This page provides details about ftc.gov (Regulatory (US)) which was ranked #38 out of 266 in the list of sources (4 citations (0.8% share)) in answers from AI models (OpenAI ChatGPT Latest) when they were asked the following 2 questions: "What are the proven best practices and strategies experts use for AI Tools for Marketers?", "What are the most common mistakes people make with AI Tools for Marketers and how can they be avoided?" on Oct 24, 2025 by AI Chat Watch.
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| /business-guidance/advertising-marketing/endorsements-influencers-reviews | 1 | 64 |
| /business-guidance/blog/2023/02/keep-your-ai-claims-check | 3 | 68 |
What are the proven best practices and strategies experts use for AI Tools for Marketers?
[...] cepts/prompt-injections) - Copyright and disclosure - Ensure human review, substantiation of claims, and rights for generated content; keep records of sources. - U.S. Copyright Office AI guidance [https://www.copyright.gov/ai/](https://www.copyright.gov/ai/), FTC guidance on AI marketing claims [https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check](https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check) - Control web content access for model training if desired: Robots for GPTBot [https://openai.com/index/robots-for-gptbot/](https://openai.com/index/robots-for-gptbot/), Google-Extended control [https://developers.google.com/search/blog/2023/09/introducing-google-extended](https://developers.googl [...]
[...] lopers.google.com/search/docs/fundamentals/creating-helpful-content) - Google guidance on AI-generated content [https://developers.google.com/search/docs/fundamentals/ai-generated-content](https://developers.google.com/search/docs/fundamentals/ai-generated-content) - FTC on AI claims in advertising [https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check](https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check) - U.S. Copyright Office AI guidance [https://www.copyright.gov/ai/](https://www.copyright.gov/ai/) - NIST AI RMF [https://www.nist.gov/ai/risk-management](https://www.nist.gov/ai/risk-management) - Control crawler access for AI training: GPTBot robots [https://openai.com/index/robots-for-gptbot/]( [...]
What are the most common mistakes people make with AI Tools for Marketers and how can they be avoided?
[...] ms (including AI performance claims), disclose material connections, and don’t imply human creation when it’s not. Keep a claims log. Sources: FTC Endorsement Guides (https://www.ftc.gov/business-guidance/advertising-marketing/endorsements-influencers-reviews), FTC – Keep your AI claims in check (https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check), U.S. Copyright Office – AI policy and registration guidance (https://www.copyright.gov/ai/) - Mistake 6: Using AI to mass‑produce low‑quality SEO content How to avoid: Follow people‑first content guidelines; ensure experience, expertise, author transparency, and references. Use AI for research [...]
[...] ot/security-compliance-privacy/) - Mistake 5: Non‑compliant claims and poor disclosure How to avoid: Substantiate marketing claims (including AI performance claims), disclose material connections, and don’t imply human creation when it’s not. Keep a claims log. Sources: FTC Endorsement Guides (https://www.ftc.gov/business-guidance/advertising-marketing/endorsements-influencers-reviews), FTC – Keep your AI claims in check (https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check), U.S. Copyright Office – AI policy and registration guidance (https://www.copyright.gov/ai/) - Mistake 6: Using AI to mass‑produce low‑quality SEO content How to avoid: Follow peop [...]