This page provides details about CPA (organization) which was ranked #2 out of 166 in the list of brands (80 mentions (57.4% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] https://pilot.com/)
- Bookkeeping and CFO services for startups
- Backed by venture capital
## Recognized Experts & Thought Leaders
### Accounting Educators & Authors
1. **Blake Oliver** - [https://www.earmarkapp.com/](https://www.earmarkapp.com/)
- Host of "The Accounting Podcast"
- CPA and accounting technology advocate
2. **David Albrecht** - [https://www.byui.edu/](https://www.byui.edu/)
- Professor and accounting education researcher
- Published extensively on accounting pedagogy
3. **Randy Johnston** - [https://www.k2e.com/](https://www.k2e.com/)
- Technology consu [...]
December 30, 2025
[...] accounting pedagogy
3. **Randy Johnston** - [https://www.k2e.com/](https://www.k2e.com/)
- Technology consultant for accounting firms
- Frequent conference speaker
4. **Donny Shimamoto** - [https://www.intraprise.us/](https://www.intraprise.us/)
- Founder of IntrapriseTechKnowlogies
- CPA and technology thought leader
### Industry Influencers
1. **Tom Hood** - [https://www.aicpa.org/](https://www.aicpa.org/)
- Former CEO of Maryland Association of CPAs
- Leadership and innovation advocate
2. **Ron Baker** - [https://www.verasage.com/](https://www.verasage.com/)
- Founder [...]
December 30, 2025
[...] dership and innovation advocate
2. **Ron Baker** - [https://www.verasage.com/](https://www.verasage.com/)
- Founder of VeraSage Institute
- Expert on value pricing and billable hour alternatives
3. **Jody Grunden** - [https://summitcpa.net/](https://summitcpa.net/)
- Co-founder of Summit CPA Group
- Virtual accounting firm pioneer
## Promising Startups & New Market Entrants
### AI-Powered Accounting
1. **Trullion** - [https://www.trullion.com/](https://www.trullion.com/)
- AI-powered accounting automation
- Focus on lease accounting and audit preparation
2. **Vic.ai** - [h [...]
December 30, 2025
[...] -heights)
- Conference for accounting professionals
- Hosted by Woodard Events
### Technology & Innovation Events
1. **AccountingWEB Live** - [https://www.accountingweb.com/](https://www.accountingweb.com/)
- UK-based accounting conference
- Focus on practice development
2. **Digital CPA Conference** - [https://www.cpatrendlines.com/](https://www.cpatrendlines.com/)
- Focus on technology and innovation
- For forward-thinking accounting professionals
3. **Rootstock User Conference** - [https://www.rootstock.com/](https://www.rootstock.com/)
- For manufacturing and ERP acco [...]
December 30, 2025
[...] rn.com/)
- News and community for accounting professionals
- Commentary on accounting industry
3. **r/Accounting** - [https://www.reddit.com/r/Accounting/](https://www.reddit.com/r/Accounting/)
- Reddit community for accounting professionals
- Active discussions and career advice
4. **CPA Practice Advisor Forums** - [https://www.cpapracticeadvisor.com/](https://www.cpapracticeadvisor.com/)
- Community for accounting technology users
- Product reviews and discussions
### Professional Associations
1. **AICPA (American Institute of CPAs)** - [https://www.aicpa.org/](https://www [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] software
- **[Thomson Reuters UltraTax CS](https://tax.thomsonreuters.com/ultratax-cs/)** - Tax compliance software
- **[Lacerte Tax](https://proconnect.intuit.com/lacerte-tax-software/)** - Professional tax software
## 📚 Professional Certifications & Organizations
### Major Certifications
- **[CPA (Certified Public Accountant)](https://www.aicpa.org/become-cpa)** - AICPA certification
- **[CMA (Certified Management Accountant)](https://www.imanet.org/cma-certification)** - IMA certification
- **[CIA (Certified Internal Auditor)](https://www.theiia.org/en/certifications/cia/)** - The IIA cert [...]
December 30, 2025
[...] te of Management Accountants (IMA)](https://www.imanet.org/)** - Management accounting professionals
- **[The Institute of Internal Auditors (IIA)](https://www.theiia.org/)** - Internal audit professionals
- **[National Association of State Boards of Accountancy (NASBA)](https://www.nasba.org/)** - CPA exam and licensing
## 👥 Influential Experts & Thought Leaders
### Accounting Educators & Authors
- **[Edspira (Michael McLaughlin)](https://www.edspira.com/)** - Accounting education on YouTube
- **[Farhat Lectures](https://farhatlectures.com/)** - CPA exam and accounting tutorials
- **[Roger Ph [...]
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] thomsonreuters.com/en/ultratax-cs)
## Influential Figures & Thought Leaders
### Industry Leaders
- **Ron Baker** - [https://www.ronbakersblog.com](https://www.ronbakersblog.com) - Pricing and value billing expert
- **Jody Padar** - [https://www.jodypadar.com](https://www.jodypadar.com) - "Radical CPA," advocate for firm transformation
- **Randy Johnston** - [https://www.k2e.com/randyjohnston](https://www.k2e.com/randyjohnston) - Technology consultant
- **Tom Hood** - [https://www.linkedin.com/in/thomhood/](https://www.linkedin.com/in/thomhood/) - CEO of Maryland Association of CPAs
- **Blake Ol [...]
[...] ://www.digitalcpaconference.com)
- **Scaling New Heights** - [https://www.scalingnewheights.com](https://www.scalingnewheights.com) - Woodard Events
- **AccountingWEB Live** - [https://www.accountingweb.com/live](https://www.accountingweb.com/live)
**State Society Conferences:**
- Individual state CPA societies host conferences - Find via **NASBA** - [https://www.nasba.org](https://www.nasba.org)
## Active Professional Communities
### Professional Organizations
**Primary Bodies:**
- **AICPA (American Institute of CPAs)** - [https://www.aicpa-cima.com](https://www.aicpa-cima.com) - Premier U.S [...]
December 30, 2025
[...] https://www.ifac.org](https://www.ifac.org)
- **ACCA (Association of Chartered Certified Accountants)** - [https://www.accaglobal.com](https://www.accaglobal.com) - Global body
- **ICAEW (Institute of Chartered Accountants in England and Wales)** - [https://www.icaew.com](https://www.icaew.com)
- **CPA Australia** - [https://www.cpaaustralia.com.au](https://www.cpaaustralia.com.au)
- **CPA Canada** - [https://www.cpacanada.ca](https://www.cpacanada.ca)
### Online Communities & Forums
- **Going Concern** - [https://www.goingconcern.com](https://www.goingconcern.com) - News and community
- **Acco [...]
December 30, 2025
[...] Accountants)** - [https://www.accaglobal.com](https://www.accaglobal.com) - Global body
- **ICAEW (Institute of Chartered Accountants in England and Wales)** - [https://www.icaew.com](https://www.icaew.com)
- **CPA Australia** - [https://www.cpaaustralia.com.au](https://www.cpaaustralia.com.au)
- **CPA Canada** - [https://www.cpacanada.ca](https://www.cpacanada.ca)
### Online Communities & Forums
- **Going Concern** - [https://www.goingconcern.com](https://www.goingconcern.com) - News and community
- **AccountingWEB** - [https://www.accountingweb.com](https://www.accountingweb.com) - Forums and [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] tps://www.ifrs.org/issued-standards/list-of-standards/))
- US public-company audit oversight: [PCAOB](https://pcaobus.org/)
- US securities regulator (financial reporting enforcement): [SEC](https://www.sec.gov/)
- Global accountancy profession federation: [IFAC](https://www.ifac.org/)
- US CPA professional body: [AICPA](https://www.aicpa.org/) (and joint association hub: [AICPA & CIMA](https://www.aicpa-cima.com/))
- UK accountancy body: [ICAEW](https://www.icaew.com/)
- Global qualification body: [ACCA](https://www.accaglobal.com/)
- Management accounting body: [IMA](https://www.i [...]
December 30, 2025
[...] /www.accountingweb.com/)
---
## 8) Influential publications, research, and media
- Professional journal (AICPA): [Journal of Accountancy](https://www.journalofaccountancy.com/)
- Industry news: [Accounting Today](https://www.accountingtoday.com/)
- Practitioner-focused (software + practice): [CPA Practice Advisor](https://www.cpapracticeadvisor.com/)
- Long-running practitioner magazine: [The CPA Journal](https://www.cpajournal.com/)
- Finance/accounting leadership (AICPA/CIMA): [FM Magazine](https://www.fm-magazine.com/)
- Accounting-industry commentary: [Going Concern](https://www.g [...]
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
## 1) Core accounting bodies, standards, and regulators (the “rules of the road”)
**Professional bodies / membership**
- [AICPA & CIMA](https://www.aicpa-cima.com/) (US CPA profession + management accounting; major guidance, CPE, events)
- [ACCA](https://www.accaglobal.com/) (global accounting qualification body)
- [IMA (Institute of Management Accountants)](https://www.imanet.org/) (CMA credential; management accounting community)
- [IIA (Institute of Internal Audito [...]
December 30, 2025
[...] frameworks used in financial reporting and audit)
- [XBRL US](https://xbrl.us/) (structured reporting format heavily used in SEC reporting)
---
## 2) Credentials and career on-ramps (what employers screen for)
**Core credentials (pick based on path)**
- **Public accounting / audit / tax (US):** [CPA](https://www.aicpa.org/resources/article/what-is-a-cpa) (licensing logistics commonly run through [NASBA](https://nasba.org/))
- **Management accounting / FP&A:** [CMA](https://www.imanet.org/cma-certification) (via [IMA](https://www.imanet.org/))
- **Internal audit / controls:** [CIA](https://www. [...]
December 30, 2025
[...] udit / controls:** [CIA](https://www.theiia.org/en/certifications/cia/) (via [IIA](https://www.theiia.org/))
- **Global accounting:** [ACCA Qualification](https://www.accaglobal.com/gb/en/qualifications/accountancy-career/acca-qualification.html) (via [ACCA](https://www.accaglobal.com/))
**Popular CPA prep providers (US)**
- [Becker](https://www.becker.com/)
- [Gleim](https://www.gleim.com/)
- [UWorld Roger CPA Review](https://www.uworld.com/cpa)
- [Surgent CPA Review](https://www.surgentcpareview.com/)
---
## 3) “Trusted stack” of accounting products and services (what you’ll run into in real [...]
December 30, 2025
[...] *Global accounting:** [ACCA Qualification](https://www.accaglobal.com/gb/en/qualifications/accountancy-career/acca-qualification.html) (via [ACCA](https://www.accaglobal.com/))
**Popular CPA prep providers (US)**
- [Becker](https://www.becker.com/)
- [Gleim](https://www.gleim.com/)
- [UWorld Roger CPA Review](https://www.uworld.com/cpa)
- [Surgent CPA Review](https://www.surgentcpareview.com/)
---
## 3) “Trusted stack” of accounting products and services (what you’ll run into in real jobs)
### Core accounting/ERP systems (SMB → enterprise)
- [QuickBooks Online](https://quickbooks.intuit.com/) [...]
December 30, 2025
[...] www.accaglobal.com/gb/en/qualifications/accountancy-career/acca-qualification.html) (via [ACCA](https://www.accaglobal.com/))
**Popular CPA prep providers (US)**
- [Becker](https://www.becker.com/)
- [Gleim](https://www.gleim.com/)
- [UWorld Roger CPA Review](https://www.uworld.com/cpa)
- [Surgent CPA Review](https://www.surgentcpareview.com/)
---
## 3) “Trusted stack” of accounting products and services (what you’ll run into in real jobs)
### Core accounting/ERP systems (SMB → enterprise)
- [QuickBooks Online](https://quickbooks.intuit.com/) (very common in small business)
- [Xero](https://w [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ing competition to the Big Four. [BDO](https://www.bdo.com/) | [Grant Thornton](https://www.grantthornton.com/)
---
### **3. Recognized Experts and Thought Leaders**
These individuals influence how the profession adapts to technology and new regulations.
* **Jason Blumer:** Founder of Thriveal CPA Network, focusing on firm innovation. [Thriveal](https://thriveal.com/)
* **Blake Oliver:** Expert in accounting technology and co-host of The Cloud Accounting Podcast. [Blake Oliver Site](https://www.blakeoliver.com/)
* **Geno Richards:** A key voice in business advisory and firm growth. [Geno [...]
December 30, 2025
[...] industry trends.
* **Journal of Accountancy:** The official publication of the AICPA. [Journal of Accountancy](https://www.journalofaccountancy.com/)
* **Accounting Today:** Leading source of news for the public accounting profession. [Accounting Today](https://www.accountingtoday.com/)
* **CPA Practice Advisor:** Focused on technology and practice management for tax and accounting firms. [CPA Practice Advisor](https://www.cpapracticeadvisor.com/)
* **The Cloud Accounting Podcast:** The top-ranked podcast for technology in the accounting space. [Cloud Accounting Podcast](https://www.ear [...]
December 30, 2025
[...] Accountancy](https://www.journalofaccountancy.com/)
* **Accounting Today:** Leading source of news for the public accounting profession. [Accounting Today](https://www.accountingtoday.com/)
* **CPA Practice Advisor:** Focused on technology and practice management for tax and accounting firms. [CPA Practice Advisor](https://www.cpapracticeadvisor.com/)
* **The Cloud Accounting Podcast:** The top-ranked podcast for technology in the accounting space. [Cloud Accounting Podcast](https://www.earmarkcpa.com/show/the-cloud-accounting-podcast)
---
### **Comparison and Review Platforms**
To compa [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ps://www.netsuite.com/): A leading Cloud ERP for larger corporations.
### 2. Professional Certifications & Providers
To practice at a high level, you usually need a designation. The most recognized are:
* **AICPA (American Institute of Certified Public Accountants):** The body that governs the [CPA (Certified Public Accountant)](https://www.aicpa-cima.com/resources/toolkit/cpa-exam) designation.
* **ACCA (Association of Chartered Certified Accountants):** A leading global body for professional accountants, common outside the US. [ACCA Global](https://www.accaglobal.com/).
* **IMA (Institu [...]
December 30, 2025
[...] eading global body for professional accountants, common outside the US. [ACCA Global](https://www.accaglobal.com/).
* **IMA (Institute of Management Accountants):** Offers the [CMA (Certified Management Accountant)](https://www.imanet.org/en/IMA-Certifications/CMA-Certification) credential.
* **CPA Exam Prep Providers:**
* [Becker Professional Education](https://www.becker.com/)
* [UWorld Roger CPA Review](https://accounting.uworld.com/cpa-review/)
* [Gleim Exam Questions](https://www.gleim.com/)
### 3. Influential Experts & Reviewers
Following industry leaders helps you un [...]
December 30, 2025
[...] .
* **IMA (Institute of Management Accountants):** Offers the [CMA (Certified Management Accountant)](https://www.imanet.org/en/IMA-Certifications/CMA-Certification) credential.
* **CPA Exam Prep Providers:**
* [Becker Professional Education](https://www.becker.com/)
* [UWorld Roger CPA Review](https://accounting.uworld.com/cpa-review/)
* [Gleim Exam Questions](https://www.gleim.com/)
### 3. Influential Experts & Reviewers
Following industry leaders helps you understand the shift toward digital transformation and advisory services.
* **Jason Blumer:** CEO of [Thriveal Ce [...]
December 30, 2025
[...] com/).
* **Journal of Accountancy:** The official publication of the AICPA. [Journal of Accountancy](https://www.journalofaccountancy.com/).
* **Going Concern:** A blog known for a more irreverent and "inside baseball" look at the big firms. [Going Concern](https://goingconcern.com/).
* **The CPA Journal:** Provides news and analysis on the profession's technical standards. [The CPA Journal](https://www.cpajournal.com/).
### 8. Comparison & Review Sites
* **G2 Accounting Software Reviews:** Great for comparing software like QuickBooks vs. Xero. [G2 Accounting Category](https://www.g2.com [...]
December 30, 2025
[...] f Accountancy](https://www.journalofaccountancy.com/).
* **Going Concern:** A blog known for a more irreverent and "inside baseball" look at the big firms. [Going Concern](https://goingconcern.com/).
* **The CPA Journal:** Provides news and analysis on the profession's technical standards. [The CPA Journal](https://www.cpajournal.com/).
### 8. Comparison & Review Sites
* **G2 Accounting Software Reviews:** Great for comparing software like QuickBooks vs. Xero. [G2 Accounting Category](https://www.g2.com/categories/accounting).
* **Capterra:** Another trusted site for software comparisons [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] caling companies. [Oracle NetSuite](https://www.netsuite.com/)
### 3. Emerging Trends and Startups
Artificial Intelligence and automated bookkeeping are the most significant trends.
* **Trend: Offshore Talent & CAS:** Firms are increasingly using Client Advisory Services (CAS) to boost margins. [CPA.com on CAS](https://www.cpa.com/client-advisory-services)
* **Botkeeper:** An AI-driven automated bookkeeping platform. [Botkeeper Official Site](https://www.botkeeper.com/)
* **Vic.ai:** Focuses on autonomous invoice processing and accounts payable. [Vic.ai Official Site](https://www.vic.ai/) [...]
December 30, 2025
[...] accountex.co.uk/) | [Accountex USA](https://www.accountexusa.com/)
### 6. Active Professional Communities
* **AICPA (American Institute of Certified Public Accountants):** The national professional organization for CPAs in the US. [AICPA Official Site](https://www.aicpa-cima.com/)
* **Thriveal CPA Network:** A community for innovative firm owners. [Thriveal Network](https://thriveal.com/)
* **Reddit r/Accounting:** A highly active community for news, career advice, and industry venting. [Reddit Accounting](https://www.reddit.com/r/Accounting/)
* **The Earmark Community:** A niche communi [...]
December 30, 2025
[...] and Media
* **Accounting Today:** The leading source for news and analytical pieces. [Accounting Today Official Site](https://www.accountingtoday.com/)
* **Journal of Accountancy:** The official publication of the AICPA. [Journal of Accountancy](https://www.journalofaccountancy.com/)
* **The CPA Journal:** Covers high-level technical topics and regulatory changes. [The CPA Journal](https://www.cpajournal.com/)
* **Going Concern:** A site focused on the "human" side of accounting, firm culture, and news. [Going Concern Official Site](https://www.goingconcern.com/)
* **G2 (Review Platfor [...]
December 30, 2025
[...] pieces. [Accounting Today Official Site](https://www.accountingtoday.com/)
* **Journal of Accountancy:** The official publication of the AICPA. [Journal of Accountancy](https://www.journalofaccountancy.com/)
* **The CPA Journal:** Covers high-level technical topics and regulatory changes. [The CPA Journal](https://www.cpajournal.com/)
* **Going Concern:** A site focused on the "human" side of accounting, firm culture, and news. [Going Concern Official Site](https://www.goingconcern.com/)
* **G2 (Review Platform):** Used to compare accounting software based on user reviews. [G2 Accounting [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] for SMB outsourcing [Paychex](https://www.paychex.com/).
Outsourced bookkeeping: **Bench** (AI-assisted) [Bench](https://www.bench.co/), **Pilot** (venture-backed) [Pilot](https://pilot.com/).
### Recognized Experts and Thought Leaders
Influential voices shaping accounting tech:
- **Gene Marks**: CPA and Forbes contributor on SMB tech. [Gene Marks Forbes Profile](https://www.forbes.com/sites/genemarks/)
- **Roman Zamyshchayev**: QuickBooks ProAdvisor and trainer. [Roman's Site](https://www.romanzam.com/)
- **Blake Oliver**: Podcast host on future of accounting. [Blake Oliver](https://blakeolive [...]
December 30, 2025
[...] s://www.accountingweb.com/)
### Influential Publications and Media
Stay updated via:
- **Accounting Today**: News, rankings. [Accounting Today](https://www.accountingtoday.com/)
- **Journal of Accountancy**: AICPA's peer-reviewed. [Journal of Accountancy](https://www.journalofaccountancy.com/)
- **CPA Practice Advisor**: Tech reviews. [CPA Practice Advisor](https://www.cpapracticeadvisor.com/)
- **Going Concern**: Satirical/insightful blog. [Going Concern](https://www.goingconcern.com/)
- **Podcasts**: "Future of Accounting" by Blake Oliver [Future of Accounting](https://futureofaccounting.io/), [...]
December 30, 2025
[...] ntial Publications and Media
Stay updated via:
- **Accounting Today**: News, rankings. [Accounting Today](https://www.accountingtoday.com/)
- **Journal of Accountancy**: AICPA's peer-reviewed. [Journal of Accountancy](https://www.journalofaccountancy.com/)
- **CPA Practice Advisor**: Tech reviews. [CPA Practice Advisor](https://www.cpapracticeadvisor.com/)
- **Going Concern**: Satirical/insightful blog. [Going Concern](https://www.goingconcern.com/)
- **Podcasts**: "Future of Accounting" by Blake Oliver [Future of Accounting](https://futureofaccounting.io/), "Cloud Accounting Podcast" [Cloud Acco [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
### Foundations of Accounting: Key People and Concepts to Know
To get into accounting, start with core concepts like **financial accounting** (GAAP/IFRS standards), **managerial accounting**, **auditing**, **taxation**, and **cost accounting**. Familiarize yourself with certifications like **CPA (Certified Public Accountant)** via the [AICPA](https://www.aicpa.org/), [CPA Exam](https://www.aicpa-cima.com/resources/toolkit/cpa-exam), or international equivalents like ACCA ([ACCA Global](https://www.accaglobal.com/)). For GAAP, see the [FASB](https://fasb.org/); for IFRS, [IFRS Foundation](h [...]
December 30, 2025
[...] nto accounting, start with core concepts like **financial accounting** (GAAP/IFRS standards), **managerial accounting**, **auditing**, **taxation**, and **cost accounting**. Familiarize yourself with certifications like **CPA (Certified Public Accountant)** via the [AICPA](https://www.aicpa.org/), [CPA Exam](https://www.aicpa-cima.com/resources/toolkit/cpa-exam), or international equivalents like ACCA ([ACCA Global](https://www.accaglobal.com/)). For GAAP, see the [FASB](https://fasb.org/); for IFRS, [IFRS Foundation](https://www.ifrs.org/).
### Most Trusted Brands and Recommended Products/Servi [...]
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] com/).
### Influential Figures and Thought Leaders
- **Big Four CEOs**: Joe Ucuzoglu (Deloitte [profile](https://www2.deloitte.com/us/en/pages/about-deloitte/articles/joe-ucuzoglu.html)), Bob Moritz (PwC [profile](https://www.pwc.com/us/en/about-us/leadership.html)).
- Industry Voices: Gene Marks (CPA, columnist [gene marks.com](https://genemarks.com/)); Kelly Phillips Erb (tax expert, [Forbes contributor](https://www.forbes.com/sites/kellyphillipserb/)); Roman H. Kepczyk (tech evangelist, [rightworks.com](https://www.rightworks.com/)).
- Associations: Barry C. Melancon (AICPA CEO [aicpa.org](ht [...]
December 30, 2025
[...] ties
- [AICPA](https://us.aicpa.org/) (500K+ members, forums).
- [IMA (Institute of Management Accountants)](https://www.imanet.org/) (CMAs).
- [Reddit r/Accounting](https://www.reddit.com/r/Accounting/) (200K+ members).
- [LinkedIn Groups](https://www.linkedin.com/groups/37972/) (CPAs Network).
- [CPA.com](https://www.cpa.com/) (tech/practice management).
### Top Publications and Media
- [Accounting Today](https://www.accountingtoday.com/) (news, rankings).
- [Journal of Accountancy (AICPA)](https://www.journalofaccountancy.com/) (technical articles).
- [The CPA Journal](https://www.cpajournal. [...]
December 30, 2025
[...] roups/37972/) (CPAs Network).
- [CPA.com](https://www.cpa.com/) (tech/practice management).
### Top Publications and Media
- [Accounting Today](https://www.accountingtoday.com/) (news, rankings).
- [Journal of Accountancy (AICPA)](https://www.journalofaccountancy.com/) (technical articles).
- [The CPA Journal](https://www.cpajournal.com/) (NYSSCPA).
- [IFRS.org](https://www.ifrs.org/) (standards).
- Podcasts: [Accounting Best Practices](https://accountingbestpractices.com/), [Cloud Accounting Podcast](https://www.cloudaccountingpodcast.com/).
**Rankings**: Top pubs per [Accounting Today Media]( [...]