This page provides details about Microsoft Power BI (organization,product) which was ranked #7 out of 122 in the list of brands (26 mentions (24.5% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] //www.analyticscreator.com/blog/choosing-the-right-business-intelligence-platform-in-2025)[Looker Gartner Analytics and Business Intelligence Platforms MQ](https://cloud.google.com/blog/products/data-analytics/looker-gartner-analytics-and-business-intelligence-platforms-mq):
**Market Leaders:**
**Microsoft Power BI** is the market-leading platform[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-business-intelligence-platform-in-2025), known for its intuitive interface, deep integration with the Microsoft ecosystem, and 2025 AI-powere [...]
December 30, 2025
[...] e tools to consider in 2025 - ThoughtSpot](https://www.thoughtspot.com/data-trends/business-intelligence/business-intelligence-tools).
## Industry Recognition and Analyst Firms
**Gartner Magic Quadrant** serves as the primary industry benchmark, with the 2025 edition recognizing leaders including Microsoft Power BI, Qlik Sense, Zoho Analytics, and Google Looker[The Best Business Analytics Tools to Try in 2025](https://onlinedegrees.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools)[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
### Trusted Brands and Recommended Products/Services
Leading brands in Analytics & BI include **Tableau** (visual storytelling and dashboards), **Microsoft Power BI** (self-service analytics with deep Microsoft ecosystem integration), **Qlik Sense** (associative engine for exploratory analysis, Leader in 2024/2025 Gartner Magic Quadrant for 14-15 years)[Top 25 Data Analytics Companies in 2025 [Expert Reviews]](https://doit.software/blog/data-analytics-companie [...]
December 30, 2025
[...] 5](https://onlinedegrees.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools)[Top Business Intelligence (BI) Tools in 2025 | ThoughtMetric](https://thoughtmetric.io/blog/top-business-intelligence-bi-tools-in-2025).
- **Tableau**: [www.tableau.com](https://www.tableau.com)
- **Microsoft Power BI**: [powerbi.microsoft.com](https://powerbi.microsoft.com)
- **Qlik**: [www.qlik.com](https://www.qlik.com)[Top 15 Business Intelligence tools in 2025: an overview - Mopinion](https://mopinion.com/business-intelligence-bi-tools-overview/)[Top Business Intelligence Platforms 2025: Comparison Guide fo [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] .](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence)
### Best Products and Services
- **Microsoft Power BI**: Best overall for integration, pricing, and Microsoft ecosystem use (114,814+ companies).[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] tions
## Leading Brands and Products
### Enterprise Analytics Platforms
1. **[Tableau](https://www.tableau.com/)** (Salesforce) - Industry-leading data visualization and business intelligence platform
- Visual analytics with drag-and-drop interface
- Strong community and marketplace
2. **[Microsoft Power BI](https://powerbi.microsoft.com/)** - Integrated with Microsoft ecosystem
- Cost-effective for Microsoft 365 users
- Strong AI and natural language capabilities
3. **[Qlik Sense](https://www.qlik.com/us/products/qlik-sense)** - Associative analytics engine
- Self-service analytics
- Aug [...]
December 30, 2025
[...] 68. **[r/datascience](https://www.reddit.com/r/datascience/)** - Broader data science community
69. **[Tableau Community Forums](https://community.tableau.com/)** - Official Tableau support
- User discussions
- Best practices
70. **[Power BI Community](https://community.powerbi.com/)** - Microsoft Power BI forum
- Active user base
- Microsoft support participation
71. **[dbt Community](https://www.getdbt.com/community/)** - Modern analytics engineering
- Slack workspace
- Community events
72. **[Data Talks Club](https://datatalks.club/)** - Free online community
- Weekly events [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
# Analytics & BI: Complete Guide to the Ecosystem
## Leading Platform Vendors
### Enterprise Solutions
- **[Tableau](https://www.tableau.com/)** - Industry-leading visual analytics platform, now part of Salesforce
- **[Microsoft Power BI](https://powerbi.microsoft.com/)** - Comprehensive BI platform integrated with Microsoft ecosystem
- **[Qlik](https://www.qlik.com/)** - Known for associative analytics engine (Qlik Sense and QlikView)
- **[SAP BusinessObjects](https://www.sap.com/products/technology-platform/bi-platform.html)** - [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
# Analytics & Business Intelligence Industry Overview
## Market Leaders & Dominant Platforms
### Enterprise Leaders
- **Microsoft Power BI** - [https://powerbi.microsoft.com](https://powerbi.microsoft.com) - Market leader with strong Microsoft ecosystem integration
- **Tableau** (Salesforce) - [https://www.tableau.com](https://www.tableau.com) - Visual analytics pioneer, acquired by Salesforce in 2019
- **Qlik** - [https://www.qlik.co [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ational analytics, I’ve grouped options by common buying patterns.
For background terminology: [Business intelligence (BI)](https://en.wikipedia.org/wiki/Business_intelligence)
---
## 1) Leading BI & Analytics products (established “top of market”)
### Broad enterprise BI (common shortlists)
- [Microsoft Power BI](https://powerbi.microsoft.com/) (often best if you’re Microsoft 365/Azure-first; strong price/value)
- [Tableau](https://www.tableau.com/) (strong visual exploration; widely adopted in business teams)
- [Qlik Sense](https://www.qlik.com/us/products/qlik-sense) (associative engine; strong governed [...]
December 30, 2025
[...] ics-us) ([Gartner](https://www.gartner.com/))
- [ODSC (Open Data Science Conference)](https://odsc.com/)
- [Big Data LDN](https://bigdataldn.com/) (London ecosystem event)
---
## 7) Active communities & forums (best places for real-world troubleshooting + patterns)
Vendor/product communities:
- [Microsoft Power BI Community](https://community.powerbi.com/)
- [Tableau Community](https://community.tableau.com/)
- [Qlik Community](https://community.qlik.com/)
- [Looker Community](https://www.googlecloudcommunity.com/gc/Looker/ct-p/looker)
Open-source communities:
- [Apache Superset Community](https://superset. [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] Data_quality)
- **Data visualization** (perception, chart choices, storytelling) — [Wikipedia: Data visualization](https://en.wikipedia.org/wiki/Data_visualization)
---
## 2) Most trusted brands (BI & dashboarding)
These are the most common “default choices” you’ll run into in real orgs:
- **Microsoft Power BI** — [Power BI](https://powerbi.microsoft.com/)
- **Tableau** — [Tableau](https://www.tableau.com/)
- **Qlik** — [Qlik](https://www.qlik.com/)
- **Looker (Google Cloud)** — [Looker](https://cloud.google.com/looker)
- **Amazon QuickSight** — [Amazon QuickSight](https://aws.amazon.com/quicksig [...]
December 30, 2025
[...] club/)
- **Stack Overflow** (Q&A) — [Stack Overflow](https://stackoverflow.com/)
- **Reddit r/dataengineering** — [r/dataengineering](https://www.reddit.com/r/dataengineering/)
- **Reddit r/BusinessIntelligence** — [r/BusinessIntelligence](https://www.reddit.com/r/BusinessIntelligence/)
- **Microsoft Power BI Community** — [Power BI Community](https://community.powerbi.com/)
- **Tableau Community** — [Tableau Community](https://community.tableau.com/)
- **Kaggle** (projects/datasets/competitions; more analytics than BI but great reps) — [Kaggle](https://www.kaggle.com/)
---
## 8) Events & confer [...]
December 30, 2025
[...] foQ** — [InfoQ](https://www.infoq.com/)
- **KDnuggets** — [KDnuggets](https://www.kdnuggets.com/)
### Practitioner writing (often closer to day-to-day BI reality)
- **dbt Blog** — [dbt Blog](https://www.getdbt.com/blog/)
- **Tableau Blog** — [Tableau Blog](https://www.tableau.com/blog)
- **Microsoft Power BI Blog** — [Power BI Blog](https://powerbi.microsoft.com/blog/)
- **Locally Optimistic (articles)** — [Locally Optimistic](https://locallyoptimistic.com/)
### Newsletters (lightweight, high signal)
- **Data Engineering Weekly** — [Data Engineering Weekly](https://www.dataengineeringweekly.com/) [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] artner.com/en/research/magic-quadrant) (landing page) and [Forrester Research](https://www.forrester.com/).
---
## 2) Dominant market leaders & brands (by segment)
### A) Analytics & BI “front end” platforms (dashboards, exploration, self-service)
Commonly short-listed in large organizations:
- [Microsoft Power BI](https://powerbi.microsoft.com/) (and the broader [Microsoft Fabric](https://www.microsoft.com/en-us/microsoft-fabric) environment)
- [Tableau](https://www.tableau.com/) (Salesforce: [Salesforce](https://www.salesforce.com/))
- [Qlik](https://www.qlik.com/)
- [Google Looker](https://cloud.google.co [...]
December 30, 2025
[...] forrester.com/)
- Peer reviews: [G2](https://www.g2.com/), [TrustRadius](https://www.trustradius.com/), [Capterra](https://www.capterra.com/)
---
## 4) Key companies & providers to know (a practical map)
If you’re mapping the industry, these buckets cover most spend:
1) **BI & analytics apps**: [Microsoft Power BI](https://powerbi.microsoft.com/), [Tableau](https://www.tableau.com/), [Qlik](https://www.qlik.com/), [Looker](https://cloud.google.com/looker), [MicroStrategy](https://www.microstrategy.com/)
2) **Data platform**: [Snowflake](https://www.snowflake.com/), [Databricks](https://www.databricks.com/) [...]
December 30, 2025
[...] evant to BI outcomes):
- [ApacheCon](https://www.apachecon.com/) (Apache Software Foundation: [ASF](https://www.apache.org/))
---
## 8) Active professional communities (practitioner-heavy)
- [dbt Community](https://www.getdbt.com/community)
- [Tableau Community](https://community.tableau.com/)
- [Microsoft Power BI Community](https://community.powerbi.com/)
- [Looker Community](https://cloud.google.com/looker/docs/community) (Google Cloud docs/community entry)
- [Locally Optimistic](https://locallyoptimistic.com/) (analytics career + practice community)
- [DataTalks.Club](https://datatalks.club/) (data commun [...]
December 30, 2025
[...] id, but widely referenced in buying cycles):
- [Gartner](https://www.gartner.com/)
- [Forrester](https://www.forrester.com/)
Vendor engineering blogs (often where new features first appear):
- [Databricks Blog](https://www.databricks.com/blog)
- [Snowflake Blog](https://www.snowflake.com/blog/)
- [Microsoft Power BI Blog](https://powerbi.microsoft.com/en-us/blog/)
- [Google Cloud Blog](https://cloud.google.com/blog)
- [AWS Big Data Blog](https://aws.amazon.com/blogs/big-data/)
---
### If you tell me your context, I can tailor this map
1) Are you looking at this as a **buyer**, **job seeker**, **investor**, o [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] tly undergoing a massive transformation driven by Generative AI and automated insights. Below is a comprehensive overview of the current ecosystem.
### 1. Leading Brands and Products
These platforms are the "Leaders" in the market, as frequently identified by industry analysts like Gartner.
* **Microsoft Power BI**: The market leader due to its integration with the Microsoft 365 ecosystem and robust AI capabilities. [Power BI Official Site](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for its powerful data visualization capabilities and large user community. [Tableau Official Site](ht [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] inking, and staying current with rapid advancements in AI and cloud computing.
Below is a comprehensive guide to the essential entities and resources in the sector.
### 1. Trusted Brands: The "Big Three" Platforms
Most enterprise BI environments revolve around these three ecosystem leaders:
* **Microsoft Power BI**: Currently the market leader due to its integration with the Microsoft 365 ecosystem. [Power BI Official](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Widely considered the gold standard for high-end data visualization and storytelling. [Tableau Official](https://www.tableau.com/ [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] The integration of Generative AI (GenAI) is the primary driver, allowing non-technical users to query data using natural language.
### 1. Dominant Market Leaders & Brands
The market is currently dominated by massive cloud ecosystems that integrate BI into their broader productivity suites.
* **Microsoft Power BI**: The market leader by volume, deeply integrated with the Microsoft 365 ecosystem. [Power BI Official](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for high-end visualization and a massive user community. [Tableau Official](https://www.tableau.com/)
* **Qlik**: Focused on [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ://www.g2.com/categories/business-intelligence-bi) and Capterra [BI software](https://www.capterra.com/business-intelligence-software/)), and adoption include:
- **Tableau** (Salesforce): Industry standard for interactive visualizations and dashboards. [Official site](https://www.tableau.com/)
- **Microsoft Power BI**: Affordable, integrates seamlessly with Microsoft ecosystem, strong in enterprise reporting. [Official site](https://powerbi.microsoft.com/en-us/)
- **Google Looker**: Cloud-native, excels in semantic modeling and governance. [Official site](https://cloud.google.com/looker)
- **Qlik Sense**: Asso [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] the most trusted ones based on market share, Gartner Magic Quadrant reports, and user adoption:
- **Tableau** (Salesforce-owned): Industry leader for interactive dashboards and data visualization. Recommended for beginners due to its drag-and-drop interface. [Tableau](https://www.tableau.com/)
- **Microsoft Power BI**: Excellent for integration with Microsoft ecosystems (Excel, Azure). Free tier available, highly scalable. [Power BI](https://powerbi.microsoft.com/)
- **Looker** (Google Cloud): Strong in embedded analytics and SQL-based modeling. Ideal for enterprises. [Looker](https://looker.com/)
- **Qlik Sen [...]
December 30, 2025
[...] soft.com/en-us/training/powerplatform/power-bi), Tableau Training [Tableau Training](https://www.tableau.com/learn/training).
### Important Events and Conferences
- **Tableau Conference (TC)**: Annual flagship for visualization. [Tableau Conference](https://www.tableau.com/tableau-conference)
- **Microsoft Power BI Summit**: Virtual/hybrid sessions. [Power BI Summit](https://www.microsoft.com/en-us/power-platform/events/summit)
- **Gartner Data & Analytics Summit**: Strategic insights. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
- **Strata Data & AI Conference** (O'Reilly): C [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] r.com/report/The-Forrester-Wave-Augmented-BI-Platforms-Q2-2023/RES179941) provide leading analyst perspectives on market positioning.
### Dominant Market Leaders and Brands
The industry is led by established players with strong market share in visualization, querying, and enterprise analytics:
- **Microsoft Power BI**: Dominant in market share (~30% per some estimates), excels in integration with Microsoft ecosystem. [Power BI](https://powerbi.microsoft.com/en-us/)
- **Tableau (Salesforce)**: Leader in visualization and self-service BI. [Tableau](https://www.tableau.com/)
- **Google Looker**: Strong in semanti [...]
December 30, 2025
[...] -time Streaming BI.
- See [Gartner's Top Data and Analytics Trends 2024](https://www.gartner.com/en/information-technology/insights/data-analytics).
### Major Conferences and Events
- **Tableau Conference (TC)**: Annual flagship. [Tableau Conference](https://www.tableau.com/tableau-conference)
- **Microsoft Power BI Summit**: User-focused. [Power BI Community Events](https://community.powerbi.com/t5/Events/ct-p/Events)
- **Gartner Data & Analytics Summit**: Strategic insights. [Gartner DA Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
- **TDWI Transform**: BI and analytics training. [TDWI [...]