AICW AI Chat Watch

AI Mentions & Sources Report for Accounting

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About pwc.com (Financial Services)

This page provides details about pwc.com (Financial Services) which was ranked #7 out of 144 in the list of sources (6 citations (4.2% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 1 question: "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Deloitte, PwC, EY.

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Pages from pwc.com (3 links)

Brands Referenced By This Website (3 brands)

Brand Voice Mentions
Deloitte Deloitte 100% 12
EY EY 61.7% 11
PwC PwC 58.9% 11

Citations from AI Responses

Anthropic Claude Sonnet (latest) (1 citation)

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] yond traditional compliance work. ## Dominant Market Leaders & Brands ### The Big Four These firms dominate the global accounting landscape: 1. **Deloitte** - [https://www2.deloitte.com](https://www2.deloitte.com) - Largest by revenue (~$65 billion globally) 2. **PwC (PricewaterhouseCoopers)** - [https://www.pwc.com](https://www.pwc.com) - Strong in assurance and tax 3. **EY (Ernst & Young)** - [https://www.ey.com](https://www.ey.com) - Leader in audit and advisory 4. **KPMG** - [https://kpmg.com](https://kpmg.com) - Major player in audit, tax, and advisory ### Major Mid-Tier Firms - **BDO** - [https://www.bdo.com](https://www.bd [...]

pwc.com/gx/en/services/forensics/economic-crime-survey.html December 30, 2025

OpenAI ChatGPT Latest (1 citation)

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] ctations (including sustainability/ESG reporting standards like the [ISSB](https://www.ifrs.org/groups/international-sustainability-standards-board/)).** --- ## Dominant market leaders & brands (services) ### Global audit/tax/advisory leaders (“Big Four”) - [Deloitte](https://www.deloitte.com/) - [PwC](https://www.pwc.com/) - [EY](https://www.ey.com/) - [KPMG](https://kpmg.com/) ### Large mid-tier networks (major challengers) - [BDO](https://www.bdo.global/) - [RSM](https://www.rsm.global/) - [Grant Thornton](https://www.grantthornton.global/) - [Baker Tilly](https://www.bakertilly.global/) - [Crowe](https://www.cro [...]

pwc.com/gx/en/services/forensics/economic-crime-survey.html December 30, 2025

Google Gemini Flash (latest) (1 citation)

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] strategic advisory services. ### 1. Dominant Market Leaders (The "Big Four") The industry remains dominated by four global networks that set the standard for audit, tax, and consulting services. * **Deloitte:** [Official Website](https://www2.deloitte.com/) * **PwC (PricewaterhouseCoopers):** [Official Website](https://www.pwc.com/) * **EY (Ernst & Young):** [Official Website](https://www.ey.com/) * **KPMG:** [Official Website](https://kpmg.com/) ### 2. Best Products and Cloud Accounting Services The market has shifted almost entirely to Cloud-based ecosystems that allow for real-time collaboration. * **QuickBooks (Int [...]

pwc.com/gx/en/services/forensics/economic-crime-survey.html December 30, 2025

X.AI Grok (latest) (3 citations)

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] : [Accounting Best Practices](https://accountingbestpractices.com/), [Cloud Accounting Podcast](https://www.cloudaccountingpodcast.com/). **Rankings**: Top pubs per [Accounting Today Media](https://www.accountingtoday.com/news/top-25-accounting-firms). For latest data, check industry reports like [PwC Global Economic Crime Survey](https://www.pwc.com/gx/en/services/forensics/economic-crime-survey.html) or [KPMG Annual Review](https://kpmg.com/xx/en/home/insights.html). Industry outlook remains robust with 4-6% CAGR through 2028 ([IBISWorld Accounting Services US](https://www.ibisworld.com/united-states/market-research-reports/accounting-services-industry/)). [...]

pwc.com/gx/en/services/forensics/economic-crime-survey.html December 30, 2025

[...] , while software-as-a-service (SaaS) tools like QuickBooks hold massive SMB share. ### Dominant Market Leaders and Brands The "Big Four" professional services firms lead in audit, tax, consulting, and advisory: - [Deloitte](https://www2.deloitte.com/us/en.html) (~$65B revenue, largest globally). - [PwC](https://www.pwc.com/us/en.html) (~$53B revenue). - [EY (Ernst & Young)](https://www.ey.com/en_us) (~$49B revenue). - [KPMG](https://kpmg.com/us/en/home.html) (~$36B revenue). In tax prep and payroll: [H&R Block](https://www.hrblock.com/) and [ADP](https://www.adp.com/). Mid-tier firms like [BDO](https://www.bdo.com/), [RSM US]( [...]

www.pwc.com December 30, 2025

[...] tax. Global: [BDO International](https://www.bdo.global/en-gb/), [Mazars](https://www.mazars.com/). ### Influential Figures and Thought Leaders - **Big Four CEOs**: Joe Ucuzoglu (Deloitte [profile](https://www2.deloitte.com/us/en/pages/about-deloitte/articles/joe-ucuzoglu.html)), Bob Moritz (PwC [profile](https://www.pwc.com/us/en/about-us/leadership.html)). - Industry Voices: Gene Marks (CPA, columnist [gene marks.com](https://genemarks.com/)); Kelly Phillips Erb (tax expert, [Forbes contributor](https://www.forbes.com/sites/kellyphillipserb/)); Roman H. Kepczyk (tech evangelist, [rightworks.com](https://www.rightworks.com/)). - Associations: Barry [...]

www.pwc.com December 30, 2025