This page provides details about Qlik (organization,product) which was ranked #4 out of 122 in the list of brands (52 mentions (35.9% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] andmarkets.com/AI-sales/best-business-intelligence-platforms) and interactive dashboards, though it carries higher pricing at $15/user/month for viewers[Best Business Intelligence Platforms 2025: BI Software Guide](https://www.marketsandmarkets.com/AI-sales/best-business-intelligence-platforms).
**Qlik Sense** has been a Gartner leader for 15 consecutive years[The Best Business Analytics Tools to Try in 2025](https://onlinedegrees.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools). It features an associative analytics engine that reveals hidden connections in data, expande [...]
December 30, 2025
[...] in 2025 - ThoughtSpot](https://www.thoughtspot.com/data-trends/business-intelligence/business-intelligence-tools).
## Industry Recognition and Analyst Firms
**Gartner Magic Quadrant** serves as the primary industry benchmark, with the 2025 edition recognizing leaders including Microsoft Power BI, Qlik Sense, Zoho Analytics, and Google Looker[The Best Business Analytics Tools to Try in 2025](https://onlinedegrees.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools)[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choos [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
### Trusted Brands and Recommended Products/Services
Leading brands in Analytics & BI include **Tableau** (visual storytelling and dashboards), **Microsoft Power BI** (self-service analytics with deep Microsoft ecosystem integration), **Qlik Sense** (associative engine for exploratory analysis, Leader in 2024/2025 Gartner Magic Quadrant for 14-15 years)[Top 25 Data Analytics Companies in 2025 [Expert Reviews]](https://doit.software/blog/data-analytics-companies)[Top 15 Business Intelligence tools in 2025: an overview - Mopinion](https: [...]
December 30, 2025
[...] a-analytics-tools)[Top Business Intelligence (BI) Tools in 2025 | ThoughtMetric](https://thoughtmetric.io/blog/top-business-intelligence-bi-tools-in-2025).
- **Tableau**: [www.tableau.com](https://www.tableau.com)
- **Microsoft Power BI**: [powerbi.microsoft.com](https://powerbi.microsoft.com)
- **Qlik**: [www.qlik.com](https://www.qlik.com)[Top 15 Business Intelligence tools in 2025: an overview - Mopinion](https://mopinion.com/business-intelligence-bi-tools-overview/)[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-bus [...]
December 30, 2025
[...] ools)[Top Business Intelligence (BI) Tools in 2025 | ThoughtMetric](https://thoughtmetric.io/blog/top-business-intelligence-bi-tools-in-2025).
- **Tableau**: [www.tableau.com](https://www.tableau.com)
- **Microsoft Power BI**: [powerbi.microsoft.com](https://powerbi.microsoft.com)
- **Qlik**: [www.qlik.com](https://www.qlik.com)[Top 15 Business Intelligence tools in 2025: an overview - Mopinion](https://mopinion.com/business-intelligence-bi-tools-overview/)[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-business-intelli [...]
December 30, 2025
[...] artner.com](https://www.gartner.com)
- **BARC**: [barc.com](https://barc.com)
- **Clutch**: [clutch.co](https://clutch.co)
- **GoodFirms**: [www.goodfirms.co](https://www.goodfirms.co)
### Helpful Communities and Resources
Start with vendor academies: SAS (free access for 290K educators/learners), Qlik/Zoho communities[Top 25 Data Analytics Companies in 2025 [Expert Reviews]](https://doit.software/blog/data-analytics-companies)[The Top 25 Data Management and Analytics Companies of 2025](https://www.thesoftwarereport.com/the-top-25-data-management-and-analytics-companies-of-2025/). Broader: Santa [...]
December 30, 2025
[...] cu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools).
- **SAS Learning**: [www.sas.com/en_us/learn/academy.html](https://www.sas.com/en_us/learn/academy.html)
### Important Events and Conferences
No specific 2025 events listed; monitor Gartner summits or vendor sites like SAS/Qlik for updates.
### Notable Startups Disrupting the Space
**Entrans** (end-to-end analytics), **AlphaSense** (AI search), and emerging like Vidi Corp/Tiger Analytics challenging incumbents with AI focus[Top 25 Data Analytics Companies in 2025 [Expert Reviews]](https://doit.software/blog/data-analytic [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] s and Brands
Microsoft **Power BI** holds the largest market share at 20.06%, followed by **Tableau** at 16.4%, establishing them as the top leaders in the BI space.[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/) Other key players include **Qlik Sense**, **ThoughtSpot**, **Zoho Analytics**, **SAP** (with BusinessObjects and SAP Analytics Cloud), **SAS** (Visual Analytics), **IBM Cognos Analytics**, **Google Looker**, **Pyramid Analytics**, and **Oracle**.[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io [...]
December 30, 2025
[...] om/blog/products/data-analytics/google-leader-2025-idc-marketscape-for-business-intelligence)[Business Intelligence Companies: Leading the Market in 2025](https://dilijentsystems.com/blogs/business-intelligence-companies-leading-the-market-in-2025)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence) Analyst reports confirm leadership: Microsoft leads the 2025 Gartner Magic Quadrant (18th year, furthest on vision and highest execution); IBM, Google, and Qlik are Leaders in the 2025 IDC MarketScape and Gartner reports.[IBM na [...]
December 30, 2025
[...] -market-in-2025)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence) Analyst reports confirm leadership: Microsoft leads the 2025 Gartner Magic Quadrant (18th year, furthest on vision and highest execution); IBM, Google, and Qlik are Leaders in the 2025 IDC MarketScape and Gartner reports.[IBM named a Leader in the 2025 IDC MarketScape for Business ...](https://www.ibm.com/new/announcements/ibm-named-a-leader-in-the-2025-idc-marketscape-for-business-intelligence-and-analytics-platforms)[Google Leader 2025 IDC MarketScape fo [...]
December 30, 2025
[...] -2025-idc-marketscape-for-business-intelligence)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-business-intelligence)
### Best Products and Services
- **Microsoft Power BI**: Best overall for integration, pricing, and Microsoft ecosystem use (114,814+ companies).[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytic [...]
December 30, 2025
[...] erbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)
- **Tableau**: Strong in visualization and self-service analytics.[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/)
- **Qlik Sense**: Excels in associative analytics, AI insights, mobile design, and security.[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/)[2025 Gartner Magic Quadrant for BI and Analytics - Qlik](https://www.qlik.com/us/gartner-magic-quadrant-busin [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ce platform
- Visual analytics with drag-and-drop interface
- Strong community and marketplace
2. **[Microsoft Power BI](https://powerbi.microsoft.com/)** - Integrated with Microsoft ecosystem
- Cost-effective for Microsoft 365 users
- Strong AI and natural language capabilities
3. **[Qlik Sense](https://www.qlik.com/us/products/qlik-sense)** - Associative analytics engine
- Self-service analytics
- Augmented intelligence features
4. **[Looker](https://cloud.google.com/looker)** (Google Cloud) - Modern data platform
- LookML modeling layer
- Embedded analytics capabiliti [...]
December 30, 2025
[...] cus
- Multiple events yearly
62. **[Strata Data & AI Conference](https://www.oreilly.com/conferences/)** (O'Reilly) - Data science and analytics
- Practitioner-focused
63. **[Data Council](https://www.datacouncil.ai/)** - Community-driven events
- Technical and practical focus
64. **[Qlik Qonnections](https://www.qlik.com/us/company/events)** - Qlik user conference
65. **[Domo Domopalooza](https://www.domo.com/domopalooza)** - Annual customer event
## Active Communities and Forums
66. **[r/BusinessIntelligence](https://www.reddit.com/r/BusinessIntelligence/)** - Reddit community [...]
December 30, 2025
[...] erence](https://www.oreilly.com/conferences/)** (O'Reilly) - Data science and analytics
- Practitioner-focused
63. **[Data Council](https://www.datacouncil.ai/)** - Community-driven events
- Technical and practical focus
64. **[Qlik Qonnections](https://www.qlik.com/us/company/events)** - Qlik user conference
65. **[Domo Domopalooza](https://www.domo.com/domopalooza)** - Annual customer event
## Active Communities and Forums
66. **[r/BusinessIntelligence](https://www.reddit.com/r/BusinessIntelligence/)** - Reddit community
- 100k+ members
- Tool discussions and career advice [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ystem
## Leading Platform Vendors
### Enterprise Solutions
- **[Tableau](https://www.tableau.com/)** - Industry-leading visual analytics platform, now part of Salesforce
- **[Microsoft Power BI](https://powerbi.microsoft.com/)** - Comprehensive BI platform integrated with Microsoft ecosystem
- **[Qlik](https://www.qlik.com/)** - Known for associative analytics engine (Qlik Sense and QlikView)
- **[SAP BusinessObjects](https://www.sap.com/products/technology-platform/bi-platform.html)** - Enterprise BI suite
- **[Oracle Analytics Cloud](https://www.oracle.com/business-analytics/)** - Unified anal [...]
December 30, 2025
[...] ](https://www.tableau.com/)** - Industry-leading visual analytics platform, now part of Salesforce
- **[Microsoft Power BI](https://powerbi.microsoft.com/)** - Comprehensive BI platform integrated with Microsoft ecosystem
- **[Qlik](https://www.qlik.com/)** - Known for associative analytics engine (Qlik Sense and QlikView)
- **[SAP BusinessObjects](https://www.sap.com/products/technology-platform/bi-platform.html)** - Enterprise BI suite
- **[Oracle Analytics Cloud](https://www.oracle.com/business-analytics/)** - Unified analytics platform
- **[IBM Cognos Analytics](https://www.ibm.com/products/co [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] eaders
- **Microsoft Power BI** - [https://powerbi.microsoft.com](https://powerbi.microsoft.com) - Market leader with strong Microsoft ecosystem integration
- **Tableau** (Salesforce) - [https://www.tableau.com](https://www.tableau.com) - Visual analytics pioneer, acquired by Salesforce in 2019
- **Qlik** - [https://www.qlik.com](https://www.qlik.com) - Known for associative analytics engine
- **SAP Analytics Cloud** - [https://www.sap.com/products/technology-platform/cloud-analytics.html](https://www.sap.com/products/technology-platform/cloud-analytics.html)
- **Oracle Analytics** - [https://www. [...]
December 30, 2025
[...] ower BI** - [https://powerbi.microsoft.com](https://powerbi.microsoft.com) - Market leader with strong Microsoft ecosystem integration
- **Tableau** (Salesforce) - [https://www.tableau.com](https://www.tableau.com) - Visual analytics pioneer, acquired by Salesforce in 2019
- **Qlik** - [https://www.qlik.com](https://www.qlik.com) - Known for associative analytics engine
- **SAP Analytics Cloud** - [https://www.sap.com/products/technology-platform/cloud-analytics.html](https://www.sap.com/products/technology-platform/cloud-analytics.html)
- **Oracle Analytics** - [https://www.oracle.com/business-an [...]
[...] ce** - [https://www.tableau.com/events/conference](https://www.tableau.com/events/conference)
- **Microsoft Business Applications Summit** - [https://powerbi.microsoft.com/en-us/blog/category/events/](https://powerbi.microsoft.com/en-us/blog/category/events/)
- **Qonnections** (Qlik) - [https://www.qlik.com/us/company/events/qonnections](https://www.qlik.com/us/company/events/qonnections)
- **Databricks Data + AI Summit** - [https://www.databricks.com/dataaisummit](https://www.databricks.com/dataaisummit)
- **Snowflake Summit** - [https://www.snowflake.com/summit](https://www.snowflake.com/summit) [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] stablished “top of market”)
### Broad enterprise BI (common shortlists)
- [Microsoft Power BI](https://powerbi.microsoft.com/) (often best if you’re Microsoft 365/Azure-first; strong price/value)
- [Tableau](https://www.tableau.com/) (strong visual exploration; widely adopted in business teams)
- [Qlik Sense](https://www.qlik.com/us/products/qlik-sense) (associative engine; strong governed self-service patterns)
- [Looker](https://cloud.google.com/looker) (semantic modeling with LookML; best fit for governed metrics in GCP-centric orgs)
- [SAP Analytics Cloud](https://www.sap.com/products/technol [...]
December 30, 2025
[...] roducts launch + practitioners share patterns)
Vendor conferences:
- [Tableau Conference](https://www.tableau.com/events/conference) ([Salesforce](https://www.salesforce.com/) ecosystem)
- [Microsoft Fabric Community Conference](https://www.fabricconf.com/) (Microsoft BI/Fabric community event)
- [Qlik Connect](https://www.qlik.com/us/events/qlik-connect) (Qlik’s main conference)
- [Snowflake Summit](https://www.snowflake.com/summit/) ([Snowflake](https://www.snowflake.com/) ecosystem)
- [Databricks Data + AI Summit](https://www.databricks.com/dataaisummit) ([Databricks](https://www.databricks.co [...]
December 30, 2025
[...] rences:
- [Tableau Conference](https://www.tableau.com/events/conference) ([Salesforce](https://www.salesforce.com/) ecosystem)
- [Microsoft Fabric Community Conference](https://www.fabricconf.com/) (Microsoft BI/Fabric community event)
- [Qlik Connect](https://www.qlik.com/us/events/qlik-connect) (Qlik’s main conference)
- [Snowflake Summit](https://www.snowflake.com/summit/) ([Snowflake](https://www.snowflake.com/) ecosystem)
- [Databricks Data + AI Summit](https://www.databricks.com/dataaisummit) ([Databricks](https://www.databricks.com/) ecosystem)
- [AWS re:Invent](https://reinvent.awsevents. [...]
December 30, 2025
[...] N](https://bigdataldn.com/) (London ecosystem event)
---
## 7) Active communities & forums (best places for real-world troubleshooting + patterns)
Vendor/product communities:
- [Microsoft Power BI Community](https://community.powerbi.com/)
- [Tableau Community](https://community.tableau.com/)
- [Qlik Community](https://community.qlik.com/)
- [Looker Community](https://www.googlecloudcommunity.com/gc/Looker/ct-p/looker)
Open-source communities:
- [Apache Superset Community](https://superset.apache.org/community/)
- [Metabase Discourse Forum](https://discourse.metabase.com/)
- [Grafana Community [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] n.wikipedia.org/wiki/Data_visualization)
---
## 2) Most trusted brands (BI & dashboarding)
These are the most common “default choices” you’ll run into in real orgs:
- **Microsoft Power BI** — [Power BI](https://powerbi.microsoft.com/)
- **Tableau** — [Tableau](https://www.tableau.com/)
- **Qlik** — [Qlik](https://www.qlik.com/)
- **Looker (Google Cloud)** — [Looker](https://cloud.google.com/looker)
- **Amazon QuickSight** — [Amazon QuickSight](https://aws.amazon.com/quicksight/)
- **Apache Superset (open source)** — [Apache Superset](https://superset.apache.org/)
- **Metabase (ope [...]
December 30, 2025
[...] a.org/wiki/Data_visualization)
---
## 2) Most trusted brands (BI & dashboarding)
These are the most common “default choices” you’ll run into in real orgs:
- **Microsoft Power BI** — [Power BI](https://powerbi.microsoft.com/)
- **Tableau** — [Tableau](https://www.tableau.com/)
- **Qlik** — [Qlik](https://www.qlik.com/)
- **Looker (Google Cloud)** — [Looker](https://cloud.google.com/looker)
- **Amazon QuickSight** — [Amazon QuickSight](https://aws.amazon.com/quicksight/)
- **Apache Superset (open source)** — [Apache Superset](https://superset.apache.org/)
- **Metabase (open source + [...]
December 30, 2025
[...] Next](https://cloud.withgoogle.com/next)
- **AWS re:Invent** — [AWS re:Invent](https://reinvent.awsevents.com/)
- **Snowflake Summit** — [Snowflake Summit](https://www.snowflake.com/summit/)
- **Databricks Data + AI Summit** — [Data + AI Summit](https://www.databricks.com/dataaisummit)
- **Qlik Connect** — [Qlik Connect](https://www.qlik.com/us/company/events/qlik-connect)
- **Gartner Data & Analytics Summit** — [Gartner Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
---
## 9) Notable startups disrupting Analytics & BI (worth watching)
A few th [...]
December 30, 2025
[...] ud.withgoogle.com/next)
- **AWS re:Invent** — [AWS re:Invent](https://reinvent.awsevents.com/)
- **Snowflake Summit** — [Snowflake Summit](https://www.snowflake.com/summit/)
- **Databricks Data + AI Summit** — [Data + AI Summit](https://www.databricks.com/dataaisummit)
- **Qlik Connect** — [Qlik Connect](https://www.qlik.com/us/company/events/qlik-connect)
- **Gartner Data & Analytics Summit** — [Gartner Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
---
## 9) Notable startups disrupting Analytics & BI (worth watching)
A few that come up often i [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] e)
Commonly short-listed in large organizations:
- [Microsoft Power BI](https://powerbi.microsoft.com/) (and the broader [Microsoft Fabric](https://www.microsoft.com/en-us/microsoft-fabric) environment)
- [Tableau](https://www.tableau.com/) (Salesforce: [Salesforce](https://www.salesforce.com/))
- [Qlik](https://www.qlik.com/)
- [Google Looker](https://cloud.google.com/looker)
- [SAP Analytics Cloud](https://www.sap.com/products/technology-platform/analytics-cloud.html)
- [IBM Cognos Analytics](https://www.ibm.com/products/cognos-analytics)
- [Oracle Analytics Cloud](https://www.oracle.com/busines [...]
December 30, 2025
[...] adius.com/), [Capterra](https://www.capterra.com/)
---
## 4) Key companies & providers to know (a practical map)
If you’re mapping the industry, these buckets cover most spend:
1) **BI & analytics apps**: [Microsoft Power BI](https://powerbi.microsoft.com/), [Tableau](https://www.tableau.com/), [Qlik](https://www.qlik.com/), [Looker](https://cloud.google.com/looker), [MicroStrategy](https://www.microstrategy.com/)
2) **Data platform**: [Snowflake](https://www.snowflake.com/), [Databricks](https://www.databricks.com/), [BigQuery](https://cloud.google.com/bigquery), [Redshift](https://aws.amazo [...]
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ts integration with the Microsoft 365 ecosystem and robust AI capabilities. [Power BI Official Site](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for its powerful data visualization capabilities and large user community. [Tableau Official Site](https://www.tableau.com/)
* **Qlik**: Focused on active intelligence and data integration. [Qlik Official Site](https://www.qlik.com/)
* **Looker (Google Cloud)**: A modern data platform that provides a unified semantic layer for data. [Looker Official Site](https://cloud.google.com/looker)
* **ThoughtSpot**: A leader in AI-powe [...]
December 30, 2025
[...] capabilities. [Power BI Official Site](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for its powerful data visualization capabilities and large user community. [Tableau Official Site](https://www.tableau.com/)
* **Qlik**: Focused on active intelligence and data integration. [Qlik Official Site](https://www.qlik.com/)
* **Looker (Google Cloud)**: A modern data platform that provides a unified semantic layer for data. [Looker Official Site](https://cloud.google.com/looker)
* **ThoughtSpot**: A leader in AI-powered search and "Live Analytics." [ThoughtSpot Official Site](h [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] *Microsoft Power BI**: The market leader by volume, deeply integrated with the Microsoft 365 ecosystem. [Power BI Official](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for high-end visualization and a massive user community. [Tableau Official](https://www.tableau.com/)
* **Qlik**: Focused on end-to-end data integration and "active intelligence." [Qlik Official](https://www.qlik.com/)
* **Google Cloud (Looker)**: Focuses on governed data modeling and integration with Google Cloud Platform. [Looker](https://cloud.google.com/looker)
* **ThoughtSpot**: A leader in "search [...]
December 30, 2025
[...] the Microsoft 365 ecosystem. [Power BI Official](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for high-end visualization and a massive user community. [Tableau Official](https://www.tableau.com/)
* **Qlik**: Focused on end-to-end data integration and "active intelligence." [Qlik Official](https://www.qlik.com/)
* **Google Cloud (Looker)**: Focuses on governed data modeling and integration with Google Cloud Platform. [Looker](https://cloud.google.com/looker)
* **ThoughtSpot**: A leader in "search-driven" analytics and AI-generated insights. [ThoughtSpot](https://www.tho [...]
December 30, 2025
[...] er at ThoughtSpot and author of a widely read analytical blog. [Benn Stancil’s Substack](https://benn.substack.com/)
* **Cassie Kozyrkov**: Former Chief Decision Scientist at Google. [Cassie.ai](https://cassie.ai/)
* **Donald Farmer**: Principal at TreeHive Strategy and former lead at Microsoft/Qlik. [TreeHive Strategy](https://www.treehivestrategy.com/)
* **Jordan Morrow**: Known as the "Godfather of Data Literacy." [Jordan Morrow LinkedIn](https://www.linkedin.com/in/jordanmorrow/)
---
### 5. Major Conferences & Events
* **Gartner Data & Analytics Summit**: The industry's premier strat [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] Microsoft Power BI**: Affordable, integrates seamlessly with Microsoft ecosystem, strong in enterprise reporting. [Official site](https://powerbi.microsoft.com/en-us/)
- **Google Looker**: Cloud-native, excels in semantic modeling and governance. [Official site](https://cloud.google.com/looker)
- **Qlik Sense**: Associative engine for exploratory analysis. [Official site](https://www.qlik.com/us/products/qlik-sense)
- **ThoughtSpot**: AI-driven search-based analytics (spot intelligence). [Official site](https://www.thoughtspot.com/)
- **Sisense**: Embedded analytics with fusion platform for custom [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] Power BI**: Excellent for integration with Microsoft ecosystems (Excel, Azure). Free tier available, highly scalable. [Power BI](https://powerbi.microsoft.com/)
- **Looker** (Google Cloud): Strong in embedded analytics and SQL-based modeling. Ideal for enterprises. [Looker](https://looker.com/)
- **Qlik Sense**: Associative engine for exploratory analysis. Great for self-service BI. [Qlik](https://www.qlik.com/us/products/qlik-sense)
- **Google Looker Studio** (formerly Data Studio): Free, integrates seamlessly with Google Analytics and BigQuery. [Looker Studio](https://lookerstudio.google.com/)
- [...]
December 30, 2025
[...] er available, highly scalable. [Power BI](https://powerbi.microsoft.com/)
- **Looker** (Google Cloud): Strong in embedded analytics and SQL-based modeling. Ideal for enterprises. [Looker](https://looker.com/)
- **Qlik Sense**: Associative engine for exploratory analysis. Great for self-service BI. [Qlik](https://www.qlik.com/us/products/qlik-sense)
- **Google Looker Studio** (formerly Data Studio): Free, integrates seamlessly with Google Analytics and BigQuery. [Looker Studio](https://lookerstudio.google.com/)
- **Amazon QuickSight**: Serverless BI service with ML insights, best for AWS users. [Am [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] with Microsoft ecosystem. [Power BI](https://powerbi.microsoft.com/en-us/)
- **Tableau (Salesforce)**: Leader in visualization and self-service BI. [Tableau](https://www.tableau.com/)
- **Google Looker**: Strong in semantic modeling and cloud-native BI. [Looker](https://cloud.google.com/looker)
- **Qlik**: Known for associative analytics engine. [Qlik](https://www.qlik.com/us/)
- **ThoughtSpot**: AI-driven search-based analytics. [ThoughtSpot](https://www.thoughtspot.com/)
- Others in leader quadrants: SAP Analytics Cloud [SAP](https://www.sap.com/products/analytics.html), IBM Cognos [IBM](https:/ [...]
December 30, 2025
[...] rbi.microsoft.com/en-us/)
- **Tableau (Salesforce)**: Leader in visualization and self-service BI. [Tableau](https://www.tableau.com/)
- **Google Looker**: Strong in semantic modeling and cloud-native BI. [Looker](https://cloud.google.com/looker)
- **Qlik**: Known for associative analytics engine. [Qlik](https://www.qlik.com/us/)
- **ThoughtSpot**: AI-driven search-based analytics. [ThoughtSpot](https://www.thoughtspot.com/)
- Others in leader quadrants: SAP Analytics Cloud [SAP](https://www.sap.com/products/analytics.html), IBM Cognos [IBM](https://www.ibm.com/products/cognos-analytics), Oracle A [...]
December 30, 2025
[...] [G2 BI Tools Grid](https://www.g2.com/categories/business-intelligence-bi) |
| Augmented Analytics | ThoughtSpot, Sisense | AI search, NLQ | [Sisense](https://www.sisense.com/) |
| Cloud BI Platforms | Looker, Domo | Scalability, embedding | [Domo](https://www.domo.com/) |
| Enterprise Reporting | Qlik Sense, MicroStrategy | Associative data, mobility | [MicroStrategy](https://www.microstrategy.com/) |
| Alternatives/Comparisons | See [G2](https://www.g2.com/categories/business-intelligence-bi), [Capterra BI Reviews](https://www.capterra.com/business-intelligence-software/) | User ratings (Power [...]
December 30, 2025
[...] ](https://www.gartner.com/en/conferences/na/data-analytics-us)
- **TDWI Transform**: BI and analytics training. [TDWI Conferences](https://tdwi.org/conferences/)
- **Strata Data & AI Conference** (O'Reilly): Data science focus. [O'Reilly Strata](https://conferences.oreilly.com/strata/strata-ny)
- **Qlik World**: Vendor-specific. [Qlik World](https://www.qlik.com/us/events/qlik-world)
### Active Professional Communities
- **Power BI Community**: Forums, AMAs. [Power BI Community](https://community.powerbi.com/)
- **Tableau Community**: Public viz sharing. [Tableau Community](https://community.tabl [...]
December 30, 2025
[...] ferences/na/data-analytics-us)
- **TDWI Transform**: BI and analytics training. [TDWI Conferences](https://tdwi.org/conferences/)
- **Strata Data & AI Conference** (O'Reilly): Data science focus. [O'Reilly Strata](https://conferences.oreilly.com/strata/strata-ny)
- **Qlik World**: Vendor-specific. [Qlik World](https://www.qlik.com/us/events/qlik-world)
### Active Professional Communities
- **Power BI Community**: Forums, AMAs. [Power BI Community](https://community.powerbi.com/)
- **Tableau Community**: Public viz sharing. [Tableau Community](https://community.tableau.com/)
- **Reddit**: r/Busine [...]