This page provides details about Tableau (organization,product) which was ranked #1 out of 122 in the list of brands (88 mentions (100% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] du/media/blog/popular-business-intelligence-and-data-analytics-tools). It offers free desktop and affordable professional versions[Top Business Intelligence Platforms 2025: Comparison Guide for ...](https://www.analyticscreator.com/blog/choosing-the-right-business-intelligence-platform-in-2025).
**Tableau** stands out for superior visualization capabilities[Best Business Intelligence Platforms 2025: BI Software Guide](https://www.marketsandmarkets.com/AI-sales/best-business-intelligence-platforms) and interactive dashboards, though it carries higher pricing at $15/user/month for viewers[Best Busines [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
### Trusted Brands and Recommended Products/Services
Leading brands in Analytics & BI include **Tableau** (visual storytelling and dashboards), **Microsoft Power BI** (self-service analytics with deep Microsoft ecosystem integration), **Qlik Sense** (associative engine for exploratory analysis, Leader in 2024/2025 Gartner Magic Quadrant for 14-15 years)[Top 25 Data Analytics Companies in 2025 [Expert [...]
December 30, 2025
[...] m-in-2025)[The Best Business Analytics Tools to Try in 2025](https://onlinedegrees.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools)[Top Business Intelligence (BI) Tools in 2025 | ThoughtMetric](https://thoughtmetric.io/blog/top-business-intelligence-bi-tools-in-2025).
- **Tableau**: [www.tableau.com](https://www.tableau.com)
- **Microsoft Power BI**: [powerbi.microsoft.com](https://powerbi.microsoft.com)
- **Qlik**: [www.qlik.com](https://www.qlik.com)[Top 15 Business Intelligence tools in 2025: an overview - Mopinion](https://mopinion.com/business-intelligence-bi-tools-ove [...]
December 30, 2025
[...] est Business Analytics Tools to Try in 2025](https://onlinedegrees.scu.edu/media/blog/popular-business-intelligence-and-data-analytics-tools)[Top Business Intelligence (BI) Tools in 2025 | ThoughtMetric](https://thoughtmetric.io/blog/top-business-intelligence-bi-tools-in-2025).
- **Tableau**: [www.tableau.com](https://www.tableau.com)
- **Microsoft Power BI**: [powerbi.microsoft.com](https://powerbi.microsoft.com)
- **Qlik**: [www.qlik.com](https://www.qlik.com)[Top 15 Business Intelligence tools in 2025: an overview - Mopinion](https://mopinion.com/business-intelligence-bi-tools-overview/)[Top Busi [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
### Dominant Market Leaders and Brands
Microsoft **Power BI** holds the largest market share at 20.06%, followed by **Tableau** at 16.4%, establishing them as the top leaders in the BI space.[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/) Other key players include **Qlik Sense**, **ThoughtSpot**, **Zoho Analytics**, **SAP** (with BusinessObjects and SAP Analytics [...]
December 30, 2025
[...] ls 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/)[Microsoft named a Leader in the 2025 Gartner® Magic Quadrant ...](https://powerbi.microsoft.com/en-us/blog/microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms/)
- **Tableau**: Strong in visualization and self-service analytics.[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/)
- **Qlik Sense**: Excels in associative analytics, AI insights, mobile design, and security.[Top BI Tools 2025: Best Business Intelligence [...]
December 30, 2025
[...] ng, automated anomaly detection, and cloud architectures, reducing analysis time by up to 73%.[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/)
### Key Companies and Providers
Core providers mirror leaders above: **Microsoft**, **Salesforce (Tableau)**, **Qlik**, **ThoughtSpot**, **Zoho**, **SAP**, **SAS**, **IBM**, **Google Cloud**, **Pyramid Analytics**, and **Oracle**.[Top BI Tools 2025: Best Business Intelligence Platforms Guide](https://sranalytics.io/blog/top-bi-tools/)[Top Business Intelligence Companies in 2025 - CX Today](https://www. [...]
December 30, 2025
[...] /blog/top-bi-tools/)[Top Business Intelligence Companies in 2025 - CX Today](https://www.cxtoday.com/customer-analytics-intelligence/top-business-intelligence-companies-in-2025/)
### Major Conferences and Events
Results do not specify 2025 events; general industry calendars (e.g., Gartner summits, Tableau Conference) typically feature annually, but no direct mentions here.
### Active Professional Communities
No specific communities detailed; trends imply engagement via BARC surveys and vendor ecosystems like Microsoft Fabric or Google Cloud forums.[Top Business Intelligence and Analytics Trends 202 [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
# Comprehensive Overview of Analytics & BI Options
## Leading Brands and Products
### Enterprise Analytics Platforms
1. **[Tableau](https://www.tableau.com/)** (Salesforce) - Industry-leading data visualization and business intelligence platform
- Visual analytics with drag-and-drop interface
- Strong community and marketplace
2. **[Microsoft Power BI](https://powerbi.microsoft.com/)** - Integrated with Microsoft ecosys [...]
December 30, 2025
[...] ur
- Co-founder of Fast Forward Labs
## Major Industry Events and Conferences
54. **[Gartner Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)** - Premier industry event
- Multiple global locations
- Analyst insights and vendor presentations
55. **[Tableau Conference](https://www.salesforce.com/plus/experience/tableau_conference)** - Annual user conference
- Product announcements
- Community networking
56. **[Microsoft Build](https://build.microsoft.com/)** - Developer conference
- Power BI updates and sessions
57. **[Google Cloud Next] [...]
December 30, 2025
[...] sIntelligence/)** - Reddit community
- 100k+ members
- Tool discussions and career advice
67. **[r/dataengineering](https://www.reddit.com/r/dataengineering/)** - Data engineering focus
68. **[r/datascience](https://www.reddit.com/r/datascience/)** - Broader data science community
69. **[Tableau Community Forums](https://community.tableau.com/)** - Official Tableau support
- User discussions
- Best practices
70. **[Power BI Community](https://community.powerbi.com/)** - Microsoft Power BI forum
- Active user base
- Microsoft support participation
71. **[dbt Community](htt [...]
December 30, 2025
[...] cussions and career advice
67. **[r/dataengineering](https://www.reddit.com/r/dataengineering/)** - Data engineering focus
68. **[r/datascience](https://www.reddit.com/r/datascience/)** - Broader data science community
69. **[Tableau Community Forums](https://community.tableau.com/)** - Official Tableau support
- User discussions
- Best practices
70. **[Power BI Community](https://community.powerbi.com/)** - Microsoft Power BI forum
- Active user base
- Microsoft support participation
71. **[dbt Community](https://www.getdbt.com/community/)** - Modern analytics engineering
- [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
# Analytics & BI: Complete Guide to the Ecosystem
## Leading Platform Vendors
### Enterprise Solutions
- **[Tableau](https://www.tableau.com/)** - Industry-leading visual analytics platform, now part of Salesforce
- **[Microsoft Power BI](https://powerbi.microsoft.com/)** - Comprehensive BI platform integrated with Microsoft ecosystem
- **[Qlik](https://www.qlik.com/)** - Known for associative analytics engine ( [...]
December 30, 2025
[...] - Analytics engineering insights
- **[Randy Au](https://counting.substack.com/)** - Data scientist, writes "Counting Stuff" newsletter
- **[Evan Jones](https://www.evanjones.ca/)** - Data visualization expert
- **[Andy Cotgreave](https://www.linkedin.com/in/acotgreave/)** - Technical Evangelist at Tableau
### Research Firms & Analysts
- **[Gartner](https://www.gartner.com/en/information-technology)** - Magic Quadrant for Analytics and BI Platforms
- **[Forrester Research](https://www.forrester.com/)** - Wave reports on analytics platforms
- **[BARC](https://barc.com/)** - The BI & Analytics Survey [...]
December 30, 2025
[...] )** - Market intelligence and research
## Communities & Forums
### Online Communities
- **[r/BusinessIntelligence](https://www.reddit.com/r/BusinessIntelligence/)** - Reddit community for BI professionals
- **[r/datascience](https://www.reddit.com/r/datascience/)** - Data science community
- **[r/tableau](https://www.reddit.com/r/tableau/)** - Tableau-specific subreddit
- **[r/PowerBI](https://www.reddit.com/r/PowerBI/)** - Power BI community
- **[dbt Community](https://www.getdbt.com/community/)** - Slack community for analytics engineers
- **[Locally Optimistic](https://locallyoptimistic.com/)** [...]
December 30, 2025
[...] nities & Forums
### Online Communities
- **[r/BusinessIntelligence](https://www.reddit.com/r/BusinessIntelligence/)** - Reddit community for BI professionals
- **[r/datascience](https://www.reddit.com/r/datascience/)** - Data science community
- **[r/tableau](https://www.reddit.com/r/tableau/)** - Tableau-specific subreddit
- **[r/PowerBI](https://www.reddit.com/r/PowerBI/)** - Power BI community
- **[dbt Community](https://www.getdbt.com/community/)** - Slack community for analytics engineers
- **[Locally Optimistic](https://locallyoptimistic.com/)** - Community for data professionals
- **[Data Tal [...]
December 30, 2025
[...] r Data & Analytics Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)** - Premier analytics conference
- **[Snowflake Summit](https://www.snowflake.com/summit/)** - Annual data cloud event
- **[Microsoft Build](https://build.microsoft.com/)** - Includes Power BI announcements
- **[Tableau Conference](https://www.tableau.com/community/conference)** - Annual user conference
- **[Google Cloud Next](https://cloud.withgoogle.com/next)** - Includes BigQuery and Looker content
- **[TDWI Conferences](https://tdwi.org/events.aspx)** - Multiple annual events
- **[Data Council](https://www.dat [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
# Analytics & Business Intelligence Industry Overview
## Market Leaders & Dominant Platforms
### Enterprise Leaders
- **Microsoft Power BI** - [https://powerbi.microsoft.com](https://powerbi.microsoft.com) - Market leader with strong Microsoft ecosystem integration
- **Tableau** (Salesforce) - [https://www.tableau.com](https://www.tableau.com) - Visual analytics pioneer, acquired by Salesforce in 2019
- **Qlik** - [https://www.qlik.com](https://www.qlik.com) - Known for associative analytics engine
- **SAP Analytics Cloud** - [https://www.sap.com/products/technology-plat [...]
December 30, 2025
[...] s & Business Intelligence Industry Overview
## Market Leaders & Dominant Platforms
### Enterprise Leaders
- **Microsoft Power BI** - [https://powerbi.microsoft.com](https://powerbi.microsoft.com) - Market leader with strong Microsoft ecosystem integration
- **Tableau** (Salesforce) - [https://www.tableau.com](https://www.tableau.com) - Visual analytics pioneer, acquired by Salesforce in 2019
- **Qlik** - [https://www.qlik.com](https://www.qlik.com) - Known for associative analytics engine
- **SAP Analytics Cloud** - [https://www.sap.com/products/technology-platform/cloud-analytics.html](https://www [...]
December 30, 2025
[...] - **Caitlin Colgrove** - Data visualization expert - [https://www.caitlincolgrove.com](https://www.caitlincolgrove.com)
## Major Conferences & Events
### Global Conferences
- **Gartner Data & Analytics Summit** - [https://www.gartner.com/en/conferences](https://www.gartner.com/en/conferences)
- **Tableau Conference** - [https://www.tableau.com/events/conference](https://www.tableau.com/events/conference)
- **Microsoft Business Applications Summit** - [https://powerbi.microsoft.com/en-us/blog/category/events/](https://powerbi.microsoft.com/en-us/blog/category/events/)
- **Qonnections** (Qlik) - [htt [...]
December 30, 2025
[...] ization expert - [https://www.caitlincolgrove.com](https://www.caitlincolgrove.com)
## Major Conferences & Events
### Global Conferences
- **Gartner Data & Analytics Summit** - [https://www.gartner.com/en/conferences](https://www.gartner.com/en/conferences)
- **Tableau Conference** - [https://www.tableau.com/events/conference](https://www.tableau.com/events/conference)
- **Microsoft Business Applications Summit** - [https://powerbi.microsoft.com/en-us/blog/category/events/](https://powerbi.microsoft.com/en-us/blog/category/events/)
- **Qonnections** (Qlik) - [https://www.qlik.com/us/company/events/ [...]
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] (https://en.wikipedia.org/wiki/Business_intelligence)
---
## 1) Leading BI & Analytics products (established “top of market”)
### Broad enterprise BI (common shortlists)
- [Microsoft Power BI](https://powerbi.microsoft.com/) (often best if you’re Microsoft 365/Azure-first; strong price/value)
- [Tableau](https://www.tableau.com/) (strong visual exploration; widely adopted in business teams)
- [Qlik Sense](https://www.qlik.com/us/products/qlik-sense) (associative engine; strong governed self-service patterns)
- [Looker](https://cloud.google.com/looker) (semantic modeling with LookML; best fit for g [...]
December 30, 2025
[...] ttps://bernardmarr.com/) (business/analytics leadership)
- [Cathy O’Neil](https://en.wikipedia.org/wiki/Cathy_O%27Neil) (data ethics; “weapons of math destruction” framing)
---
## 6) Major industry events & conferences (where products launch + practitioners share patterns)
Vendor conferences:
- [Tableau Conference](https://www.tableau.com/events/conference) ([Salesforce](https://www.salesforce.com/) ecosystem)
- [Microsoft Fabric Community Conference](https://www.fabricconf.com/) (Microsoft BI/Fabric community event)
- [Qlik Connect](https://www.qlik.com/us/events/qlik-connect) (Qlik’s main confer [...]
[...] se.metabase.com/)
- [Grafana Community](https://community.grafana.com/)
- [Elastic Discuss (Kibana)](https://discuss.elastic.co/)
General Q&A / discussion:
- [Stack Overflow](https://stackoverflow.com/) (e.g., BI tool tags/search)
- [Reddit r/PowerBI](https://www.reddit.com/r/PowerBI/)
- [Reddit r/tableau](https://www.reddit.com/r/tableau/)
- [Kaggle](https://www.kaggle.com/) (analytics learning + datasets)
Analytics engineering / modern data stack community (often closely tied to BI practices):
- [dbt Community](https://www.getdbt.com/community)
---
## 8) Influential publications, research, and [...]
December 30, 2025
[...] rosoft Fabric](https://www.microsoft.com/en-us/microsoft-fabric) + [Power BI](https://powerbi.microsoft.com/)
- **GCP-centric + governed metrics**: [Looker](https://cloud.google.com/looker) (often alongside [BigQuery](https://cloud.google.com/bigquery))
- **Visualization-first business adoption**: [Tableau](https://www.tableau.com/)
- **Warehouse-first self-service (Snowflake/BigQuery/Redshift)**: [Sigma Computing](https://www.sigmacomputing.com/) or [ThoughtSpot](https://www.thoughtspot.com/)
- **Embedded analytics in a product**: [Sisense](https://www.sisense.com/) or [GoodData](https://www.gooddat [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] rytelling) — [Wikipedia: Data visualization](https://en.wikipedia.org/wiki/Data_visualization)
---
## 2) Most trusted brands (BI & dashboarding)
These are the most common “default choices” you’ll run into in real orgs:
- **Microsoft Power BI** — [Power BI](https://powerbi.microsoft.com/)
- **Tableau** — [Tableau](https://www.tableau.com/)
- **Qlik** — [Qlik](https://www.qlik.com/)
- **Looker (Google Cloud)** — [Looker](https://cloud.google.com/looker)
- **Amazon QuickSight** — [Amazon QuickSight](https://aws.amazon.com/quicksight/)
- **Apache Superset (open source)** — [Apache Superset [...]
December 30, 2025
[...] [Wikipedia: Data visualization](https://en.wikipedia.org/wiki/Data_visualization)
---
## 2) Most trusted brands (BI & dashboarding)
These are the most common “default choices” you’ll run into in real orgs:
- **Microsoft Power BI** — [Power BI](https://powerbi.microsoft.com/)
- **Tableau** — [Tableau](https://www.tableau.com/)
- **Qlik** — [Qlik](https://www.qlik.com/)
- **Looker (Google Cloud)** — [Looker](https://cloud.google.com/looker)
- **Amazon QuickSight** — [Amazon QuickSight](https://aws.amazon.com/quicksight/)
- **Apache Superset (open source)** — [Apache Superset](https://sup [...]
December 30, 2025
[...] dit r/dataengineering** — [r/dataengineering](https://www.reddit.com/r/dataengineering/)
- **Reddit r/BusinessIntelligence** — [r/BusinessIntelligence](https://www.reddit.com/r/BusinessIntelligence/)
- **Microsoft Power BI Community** — [Power BI Community](https://community.powerbi.com/)
- **Tableau Community** — [Tableau Community](https://community.tableau.com/)
- **Kaggle** (projects/datasets/competitions; more analytics than BI but great reps) — [Kaggle](https://www.kaggle.com/)
---
## 8) Events & conferences to track (networking + “state of the art”)
Vendor conferences are genuinely [...]
December 30, 2025
[...] — [r/dataengineering](https://www.reddit.com/r/dataengineering/)
- **Reddit r/BusinessIntelligence** — [r/BusinessIntelligence](https://www.reddit.com/r/BusinessIntelligence/)
- **Microsoft Power BI Community** — [Power BI Community](https://community.powerbi.com/)
- **Tableau Community** — [Tableau Community](https://community.tableau.com/)
- **Kaggle** (projects/datasets/competitions; more analytics than BI but great reps) — [Kaggle](https://www.kaggle.com/)
---
## 8) Events & conferences to track (networking + “state of the art”)
Vendor conferences are genuinely valuable in BI because [...]
December 30, 2025
[...] munity.tableau.com/)
- **Kaggle** (projects/datasets/competitions; more analytics than BI but great reps) — [Kaggle](https://www.kaggle.com/)
---
## 8) Events & conferences to track (networking + “state of the art”)
Vendor conferences are genuinely valuable in BI because roadmaps matter.
- **Tableau Conference** — [Tableau Conference](https://www.tableau.com/events/conference)
- **Microsoft Ignite** — [Microsoft Ignite](https://ignite.microsoft.com/)
- **Google Cloud Next** — [Google Cloud Next](https://cloud.withgoogle.com/next)
- **AWS re:Invent** — [AWS re:Invent](https://reinvent.aws [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] definitions (see [Semantic layer (Wikipedia)](https://en.wikipedia.org/wiki/Semantic_layer)).
- **AI copilots embedded into BI**: natural language query, insight explanations, and assisted authoring are now table stakes (e.g., [Microsoft Copilot](https://www.microsoft.com/en-us/microsoft-copilot), [Tableau](https://www.tableau.com/), [Looker](https://cloud.google.com/looker)).
- **Governance + privacy pressure**: more emphasis on catalogs, lineage, access controls, and policy-based sharing (see [Data governance (Wikipedia)](https://en.wikipedia.org/wiki/Data_governance)).
For “who leads,” many buyer [...]
December 30, 2025
[...] by segment)
### A) Analytics & BI “front end” platforms (dashboards, exploration, self-service)
Commonly short-listed in large organizations:
- [Microsoft Power BI](https://powerbi.microsoft.com/) (and the broader [Microsoft Fabric](https://www.microsoft.com/en-us/microsoft-fabric) environment)
- [Tableau](https://www.tableau.com/) (Salesforce: [Salesforce](https://www.salesforce.com/))
- [Qlik](https://www.qlik.com/)
- [Google Looker](https://cloud.google.com/looker)
- [SAP Analytics Cloud](https://www.sap.com/products/technology-platform/analytics-cloud.html)
- [IBM Cognos Analytics](https://www.i [...]
December 30, 2025
[...] e, cost, speed, skill set, or embedding. In practice, buyers tend to choose:
- **Best for Microsoft-centric enterprises**: [Power BI](https://powerbi.microsoft.com/) + [Microsoft Fabric](https://www.microsoft.com/en-us/microsoft-fabric)
- **Best for enterprise visualization breadth & ecosystem**: [Tableau](https://www.tableau.com/)
- **Best for governed modeling + semantic consistency in Google ecosystems**: [Looker](https://cloud.google.com/looker)
- **Best spreadsheet-like cloud analysis on warehouses**: [Sigma Computing](https://www.sigmacomputing.com/)
- **Best for search/AI-driven analysis expe [...]
December 30, 2025
[...] m/), [TrustRadius](https://www.trustradius.com/), [Capterra](https://www.capterra.com/)
---
## 4) Key companies & providers to know (a practical map)
If you’re mapping the industry, these buckets cover most spend:
1) **BI & analytics apps**: [Microsoft Power BI](https://powerbi.microsoft.com/), [Tableau](https://www.tableau.com/), [Qlik](https://www.qlik.com/), [Looker](https://cloud.google.com/looker), [MicroStrategy](https://www.microstrategy.com/)
2) **Data platform**: [Snowflake](https://www.snowflake.com/), [Databricks](https://www.databricks.com/), [BigQuery](https://cloud.google.com/bigqu [...]
December 30, 2025
[...] handy.com/) (founder/CEO of [dbt Labs](https://www.getdbt.com/company/))
---
## 6) Emerging startups & notable trends to watch
### Trends
- **AI-assisted BI workflows** (NLQ, automated viz building, narrative explanations): [Microsoft Copilot](https://www.microsoft.com/en-us/microsoft-copilot), [Tableau](https://www.tableau.com/), [Looker](https://cloud.google.com/looker)
- **Composable analytics stacks** (swap components around the warehouse/lakehouse): [dbt](https://www.getdbt.com/), [Airbyte](https://airbyte.com/), [Apache Airflow](https://airflow.apache.org/)
- **Semantic/metrics consistency a [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] se platforms are the "Leaders" in the market, as frequently identified by industry analysts like Gartner.
* **Microsoft Power BI**: The market leader due to its integration with the Microsoft 365 ecosystem and robust AI capabilities. [Power BI Official Site](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for its powerful data visualization capabilities and large user community. [Tableau Official Site](https://www.tableau.com/)
* **Qlik**: Focused on active intelligence and data integration. [Qlik Official Site](https://www.qlik.com/)
* **Looker (Google Cloud)**: A modern d [...]
December 30, 2025
[...] * **Microsoft Power BI**: The market leader due to its integration with the Microsoft 365 ecosystem and robust AI capabilities. [Power BI Official Site](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for its powerful data visualization capabilities and large user community. [Tableau Official Site](https://www.tableau.com/)
* **Qlik**: Focused on active intelligence and data integration. [Qlik Official Site](https://www.qlik.com/)
* **Looker (Google Cloud)**: A modern data platform that provides a unified semantic layer for data. [Looker Official Site](https://cloud.google. [...]
December 30, 2025
[...] ge-scale data in Snowflake or Databricks. [Sigma Computing](https://www.sigmacomputing.com/)
### 2. Top Service Providers and Consultancies
These firms specialize in implementing BI strategy, data engineering, and platform migration.
* **Slalom**: A global consulting firm with deep expertise in Tableau and AWS/Azure data stacks. [Slalom Data & AI](https://www.slalom.com/us/en/services/data-and-ai)
* **Accenture**: Offers end-to-end data transformation services at a global scale. [Accenture Applied Intelligence](https://www.accenture.com/us-en/services/applied-intelligence-index)
* **Deloitte* [...]
December 30, 2025
[...] between SQL-based data science and BI. [Mode](https://mode.com/)
### 5. Major Industry Events and Conferences
* **Gartner Data & Analytics Summit**: One of the most prestigious networking events for data leaders. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
* **Tableau Conference**: An annual gathering of thousands of data visualization enthusiasts. [Tableau Conference Official](https://www.salesforce.com/plus/experience/tableau_conference_2024)
* **Big Data LDN**: The UK's leading data, analytics, and AI event. [Big Data LDN](https://bigdataldn.com/)
* **Sno [...]
December 30, 2025
[...] nts and Conferences
* **Gartner Data & Analytics Summit**: One of the most prestigious networking events for data leaders. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
* **Tableau Conference**: An annual gathering of thousands of data visualization enthusiasts. [Tableau Conference Official](https://www.salesforce.com/plus/experience/tableau_conference_2024)
* **Big Data LDN**: The UK's leading data, analytics, and AI event. [Big Data LDN](https://bigdataldn.com/)
* **Snowflake Summit**: Focused on the "Data Cloud" and the applications built on top of it. [Snow [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ### 1. Trusted Brands: The "Big Three" Platforms
Most enterprise BI environments revolve around these three ecosystem leaders:
* **Microsoft Power BI**: Currently the market leader due to its integration with the Microsoft 365 ecosystem. [Power BI Official](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Widely considered the gold standard for high-end data visualization and storytelling. [Tableau Official](https://www.tableau.com/)
* **Looker (Google Cloud)**: Known for its unique modeling language (LookML) that centralizes data definitions. [Looker Official](https://cloud.google [...]
December 30, 2025
[...] cosystem leaders:
* **Microsoft Power BI**: Currently the market leader due to its integration with the Microsoft 365 ecosystem. [Power BI Official](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Widely considered the gold standard for high-end data visualization and storytelling. [Tableau Official](https://www.tableau.com/)
* **Looker (Google Cloud)**: Known for its unique modeling language (LookML) that centralizes data definitions. [Looker Official](https://cloud.google.com/looker)
### 2. The Modern Data Stack (Infrastructure & Storage)
To do analytics, you need a place to stor [...]
December 30, 2025
[...] ly newsletter covering the modern data stack. [Roundup Newsletter](https://www.getdbt.com/analytics-engineering-roundup)
* **SelectStarData**: A great resource for learning SQL in an interactive environment. [SelectStarData](https://selectstarsql.com/)
### 7. Important Events & Conferences
* **Tableau Conference (TC)**: Massive annual gathering for visualization fans. [Tableau Events](https://www.tableau.com/community/events)
* **Coalesce (by dbt Labs)**: The premier conference for analytics engineering. [Coalesce Info](https://www.getdbt.com/coalesce)
* **Snowflake Summit**: Focused on clou [...]
December 30, 2025
[...] w.getdbt.com/analytics-engineering-roundup)
* **SelectStarData**: A great resource for learning SQL in an interactive environment. [SelectStarData](https://selectstarsql.com/)
### 7. Important Events & Conferences
* **Tableau Conference (TC)**: Massive annual gathering for visualization fans. [Tableau Events](https://www.tableau.com/community/events)
* **Coalesce (by dbt Labs)**: The premier conference for analytics engineering. [Coalesce Info](https://www.getdbt.com/coalesce)
* **Snowflake Summit**: Focused on cloud data warehousing and the future of data apps. [Snowflake Summit](https://ww [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] rs & Brands
The market is currently dominated by massive cloud ecosystems that integrate BI into their broader productivity suites.
* **Microsoft Power BI**: The market leader by volume, deeply integrated with the Microsoft 365 ecosystem. [Power BI Official](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for high-end visualization and a massive user community. [Tableau Official](https://www.tableau.com/)
* **Qlik**: Focused on end-to-end data integration and "active intelligence." [Qlik Official](https://www.qlik.com/)
* **Google Cloud (Looker)**: Focuses on governed data [...]
December 30, 2025
[...] BI into their broader productivity suites.
* **Microsoft Power BI**: The market leader by volume, deeply integrated with the Microsoft 365 ecosystem. [Power BI Official](https://powerbi.microsoft.com/)
* **Tableau (Salesforce)**: Known for high-end visualization and a massive user community. [Tableau Official](https://www.tableau.com/)
* **Qlik**: Focused on end-to-end data integration and "active intelligence." [Qlik Official](https://www.qlik.com/)
* **Google Cloud (Looker)**: Focuses on governed data modeling and integration with Google Cloud Platform. [Looker](https://cloud.google.com/l [...]
December 30, 2025
[...] dfather of Data Literacy." [Jordan Morrow LinkedIn](https://www.linkedin.com/in/jordanmorrow/)
---
### 5. Major Conferences & Events
* **Gartner Data & Analytics Summit**: The industry's premier strategic event. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
* **Tableau Conference**: High-energy event focused on visualization and community. [Tableau Conference](https://www.salesforce.com/plus/experience/tableau_conference_2024/)
* **Snowflake Data Cloud Summit**: Focuses on the infrastructure side of data. [Snowflake Summit](https://www.snowflake.com/summit/)
* [...]
December 30, 2025
[...] ordanmorrow/)
---
### 5. Major Conferences & Events
* **Gartner Data & Analytics Summit**: The industry's premier strategic event. [Gartner Summit](https://www.gartner.com/en/conferences/na/data-analytics-us)
* **Tableau Conference**: High-energy event focused on visualization and community. [Tableau Conference](https://www.salesforce.com/plus/experience/tableau_conference_2024/)
* **Snowflake Data Cloud Summit**: Focuses on the infrastructure side of data. [Snowflake Summit](https://www.snowflake.com/summit/)
* **Databricks Data + AI Summit**: The intersection of big data and machine learn [...]
December 30, 2025
[...] Optimistic](https://locallyoptimistic.com/)
* **dbt Community**: One of the largest Slack communities for data engineers and analysts. [dbt Slack](https://www.getdbt.com/community/)
* **The DataTalks.Club**: A global community of data enthusiasts. [DataTalks.Club](https://datatalks.club/)
* **Tableau Public**: A social platform for viewing and sharing data visualizations. [Tableau Public](https://public.tableau.com/)
---
### 7. Top Publications & Media
* **DBTA (Database Trends and Applications)**: Deep technical coverage of data management. [DBTA](https://www.dbta.com/)
* **The Data Chie [...]
December 30, 2025
What are the best Analytics & BI options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] orrester-Wave-Augmented-BI-Platforms-Q3-2023/RES179946). Top products based on market share, user reviews (e.g., G2 [BI category](https://www.g2.com/categories/business-intelligence-bi) and Capterra [BI software](https://www.capterra.com/business-intelligence-software/)), and adoption include:
- **Tableau** (Salesforce): Industry standard for interactive visualizations and dashboards. [Official site](https://www.tableau.com/)
- **Microsoft Power BI**: Affordable, integrates seamlessly with Microsoft ecosystem, strong in enterprise reporting. [Official site](https://powerbi.microsoft.com/en-us/)
- ** [...]
December 30, 2025
[...] rmation/analytics-artificial-intelligence.html)
- **EY**: Data and analytics assurance. [Services page](https://www.ey.com/en_us/assurance/data-analytics)
- **Capgemini**: End-to-end BI implementations. [Analytics & AI](https://www.capgemini.com/services/analytics-ai/)
Vendor-specific: Salesforce (Tableau) partners [directory](https://www.salesforce.com/partners/), Microsoft partners [finder](https://partner.microsoft.com/en-us/).
### Recognized Experts and Thought Leaders
Influencers shaping BI through books, blogs, and keynotes:
- **Bernard Marr**: Futurist on analytics strategy. [Site](https:// [...]
December 30, 2025
[...] lightdash.com/)
- **Evidence**: Markdown-based BI dashboards. [Site](https://useevidence.com/)
Funded recently: Perplexity AI (search analytics) [site](https://www.perplexity.ai/), but more AI-focused.
### Major Industry Events and Conferences
Key gatherings for networking and announcements:
- **Tableau Conference (TC)**: Largest BI event. [2024 site](https://www.tableau.com/conference)
- **Gartner Data & Analytics Summit**: Strategic insights. [US 2024](https://www.gartner.com/en/conferences/na/data-analytics-us)
- **Microsoft Ignite**: Power BI deep dives. [Site](https://www.microsoft.com/en-us/ [...]
December 30, 2025
[...] nferences.oreilly.com/ai/ai-ny)
- **TDWI Transform**: Education-focused. [Site](https://tdwi.org/conferences/transform/)
Calendar: 10Times BI events [link](https://10times.com/businessintelligence-conferences).
### Active Communities and Forums
Vibrant spaces for discussions, tips, and jobs:
- **Tableau Community Forums**: Viz sharing and support. [Link](https://community.tableau.com/)
- **Power BI Community**: Forums and ideas. [Link](https://community.powerbi.com/)
- **Reddit r/BusinessIntelligence**: 50k+ members. [Subreddit](https://www.reddit.com/r/BusinessIntelligence/)
- **Reddit r/dataanal [...]
December 30, 2025
If I'm looking to get into Analytics & BI, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
### Trusted Brands and Recommended Products/Services
The Analytics & BI space is dominated by established visualization, dashboarding, and data analytics platforms. Here are the most trusted ones based on market share, Gartner Magic Quadrant reports, and user adoption:
- **Tableau** (Salesforce-owned): Industry leader for interactive dashboards and data visualization. Recommended for beginners due to its drag-and-drop interface. [Tableau](https://www.tableau.com/)
- **Microsoft Power BI**: Excellent for integration with Microsoft ecosystems (Excel, Azure). Free tier availabl [...]
December 30, 2025
[...] and data analytics platforms. Here are the most trusted ones based on market share, Gartner Magic Quadrant reports, and user adoption:
- **Tableau** (Salesforce-owned): Industry leader for interactive dashboards and data visualization. Recommended for beginners due to its drag-and-drop interface. [Tableau](https://www.tableau.com/)
- **Microsoft Power BI**: Excellent for integration with Microsoft ecosystems (Excel, Azure). Free tier available, highly scalable. [Power BI](https://powerbi.microsoft.com/)
- **Looker** (Google Cloud): Strong in embedded analytics and SQL-based modeling. Ideal for enter [...]
December 30, 2025
[...] Studio](https://lookerstudio.google.com/)
- **Amazon QuickSight**: Serverless BI service with ML insights, best for AWS users. [Amazon QuickSight](https://aws.amazon.com/quicksight/)
**Comparisons and Reviews**:
- Gartner Magic Quadrant for Analytics and BI Platforms (2024): Positions leaders like Tableau, Power BI, and ThoughtSpot. [Gartner Magic Quadrant](https://www.gartner.com/en/documents/4023495)
- Forrester Wave: BI Platforms Q1 2024 report. [Forrester Wave](https://www.forrester.com/report/the-forrester-wave-tm-business-intelligence-platforms-q1-2024/RES182068)
- G2 Reviews: User-rated compa [...]
December 30, 2025
[...] . [Gartner Magic Quadrant](https://www.gartner.com/en/documents/4023495)
- Forrester Wave: BI Platforms Q1 2024 report. [Forrester Wave](https://www.forrester.com/report/the-forrester-wave-tm-business-intelligence-platforms-q1-2024/RES182068)
- G2 Reviews: User-rated comparisons (e.g., Power BI vs. Tableau). [G2 BI Tools](https://www.g2.com/categories/business-intelligence-bi)
Start with free trials of Power BI or Tableau Public for hands-on learning.
### Reputable Companies and Providers
These are major players offering end-to-end solutions, cloud services, or consulting:
- **Snowflake**: Cloud d [...]
December 30, 2025
[...] [Forrester Wave](https://www.forrester.com/report/the-forrester-wave-tm-business-intelligence-platforms-q1-2024/RES182068)
- G2 Reviews: User-rated comparisons (e.g., Power BI vs. Tableau). [G2 BI Tools](https://www.g2.com/categories/business-intelligence-bi)
Start with free trials of Power BI or Tableau Public for hands-on learning.
### Reputable Companies and Providers
These are major players offering end-to-end solutions, cloud services, or consulting:
- **Snowflake**: Cloud data platform enabling analytics at scale. [Snowflake](https://www.snowflake.com/)
- **Databricks**: Lakehouse platform [...]
December 30, 2025
What does the Analytics & BI industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] he industry is led by established players with strong market share in visualization, querying, and enterprise analytics:
- **Microsoft Power BI**: Dominant in market share (~30% per some estimates), excels in integration with Microsoft ecosystem. [Power BI](https://powerbi.microsoft.com/en-us/)
- **Tableau (Salesforce)**: Leader in visualization and self-service BI. [Tableau](https://www.tableau.com/)
- **Google Looker**: Strong in semantic modeling and cloud-native BI. [Looker](https://cloud.google.com/looker)
- **Qlik**: Known for associative analytics engine. [Qlik](https://www.qlik.com/us/)
- **T [...]
December 30, 2025
[...] visualization, querying, and enterprise analytics:
- **Microsoft Power BI**: Dominant in market share (~30% per some estimates), excels in integration with Microsoft ecosystem. [Power BI](https://powerbi.microsoft.com/en-us/)
- **Tableau (Salesforce)**: Leader in visualization and self-service BI. [Tableau](https://www.tableau.com/)
- **Google Looker**: Strong in semantic modeling and cloud-native BI. [Looker](https://cloud.google.com/looker)
- **Qlik**: Known for associative analytics engine. [Qlik](https://www.qlik.com/us/)
- **ThoughtSpot**: AI-driven search-based analytics. [ThoughtSpot](https:// [...]
December 30, 2025
[...] ](https://www.sap.com/products/analytics.html), IBM Cognos [IBM](https://www.ibm.com/products/cognos-analytics), Oracle Analytics [Oracle](https://www.oracle.com/business-analytics/).
Market share data from [BARC The BI Survey 24](https://barc.com/infographic-bi-survey-24/) highlights Power BI and Tableau as top choices globally.
**Best Products and Services** (based on Gartner/Forrester leaders and user reviews):
| Category | Top Products | Key Strengths | Source/Link |
|----------|--------------|---------------|-------------|
| Self-Service BI & Viz | Power BI, Tableau | Ease of use, dashboards | [...]
December 30, 2025
[...] 4/) highlights Power BI and Tableau as top choices globally.
**Best Products and Services** (based on Gartner/Forrester leaders and user reviews):
| Category | Top Products | Key Strengths | Source/Link |
|----------|--------------|---------------|-------------|
| Self-Service BI & Viz | Power BI, Tableau | Ease of use, dashboards | [G2 BI Tools Grid](https://www.g2.com/categories/business-intelligence-bi) |
| Augmented Analytics | ThoughtSpot, Sisense | AI search, NLQ | [Sisense](https://www.sisense.com/) |
| Cloud BI Platforms | Looker, Domo | Scalability, embedding | [Domo](https://www.domo.com/) [...]
December 30, 2025
[...] Data Fabric/Mesh for governance.
- Embedded Analytics in apps (e.g., [Mode Analytics](https://mode.com/)).
- Real-time Streaming BI.
- See [Gartner's Top Data and Analytics Trends 2024](https://www.gartner.com/en/information-technology/insights/data-analytics).
### Major Conferences and Events
- **Tableau Conference (TC)**: Annual flagship. [Tableau Conference](https://www.tableau.com/tableau-conference)
- **Microsoft Power BI Summit**: User-focused. [Power BI Community Events](https://community.powerbi.com/t5/Events/ct-p/Events)
- **Gartner Data & Analytics Summit**: Strategic insights. [Gartner DA [...]