AICW AI Chat Watch

AI Mentions & Sources Report for AI Tools for Marketers

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About marketingplatform.google.com (Tech Companies)

This page provides details about marketingplatform.google.com (Tech Companies) which was ranked #2 out of 52 in the list of sources (2 citations (3.3% share)) in answers from AI models (OpenAI ChatGPT Latest) when they were asked the following 1 question: "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: Google Analytics.

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Used by AI Models

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Pages from marketingplatform.google.com (1 link)

URL Path Citations Position
/about/analytics 2 13

Brands Referenced By This Website (1 brand)

Brand Voice Mentions
Google Analytics Google Analytics 55.9% 3

Citations from AI Responses

OpenAI ChatGPT Latest (2 citations)

What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?

[...] Movement across stages (e.g., visit → add-to-cart → purchase). Source: Purchase funnel https://en.wikipedia.org/wiki/Purchase_funnel - Analytics instrumentation: Make sure events and goals are tracked consistently. Sources: Web analytics https://en.wikipedia.org/wiki/Web_analytics; Google Analytics https://marketingplatform.google.com/about/analytics/ 3) SEO and content performance (for AI-assisted content) - Organic traffic and queries: Track impressions/clicks via Search Console for AI content. Source: Google Search Console https://search.google.com/search-console/about - Rankings/SERP presence: Position changes for target keywords. Source: S [...]

marketingplatform.google.com/about/analytics October 24, 2025

[...] e - Define baselines and guardrails: Lock pre-AI baselines for each KPI; set minimums (e.g., no increase in unsubscribe/complaint rate). - Instrument for observability: Ensure analytics and Search Console are configured and that AI vs. control variants are clearly labeled. Sources: Google Analytics https://marketingplatform.google.com/about/analytics/; Google Search Console https://search.google.com/search-console/about - Validate with tests: Use A/B or geo experiments for major AI changes. Source: A/B testing https://en.wikipedia.org/wiki/A/B_testing - Tie to dollars: Map KPI movements to ROAS/ROI/CAC/CLV. Sources: ROAS https://en.wikipedia.org/ [...]

marketingplatform.google.com/about/analytics October 24, 2025