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AI Mentions & Sources Report for AI Tools for Marketers

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About McKinsey (organization)

This page provides details about McKinsey (organization) which was ranked #4 out of 26 in the list of brands (1 mention (0.7% share)) in answers from AI models (Anthropic Claude Sonnet (latest)) when they were asked the following 1 question: "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch.

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Mentions

Mentions by AI Model

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Citations from AI Responses

What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?

[...] on, data analysis, or campaign management - **Content Output Volume**: Number of assets created (blog posts, social media posts, emails, images) - **Task Automation Rate**: Percentage of repetitive tasks automated - **Time-to-Market**: Speed of campaign launches and content deployment **Source**: [McKinsey on AI productivity](https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier) ## 2. **Content Performance Metrics** - **Engagement Rates**: Likes, shares, comments, click-through rates (CTR) - **Conversion Rate**: P [...]

October 24, 2025