This page provides details about Folk (organization,product) which was ranked #18 out of 100 in the list of brands (20 mentions (3.2% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best CRM Software options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into CRM Software, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the CRM Software industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best CRM Software options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ww.copper.com) is designed specifically for Google Workspace users.
- Deep Gmail integration
- Minimal data entry
- Chrome extension
## Promising Startups & Innovative Platforms
### 1. **Attio**
[Attio](https://attio.com) - Next-generation, highly customizable CRM with modern interface.
### 2. **Folk**
[Folk](https://www.folk.app) - Lightweight, relationship-focused CRM for agencies and consultants.
### 3. **Streak**
[Streak](https://www.streak.com) - CRM that lives inside Gmail.
### 4. **Close**
[Close](https://close.com) - CRM built for inside sales teams with built-in calling.
### 5. **Ca [...]
December 30, 2025
[...] r.com) is designed specifically for Google Workspace users.
- Deep Gmail integration
- Minimal data entry
- Chrome extension
## Promising Startups & Innovative Platforms
### 1. **Attio**
[Attio](https://attio.com) - Next-generation, highly customizable CRM with modern interface.
### 2. **Folk**
[Folk](https://www.folk.app) - Lightweight, relationship-focused CRM for agencies and consultants.
### 3. **Streak**
[Streak](https://www.streak.com) - CRM that lives inside Gmail.
### 4. **Close**
[Close](https://close.com) - CRM built for inside sales teams with built-in calling.
### 5. **Capsule CR [...]
December 30, 2025
If I'm looking to get into CRM Software, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] sightly.com/)** - CRM with strong project management features
10. **[SugarCRM](https://www.sugarcrm.com/)** - Highly customizable open-source based CRM
## Notable Disruptors & Innovative Startups
1. **[Attio](https://attio.com/)** - Next-generation collaborative CRM built for modern teams
2. **[Folk](https://www.folk.app/)** - Lightweight, relationship-focused CRM
3. **[Copper](https://www.copper.com/)** - CRM built specifically for Google Workspace users
4. **[Close](https://www.close.com/)** - CRM designed for inside sales teams with built-in calling
5. **[Streak](https://www.streak.com/) [...]
December 30, 2025
What does the CRM Software industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ustomer experience strategist
- [https://twitter.com/mjayliebs](https://twitter.com/mjayliebs)
## Emerging Startups and Trends
### Notable Emerging Players
1. **Attio** - [https://attio.com](https://attio.com)
- Next-generation, highly customizable CRM
- Built for modern workflows
2. **Folk** - [https://www.folk.app](https://www.folk.app)
- Relationship-first CRM
- Focus on personal networks
3. **Streak** - [https://www.streak.com](https://www.streak.com)
- CRM built into Gmail
- Popular with solopreneurs
4. **Copper** - [https://www.copper.com](https://www.copper.com) [...]
December 30, 2025
[...] ategist
- [https://twitter.com/mjayliebs](https://twitter.com/mjayliebs)
## Emerging Startups and Trends
### Notable Emerging Players
1. **Attio** - [https://attio.com](https://attio.com)
- Next-generation, highly customizable CRM
- Built for modern workflows
2. **Folk** - [https://www.folk.app](https://www.folk.app)
- Relationship-first CRM
- Focus on personal networks
3. **Streak** - [https://www.streak.com](https://www.streak.com)
- CRM built into Gmail
- Popular with solopreneurs
4. **Copper** - [https://www.copper.com](https://www.copper.com)
- Google Workspace n [...]
December 30, 2025
What are the best CRM Software options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ost relevant voices for that niche.)
---
## 4) Promising startups & newer entrants (worth tracking)
These are newer-generation tools (often modern UI, fast iteration) that some teams adopt instead of legacy suites:
- [Attio](https://attio.com/) — modern CRM/relationship workspace positioning.
- [Folk](https://www.folk.app/) — lightweight “relationship management” style CRM.
- [Affinity](https://www.affinity.co/) — relationship intelligence CRM, common in deal-driven orgs (VC/PE, partnerships).
- [Kustomer](https://www.kustomer.com/) — customer service CRM/platform (more service-centric than pur [...]
December 30, 2025
What does the CRM Software industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] y](https://brentleary.com/) (CRM industry analyst)
---
## 6) Emerging startups / newer entrants that show momentum
“Modern CRM” and adjacent tools gaining attention (especially among startups/SMBs and teams wanting less-heavyweight systems):
- [Attio](https://attio.com/) (modern, flexible CRM)
- [Folk](https://www.folk.app/) (relationship-first CRM)
- [Clay](https://clay.com/) (GTМ enrichment/workflows often paired with CRMs)
- [Affinity](https://www.affinity.co/) (relationship intelligence CRM, popular in VC/PE and deal-driven orgs)
- [Vitally](https://www.vitally.io/) (customer success platfor [...]
December 30, 2025
What are the best CRM Software options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] oho.com/crm/)
### 2. Promising Startups and New Market Entrants
These moving players focus on "Modern CRM"—emphasizing automation, AI, and niche-specific workflows.
* **Attio**: A data-driven CRM that allows for massive customization and automated data syncing. [Attio](https://attio.com/)
* **Folk**: Positions itself as the "Next Generation CRM" focusing on simple, collaborative contact management. [Folk](https://www.folk.app/)
* **Close**: A CRM built specifically for high-velocity sales teams with integrated calling and emailing. [Close](https://www.close.com/)
* **Monday.com (Sales CR [...]
December 30, 2025
[...] mphasizing automation, AI, and niche-specific workflows.
* **Attio**: A data-driven CRM that allows for massive customization and automated data syncing. [Attio](https://attio.com/)
* **Folk**: Positions itself as the "Next Generation CRM" focusing on simple, collaborative contact management. [Folk](https://www.folk.app/)
* **Close**: A CRM built specifically for high-velocity sales teams with integrated calling and emailing. [Close](https://www.close.com/)
* **Monday.com (Sales CRM)**: An extension of their work management platform tailored for sales pipelines. [Monday CRM](https://monda [...]
December 30, 2025
If I'm looking to get into CRM Software, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ce.stackexchange.com/)
### 4. Notable Startups & Disruptors
The industry is moving toward "Vertical CRM" (industry-specific) and AI-first platforms.
* **Attio:** A modern, data-driven CRM that allows for extreme customization without the bloat of older systems. [Attio](https://attio.com/)
* **Folk:** A "lightweight" CRM focused on team collaboration and ease of use, often called "the Notion of CRMs." [Folk](https://www.folk.app/)
* **Veeva:** A highly successful CRM built specifically for the Life Sciences and Pharmaceuticals industry (built on Salesforce). [Veeva Systems](https://www.veev [...]
December 30, 2025
[...] stry-specific) and AI-first platforms.
* **Attio:** A modern, data-driven CRM that allows for extreme customization without the bloat of older systems. [Attio](https://attio.com/)
* **Folk:** A "lightweight" CRM focused on team collaboration and ease of use, often called "the Notion of CRMs." [Folk](https://www.folk.app/)
* **Veeva:** A highly successful CRM built specifically for the Life Sciences and Pharmaceuticals industry (built on Salesforce). [Veeva Systems](https://www.veeva.com/)
* **Monday.com CRM:** Initially a project management tool, they have successfully pivoted into a high [...]
December 30, 2025
What does the CRM Software industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] le CRM:** Moving away from monolithic suites toward modular apps.
* **Vertical CRM:** CRMs built specifically for one industry (e.g., Real Estate, Healthcare).
**Startups to Watch:**
* **Attio:** A data-driven, highly customizable CRM for modern tech companies. [Attio](https://attio.com)
* **Folk:** A "lightweight" CRM focused on simplicity and contact management. [Folk](https://www.folk.app)
* **Close:** A high-productivity CRM built specifically for remote sales teams. [Close](https://www.close.com)
### 6. Major Conferences and Events
* **Dreamforce:** Hosted by Salesforce, it is the [...]
December 30, 2025
[...] tical CRM:** CRMs built specifically for one industry (e.g., Real Estate, Healthcare).
**Startups to Watch:**
* **Attio:** A data-driven, highly customizable CRM for modern tech companies. [Attio](https://attio.com)
* **Folk:** A "lightweight" CRM focused on simplicity and contact management. [Folk](https://www.folk.app)
* **Close:** A high-productivity CRM built specifically for remote sales teams. [Close](https://www.close.com)
### 6. Major Conferences and Events
* **Dreamforce:** Hosted by Salesforce, it is the largest software conference in the world. [Dreamforce](https://www.salesfo [...]
December 30, 2025
What are the best CRM Software options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] cles/crm-thought-leaders) or [Sales Hacker Experts](https://www.saleshacker.com/).
### Promising Startups and New Market Entrants
Emerging CRMs leveraging AI, no-code, and modern data:
- **Attio**: AI-native CRM for teams, flexible objects. Raised $100M+ Series B. [Attio](https://attio.com/).
- **Folk**: European no-code CRM with integrations. [Folk](https://www.folk.app/).
- **Clay**: AI-enriched CRM for sales enrichment. [Clay](https://www.clay.com/).
- **Gong**: Revenue intelligence (CRM-adjacent), integrates with CRMs. [Gong](https://www.gong.io/).
- **Lavender**: AI sales email coach for CR [...]
December 30, 2025
[...] s](https://www.saleshacker.com/).
### Promising Startups and New Market Entrants
Emerging CRMs leveraging AI, no-code, and modern data:
- **Attio**: AI-native CRM for teams, flexible objects. Raised $100M+ Series B. [Attio](https://attio.com/).
- **Folk**: European no-code CRM with integrations. [Folk](https://www.folk.app/).
- **Clay**: AI-enriched CRM for sales enrichment. [Clay](https://www.clay.com/).
- **Gong**: Revenue intelligence (CRM-adjacent), integrates with CRMs. [Gong](https://www.gong.io/).
- **Lavender**: AI sales email coach for CRMs. [Lavender](https://www.lavender.ai/).
Backed [...]
December 30, 2025
If I'm looking to get into CRM Software, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] .com/events/), Microsoft Business Applications Summit [Microsoft Events](https://events.microsoft.com/).
### Notable Startups Disrupting the Space
- **Attio**: AI-native CRM for modern teams. [Attio](https://attio.com/).
- **Clay**: Data-enriched CRM automation. [Clay](https://www.clay.com/).
- **Folk**: Flexible, people-first CRM. [Folk](https://www.folk.app/).
- **Gong**: Revenue intelligence (CRM enhancer). [Gong](https://www.gong.io/).
- Reviews: [G2 Emerging CRM](https://www.g2.com/categories/emerging-crm).
### Key Publications and Media Channels to Stay Informed
- **CRMXchange**: News, w [...]
December 30, 2025
[...] lications Summit [Microsoft Events](https://events.microsoft.com/).
### Notable Startups Disrupting the Space
- **Attio**: AI-native CRM for modern teams. [Attio](https://attio.com/).
- **Clay**: Data-enriched CRM automation. [Clay](https://www.clay.com/).
- **Folk**: Flexible, people-first CRM. [Folk](https://www.folk.app/).
- **Gong**: Revenue intelligence (CRM enhancer). [Gong](https://www.gong.io/).
- Reviews: [G2 Emerging CRM](https://www.g2.com/categories/emerging-crm).
### Key Publications and Media Channels to Stay Informed
- **CRMXchange**: News, webinars. [CRMXchange](https://www.crm [...]
December 30, 2025
What does the CRM Software industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ester](https://www.forrester.com/analyst/david-kaplan/).
- Others: **Godard Abel** (G2 CEO, CRM influencer), **Arvind Krishna** (IBM CEO, Watson CRM ties).
## Emerging Startups and Trends
**Emerging Startups**:
- **Attio**: AI-native, flexible CRM for modern teams. [Attio](https://attio.com/).
- **Folk**: No-code CRM for startups. [Folk](https://www.folk.app/).
- **Clay**: AI sales automation/CRM hybrid. [Clay](https://www.clay.com/).
- **Bardeen**: AI workflow automation for CRM. [Bardeen](https://www.bardeen.ai/).
- Track via [Crunchbase CRM Startups](https://www.crunchbase.com/hub/crm-startups [...]
December 30, 2025
[...] alyst/david-kaplan/).
- Others: **Godard Abel** (G2 CEO, CRM influencer), **Arvind Krishna** (IBM CEO, Watson CRM ties).
## Emerging Startups and Trends
**Emerging Startups**:
- **Attio**: AI-native, flexible CRM for modern teams. [Attio](https://attio.com/).
- **Folk**: No-code CRM for startups. [Folk](https://www.folk.app/).
- **Clay**: AI sales automation/CRM hybrid. [Clay](https://www.clay.com/).
- **Bardeen**: AI workflow automation for CRM. [Bardeen](https://www.bardeen.ai/).
- Track via [Crunchbase CRM Startups](https://www.crunchbase.com/hub/crm-startups).
**Key Trends** (per [Gartner's [...]