AI Mentions & Sources Report for AI Tools for Marketers
This page provides details about Drift (product,organization) which was ranked #2 out of 26 in the list of brands (4 mentions (46.1% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest) when they were asked the following 1 question: "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?" on Oct 24, 2025 by AI Content & Web.
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What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?
[...] and satisfaction - **Customer Effort Score (CES)**: Ease of interaction - **Response Time**: Speed of chatbot/automated responses - **Resolution Rate**: First-contact problem solving - **Chat Abandonment Rate**: Percentage leaving AI chat sessions **Tools**: [Intercom](https://www.intercom.com), [Drift](https://www.drift.com), [Zendesk](https://www.zendesk.com) ## 9. **Creative Performance Metrics** - **Ad Creative CTR**: Click-through rates on AI-generated ads - **Visual Engagement**: Heat maps and scroll depth on AI-designed pages - **Video Completion Rate**: Watch-through on AI-produced vide [...]