AICW AI Chat Watch

AI Mentions & Sources Report for AI Tools for Marketers

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About McKinsey (organization)

This page provides details about McKinsey (organization) which was ranked #33 out of 183 in the list of brands (4 mentions (1.5% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest) when they were asked the following 2 questions: "What are the proven best practices and strategies experts use for AI Tools for Marketers?", "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch.

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Mentions

Mentions by AI Model

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Source Links

URL Mentioned By
mckinsey.com mckinsey.com/capabilities/growth-marketing-and-sales/our-insights
Anthropic Claude Sonnet (latest)
mckinsey.com mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2024-gen-ai-adoption-grows-as-governance-concerns-rise
OpenAI ChatGPT Latest
mckinsey.com mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier
Anthropic Claude Sonnet (latest)

Citations from AI Responses

What are the proven best practices and strategies experts use for AI Tools for Marketers?

[...] **[Dynamic Yield](https://www.dynamicyield.com/)** - Experience personalization - **[Optimizely](https://www.optimizely.com/)** - A/B testing with AI insights - **[Persado](https://www.persado.com/)** - AI-generated personalized messaging ## 4. **Data Analysis & Insights** **Best Practices (per [McKinsey's AI Marketing Research](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights)):** - Use predictive analytics for customer lifetime value - Automate reporting dashboards - Apply AI for attribution modeling - Leverage sentiment analysis for brand monitoring **Tools:** - **[ [...]

October 24, 2025

What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?

[...] on, data analysis, or campaign management - **Content Output Volume**: Number of assets created (blog posts, social media posts, emails, images) - **Task Automation Rate**: Percentage of repetitive tasks automated - **Time-to-Market**: Speed of campaign launches and content deployment **Source**: [McKinsey on AI productivity](https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier) ## 2. **Content Performance Metrics** - **Engagement Rates**: Likes, shares, comments, click-through rates (CTR) - **Conversion Rate**: P [...]

October 24, 2025

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