Accounting
AI mentions in answer for 1 question: "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry."
2025-12-30
82
Brands
144
Sources
1
Questions
5
AI Models
About This Report
This report was generated for brands and citations mentioned in answers about Accounting from 5 AI models (namely: Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest), X.AI Grok (latest)). AI models were asked the following questions:
- "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." (view report)
- "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." (view report)
- "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." (view report)
Brand Rankings
Brands mentioned by AI models, ranked by share of voice
| # | Brand | Voice | Position | Mentions | AI |
|---|---|---|---|---|---|
| 1 |
|
100.0%★
|
2★ | 3.7% (12)★ |
|
| 2 |
|
99.3%★
|
3★ | 4.9% (16)★ |
|
| 3 |
Accounting Today
product
|
81.5%★
|
26★ | 7.7% (25)★ |
|
| 4 |
|
61.7%★
|
4★ | 3.4% (11)★ |
|
| 5 |
|
58.9%★
|
3★ | 3.4% (11)★ |
|
| 6 |
|
54.8%★
|
4★ | 4.0% (13)★ |
|
| 7 |
AICPA
organization
|
45.4%★
|
16★ | 6.5% (21)★ |
|
| 8 |
|
33.2%★
|
5★ | 2.5% (8)★ |
|
| 9 |
RSM
organization
|
25.8%★
|
8★ | 3.7% (12)★ |
|
| 10 |
CIMA
organization
|
18.5%★
|
18★ | 2.8% (9)★ |
|
| 11 |
Vic.ai
product
|
11.2%★
|
19★ | 1.5% (5)★ |
|
| 12 |
Digits
product
|
10.9%★
|
21★ | 1.5% (5)★ |
|
| 13 |
Oracle NetSuite
product
|
10.9%★
|
11★ | 1.2% (4)★ |
|
| 14 |
|
10.7%★
|
7★ | 1.5% (5)★ |
|
| 15 |
Journal of Accountancy
product
|
10.2%★
|
27★ | 1.5% (5)★ |
|
| 16 |
The CPA Journal
product
|
10.1%★
|
28★ | 1.5% (5)★ |
|
| 17 |
r/Accounting
organization
|
9.7%★
|
25★ | 1.5% (5)★ |
|
| 18 |
Mazars
organization
|
7.8%★
|
12★ | 1.5% (5)★ |
|
| 19 |
ICAEW
organization
|
6.5%★
|
20★ | 1.8% (6)★ |
|
| 20 |
AccountingWEB
organization
|
6.3%★
|
30★ | 1.8% (6)★ |
|
| 21 |
Pilot
product
|
6.2%★
|
28★ | 1.5% (5)★ |
|
| 22 |
FreshBooks
product
|
6.1%★
|
8★ | 1.5% (5)★ |
|
| 23 |
IMA
organization
|
5.9%★
|
22★ | 1.5% (5)★ |
|
| 24 |
G2
organization
|
5.9%★
|
24★ | 1.8% (6)★ |
|
| 25 |
Grant Thornton
organization
|
5.7%★
|
9★ | 0.9% (3)★ |
|
| 26 |
Baker Tilly
organization
|
5.4%★
|
10★ | 0.9% (3)★ |
|
| 27 |
Crowe
organization
|
5.1%★
|
11★ | 0.9% (3)★ |
|
| 28 |
IFAC
organization
|
4.7%★
|
17★ | 1.2% (4)★ |
|
| 29 |
Botkeeper
product
|
4.0%★
|
11★ | 1.2% (4)★ |
|
| 30 |
ACCA
organization
|
3.7%★
|
18★ | 0.9% (3)★ |
|
| 31 |
Going Concern
organization
|
3.3%★
|
23★ | 1.2% (4)★ |
|
| 32 |
CPA Practice Advisor
product
|
3.0%★
|
35★ | 0.9% (3)★ |
|
| 33 |
Microsoft Dynamics 365 Finance
product
|
2.9%★
|
14★ | 0.6% (2)★ |
|
| 34 |
Blake Oliver
person
|
2.7%★
|
13★ | 0.9% (3)★ |
|
| 35 |
Karbon
product
|
2.4%★
|
24★ | 0.6% (2)★ |
|
| 36 |
Ron Baker
person
|
2.4%★
|
22★ | 0.6% (2)★ |
|
| 37 |
David Cieslak
person
|
2.3%★
|
23★ | 0.6% (2)★ |
|
| 38 |
CPA Australia
organization
|
2.3%★
|
21★ | 0.6% (2)★ |
|
| 39 |
Puzzle
product
|
2.2%★
|
26★ | 0.6% (2)★ |
|
| 40 |
Tom Hood
person
|
1.9%★
|
15★ | 0.6% (2)★ |
|
| 41 |
The Cloud Accounting Podcast
product
|
1.7%★
|
16★ | 0.6% (2)★ |
|
| 42 |
Wave
product
|
0.3%★
|
17★ | 0.9% (3)★ |
|
| 43 |
Bench
product
|
0.3%★
|
28★ | 0.9% (3)★ |
|
| 44 |
Capterra
organization
|
0.3%★
|
41★ | 0.9% (3)★ |
|
| 45 |
Zeni
product
|
0.2%★
|
33★ | 0.9% (3)★ |
|
| 46 |
Gartner
organization
|
0.2%★
|
44★ | 0.9% (3)★ |
|
| 47 |
Forrester
organization
|
0.2%★
|
45★ | 0.9% (3)★ |
|
| 48 |
Sage Intacct
product
|
0.2%★
|
14★ | 0.6% (2)★ |
|
| 49 |
NASBA
organization
|
0.1%★
|
52★ | 1.2% (4)★ |
|
| 50 |
CCH Axcess
product
|
0.1%★
|
22★ | 0.6% (2)★ |
|
| 51 |
Intuit ProConnect
product
|
0.1%★
|
25★ | 0.6% (2)★ |
|
| 52 |
Lacerte
product
|
0.1%★
|
27★ | 0.6% (2)★ |
|
| 53 |
UltraTax CS
product
|
0.1%★
|
28★ | 0.6% (2)★ |
|
| 54 |
Shyam Sunder
person
|
0.1%★
|
36★ | 0.6% (2)★ |
|
| 55 |
Booke.ai
organization
|
0.1%★
|
37★ | 0.6% (2)★ |
|
| 56 |
Trullion
product
|
0.1%★
|
39★ | 0.6% (2)★ |
|
| 57 |
FloQast
product
|
0.1%★
|
40★ | 0.6% (2)★ |
|
| 58 |
Finaloop
product
|
0.1%★
|
47★ | 0.6% (2)★ |
|
| 59 |
CFO.com
product
|
0.1%★
|
68★ | 0.6% (2)★ |
|
| 60 |
Economia
product
|
0.1%★
|
73★ | 0.6% (2)★ |
|
| 61 |
IDC
organization
|
0.1%★
|
80★ | 0.6% (2)★ |
|
| 62 |
CliftonLarsonAllen
organization
|
0.1%★
|
9★ | 0.3% (1)★ |
|
| 63 |
SAP S/4HANA Finance
product
|
0.0%★
|
12★ | 0.3% (1)★ |
|
| 64 |
Zoho Books
product
|
0.0%★
|
20★ | 0.3% (1)★ |
|
| 65 |
Thomson Reuters Practice CS
product
|
0.0%★
|
21★ | 0.3% (1)★ |
|
| 66 |
Financial Cents
product
|
0.0%★
|
24★ | 0.3% (1)★ |
|
| 67 |
Drake Tax
product
|
0.0%★
|
26★ | 0.3% (1)★ |
|
| 68 |
Jody Padar
person
|
0.0%★
|
30★ | 0.3% (1)★ |
|
| 69 |
Randy Johnston
person
|
0.0%★
|
31★ | 0.3% (1)★ |
|
| 70 |
Robert Kaplan
person
|
0.0%★
|
35★ | 0.3% (1)★ |
|
| 71 |
Fondo
product
|
0.0%★
|
46★ | 0.3% (1)★ |
|
| 72 |
CPA Canada
organization
|
0.0%★
|
58★ | 0.3% (1)★ |
|
| 73 |
CPA Practice Advisor Community
organization
|
0.0%★
|
61★ | 0.3% (1)★ |
|
| 74 |
Intuit ProConnect Community
organization
|
0.0%★
|
63★ | 0.3% (1)★ |
|
| 75 |
Strategic Finance
product
|
0.0%★
|
67★ | 0.3% (1)★ |
|
| 76 |
Financial Executive
product
|
0.0%★
|
69★ | 0.3% (1)★ |
|
| 77 |
Inside Public Accounting
product
|
0.0%★
|
70★ | 0.3% (1)★ |
|
| 78 |
0.0%★
|
71★ | 0.3% (1)★ |
|
|
| 79 |
Accountancy Age
product
|
0.0%★
|
72★ | 0.3% (1)★ |
|
| 80 |
The Accounting Podcast
product
|
0.0%★
|
75★ | 0.3% (1)★ |
|
| 81 |
CPA Life Podcast
product
|
0.0%★
|
76★ | 0.3% (1)★ |
|
| 82 |
0.0%★
|
77★ | 0.3% (1)★ |
|
More Reports
View Aggregate Report (All 3 Questions)Frequently Asked Questions
What is this AI Mentions Report about?
This report analyzes how AI chatbots like Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest) respond to questions related to Accounting. It identifies which brands, products, and organizations are mentioned most frequently and measures their share of voice in AI responses.
What questions were analyzed in this report?
This report analyzed answers to 3 questions:
- "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." (view report)
- "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." (view report)
- "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." (view report)
How many brands were analyzed in this report?
This report analyzed 82 unique brands mentioned across 5 AI models.
How many web sources were detected?
AI models cited 144 unique web sources (domains) when answering questions.
Which brands are mentioned most by AI models?
The top 3 most mentioned brands are Deloitte (organization,product), QuickBooks (organization,product), Accounting Today (product), based on analysis of 5 AI model responses.
How many AI models were analyzed?
This report analyzed responses from 5 AI models: Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest).
What does "Share of Voice" mean and how is it calculated?
Share of Voice (Voice %) measures brand prominence across AI models.
Formula: Share of Voice = Model Coverage × Quality Score
Where:
• Model Coverage = Sum of normalized weights for models mentioning the brand
• Quality Score = Prominence / Max Prominence in dataset
• Prominence = Mentions × (1 / log₂(Position + 1))
Model weights (based on Monthly Active Users):
• OpenAI ChatGPT Latest: 900M MAU (~54.1% weight)
• Google Gemini Flash (latest): 650M MAU (~39.1% weight)
• Perplexity Sonar (with search) (latest): 45M MAU (~2.7% weight)
• X.AI Grok (latest): 39M MAU (~2.3% weight)
• Anthropic Claude Sonnet (latest): 30M MAU (~1.8% weight)
Brands appearing in top positions across high-traffic models achieve higher Share of Voice.
Formula: Share of Voice = Model Coverage × Quality Score
Where:
• Model Coverage = Sum of normalized weights for models mentioning the brand
• Quality Score = Prominence / Max Prominence in dataset
• Prominence = Mentions × (1 / log₂(Position + 1))
Model weights (based on Monthly Active Users):
• OpenAI ChatGPT Latest: 900M MAU (~54.1% weight)
• Google Gemini Flash (latest): 650M MAU (~39.1% weight)
• Perplexity Sonar (with search) (latest): 45M MAU (~2.7% weight)
• X.AI Grok (latest): 39M MAU (~2.3% weight)
• Anthropic Claude Sonnet (latest): 30M MAU (~1.8% weight)
Brands appearing in top positions across high-traffic models achieve higher Share of Voice.