This page provides details about en.wikipedia.org (Charity & Non-profit) which was ranked #21 out of 177 in the list of sources (9 citations (1.3% share)) in answers from AI models (OpenAI ChatGPT Latest) when they were asked the following 2 questions: "If I'm looking to get into CRM Software, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the CRM Software industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Salesforce, HubSpot, Microsoft, Marc Benioff, Dharmesh Shah +1 more.
| Model | Voice | Position | Citations |
|---|---|---|---|
|
|
{{ getInfluenceForBot(bot.id) }} | {{ getPositionForBot(bot.id) }} | {{ getMentionsForBot(bot.id) }} |
| URL Path | Citations | Position |
|---|---|---|
| /wiki/Customer_relationship_management | 2 | 1 |
| /wiki/Generative_artificial_intelligence | 1 | 12 |
| /wiki/Integration_platform_as_a_service | 1 | 16 |
| /wiki/Customer_data_platform | 2 | 18 |
| /wiki/Marc_Benioff | 1 | 83 |
| /wiki/Brian_Halligan | 1 | 87 |
| /wiki/Low-code_development_platform | 1 | 112 |
| Brand | Voice | Mentions |
|---|---|---|
|
|
100% | 153 |
|
|
69.8% | 171 |
|
|
25.8% | 92 |
|
|
1.2% | 8 |
|
|
0.9% | 6 |
| Brian Halligan | 0.2% | 2 |
If I'm looking to get into CRM Software, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
## 1) The CRM categories you should recognize (and why they matter) - **Sales CRM (pipeline + accounts/contacts)** — core “system of record” for sales teams (overview: [Customer relationship management (CRM)](https://en.wikipedia.org/wiki/Customer_relationship_management)). - **Marketing automation / lead capture** — forms, email, nurture, attribution (often bundled with CRMs like [HubSpot](https://www.hubspot.com/)). - **Customer service / support CRM** — tickets, knowledge base, omnichannel (e.g., [Zendesk](https://www.zendesk.com/), [Salesforce Service Cloud](ht [...]
What does the CRM Software industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] e **cloud/SaaS** category, increasingly shaped by platform ecosystems, consolidation, and AI-native workflows. Most buyers now evaluate CRM less as a single “database for contacts” and more as an operating system for **sales**, **service**, **marketing**, and **rev ops** across channels. Sources: [Customer relationship management (CRM)](https://en.wikipedia.org/wiki/Customer_relationship_management), [Software as a service (SaaS)](https://en.wikipedia.org/wiki/Software_as_a_service) What’s most “current” in 2024–2025: - AI features are becoming table stakes (summaries, forecasting help, next-best actions, auto data capture) using **generative AI**. Source: [Generative artificial intelligence [...]
[...] ki/Customer_relationship_management), [Software as a service (SaaS)](https://en.wikipedia.org/wiki/Software_as_a_service) What’s most “current” in 2024–2025: - AI features are becoming table stakes (summaries, forecasting help, next-best actions, auto data capture) using **generative AI**. Source: [Generative artificial intelligence](https://en.wikipedia.org/wiki/Generative_artificial_intelligence) - Buyers demand easier integrations and “composable” stacks using iPaaS/automation, CDPs, and data warehouses. Sources: [Integration platform as a service (iPaaS)](https://en.wikipedia.org/wiki/Integration_platform_as_a_service), [Customer data platform (CDP)](https://en.wikipedia.org/wiki/Custo [...]
[...] lp, next-best actions, auto data capture) using **generative AI**. Source: [Generative artificial intelligence](https://en.wikipedia.org/wiki/Generative_artificial_intelligence) - Buyers demand easier integrations and “composable” stacks using iPaaS/automation, CDPs, and data warehouses. Sources: [Integration platform as a service (iPaaS)](https://en.wikipedia.org/wiki/Integration_platform_as_a_service), [Customer data platform (CDP)](https://en.wikipedia.org/wiki/Customer_data_platform) - Governance and privacy requirements (especially in regulated industries) increasingly influence CRM architecture and vendor selection. Sources: [GDPR text (EU)](https://eur-lex.europa.eu/eli/reg/2016/679/oj), [...]
[...] ](https://www2.deloitte.com/) - [PwC](https://www.pwc.com/) - [Capgemini](https://www.capgemini.com/) - [Infosys](https://www.infosys.com/) --- ## 5) Influential figures & thought leaders (high-visibility) A few widely cited leaders associated with major CRM platforms and go-to-market practice: - [Marc Benioff](https://en.wikipedia.org/wiki/Marc_Benioff) (Salesforce leadership) - [Satya Nadella](https://en.wikipedia.org/wiki/Satya_Nadella) (Microsoft leadership affecting Dynamics + AI direction) - [Brian Halligan](https://en.wikipedia.org/wiki/Brian_Halligan) (HubSpot co-founder) - [Dharmesh Shah](https://en.wikipedia.org/wiki/Dharmesh_Shah) [...]
[...] few widely cited leaders associated with major CRM platforms and go-to-market practice: - [Marc Benioff](https://en.wikipedia.org/wiki/Marc_Benioff) (Salesforce leadership) - [Satya Nadella](https://en.wikipedia.org/wiki/Satya_Nadella) (Microsoft leadership affecting Dynamics + AI direction) - [Brian Halligan](https://en.wikipedia.org/wiki/Brian_Halligan) (HubSpot co-founder) - [Dharmesh Shah](https://en.wikipedia.org/wiki/Dharmesh_Shah) (HubSpot co-founder) - [Paul Greenberg](https://www.paul-greenberg.com/) (CRM author/analyst) - [Brent Leary](https://brentleary.com/) (CRM industry analyst) --- ## 6) Emerging startups / newer entrants tha [...]
[...] ](https://en.wikipedia.org/wiki/Generative_artificial_intelligence) - Buyers demand easier integrations and “composable” stacks using iPaaS/automation, CDPs, and data warehouses. Sources: [Integration platform as a service (iPaaS)](https://en.wikipedia.org/wiki/Integration_platform_as_a_service), [Customer data platform (CDP)](https://en.wikipedia.org/wiki/Customer_data_platform) - Governance and privacy requirements (especially in regulated industries) increasingly influence CRM architecture and vendor selection. Sources: [GDPR text (EU)](https://eur-lex.europa.eu/eli/reg/2016/679/oj), [California Consumer Privacy Act (CCPA)](https://oag.ca.gov/privacy/ccpa) --- ## 2) [...]
[...] //www.microsoft.com/en-us/microsoft-copilot) - [HubSpot AI](https://www.hubspot.com/artificial-intelligence) - [Zoho Zia](https://www.zoho.com/zia/) - [Freshworks Freddy AI](https://www.freshworks.com/freddy-ai/) 2) **Data unification + activation** (CRM + CDP + warehouse patterns) Source: [Customer data platform](https://en.wikipedia.org/wiki/Customer_data_platform) 3) **Low-code customization** to reduce dependency on scarce admins/developers Source: [Low-code development platform](https://en.wikipedia.org/wiki/Low-code_development_platform) 4) **RevOps operating models** (aligning sales, marketing, CS around one funnel and shared metrics) Source: [Hub [...]
[...] Freddy AI](https://www.freshworks.com/freddy-ai/) 2) **Data unification + activation** (CRM + CDP + warehouse patterns) Source: [Customer data platform](https://en.wikipedia.org/wiki/Customer_data_platform) 3) **Low-code customization** to reduce dependency on scarce admins/developers Source: [Low-code development platform](https://en.wikipedia.org/wiki/Low-code_development_platform) 4) **RevOps operating models** (aligning sales, marketing, CS around one funnel and shared metrics) Source: [HubSpot guide to RevOps](https://blog.hubspot.com/service/revops) 5) **Marketplace ecosystems** as a differentiator (how “extensible” the CRM is) - [Salesforce AppExchange](https://ap [...]