **Training Completion**: Team members trained on AI tools - **User Satisfaction**: Internal feedback on AI tool effectiveness - **Workflow Integration**: Seamlessness with existing processes --- ## **Benchmarking Resources** - [Gartner's Marketing Analytics Research](https://www.gartner.com/en/marketing/topics/marketing-analytics) - [Content Marketing Institute Benchmarks](https://contentmarketinginstitute.com/research/) - [MarketingProfs Resources](https://www.marketingprofs.com) - [State of Marketing AI Report by Salesforce](https://www.salesforce.com/resources/research-reports/state-of-marketing/) ## **Dashboard & Repor [...]

gartner.com/en/marketing/topics/marketing-analytics October 24, 2025