AICW AI Chat Watch

AI Mentions & Sources Report for Accounting

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About www2.deloitte.com (Financial Services)

This page provides details about www2.deloitte.com (Financial Services) which was ranked #14 out of 144 in the list of sources (5 citations (2.4% share)) in answers from AI models (Anthropic Claude Sonnet (latest), Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 1 question: "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Deloitte.

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Brands Referenced By This Website (1 brand)

Brand Voice Mentions
Deloitte Deloitte 100% 12

Citations from AI Responses

Anthropic Claude Sonnet (latest) (1 citation)

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] + billion** and continues to grow, driven by digital transformation, regulatory complexity, and increasing demand for advisory services beyond traditional compliance work. ## Dominant Market Leaders & Brands ### The Big Four These firms dominate the global accounting landscape: 1. **Deloitte** - [https://www2.deloitte.com](https://www2.deloitte.com) - Largest by revenue (~$65 billion globally) 2. **PwC (PricewaterhouseCoopers)** - [https://www.pwc.com](https://www.pwc.com) - Strong in assurance and tax 3. **EY (Ernst & Young)** - [https://www.ey.com](https://www.ey.com) - Leader in audit and advisory 4. **KPMG** - [https://kpmg.com](https://k [...]

www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html December 30, 2025

Google Gemini Flash (latest) (1 citation)

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] Artificial Intelligence (AI), and a shift from traditional compliance (tax/audit) to strategic advisory services. ### 1. Dominant Market Leaders (The "Big Four") The industry remains dominated by four global networks that set the standard for audit, tax, and consulting services. * **Deloitte:** [Official Website](https://www2.deloitte.com/) * **PwC (PricewaterhouseCoopers):** [Official Website](https://www.pwc.com/) * **EY (Ernst & Young):** [Official Website](https://www.ey.com/) * **KPMG:** [Official Website](https://kpmg.com/) ### 2. Best Products and Cloud Accounting Services The market has shifted almost entirely to Cloud [...]

www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html December 30, 2025

X.AI Grok (latest) (3 citations)

What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] S and GAAP, and outsourcing for SMEs. The US Big Four firms control ~30% of the market, while software-as-a-service (SaaS) tools like QuickBooks hold massive SMB share. ### Dominant Market Leaders and Brands The "Big Four" professional services firms lead in audit, tax, consulting, and advisory: - [Deloitte](https://www2.deloitte.com/us/en.html) (~$65B revenue, largest globally). - [PwC](https://www.pwc.com/us/en.html) (~$53B revenue). - [EY (Ernst & Young)](https://www.ey.com/en_us) (~$49B revenue). - [KPMG](https://kpmg.com/us/en/home.html) (~$36B revenue). In tax prep and payroll: [H&R Block](https://www.hrblock.com/) and [ADP](https: [...]

www2.deloitte.com/us/en.html December 30, 2025

[...] s://tax.thomsonreuters.com/en/onesource/global-tax-management), [Avalara](https://www.avalara.com/) for sales tax. Global: [BDO International](https://www.bdo.global/en-gb/), [Mazars](https://www.mazars.com/). ### Influential Figures and Thought Leaders - **Big Four CEOs**: Joe Ucuzoglu (Deloitte [profile](https://www2.deloitte.com/us/en/pages/about-deloitte/articles/joe-ucuzoglu.html)), Bob Moritz (PwC [profile](https://www.pwc.com/us/en/about-us/leadership.html)). - Industry Voices: Gene Marks (CPA, columnist [gene marks.com](https://genemarks.com/)); Kelly Phillips Erb (tax expert, [Forbes contributor](https://www.forbes.com/sites/kellyphillipserb/)); Roman H. Kepczyk (tech e [...]

www2.deloitte.com/us/en/pages/about-deloitte/articles/joe-ucuzoglu.html December 30, 2025

[...] tartups)): - [Pilot](https://pilot.com/) ($350M+ funding, AI bookkeeping). - [Zeni](https://www.zeni.ai/) (AI finance for startups). - [Indy](https://weareindy.com/) (freelancer accounting). - [Mercury](https://mercury.com/) (banking + accounting API). **Trends**: - AI/Automation: 70% adoption per [Deloitte 2024 Accounting Trends](https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html). - ESG Reporting: Mandatory in EU ([EFRAG](https://www.efrag.org/)). - Blockchain/Audit Tech: [XBRL](https://www.xbrl.org/) and continuous auditing. - Remote/Outsourcing: 40% growth per [Accounting Today Trends](https://www.accountingtoday.com/list/the-2024-accounting-today-top-100-firms). **Star [...]

www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/accounting-industry-outlook.html December 30, 2025