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[...] zation at Scale** **Expert Strategies:** - Segment audiences using AI-powered analytics - Dynamic content personalization based on user behavior - Predictive recommendations for email and web content **Tools:** - **[Dynamic Yield](https://www.dynamicyield.com/)** - Experience personalization - **[Optimizely](https://www.optimizely.com/)** - A/B testing with AI insights - **[Persado](https://www.persado.com/)** - AI-generated personalized messaging ## 4. **Data Analysis & Insights** **Best Practices (per [McKinsey's AI Marketing Research](https://www.mckinsey.com/capabilities/growth-marketing-and-sal [...]

October 24, 2025

[...] (https://openai.com/blog/custom-instructions-for-chatgpt) - Train team-specific models with tools like [Writer](https://writer.com) or [Anyword](https://anyword.com) - Always add personal anecdotes and brand-specific examples - A/B test AI content against human-written content using platforms like [Optimizely](https://www.optimizely.com) ## 8. **Not Measuring AI Tool Performance and ROI** **The Mistake:** Implementing AI tools without tracking metrics or calculating return on investment. **Why It's Problematic:** You can't optimize what you don't measure, leading to continued inefficiencies. **How t [...]

October 24, 2025

[...] d - **Segment Performance**: Engagement by audience segment - **Recommendation Accuracy**: Click-through on AI product recommendations - **Dynamic Content Performance**: Engagement with personalized content blocks - **Customer Satisfaction (CSAT)**: Feedback on personalized experiences **Tools**: [Optimizely](https://www.optimizely.com), [Dynamic Yield](https://www.dynamicyield.com) ## 6. **SEO & Content Discovery Metrics** - **Organic Traffic Growth**: Increase in search-driven visitors - **Keyword Rankings**: Position improvements for target keywords - **Featured Snippet Captures**: Number of posit [...]

October 24, 2025

[...] ) 6) Make measurement part of the workflow, not an afterthought - Always-on experimentation: pre-register hypotheses, power calculations, holdouts, and variant caps. Google Ads Experiments [https://support.google.com/google-ads/answer/9831769](https://support.google.com/google-ads/answer/9831769), Optimizely [https://www.optimizely.com](https://www.optimizely.com), VWO [https://vwo.com](https://vwo.com) - MMM for budget allocation; multi-touch attribution carefully used with bias awareness. LightweightMMM [https://github.com/google/lightweight_mmm](https://github.com/google/lightweight_mmm), Robyn [htt [...]

October 24, 2025

[...] art of the workflow, not an afterthought - Always-on experimentation: pre-register hypotheses, power calculations, holdouts, and variant caps. Google Ads Experiments [https://support.google.com/google-ads/answer/9831769](https://support.google.com/google-ads/answer/9831769), Optimizely [https://www.optimizely.com](https://www.optimizely.com), VWO [https://vwo.com](https://vwo.com) - MMM for budget allocation; multi-touch attribution carefully used with bias awareness. LightweightMMM [https://github.com/google/lightweight_mmm](https://github.com/google/lightweight_mmm), Robyn [https://github.com/facebook [...]

October 24, 2025

[...] ai](https://www.microsoft.com/ai/responsible-ai) 8) Content and creative operations at scale - Create an AI-enabled content pipeline: briefs → outlines → drafts → legal/brand review → fact-check → publish → performance feedback into prompts. - Use MRM/workflow tools with approvals and audit trail: Optimizely Welcome (MRM) [https://www.optimizely.com/products/orchestrate/welcome-marketing-orchestration/](https://www.optimizely.com/products/orchestrate/welcome-marketing-orchestration/), Asana [https://asana.com](https://asana.com), Airtable [https://airtable.com](https://airtable.com), Notion [https://ww [...]

October 24, 2025

[...] nsible-ai) 8) Content and creative operations at scale - Create an AI-enabled content pipeline: briefs → outlines → drafts → legal/brand review → fact-check → publish → performance feedback into prompts. - Use MRM/workflow tools with approvals and audit trail: Optimizely Welcome (MRM) [https://www.optimizely.com/products/orchestrate/welcome-marketing-orchestration/](https://www.optimizely.com/products/orchestrate/welcome-marketing-orchestration/), Asana [https://asana.com](https://asana.com), Airtable [https://airtable.com](https://airtable.com), Notion [https://www.notion.so](https://www.notion.so) - [...]

October 24, 2025

[...] OKRs?](https://www.whatmatters.com/getting-started/what-are-okrs) - Jobs-to-be-Done (build AI use-cases around customer needs): [Christensen Institute – Jobs to Be Done](https://www.christenseninstitute.org/jobs-to-be-done/) - A/B testing discipline for AI outputs (validate lift with experiments): [Optimizely – A/B Testing Guide](https://www.optimizely.com/optimization-glossary/ab-testing/) Data and measurement (collect, store, and visualize the data AI needs) - Web and app behavior analytics: [Google Analytics 4](https://marketingplatform.google.com/about/analytics/) - Data warehouse for unified audie [...]

October 24, 2025

[...] esforce Einstein](https://www.salesforce.com/products/einstein-ai/overview/) - Lifecycle/email with predictive segments and copy: [Klaviyo AI](https://www.klaviyo.com/features/ai) Experimentation and CRO (prove gains from AI content and targeting) - Server/client-side testing and personalization: [Optimizely Web Experimentation](https://www.optimizely.com/products/experiment/web-experimentation/), [VWO](https://vwo.com/) - Behavior analytics and voice-of-customer: [Hotjar](https://www.hotjar.com/) Paid media and social (let platforms’ AI optimize toward outcomes) - Google Ads Performance Max (creative [...]

October 24, 2025

[...] ests. - LLMs: [ChatGPT](https://openai.com/chatgpt), [Claude](https://www.anthropic.com/claude), [Gemini](https://gemini.google.com/) - Creative: [Adobe Firefly](https://www.adobe.com/sensei/generative-ai/firefly.html), [Canva Magic Studio](https://www.canva.com/magic-studio/) - Testing: [Optimizely Web Experimentation](https://www.optimizely.com/products/experiment/web-experimentation/) or [VWO](https://vwo.com/) 5) Channel activation: Pair SEO tooling for briefs and optimization; pilot automated campaigns in paid media with clear guardrails. - SEO: [Ahrefs](https://ahrefs.com/), [Semrus [...]

October 24, 2025