This page provides details about Gartner (organization) which was ranked #2 out of 122 in the list of brands (87 mentions (75.4% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
# Best Analytics & BI Options Available Today
## Leading Brands and Products
The analytics and BI market is dominated by several established platforms recognized as leaders in the 2025 Gartner Magic Quadrant[The Best Business Analytics Tools to Try in 2025](https://onlinedegrees.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools)[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-business-int [...]
December 30, 2025
[...] nalytics Tools to Try in 2025](https://onlinedegrees.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools)[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-business-intelligence-platform-in-2025)[Looker Gartner Analytics and Business Intelligence Platforms MQ](https://cloud.google.com/blog/products/data-analytics/looker-gartner-analytics-and-business-intelligence-platforms-mq):
**Market Leaders:**
**Microsoft Power BI** is the market-leading platform[Top Business Intelligence Platforms 2025: Comparison [...]
December 30, 2025
[...] best-business-intelligence-platforms) and interactive dashboards, though it carries higher pricing at $15/user/month for viewers[Best Business Intelligence Platforms 2025: BI Software Guide](https://www.marketsandmarkets.com/AI-sales/best-business-intelligence-platforms).
**Qlik Sense** has been a Gartner leader for 15 consecutive years[The Best Business Analytics Tools to Try in 2025](https://onlinedegrees.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools). It features an associative analytics engine that reveals hidden connections in data, expanded AI capabilities, and impr [...]
December 30, 2025
[...] s.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools)[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-business-intelligence-platform-in-2025).
**Google Looker** is recognized as a Leader in the 2025 Gartner Magic Quadrant[Looker Gartner Analytics and Business Intelligence Platforms MQ](https://cloud.google.com/blog/products/data-analytics/looker-gartner-analytics-and-business-intelligence-platforms-mq), offering a semantic layer approach with drag-and-drop interface and free basic options[Best Busines [...]
December 30, 2025
[...] usiness-intelligence-and-data-analytics-tools)[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-business-intelligence-platform-in-2025).
**Google Looker** is recognized as a Leader in the 2025 Gartner Magic Quadrant[Looker Gartner Analytics and Business Intelligence Platforms MQ](https://cloud.google.com/blog/products/data-analytics/looker-gartner-analytics-and-business-intelligence-platforms-mq), offering a semantic layer approach with drag-and-drop interface and free basic options[Best Business Intelligence Platforms 2025: [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ds and Recommended Products/Services
Leading brands in Analytics & BI include **Tableau** (visual storytelling and dashboards), **Microsoft Power BI** (self-service analytics with deep Microsoft ecosystem integration), **Qlik Sense** (associative engine for exploratory analysis, Leader in 2024/2025 Gartner Magic Quadrant for 14-15 years)[Top 25 Data Analytics Companies in 2025 [Expert Reviews]](https://doit.software/blog/data-analytics-companies)[Top 15 Business Intelligence tools in 2025: an overview - Mopinion](https://mopinion.com/business-intelligence-bi-tools-overview/)[Top Business Intelligence [...]
December 30, 2025
[...] s in 2025: an overview - Mopinion](https://mopinion.com/business-intelligence-bi-tools-overview/)[The Best Business Analytics Tools to Try in 2025](https://onlinedegrees.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools), **Sisense** (embedded analytics for complex datasets, Gartner Visionary)[Top 25 Data Analytics Companies in 2025 [Expert Reviews]](https://doit.software/blog/data-analytics-companies)[Top 15 Business Intelligence tools in 2025: an overview - Mopinion](https://mopinion.com/business-intelligence-bi-tools-overview/)[Top Business Intelligence Platforms 2025: Comp [...]
December 30, 2025
[...] ]](https://doit.software/blog/data-analytics-companies)
- **Alteryx**: [www.alteryx.com](https://www.alteryx.com)
- **Tiger Analytics**: [www.tigeranalytics.com](https://www.tigeranalytics.com)
- **InData Labs**: [indatalabs.com](https://indatalabs.com)
### Influential Experts and Reviewers
Follow Gartner (Magic Quadrant/BARC surveys for platform rankings)[Top 25 Data Analytics Companies in 2025 [Expert Reviews]](https://doit.software/blog/data-analytics-companies)[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-business-in [...]
December 30, 2025
[...] /the-top-25-data-management-and-analytics-companies-of-2025/) and Mopinion[Top 15 Business Intelligence tools in 2025: an overview - Mopinion](https://mopinion.com/business-intelligence-bi-tools-overview/) provide expert picks. No specific individual experts named in results, but track analysts via Gartner[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-business-intelligence-platform-in-2025).
- **Gartner**: [www.gartner.com](https://www.gartner.com)
- **BARC**: [barc.com](https://barc.com)
- **Clutch**: [clutch.co](https:/ [...]
December 30, 2025
[...] igence-bi-tools-overview/) provide expert picks. No specific individual experts named in results, but track analysts via Gartner[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-business-intelligence-platform-in-2025).
- **Gartner**: [www.gartner.com](https://www.gartner.com)
- **BARC**: [barc.com](https://barc.com)
- **Clutch**: [clutch.co](https://clutch.co)
- **GoodFirms**: [www.goodfirms.co](https://www.goodfirms.co)
### Helpful Communities and Resources
Start with vendor academies: SAS (free access for 290K educators/l [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] Business Intelligence](https://cloud.google.com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence)[Business Intelligence Companies: Leading the Market in 2025](https://dilijentsystems.com/blogs/business-intelligence-companies-leading-the-market-in-2025)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence) Analyst reports confirm leadership: Microsoft leads the 2025 Gartner Magic Quadrant (18th year, furthest on vision and highest execution); IBM, Google, and Qlik are Leaders in the 2025 [...]
December 30, 2025
[...] e Market in 2025](https://dilijentsystems.com/blogs/business-intelligence-companies-leading-the-market-in-2025)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence) Analyst reports confirm leadership: Microsoft leads the 2025 Gartner Magic Quadrant (18th year, furthest on vision and highest execution); IBM, Google, and Qlik are Leaders in the 2025 IDC MarketScape and Gartner reports.[IBM named a Leader in the 2025 IDC MarketScape for Business ...](https://www.ibm.com/new/announcements/ibm-named-a-leader-in-the-2025-idc-marketsc [...]
December 30, 2025
[...] BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence) Analyst reports confirm leadership: Microsoft leads the 2025 Gartner Magic Quadrant (18th year, furthest on vision and highest execution); IBM, Google, and Qlik are Leaders in the 2025 IDC MarketScape and Gartner reports.[IBM named a Leader in the 2025 IDC MarketScape for Business ...](https://www.ibm.com/new/announcements/ibm-named-a-leader-in-the-2025-idc-marketscape-for-business-intelligence-and-analytics-platforms)[Google Leader 2025 IDC MarketScape for Business Intelligence](https://cloud.google.com/bl [...]
December 30, 2025
[...] eader-in-the-2025-idc-marketscape-for-business-intelligence-and-analytics-platforms)[Google Leader 2025 IDC MarketScape for Business Intelligence](https://cloud.google.com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence)
### Best Product [...]
December 30, 2025
[...] com/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence)
### Best Products and Services
- **Microsoft Power BI**: Best overall for integration, pricing, and Microsoft ecosystem use (114,814+ companies).[Top BI Tools 2025: Best Business Intel [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] 52. **[Caitlin Smallwood](https://www.netflix.com/)** - VP of Science & Algorithms at Netflix
- Analytics innovation leader
53. **[Hilary Mason](https://hilarymason.com/)** - Data scientist and entrepreneur
- Co-founder of Fast Forward Labs
## Major Industry Events and Conferences
54. **[Gartner Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)** - Premier industry event
- Multiple global locations
- Analyst insights and vendor presentations
55. **[Tableau Conference](https://www.salesforce.com/plus/experience/tableau_conference)** - Annual user [...]
December 30, 2025
[...] w.datanami.com/)** - Big data news and analysis
89. **[The Information](https://www.theinformation.com/)** - Tech industry reporting
- Data company coverage
90. **[Analytics India Magazine](https://analyticsindiamag.com/)** - Analytics and AI publication
## Research and Analyst Firms
91. **[Gartner](https://www.gartner.com/en/information-technology/insights/data-and-analytics)** - Industry analyst leader
- Magic Quadrant reports
- Market research
92. **[Forrester Research](https://www.forrester.com/research/data-analytics/)** - Technology research
- Wave reports
- Vendor eval [...]
December 30, 2025
[...] - Professional development
- Tool-specific courses
100. **[Pluralsight](https://www.pluralsight.com/browse/data-professional)** - Technology skills platform
---
## Comparison and Review Sites
- **[G2](https://www.g2.com/categories/business-intelligence)** - User reviews and comparisons
- **[Gartner Peer Insights](https://www.gartner.com/reviews/home)** - Verified user reviews
- **[TrustRadius](https://www.trustradius.com/business-intelligence-bi)** - Detailed product reviews
- **[Capterra](https://www.capterra.com/business-intelligence-software/)** - Software discovery
## Market Trends and F [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] Au](https://counting.substack.com/)** - Data scientist, writes "Counting Stuff" newsletter
- **[Evan Jones](https://www.evanjones.ca/)** - Data visualization expert
- **[Andy Cotgreave](https://www.linkedin.com/in/acotgreave/)** - Technical Evangelist at Tableau
### Research Firms & Analysts
- **[Gartner](https://www.gartner.com/en/information-technology)** - Magic Quadrant for Analytics and BI Platforms
- **[Forrester Research](https://www.forrester.com/)** - Wave reports on analytics platforms
- **[BARC](https://barc.com/)** - The BI & Analytics Survey
- **[IDC](https://www.idc.com/)** - Market i [...]
December 30, 2025
[...] https://tdwi.org/)** - Education and research in BI and data warehousing
- **[DAMA International](https://www.dama.org/)** - Data Management Association
- **[Data Science Central](https://www.datasciencecentral.com/)** - Online community
## Conferences & Events
### Major Industry Conferences
- **[Gartner Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)** - Premier analytics conference
- **[Snowflake Summit](https://www.snowflake.com/summit/)** - Annual data cloud event
- **[Microsoft Build](https://build.microsoft.com/)** - Includes Power BI announcements
- **[T [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] com](https://zebrabi.com) - IBCS-compliant reporting
### Data Observability & Quality (Related)
- **Monte Carlo** - [https://www.montecarlodata.com](https://www.montecarlodata.com)
- **Datafold** - [https://www.datafold.com](https://www.datafold.com)
## Key Industry Analysts & Research Firms
- **Gartner** - [https://www.gartner.com/en/information-technology/insights/business-intelligence](https://www.gartner.com/en/information-technology/insights/business-intelligence) - Magic Quadrant for Analytics & BI
- **Forrester Research** - [https://www.forrester.com](https://www.forrester.com) - Wave repor [...]
December 30, 2025
[...] - IBCS-compliant reporting
### Data Observability & Quality (Related)
- **Monte Carlo** - [https://www.montecarlodata.com](https://www.montecarlodata.com)
- **Datafold** - [https://www.datafold.com](https://www.datafold.com)
## Key Industry Analysts & Research Firms
- **Gartner** - [https://www.gartner.com/en/information-technology/insights/business-intelligence](https://www.gartner.com/en/information-technology/insights/business-intelligence) - Magic Quadrant for Analytics & BI
- **Forrester Research** - [https://www.forrester.com](https://www.forrester.com) - Wave reports on BI platforms
- **ID [...]
December 30, 2025
[...] alpa)
- **Benn Stancil** - Co-founder of Mode (now at Substack) - [https://benn.substack.com](https://benn.substack.com)
- **Caitlin Colgrove** - Data visualization expert - [https://www.caitlincolgrove.com](https://www.caitlincolgrove.com)
## Major Conferences & Events
### Global Conferences
- **Gartner Data & Analytics Summit** - [https://www.gartner.com/en/conferences](https://www.gartner.com/en/conferences)
- **Tableau Conference** - [https://www.tableau.com/events/conference](https://www.tableau.com/events/conference)
- **Microsoft Business Applications Summit** - [https://powerbi.microsoft.co [...]
December 30, 2025
[...] w at Substack) - [https://benn.substack.com](https://benn.substack.com)
- **Caitlin Colgrove** - Data visualization expert - [https://www.caitlincolgrove.com](https://www.caitlincolgrove.com)
## Major Conferences & Events
### Global Conferences
- **Gartner Data & Analytics Summit** - [https://www.gartner.com/en/conferences](https://www.gartner.com/en/conferences)
- **Tableau Conference** - [https://www.tableau.com/events/conference](https://www.tableau.com/events/conference)
- **Microsoft Business Applications Summit** - [https://powerbi.microsoft.com/en-us/blog/category/events/](https://powerbi.mi [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] - [AWS re:Invent](https://reinvent.awsevents.com/) (analytics track includes [Amazon QuickSight](https://aws.amazon.com/quicksight/))
- [Google Cloud Next](https://cloud.withgoogle.com/next) (analytics/BI content incl. [Looker](https://cloud.google.com/looker))
Analyst/practitioner conferences:
- [Gartner Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us) ([Gartner](https://www.gartner.com/))
- [ODSC (Open Data Science Conference)](https://odsc.com/)
- [Big Data LDN](https://bigdataldn.com/) (London ecosystem event)
---
## 7) Active communities & forums (best pla [...]
December 30, 2025
[...] (https://aws.amazon.com/quicksight/))
- [Google Cloud Next](https://cloud.withgoogle.com/next) (analytics/BI content incl. [Looker](https://cloud.google.com/looker))
Analyst/practitioner conferences:
- [Gartner Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us) ([Gartner](https://www.gartner.com/))
- [ODSC (Open Data Science Conference)](https://odsc.com/)
- [Big Data LDN](https://bigdataldn.com/) (London ecosystem event)
---
## 7) Active communities & forums (best places for real-world troubleshooting + patterns)
Vendor/product communities:
- [Microsoft Power B [...]
December 30, 2025
[...] /) (analytics learning + datasets)
Analytics engineering / modern data stack community (often closely tied to BI practices):
- [dbt Community](https://www.getdbt.com/community)
---
## 8) Influential publications, research, and media (to track trends + evaluations)
Analyst firms and research:
- [Gartner](https://www.gartner.com/) (e.g., Magic Quadrants and market guides)
- [Forrester](https://www.forrester.com/) (e.g., The Forrester Wave)
- [IDC](https://www.idc.com/)
- [BARC](https://barc.com/) (publisher of The BI Survey)
- [Dresner Advisory Services](https://www.dresneradvisory.com/)
- [TDWI](h [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] einvent.awsevents.com/)
- **Snowflake Summit** — [Snowflake Summit](https://www.snowflake.com/summit/)
- **Databricks Data + AI Summit** — [Data + AI Summit](https://www.databricks.com/dataaisummit)
- **Qlik Connect** — [Qlik Connect](https://www.qlik.com/us/company/events/qlik-connect)
- **Gartner Data & Analytics Summit** — [Gartner Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
---
## 9) Notable startups disrupting Analytics & BI (worth watching)
A few that come up often in modern teams:
- **Hex** (collab analytics notebooks for teams) — [Hex](ht [...]
December 30, 2025
[...] ke Summit** — [Snowflake Summit](https://www.snowflake.com/summit/)
- **Databricks Data + AI Summit** — [Data + AI Summit](https://www.databricks.com/dataaisummit)
- **Qlik Connect** — [Qlik Connect](https://www.qlik.com/us/company/events/qlik-connect)
- **Gartner Data & Analytics Summit** — [Gartner Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
---
## 9) Notable startups disrupting Analytics & BI (worth watching)
A few that come up often in modern teams:
- **Hex** (collab analytics notebooks for teams) — [Hex](https://hex.tech/)
- **Sigma Computin [...]
[...] https://datastackshow.com/)
- **Software Engineering Daily** (often covers data platforms) — [Software Engineering Daily](https://softwareengineeringdaily.com/)
---
## 11) Trusted ways to compare tools (when you’re evaluating)
- **Gartner** (Magic Quadrants / research; paywalled in places) — [Gartner](https://www.gartner.com/)
- **Forrester** (Waves / research) — [Forrester](https://www.forrester.com/)
- **G2** (crowd reviews) — [G2](https://www.g2.com/)
- **Capterra** (reviews) — [Capterra](https://www.capterra.com/)
---
## If you tell me 3 things, I can tailor a “who/what to learn” [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ://cloud.google.com/looker)).
- **Governance + privacy pressure**: more emphasis on catalogs, lineage, access controls, and policy-based sharing (see [Data governance (Wikipedia)](https://en.wikipedia.org/wiki/Data_governance)).
For “who leads,” many buyers look to analyst evaluations such as the [Gartner Magic Quadrant for Analytics and BI Platforms](https://www.gartner.com/en/research/magic-quadrant) (landing page) and [Forrester Research](https://www.forrester.com/).
---
## 2) Dominant market leaders & brands (by segment)
### A) Analytics & BI “front end” platforms (dashboards, exploration, se [...]
December 30, 2025
[...] es**: [ThoughtSpot](https://www.thoughtspot.com/)
- **Best open-source BI for teams that can self-host**: [Apache Superset](https://superset.apache.org/) and [Metabase](https://www.metabase.com/)
For third-party comparisons and customer sentiment, common reference points include:
- Analyst firms: [Gartner](https://www.gartner.com/), [Forrester](https://www.forrester.com/)
- Peer reviews: [G2](https://www.g2.com/), [TrustRadius](https://www.trustradius.com/), [Capterra](https://www.capterra.com/)
---
## 4) Key companies & providers to know (a practical map)
If you’re mapping the industry, these buc [...]
December 30, 2025
[...] ud Next](https://cloud.withgoogle.com/next)
- [Microsoft Ignite](https://ignite.microsoft.com/)
- [Qlik Connect](https://www.qlik.com/us/events/qlik-connect)
- [Oracle CloudWorld](https://www.oracle.com/cloudworld/)
- [IBM Think](https://www.ibm.com/events/think/)
Analyst-driven / cross-vendor:
- [Gartner Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
Data/engineering-heavy (often adjacent but very relevant to BI outcomes):
- [ApacheCon](https://www.apachecon.com/) (Apache Software Foundation: [ASF](https://www.apache.org/))
---
## 8) Active professional com [...]
December 30, 2025
[...] itioner learning / how-to:
- [KDnuggets](https://www.kdnuggets.com/)
- [Towards Data Science (Medium)](https://towardsdatascience.com/) (Medium: [Medium](https://medium.com/))
- [Analytics Vidhya](https://www.analyticsvidhya.com/)
Analyst research (paid, but widely referenced in buying cycles):
- [Gartner](https://www.gartner.com/)
- [Forrester](https://www.forrester.com/)
Vendor engineering blogs (often where new features first appear):
- [Databricks Blog](https://www.databricks.com/blog)
- [Snowflake Blog](https://www.snowflake.com/blog/)
- [Microsoft Power BI Blog](https://powerbi.microsoft.com/ [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] dscape is currently undergoing a massive transformation driven by Generative AI and automated insights. Below is a comprehensive overview of the current ecosystem.
### 1. Leading Brands and Products
These platforms are the "Leaders" in the market, as frequently identified by industry analysts like Gartner.
* **Microsoft Power BI**: The market leader due to its integration with the Microsoft 365 ecosystem and robust AI capabilities. [Power BI Official Site](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for its powerful data visualization capabilities and large user community. [...]
December 30, 2025
[...] encer in Big Data, AI, and IoT. [Ronald van Loon (Advisery)](https://www.advisery.co/)
* **Kirk Borne**: A chief data scientist and leading voice in data literacy. [Kirk Borne on Twitter/X](https://twitter.com/KirkDBorne)
* **Cindi Howson**: Chief Data Strategy Officer at ThoughtSpot and former Gartner VP. [Cindi Howson on LinkedIn](https://www.linkedin.com/in/cindihowson/)
### 4. Promising Startups and New Market Entrants
These "Modern Data Stack" companies are changing how data is processed and delivered.
* **Deepnote**: A collaborative data science notebook for teams. [Deepnote](https://de [...]
December 30, 2025
[...] base**: An easy-to-use, open-source BI tool designed for non-technical users. [Metabase](https://www.metabase.com/)
* **Mode**: Recently acquired by ThoughtSpot, it bridges the gap between SQL-based data science and BI. [Mode](https://mode.com/)
### 5. Major Industry Events and Conferences
* **Gartner Data & Analytics Summit**: One of the most prestigious networking events for data leaders. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
* **Tableau Conference**: An annual gathering of thousands of data visualization enthusiasts. [Tableau Conference Official](http [...]
December 30, 2025
[...] .metabase.com/)
* **Mode**: Recently acquired by ThoughtSpot, it bridges the gap between SQL-based data science and BI. [Mode](https://mode.com/)
### 5. Major Industry Events and Conferences
* **Gartner Data & Analytics Summit**: One of the most prestigious networking events for data leaders. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
* **Tableau Conference**: An annual gathering of thousands of data visualization enthusiasts. [Tableau Conference Official](https://www.salesforce.com/plus/experience/tableau_conference_2024)
* **Big Data LDN**: The UK's leadi [...]
December 30, 2025
[...] .io/category/data/)
* **Towards Data Science (Medium)**: A community-driven platform for technical tutorials and industry trends. [Towards Data Science](https://towardsdatascience.com/)
### Comparison and Review Sites
To compare these tools based on user feedback, refer to these platforms:
* **Gartner Peer Insights**: Verified user reviews of enterprise software. [Gartner Peer Insights BI](https://www.gartner.com/reviews/market/analytics-business-intelligence-platforms)
* **G2**: Peer-to-peer review site for software comparisons. [G2 Analytics & BI Category](https://www.g2.com/categories/analy [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] verless data warehouse built on top of the popular DuckDB project. [MotherDuck](https://motherduck.com/)
* **ThoughtSpot**: Focusing on "Search & AI-Driven Analytics" to make data accessible to non-technical users. [ThoughtSpot](https://www.thoughtspot.com/)
### 6. Key Publications & Media
* **Gartner Magic Quadrant for Analytics and BI**: The annual industry benchmark report for evaluating software vendors. [Gartner BI MQ](https://www.gartner.com/en/documents/4323999)
* **Towards Data Science (Medium)**: A massive collaborative publication covering tutorials and industry trends. [Towards Data [...]
December 30, 2025
[...] Spot**: Focusing on "Search & AI-Driven Analytics" to make data accessible to non-technical users. [ThoughtSpot](https://www.thoughtspot.com/)
### 6. Key Publications & Media
* **Gartner Magic Quadrant for Analytics and BI**: The annual industry benchmark report for evaluating software vendors. [Gartner BI MQ](https://www.gartner.com/en/documents/4323999)
* **Towards Data Science (Medium)**: A massive collaborative publication covering tutorials and industry trends. [Towards Data Science](https://towardsdatascience.com/)
* **The Analytics Engineering Roundup**: A popular weekly newsletter cove [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] Looker)**: Focuses on governed data modeling and integration with Google Cloud Platform. [Looker](https://cloud.google.com/looker)
* **ThoughtSpot**: A leader in "search-driven" analytics and AI-generated insights. [ThoughtSpot](https://www.thoughtspot.com/)
**Industry Analysis Reference:**
* [Gartner Magic Quadrant for Analytics and BI](https://www.gartner.com/en/documents/5436636)
---
### 2. Key Companies & Infrastructure Providers
Behind the visualization layer lies the "Modern Data Stack" infrastructure.
* **Snowflake**: The leading cloud data warehouse. [Snowflake](https://www.snowflak [...]
December 30, 2025
[...] rincipal at TreeHive Strategy and former lead at Microsoft/Qlik. [TreeHive Strategy](https://www.treehivestrategy.com/)
* **Jordan Morrow**: Known as the "Godfather of Data Literacy." [Jordan Morrow LinkedIn](https://www.linkedin.com/in/jordanmorrow/)
---
### 5. Major Conferences & Events
* **Gartner Data & Analytics Summit**: The industry's premier strategic event. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
* **Tableau Conference**: High-energy event focused on visualization and community. [Tableau Conference](https://www.salesforce.com/plus/experience/tabl [...]
December 30, 2025
[...] trategy](https://www.treehivestrategy.com/)
* **Jordan Morrow**: Known as the "Godfather of Data Literacy." [Jordan Morrow LinkedIn](https://www.linkedin.com/in/jordanmorrow/)
---
### 5. Major Conferences & Events
* **Gartner Data & Analytics Summit**: The industry's premier strategic event. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
* **Tableau Conference**: High-energy event focused on visualization and community. [Tableau Conference](https://www.salesforce.com/plus/experience/tableau_conference_2024/)
* **Snowflake Data Cloud Summit**: Focuses on the in [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
### Leading Brands and Products
The Analytics and Business Intelligence (BI) market is dominated by platforms that offer data visualization, self-service analytics, AI/ML integration, and embedded analytics. Leaders are consistently ranked in analyst reports like Gartner's Magic Quadrant for Analytics and BI Platforms [2024 report summary](https://www.gartner.com/en/documents/4516266) and Forrester's Wave for Augmented BI Platforms [Q3 2023](https://www.forrester.com/report/The-Forrester-Wave-Augmented-BI-Platforms-Q3-2023/RES179946). Top products based on market s [...]
December 30, 2025
[...] (https://www.ibm.com/products/cognos-analytics), SAP Analytics Cloud [site](https://www.sap.com/products/analytics.html), and Oracle Analytics [site](https://www.oracle.com/business-analytics/).
**Comparison Resources**:
- G2 BI Grid [link](https://www.g2.com/categories/business-intelligence-bi)
- Gartner Peer Insights [BI platforms](https://www.gartner.com/reviews/market/analytics-business-intelligence-platforms)
- TrustRadius BI reviews [link](https://www.trustradius.com/business-intelligence)
### Top Companies and Service Providers
Major vendors above often partner with implementation firms. Top [...]
December 30, 2025
[...] unded recently: Perplexity AI (search analytics) [site](https://www.perplexity.ai/), but more AI-focused.
### Major Industry Events and Conferences
Key gatherings for networking and announcements:
- **Tableau Conference (TC)**: Largest BI event. [2024 site](https://www.tableau.com/conference)
- **Gartner Data & Analytics Summit**: Strategic insights. [US 2024](https://www.gartner.com/en/conferences/na/data-analytics-us)
- **Microsoft Ignite**: Power BI deep dives. [Site](https://www.microsoft.com/en-us/ignite)
- **Google Cloud Next**: Looker sessions. [Site](https://cloud.google.com/events/next)
- [...]
December 30, 2025
[...] **Looker Discourse**: Developer community. [Link](https://community.looker.com/)
Slack/Discord: dbt Community [Slack](https://www.getdbt.com/community/join-slack), Hex Community [link](https://hex.tech/community).
### Influential Publications and Media
Sources for news, reports, and trends:
- **Gartner IT Glossary & Blogs**: BI definitions and hype cycles. [BI insights](https://www.gartner.com/en/information-technology/insights/business-intelligence-analytics)
- **Forrester Blogs**: Wave reports and research. [BI category](https://www.forrester.com/blogs/category/business-intelligence-bi/)
- **TD [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
### Trusted Brands and Recommended Products/Services
The Analytics & BI space is dominated by established visualization, dashboarding, and data analytics platforms. Here are the most trusted ones based on market share, Gartner Magic Quadrant reports, and user adoption:
- **Tableau** (Salesforce-owned): Industry leader for interactive dashboards and data visualization. Recommended for beginners due to its drag-and-drop interface. [Tableau](https://www.tableau.com/)
- **Microsoft Power BI**: Excellent for integration with [...]
December 30, 2025
[...] ata Studio): Free, integrates seamlessly with Google Analytics and BigQuery. [Looker Studio](https://lookerstudio.google.com/)
- **Amazon QuickSight**: Serverless BI service with ML insights, best for AWS users. [Amazon QuickSight](https://aws.amazon.com/quicksight/)
**Comparisons and Reviews**:
- Gartner Magic Quadrant for Analytics and BI Platforms (2024): Positions leaders like Tableau, Power BI, and ThoughtSpot. [Gartner Magic Quadrant](https://www.gartner.com/en/documents/4023495)
- Forrester Wave: BI Platforms Q1 2024 report. [Forrester Wave](https://www.forrester.com/report/the-forrester-wave [...]
December 30, 2025
[...] om/)
- **Amazon QuickSight**: Serverless BI service with ML insights, best for AWS users. [Amazon QuickSight](https://aws.amazon.com/quicksight/)
**Comparisons and Reviews**:
- Gartner Magic Quadrant for Analytics and BI Platforms (2024): Positions leaders like Tableau, Power BI, and ThoughtSpot. [Gartner Magic Quadrant](https://www.gartner.com/en/documents/4023495)
- Forrester Wave: BI Platforms Q1 2024 report. [Forrester Wave](https://www.forrester.com/report/the-forrester-wave-tm-business-intelligence-platforms-q1-2024/RES182068)
- G2 Reviews: User-rated comparisons (e.g., Power BI vs. Tableau). [...]
December 30, 2025
[...] nt Events and Conferences
- **Tableau Conference (TC)**: Annual flagship for visualization. [Tableau Conference](https://www.tableau.com/tableau-conference)
- **Microsoft Power BI Summit**: Virtual/hybrid sessions. [Power BI Summit](https://www.microsoft.com/en-us/power-platform/events/summit)
- **Gartner Data & Analytics Summit**: Strategic insights. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
- **Strata Data & AI Conference** (O'Reilly): Cutting-edge talks. [Strata](https://conferences.oreilly.com/strata/strata-ny)
- **BI & Analytics World**: Europe-focused. [BI & [...]
December 30, 2025
[...] : Annual flagship for visualization. [Tableau Conference](https://www.tableau.com/tableau-conference)
- **Microsoft Power BI Summit**: Virtual/hybrid sessions. [Power BI Summit](https://www.microsoft.com/en-us/power-platform/events/summit)
- **Gartner Data & Analytics Summit**: Strategic insights. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
- **Strata Data & AI Conference** (O'Reilly): Cutting-edge talks. [Strata](https://conferences.oreilly.com/strata/strata-ny)
- **BI & Analytics World**: Europe-focused. [BI & Analytics World](https://bi-analytics-world.com/)
### [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ude augmented analytics, embedded BI, real-time processing, and governance tools amid increasing data volumes. According to [Statista's Business Intelligence market overview](https://www.statista.com/topics/5178/business-intelligence-bi/), the market is projected to exceed $50 billion by 2028. The [Gartner Magic Quadrant for Analytics and BI Platforms 2023](https://www.gartner.com/en/documents/4024364) and [Forrester Wave: Augmented BI Platforms, Q2 2023](https://www.forrester.com/report/The-Forrester-Wave-Augmented-BI-Platforms-Q2-2023/RES179941) provide leading analyst perspectives on market positi [...]
December 30, 2025
[...] w.ibm.com/products/cognos-analytics), Oracle Analytics [Oracle](https://www.oracle.com/business-analytics/).
Market share data from [BARC The BI Survey 24](https://barc.com/infographic-bi-survey-24/) highlights Power BI and Tableau as top choices globally.
**Best Products and Services** (based on Gartner/Forrester leaders and user reviews):
| Category | Top Products | Key Strengths | Source/Link |
|----------|--------------|---------------|-------------|
| Self-Service BI & Viz | Power BI, Tableau | Ease of use, dashboards | [G2 BI Tools Grid](https://www.g2.com/categories/business-intelligence-bi) [...]
December 30, 2025
[...] es. [Sigma](https://www.sigmacomputing.com/)
- **Hex**: Collaborative data notebooks for teams. [Hex](https://hex.tech/)
- **dbt Labs**: Analytics engineering (data build tool). [dbt](https://www.getdbt.com/)
- **AtScale**: Semantic layer for BI. [AtScale](https://www.atscale.com/)
**Trends** (per Gartner Hype Cycle and Forrester):
- Generative AI (e.g., natural language generation in BI: [ThoughtSpot Sage](https://www.thoughtspot.com/product/ai-for-business-intelligence)).
- Data Fabric/Mesh for governance.
- Embedded Analytics in apps (e.g., [Mode Analytics](https://mode.com/)).
- Real-time Stream [...]
December 30, 2025
[...] Forrester):
- Generative AI (e.g., natural language generation in BI: [ThoughtSpot Sage](https://www.thoughtspot.com/product/ai-for-business-intelligence)).
- Data Fabric/Mesh for governance.
- Embedded Analytics in apps (e.g., [Mode Analytics](https://mode.com/)).
- Real-time Streaming BI.
- See [Gartner's Top Data and Analytics Trends 2024](https://www.gartner.com/en/information-technology/insights/data-analytics).
### Major Conferences and Events
- **Tableau Conference (TC)**: Annual flagship. [Tableau Conference](https://www.tableau.com/tableau-conference)
- **Microsoft Power BI Summit**: User- [...]
December 30, 2025
[...] hts/data-analytics).
### Major Conferences and Events
- **Tableau Conference (TC)**: Annual flagship. [Tableau Conference](https://www.tableau.com/tableau-conference)
- **Microsoft Power BI Summit**: User-focused. [Power BI Community Events](https://community.powerbi.com/t5/Events/ct-p/Events)
- **Gartner Data & Analytics Summit**: Strategic insights. [Gartner DA Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
- **TDWI Transform**: BI and analytics training. [TDWI Conferences](https://tdwi.org/conferences/)
- **Strata Data & AI Conference** (O'Reilly): Data science focus. [O'Rei [...]