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About mckinsey.com (Tech Companies)
This page provides details about mckinsey.com (Tech Companies) which was ranked #14 out of 52 in the list of sources (1 citation (0.2% share)) in answers from AI models (Anthropic Claude Sonnet (latest)) when they were asked the following 1 question: "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: McKinsey.
Used by AI Models
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Pages from mckinsey.com (1 link)
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| /capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier | 1 | 1 |
Brands Referenced By This Website (1 brand)
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Citations from AI Responses
Anthropic Claude Sonnet (latest)
(1 citation)
What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?
[...] ion, data analysis, or campaign management - **Content Output Volume**: Number of assets created (blog posts, social media posts, emails, images) - **Task Automation Rate**: Percentage of repetitive tasks automated - **Time-to-Market**: Speed of campaign launches and content deployment **Source**: [McKinsey on AI productivity](https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier) ## 2. **Content Performance Metrics** - **Engagement Rates**: Likes, shares, comments, click-through rates (CTR) - **Conversion Rate**: Percentage of leads converting from AI-generated content - **Bounce Rate**: Time visitors spend on AI-created landing pages - **Content Quality Score**: Readabi [...]