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AI Mentions & Sources Report for AI Tools for Marketers

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About online.hbs.edu (Education Platforms)

This page provides details about online.hbs.edu (Education Platforms) which was ranked #16 out of 70 in the list of sources (3 citations (0.6% share)) in answers from AI models (Perplexity Sonar (with search) (latest)) when they were asked the following 1 question: "What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: Demandbase, Sprinklr, HBS Online.

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Pages from online.hbs.edu (2 links)

URL Path Citations Position
0 N/A
/blog/post/ai-business-strategy 3 7

Brands Referenced By This Website (3 brands)

Brand Voice Mentions
Demandbase Demandbase 2.7% 6
Sprinklr Sprinklr 1.4% 5
HBS Online HBS Online 0% 0

Citations from AI Responses

Perplexity Sonar (with search) (latest) (3 citations)

What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?

[...] rends[[1]](https://www.sprinklr.com/blog/ai-in-marketing/), Demandbase's best practices for leveraging AI[[2]](https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/), and the Harvard Business School post on aligning AI strategy with business objectives[[10]](https://online.hbs.edu/blog/post/ai-business-strategy). --- **Key relevant links:** - Sprinklr on AI Marketing Trends: https://www.sprinklr.com/blog/ai-in-marketing/ - Demandbase AI Marketing Strategies: https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/ - Marketri CEO’s Guide to AI Tools: https://marke [...]

online.hbs.edu/blog/post/ai-business-strategy October 24, 2025

[...] blog/ai-in-marketing/ - Demandbase AI Marketing Strategies: https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/ - Marketri CEO’s Guide to AI Tools: https://marketri.com/resources/getting-started-ai-tools/ - Harvard Business School Online on AI Strategy: https://online.hbs.edu/blog/post/ai-business-strategy - Convince & Convert's 5 Things Leaders Must Do with AI: https://www.convinceandconvert.com/ai/ai-in-marketing-5-things-every-leader-must-do/ # CITATIONS 1. [www.sprinklr.com/blog/ai-in-marketing/](https://www.sprinklr.com/blog/ai-in-marketing/) 2. [www.demandbase.com/blog/how-to-leverage-ai-in [...]

online.hbs.edu/blog/post/ai-business-strategy October 24, 2025

[...] for-marketing-guide/) 7. [thecmo.com/tools/ai-marketing-tools/](https://thecmo.com/tools/ai-marketing-tools/) 8. [www.ibm.com/think/topics/ai-in-marketing](https://www.ibm.com/think/topics/ai-in-marketing) 9. [www.gwi.com/blog/ai-marketing-tools](https://www.gwi.com/blog/ai-marketing-tools) 10. [online.hbs.edu/blog/post/ai-business-strategy](https://online.hbs.edu/blog/post/ai-business-strategy) 11. [digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025](https://digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025) 12. [marketri.com/resources/getting-started-ai-tools/](https://marketri.com/resources/getting-started-ai-tools/) 13. [www.surv [...]

online.hbs.edu/blog/post/ai-business-strategy October 24, 2025