{{ domain.value }}
About online.hbs.edu (Education Platforms)
This page provides details about online.hbs.edu (Education Platforms) which was ranked #8 out of 52 in the list of sources (4 citations (1.3% share)) in answers from AI models (Perplexity Sonar (with search) (latest)) when they were asked the following 1 question: "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch.
Used by AI Models
| Model | Voice | Position | Citations |
|---|---|---|---|
|
|
{{ getInfluenceForBot(bot.id) }} | {{ getPositionForBot(bot.id) }} | {{ getMentionsForBot(bot.id) }} |
Pages from online.hbs.edu (1 link)
| URL Path | Citations | Position |
|---|---|---|
| /blog/post/marketing-kpis | 4 | 1 |
Citations from AI Responses
Perplexity Sonar (with search) (latest)
(4 citations)
What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?
[...] email opens. High engagement indicates content relevance and audience alignment. 2. **Impressions and Reach** Impressions track how often your content or ads are displayed; reach measures unique viewers. These metrics gauge brand awareness and content exposure through AI-driven campaigns[[1]](https://online.hbs.edu/blog/post/marketing-kpis). 3. **Conversion Rate** Tracks the percentage of users completing desired actions (purchases, sign-ups). Essential for evaluating AI’s impact on driving customer actions and sales[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/). 4. **Click-Through Rate (CTR)** Indicates ho [...]
[...] tomation Efficiency, Integration Success | Workflow automation and technology effectiveness | By tracking these KPIs, marketers can **effectively measure the impact of AI tools** on campaign success, customer engagement, and business growth while ensuring AI models are accurate and reliable[[1]](https://online.hbs.edu/blog/post/marketing-kpis)[[3]](https://www.multimodal.dev/post/ai-kpis)[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/)[[7]](https://cloud.google.com/transform/gen-ai-kpis-measuring-ai-success-deep-dive)[[8]](https://www.infraxio.com/post/essential-kpis-and-metrics-to-measure-ai-marketing-success)[[13]](https: [...]
[...] eting-success)[[13]](https://corporatefinanceinstitute.com/resources/data-science/ai-kpis-tracking-performance/). --- **Relevant links:** - Codiste blog on AI marketing KPIs: https://codiste.com/blog/measure-kpis-to-track-ai-marketing-success - Harvard Business School Marketing KPIs overview: https://online.hbs.edu/blog/post/marketing-kpis - Brandsatplay LLC on AI marketing KPIs: https://blog.brandsatplayllc.com/blog/the-ai-digital-marketing-playbook-12-kpis-for-explosive-growth - Siteimprove on marketing performance metrics: https://www.siteimprove.com/blog/metrics-of-marketing/ - Google Cloud on Gen AI KPIs: https://cloud.goo [...]
[...] -dive - Infraxio on AI marketing measurement frameworks: https://www.infraxio.com/post/essential-kpis-and-metrics-to-measure-ai-marketing-success - Corporate Finance Institute on AI KPIs: https://corporatefinanceinstitute.com/resources/data-science/ai-kpis-tracking-performance/ # CITATIONS 1. [online.hbs.edu/blog/post/marketing-kpis](https://online.hbs.edu/blog/post/marketing-kpis) 2. [blog.brandsatplayllc.com/blog/the-ai-digital-marketing-playbook-12-kpis-for-explosive-growth](https://blog.brandsatplayllc.com/blog/the-ai-digital-marketing-playbook-12-kpis-for-explosive-growth) 3. [www.multimodal.dev/post/ai-kpis](https://www.multimodal.dev/post/ai-kpis) 4. [www.siteimpro [...]