AI Tools for Marketers
AI mentions in answer for 1 question: "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?"
2025-10-24
26
Brands
52
Sources
1
Questions
2
AI Models
About This Report
This report was generated for brands and citations mentioned in answers about AI Tools for Marketers from 2 AI models (namely: Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest). AI models were asked the following questions:
- "What are the proven best practices and strategies experts use for AI Tools for Marketers?" (view report)
- "What tools, resources, or frameworks are essential for success with AI Tools for Marketers?" (view report)
- "What are the most common mistakes people make with AI Tools for Marketers and how can they be avoided?" (view report)
- "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?" (view report)
- "What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?" (view report)
Brand Rankings
Brands mentioned by AI models, ranked by share of voice
| # | Brand | Voice | Position | Mentions | AI |
|---|---|---|---|---|---|
| 1 |
|
55.9%★
|
1★ | 9.4% (3)★ |
|
| 2 |
|
46.1%★
|
2★ | 12.5% (4)★ |
|
| 3 |
|
0.7%★
|
3★ | 6.3% (2)★ |
|
| 4 |
McKinsey
organization
|
0.7%★
|
1★ | 3.1% (1)★ |
|
| 5 |
|
0.3%★
|
4★ | 3.1% (1)★ |
|
| 6 |
|
0.3%★
|
5★ | 3.1% (1)★ |
|
| 7 |
|
0.2%★
|
6★ | 3.1% (1)★ |
|
| 8 |
|
0.2%★
|
7★ | 3.1% (1)★ |
|
| 9 |
|
0.2%★
|
8★ | 3.1% (1)★ |
|
| 10 |
|
0.2%★
|
9★ | 3.1% (1)★ |
|
| 11 |
|
0.2%★
|
10★ | 3.1% (1)★ |
|
| 12 |
|
0.2%★
|
12★ | 3.1% (1)★ |
|
| 13 |
Jasper
product
|
0.2%★
|
13★ | 3.1% (1)★ |
|
| 14 |
Copy.ai
product
|
0.2%★
|
14★ | 3.1% (1)★ |
|
| 15 |
Canva AI
product
|
0.2%★
|
15★ | 3.1% (1)★ |
|
| 16 |
|
0.2%★
|
16★ | 3.1% (1)★ |
|
| 17 |
|
0.2%★
|
17★ | 3.1% (1)★ |
|
| 18 |
|
0.2%★
|
18★ | 3.1% (1)★ |
|
| 19 |
Gartner
organization
|
0.2%★
|
19★ | 3.1% (1)★ |
|
| 20 |
Content Marketing Institute
organization
|
0.2%★
|
20★ | 3.1% (1)★ |
|
| 21 |
MarketingProfs
organization
|
0.2%★
|
21★ | 3.1% (1)★ |
|
| 22 |
Salesforce
organization
|
0.2%★
|
22★ | 3.1% (1)★ |
|
| 23 |
Salesforce
organization
|
0.1%★
|
23★ | 3.1% (1)★ |
|
| 24 |
|
0.1%★
|
24★ | 3.1% (1)★ |
|
| 25 |
|
0.1%★
|
25★ | 3.1% (1)★ |
|
| 26 |
|
0.1%★
|
26★ | 3.1% (1)★ |
|
More Reports
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2.
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4.
What metrics or KPIs should be tracked to measure success in AI Tools for Market... (current)
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Frequently Asked Questions
What is this AI Mentions Report about?
This report analyzes how AI chatbots like Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest respond to questions related to AI Tools for Marketers. It identifies which brands, products, and organizations are mentioned most frequently and measures their share of voice in AI responses.
What questions were analyzed in this report?
This report analyzed answers to 5 questions:
- "What are the proven best practices and strategies experts use for AI Tools for Marketers?" (view report)
- "What tools, resources, or frameworks are essential for success with AI Tools for Marketers?" (view report)
- "What are the most common mistakes people make with AI Tools for Marketers and how can they be avoided?" (view report)
- "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?" (view report)
- "What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?" (view report)
How many brands were analyzed in this report?
This report analyzed 26 unique brands mentioned across 2 AI models.
How many web sources were detected?
AI models cited 52 unique web sources (domains) when answering questions.
Which brands are mentioned most by AI models?
The top 3 most mentioned brands are Google Analytics (product,organization), Drift (product,organization), HubSpot (product,organization), based on analysis of 2 AI model responses.
How many AI models were analyzed?
This report analyzed responses from 2 AI models: Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest.
What does "Share of Voice" mean and how is it calculated?
Share of Voice (Voice %) measures brand prominence across AI models.
Formula: Share of Voice = Model Coverage × Quality Score
Where:
• Model Coverage = Sum of normalized weights for models mentioning the brand
• Quality Score = Prominence / Max Prominence in dataset
• Prominence = Mentions × (1 / log₂(Position + 1))
Model weights (based on Monthly Active Users):
• OpenAI ChatGPT Latest: 900M MAU (~96.8% weight)
• Anthropic Claude Sonnet (latest): 30M MAU (~3.2% weight)
Brands appearing in top positions across high-traffic models achieve higher Share of Voice.
Formula: Share of Voice = Model Coverage × Quality Score
Where:
• Model Coverage = Sum of normalized weights for models mentioning the brand
• Quality Score = Prominence / Max Prominence in dataset
• Prominence = Mentions × (1 / log₂(Position + 1))
Model weights (based on Monthly Active Users):
• OpenAI ChatGPT Latest: 900M MAU (~96.8% weight)
• Anthropic Claude Sonnet (latest): 30M MAU (~3.2% weight)
Brands appearing in top positions across high-traffic models achieve higher Share of Voice.