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About online.hbs.edu (Education Platforms)
This page provides details about online.hbs.edu (Education Platforms) which was ranked #74 out of 266 in the list of sources (7 citations (0.2% share)) in answers from AI models (Perplexity Sonar (with search) (latest)) when they were asked the following 2 questions: "What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?", "What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?" on Oct 24, 2025 by AI Chat Watch. This source is referenced for brands: Demandbase, Sprinklr, HBS Online.
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Pages from online.hbs.edu (3 links)
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| /blog/post/marketing-kpis | 4 | 2 |
| /blog/post/ai-business-strategy | 3 | 29 |
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Citations from AI Responses
Perplexity Sonar (with search) (latest)
(7 citations)
What metrics or KPIs should be tracked to measure success in AI Tools for Marketers?
[...] email opens. High engagement indicates content relevance and audience alignment. 2. **Impressions and Reach** Impressions track how often your content or ads are displayed; reach measures unique viewers. These metrics gauge brand awareness and content exposure through AI-driven campaigns[[1]](https://online.hbs.edu/blog/post/marketing-kpis). 3. **Conversion Rate** Tracks the percentage of users completing desired actions (purchases, sign-ups). Essential for evaluating AI’s impact on driving customer actions and sales[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/). 4. **Click-Through Rate (CTR)** Indicates ho [...]
[...] tomation Efficiency, Integration Success | Workflow automation and technology effectiveness | By tracking these KPIs, marketers can **effectively measure the impact of AI tools** on campaign success, customer engagement, and business growth while ensuring AI models are accurate and reliable[[1]](https://online.hbs.edu/blog/post/marketing-kpis)[[3]](https://www.multimodal.dev/post/ai-kpis)[[4]](https://www.siteimprove.com/blog/metrics-of-marketing/)[[7]](https://cloud.google.com/transform/gen-ai-kpis-measuring-ai-success-deep-dive)[[8]](https://www.infraxio.com/post/essential-kpis-and-metrics-to-measure-ai-marketing-success)[[13]](https: [...]
[...] eting-success)[[13]](https://corporatefinanceinstitute.com/resources/data-science/ai-kpis-tracking-performance/). --- **Relevant links:** - Codiste blog on AI marketing KPIs: https://codiste.com/blog/measure-kpis-to-track-ai-marketing-success - Harvard Business School Marketing KPIs overview: https://online.hbs.edu/blog/post/marketing-kpis - Brandsatplay LLC on AI marketing KPIs: https://blog.brandsatplayllc.com/blog/the-ai-digital-marketing-playbook-12-kpis-for-explosive-growth - Siteimprove on marketing performance metrics: https://www.siteimprove.com/blog/metrics-of-marketing/ - Google Cloud on Gen AI KPIs: https://cloud.goo [...]
[...] -dive - Infraxio on AI marketing measurement frameworks: https://www.infraxio.com/post/essential-kpis-and-metrics-to-measure-ai-marketing-success - Corporate Finance Institute on AI KPIs: https://corporatefinanceinstitute.com/resources/data-science/ai-kpis-tracking-performance/ # CITATIONS 1. [online.hbs.edu/blog/post/marketing-kpis](https://online.hbs.edu/blog/post/marketing-kpis) 2. [blog.brandsatplayllc.com/blog/the-ai-digital-marketing-playbook-12-kpis-for-explosive-growth](https://blog.brandsatplayllc.com/blog/the-ai-digital-marketing-playbook-12-kpis-for-explosive-growth) 3. [www.multimodal.dev/post/ai-kpis](https://www.multimodal.dev/post/ai-kpis) 4. [www.siteimpro [...]
What do industry leaders recommend as the first steps when starting with AI Tools for Marketers?
[...] rends[[1]](https://www.sprinklr.com/blog/ai-in-marketing/), Demandbase's best practices for leveraging AI[[2]](https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/), and the Harvard Business School post on aligning AI strategy with business objectives[[10]](https://online.hbs.edu/blog/post/ai-business-strategy). --- **Key relevant links:** - Sprinklr on AI Marketing Trends: https://www.sprinklr.com/blog/ai-in-marketing/ - Demandbase AI Marketing Strategies: https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/ - Marketri CEO’s Guide to AI Tools: https://marke [...]
[...] blog/ai-in-marketing/ - Demandbase AI Marketing Strategies: https://www.demandbase.com/blog/how-to-leverage-ai-in-marketing-strategies-and-best-practices/ - Marketri CEO’s Guide to AI Tools: https://marketri.com/resources/getting-started-ai-tools/ - Harvard Business School Online on AI Strategy: https://online.hbs.edu/blog/post/ai-business-strategy - Convince & Convert's 5 Things Leaders Must Do with AI: https://www.convinceandconvert.com/ai/ai-in-marketing-5-things-every-leader-must-do/ # CITATIONS 1. [www.sprinklr.com/blog/ai-in-marketing/](https://www.sprinklr.com/blog/ai-in-marketing/) 2. [www.demandbase.com/blog/how-to-leverage-ai-in [...]
[...] for-marketing-guide/) 7. [thecmo.com/tools/ai-marketing-tools/](https://thecmo.com/tools/ai-marketing-tools/) 8. [www.ibm.com/think/topics/ai-in-marketing](https://www.ibm.com/think/topics/ai-in-marketing) 9. [www.gwi.com/blog/ai-marketing-tools](https://www.gwi.com/blog/ai-marketing-tools) 10. [online.hbs.edu/blog/post/ai-business-strategy](https://online.hbs.edu/blog/post/ai-business-strategy) 11. [digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025](https://digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025) 12. [marketri.com/resources/getting-started-ai-tools/](https://marketri.com/resources/getting-started-ai-tools/) 13. [www.surv [...]