Accounting
AI mentions in answer for 1 question: "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed."
2025-12-30
101
Brands
158
Sources
1
Questions
5
AI Models
About This Report
This report was generated for brands and citations mentioned in answers about Accounting from 5 AI models (namely: Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest), X.AI Grok (latest)). AI models were asked the following questions:
- "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." (view report)
- "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." (view report)
- "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." (view report)
Brand Rankings
Brands mentioned by AI models, ranked by share of voice
| # | Brand | Voice | Position | Mentions | AI |
|---|---|---|---|---|---|
| 1 |
CPA
organization
|
97.3%★
|
4★ | 13.7% (41)★ |
|
| 2 |
|
48.4%★
|
7★ | 6.0% (18)★ |
|
| 3 |
|
46.9%★
|
6★ | 6.7% (20)★ |
|
| 4 |
Pilot
organization
|
12.9%★
|
24★ | 3.7% (11)★ |
|
| 5 |
Deloitte
organization
|
11.9%★
|
11★ | 1.3% (4)★ |
|
| 6 |
Accounting Today
product
|
9.5%★
|
27★ | 3.0% (9)★ |
|
| 7 |
r/Accounting
organization
|
6.8%★
|
20★ | 2.0% (6)★ |
|
| 8 |
Journal of Accountancy
product
|
6.8%★
|
27★ | 2.3% (7)★ |
|
| 9 |
CMA
organization
|
6.8%★
|
6★ | 1.3% (4)★ |
|
| 10 |
KPMG
organization
|
6.5%★
|
12★ | 1.3% (4)★ |
|
| 11 |
Institute of Management Accountants
organization
|
5.1%★
|
5★ | 1.0% (3)★ |
|
| 12 |
AccountingWEB
organization
|
5.1%★
|
21★ | 1.7% (5)★ |
|
| 13 |
Going Concern
organization
|
4.4%★
|
29★ | 1.7% (5)★ |
|
| 14 |
Xerocon
event
|
3.8%★
|
23★ | 1.3% (4)★ |
|
| 15 |
UWorld Roger CPA Review
product
|
3.7%★
|
8★ | 1.0% (3)★ |
|
| 16 |
Brex
organization
|
3.6%★
|
16★ | 1.7% (5)★ |
|
| 17 |
Ramp
organization
|
3.6%★
|
15★ | 1.7% (5)★ |
|
| 18 |
The CPA Journal
product
|
3.5%★
|
29★ | 1.3% (4)★ |
|
| 19 |
|
3.2%★
|
20★ | 1.7% (5)★ |
|
| 20 |
Cloud Accounting Podcast
event
|
3.0%★
|
19★ | 1.0% (3)★ |
|
| 21 |
|
2.9%★
|
9★ | 1.0% (3)★ |
|
| 22 |
CIA
organization
|
2.8%★
|
5★ | 1.0% (3)★ |
|
| 23 |
Ernst & Young
organization
|
2.7%★
|
3★ | 1.0% (3)★ |
|
| 24 |
|
2.6%★
|
11★ | 1.0% (3)★ |
|
| 25 |
BDO
organization
|
2.5%★
|
19★ | 1.0% (3)★ |
|
| 26 |
|
2.5%★
|
10★ | 1.0% (3)★ |
|
| 27 |
PricewaterhouseCoopers
organization
|
2.4%★
|
2★ | 0.7% (2)★ |
|
| 28 |
Grant Thornton
organization
|
2.4%★
|
20★ | 1.0% (3)★ |
|
| 29 |
RSM
organization
|
2.3%★
|
21★ | 1.0% (3)★ |
|
| 30 |
Vic.ai
organization
|
2.3%★
|
29★ | 1.3% (4)★ |
|
| 31 |
CFO.com
product
|
2.2%★
|
33★ | 1.3% (4)★ |
|
| 32 |
Bench
organization
|
2.2%★
|
23★ | 1.7% (5)★ |
|
| 33 |
Excel
product
|
2.1%★
|
18★ | 1.0% (3)★ |
|
| 34 |
Surgent CPA Review
product
|
1.4%★
|
8★ | 0.7% (2)★ |
|
| 35 |
Blake Oliver
person
|
1.3%★
|
12★ | 1.0% (3)★ |
|
| 36 |
Thomson Reuters UltraTax CS
product
|
1.3%★
|
15★ | 0.7% (2)★ |
|
| 37 |
David Leary
person
|
1.3%★
|
13★ | 1.0% (3)★ |
|
| 38 |
Scaling New Heights
event
|
1.2%★
|
20★ | 1.0% (3)★ |
|
| 39 |
AccountEx
event
|
1.2%★
|
21★ | 1.0% (3)★ |
|
| 40 |
Karbon
organization
|
1.1%★
|
25★ | 1.0% (3)★ |
|
| 41 |
Expensify
organization
|
1.1%★
|
14★ | 0.7% (2)★ |
|
| 42 |
Google Sheets
product
|
1.0%★
|
20★ | 0.7% (2)★ |
|
| 43 |
Bloomberg Tax
product
|
1.0%★
|
35★ | 0.7% (2)★ |
|
| 44 |
QuickBooks Connect
event
|
0.3%★
|
28★ | 1.3% (4)★ |
|
| 45 |
Farhat Lectures
product
|
0.1%★
|
19★ | 1.0% (3)★ |
|
| 46 |
AICPA ENGAGE
event
|
0.1%★
|
34★ | 0.7% (2)★ |
|
| 47 |
Becker CPA Review
product
|
0.1%★
|
32★ | 0.7% (2)★ |
|
| 48 |
CFA
organization
|
0.0%★
|
23★ | 0.7% (2)★ |
|
| 49 |
Edspira
person
|
0.0%★
|
29★ | 0.7% (2)★ |
|
| 50 |
Crowe
organization
|
0.0%★
|
8★ | 0.3% (1)★ |
|
| 51 |
Wave
product
|
0.0%★
|
12★ | 0.3% (1)★ |
|
| 52 |
|
0.0%★
|
13★ | 0.3% (1)★ |
|
| 53 |
Intuit ProConnect
product
|
0.0%★
|
17★ | 0.3% (1)★ |
|
| 54 |
Lacerte Tax
product
|
0.0%★
|
19★ | 0.3% (1)★ |
|
| 55 |
EA
organization
|
0.0%★
|
24★ | 0.3% (1)★ |
|
| 56 |
American Institute of CPAs
organization
|
0.0%★
|
25★ | 0.3% (1)★ |
|
| 57 |
The Institute of Internal Auditors
organization
|
0.0%★
|
27★ | 0.3% (1)★ |
|
| 58 |
National Association of State Boards of Accountancy
organization
|
0.0%★
|
28★ | 0.3% (1)★ |
|
| 59 |
Roger Philipp
person
|
0.0%★
|
31★ | 0.3% (1)★ |
|
| 60 |
Peter Olinto
person
|
0.0%★
|
32★ | 0.3% (1)★ |
|
| 61 |
Heather Satterley
person
|
0.0%★
|
35★ | 0.3% (1)★ |
|
| 62 |
Jody Padar
person
|
0.0%★
|
36★ | 0.3% (1)★ |
|
| 63 |
Accounting Today Podcast
event
|
0.0%★
|
37★ | 0.3% (1)★ |
|
| 64 |
The Accounting Podcast
event
|
0.0%★
|
40★ | 0.3% (1)★ |
|
| 65 |
Accounting Stuff
product
|
0.0%★
|
41★ | 0.3% (1)★ |
|
| 66 |
Corporate Finance Institute
product
|
0.0%★
|
42★ | 0.3% (1)★ |
|
| 67 |
AICPA Town Hall
organization
|
0.0%★
|
46★ | 0.3% (1)★ |
|
| 68 |
Accountants & Accounting Professionals
organization
|
0.0%★
|
47★ | 0.3% (1)★ |
|
| 69 |
CPA Network
organization
|
0.0%★
|
48★ | 0.3% (1)★ |
|
| 70 |
Strategic Finance
product
|
0.0%★
|
51★ | 0.3% (1)★ |
|
| 71 |
The Accounting Review
product
|
0.0%★
|
52★ | 0.3% (1)★ |
|
| 72 |
Financial Times - Accounting
product
|
0.0%★
|
54★ | 0.3% (1)★ |
|
| 73 |
Wiley CPAexcel
product
|
0.0%★
|
57★ | 0.3% (1)★ |
|
| 74 |
Gleim CPA Review
product
|
0.0%★
|
59★ | 0.3% (1)★ |
|
| 75 |
Coursera - Accounting Courses
product
|
0.0%★
|
61★ | 0.3% (1)★ |
|
| 76 |
LinkedIn Learning - Accounting
product
|
0.0%★
|
62★ | 0.3% (1)★ |
|
| 77 |
Udemy - Accounting
product
|
0.0%★
|
63★ | 0.3% (1)★ |
|
| 78 |
edX - Accounting
product
|
0.0%★
|
64★ | 0.3% (1)★ |
|
| 79 |
University of Texas at Austin - McCombs
organization
|
0.0%★
|
65★ | 0.3% (1)★ |
|
| 80 |
Brigham Young University - Marriott
organization
|
0.0%★
|
66★ | 0.3% (1)★ |
|
| 81 |
University of Illinois - Gies
organization
|
0.0%★
|
67★ | 0.3% (1)★ |
|
| 82 |
University of Southern California - Leventhal
organization
|
0.0%★
|
68★ | 0.3% (1)★ |
|
| 83 |
0.0%★
|
72★ | 0.3% (1)★ |
|
|
| 84 |
IMA Annual Conference
event
|
0.0%★
|
73★ | 0.3% (1)★ |
|
| 85 |
Digital CPA Conference
event
|
0.0%★
|
74★ | 0.3% (1)★ |
|
| 86 |
Botkeeper
organization
|
0.0%★
|
77★ | 0.3% (1)★ |
|
| 87 |
Stampli
organization
|
0.0%★
|
78★ | 0.3% (1)★ |
|
| 88 |
Truewind
organization
|
0.0%★
|
80★ | 0.3% (1)★ |
|
| 89 |
Canopy
organization
|
0.0%★
|
82★ | 0.3% (1)★ |
|
| 90 |
Financial Cents
organization
|
0.0%★
|
83★ | 0.3% (1)★ |
|
| 91 |
Jetpack Workflow
organization
|
0.0%★
|
84★ | 0.3% (1)★ |
|
| 92 |
inDinero
organization
|
0.0%★
|
87★ | 0.3% (1)★ |
|
| 93 |
QuickBooks Mobile
product
|
0.0%★
|
91★ | 0.3% (1)★ |
|
| 94 |
Xero Mobile
product
|
0.0%★
|
92★ | 0.3% (1)★ |
|
| 95 |
Receipt Bank
product
|
0.0%★
|
93★ | 0.3% (1)★ |
|
| 96 |
AIRTABLE
product
|
0.0%★
|
96★ | 0.3% (1)★ |
|
| 97 |
AccountingJobsToday
product
|
0.0%★
|
97★ | 0.3% (1)★ |
|
| 98 |
AICPA Careers
product
|
0.0%★
|
98★ | 0.3% (1)★ |
|
| 99 |
Going Concern Jobs
product
|
0.0%★
|
99★ | 0.3% (1)★ |
|
| 100 |
Robert Half
product
|
0.0%★
|
100★ | 0.3% (1)★ |
|
| 101 |
LinkedIn Jobs - Accounting
product
|
0.0%★
|
101★ | 0.3% (1)★ |
|
More Reports
View Aggregate Report (All 3 Questions)Frequently Asked Questions
What is this AI Mentions Report about?
This report analyzes how AI chatbots like Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest) respond to questions related to Accounting. It identifies which brands, products, and organizations are mentioned most frequently and measures their share of voice in AI responses.
What questions were analyzed in this report?
This report analyzed answers to 3 questions:
- "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." (view report)
- "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." (view report)
- "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." (view report)
How many brands were analyzed in this report?
This report analyzed 101 unique brands mentioned across 5 AI models.
How many web sources were detected?
AI models cited 158 unique web sources (domains) when answering questions.
Which brands are mentioned most by AI models?
The top 3 most mentioned brands are CPA (organization), Xero (product,organization), QuickBooks (product,organization), based on analysis of 5 AI model responses.
How many AI models were analyzed?
This report analyzed responses from 5 AI models: Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest).
What does "Share of Voice" mean and how is it calculated?
Share of Voice (Voice %) measures brand prominence across AI models.
Formula: Share of Voice = Model Coverage × Quality Score
Where:
• Model Coverage = Sum of normalized weights for models mentioning the brand
• Quality Score = Prominence / Max Prominence in dataset
• Prominence = Mentions × (1 / log₂(Position + 1))
Model weights (based on Monthly Active Users):
• OpenAI ChatGPT Latest: 900M MAU (~54.1% weight)
• Google Gemini Flash (latest): 650M MAU (~39.1% weight)
• Perplexity Sonar (with search) (latest): 45M MAU (~2.7% weight)
• X.AI Grok (latest): 39M MAU (~2.3% weight)
• Anthropic Claude Sonnet (latest): 30M MAU (~1.8% weight)
Brands appearing in top positions across high-traffic models achieve higher Share of Voice.
Formula: Share of Voice = Model Coverage × Quality Score
Where:
• Model Coverage = Sum of normalized weights for models mentioning the brand
• Quality Score = Prominence / Max Prominence in dataset
• Prominence = Mentions × (1 / log₂(Position + 1))
Model weights (based on Monthly Active Users):
• OpenAI ChatGPT Latest: 900M MAU (~54.1% weight)
• Google Gemini Flash (latest): 650M MAU (~39.1% weight)
• Perplexity Sonar (with search) (latest): 45M MAU (~2.7% weight)
• X.AI Grok (latest): 39M MAU (~2.3% weight)
• Anthropic Claude Sonnet (latest): 30M MAU (~1.8% weight)
Brands appearing in top positions across high-traffic models achieve higher Share of Voice.