This page provides details about G2 (organization) which was ranked #5 out of 139 in the list of brands (27 mentions (62% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] Abuse Working Group
- **[Email Experience Council](https://emailexperiencecouncil.org/)** - Email marketing best practices
- **[CAN-SPAM Act Compliance](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business)** - FTC guidelines
## **Comparison & Review Sites**
- **[G2](https://www.g2.com/categories/email-marketing)** - User reviews of email marketing software
- **[Capterra](https://www.capterra.com/email-marketing-software/)** - Software comparison and reviews
- **[TrustRadius](https://www.trustradius.com/email-marketing)** - B2B software reviews
- **[Software A [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] mpaign tracking (UTMs, attribution basics)
- [Optimizely](https://www.optimizely.com/) — experimentation platform (often paired with lifecycle programs)
---
## 6) Reviews and comparisons you can trust more than vendor pages
Use these to sanity-check pricing, feature gaps, and support quality:
- [G2](https://www.g2.com/) — user reviews + category grids
- [Capterra](https://www.capterra.com/) — software discovery + reviews
- [TrustRadius](https://www.trustradius.com/) — long-form B2B reviews
(Always cross-check reviews against your actual use case—B2B vs e-com vs creator newsletters can change [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] Newsletter-first publishing/creator monetization**: [beehiiv](https://www.beehiiv.com/), [Substack](https://substack.com/), [Ghost](https://ghost.org/), [Kit](https://kit.com/) (see also [ConvertKit](https://convertkit.com/))
For external product comparisons/reviews, common starting points are:
- [G2 – Email Marketing category](https://www.g2.com/categories/email-marketing)
- [Capterra – Email Marketing Software](https://www.capterra.com/email-marketing-software/)
- [Gartner Peer Insights – Email Marketing](https://www.gartner.com/reviews/market/email-marketing)
- [TrustRadius – Email Mar [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] *[Jeanniey Walden](https://www.jeannieywalden.com/)**: A veteran marketer and frequent speaker on the future of direct-to-consumer communication.
### 4. Comparison and Review Platforms
To compare features and pricing across these services, the following sites provide verified user reviews:
* **[G2 - Email Marketing Category](https://www.g2.com/categories/email-marketing)**: The largest peer-to-peer software review site.
* **[Capterra](https://www.capterra.com/email-marketing-software/)**: A Gartner-owned platform providing detailed software comparisons.
* **[Email Tool Tester](https://ww [...]
December 30, 2025
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ://www.emailmonday.com/)
* **The Hustle/Morning Brew**: Study these newsletters to see modern email engagement at scale. [The Hustle](https://thehustle.co/) | [Morning Brew](https://www.morningbrew.com/)
### 8. Comparison Sites & Reviews
To compare features and pricing of different tools:
* **G2**: User-driven reviews for marketing software. [G2 Email Marketing Category](https://www.g2.com/categories/email-marketing)
* **Capterra**: Comprehensive software comparisons. [Capterra Email Marketing Software](https://www.capterra.com/email-marketing-software/)
* **Email Tool Tester**: Highly [...]
December 30, 2025
[...] rew**: Study these newsletters to see modern email engagement at scale. [The Hustle](https://thehustle.co/) | [Morning Brew](https://www.morningbrew.com/)
### 8. Comparison Sites & Reviews
To compare features and pricing of different tools:
* **G2**: User-driven reviews for marketing software. [G2 Email Marketing Category](https://www.g2.com/categories/email-marketing)
* **Capterra**: Comprehensive software comparisons. [Capterra Email Marketing Software](https://www.capterra.com/email-marketing-software/)
* **Email Tool Tester**: Highly detailed, unbiased reviews of ESPs. [Email Tool Te [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ocket.co/blog)
* **Statista Email Marketing Reports:** For industry growth statistics and data. [Statista](https://www.statista.com/topics/1446/email-marketing/)
### Comparison and Review Platforms
To compare these tools, the following platforms are the industry standards for peer reviews:
* **G2:** Excellent for comparing software features. [G2 Email Marketing Category](https://www.g2.com/categories/email-marketing)
* **Capterra:** Focuses on user reviews and pricing. [Capterra](https://www.capterra.com/email-marketing-software/)
* **TrustRadius:** In-depth reviews for enterprise buyer [...]
December 30, 2025
[...] rts:** For industry growth statistics and data. [Statista](https://www.statista.com/topics/1446/email-marketing/)
### Comparison and Review Platforms
To compare these tools, the following platforms are the industry standards for peer reviews:
* **G2:** Excellent for comparing software features. [G2 Email Marketing Category](https://www.g2.com/categories/email-marketing)
* **Capterra:** Focuses on user reviews and pricing. [Capterra](https://www.capterra.com/email-marketing-software/)
* **TrustRadius:** In-depth reviews for enterprise buyers. [TrustRadius](https://www.trustradius.com/email [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
### Leading Brands and Products
The email marketing space is dominated by established email service providers (ESPs) and platforms offering features like automation, segmentation, A/B testing, analytics, and integrations. According to [G2's 2024 Email Marketing Grid Report](https://www.g2.com/categories/email-marketing), top performers include ActiveCampaign, Mailchimp, and Klaviyo based on user satisfaction and market presence. [Capterra's Email Marketing Software Directory](https://www.capterra.com/email-marketing-software/) ranks [...]
December 30, 2025
[...] arketing Software Directory](https://www.capterra.com/email-marketing-software/) ranks similar leaders by reviews and pricing.
Key leading products:
- **[Mailchimp](https://mailchimp.com/)**: Beginner-friendly with drag-and-drop builders, automations, and audience management. Free tier available. [G2 Reviews](https://www.g2.com/products/mailchimp/reviews).
- **[ActiveCampaign](https://www.activecampaign.com/)**: Strong in CRM integration, advanced automations, and machine learning personalization. [G2 Reviews](https://www.g2.com/products/activecampaign/reviews).
- **[Klaviyo](https://www.klaviy [...]
December 30, 2025
[...] endly with drag-and-drop builders, automations, and audience management. Free tier available. [G2 Reviews](https://www.g2.com/products/mailchimp/reviews).
- **[ActiveCampaign](https://www.activecampaign.com/)**: Strong in CRM integration, advanced automations, and machine learning personalization. [G2 Reviews](https://www.g2.com/products/activecampaign/reviews).
- **[Klaviyo](https://www.klaviyo.com/)**: E-commerce focused with deep Shopify integrations and revenue tracking. [G2 Reviews](https://www.g2.com/products/klaviyo/reviews).
- **[Brevo (formerly Sendinblue)](https://www.brevo.com/)**: Af [...]
December 30, 2025
[...] ://www.activecampaign.com/)**: Strong in CRM integration, advanced automations, and machine learning personalization. [G2 Reviews](https://www.g2.com/products/activecampaign/reviews).
- **[Klaviyo](https://www.klaviyo.com/)**: E-commerce focused with deep Shopify integrations and revenue tracking. [G2 Reviews](https://www.g2.com/products/klaviyo/reviews).
- **[Brevo (formerly Sendinblue)](https://www.brevo.com/)**: Affordable with SMS/email combos and transactional emails. [G2 Reviews](https://www.g2.com/products/brevo/reviews).
- **[ConvertKit](https://convertkit.com/)**: Creator-focused for ne [...]
December 30, 2025
[...] ws).
- **[Klaviyo](https://www.klaviyo.com/)**: E-commerce focused with deep Shopify integrations and revenue tracking. [G2 Reviews](https://www.g2.com/products/klaviyo/reviews).
- **[Brevo (formerly Sendinblue)](https://www.brevo.com/)**: Affordable with SMS/email combos and transactional emails. [G2 Reviews](https://www.g2.com/products/brevo/reviews).
- **[ConvertKit](https://convertkit.com/)**: Creator-focused for newsletters with tagging and landing pages. [G2 Reviews](https://www.g2.com/products/convertkit/reviews).
- **[HubSpot Marketing Hub](https://www.hubspot.com/products/marketing/emai [...]
December 30, 2025
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] nt tie-ins.
- **HubSpot Email Marketing** [HubSpot](https://www.hubspot.com/products/marketing/email): Free tier integrated with full inbound marketing suite.
- **GetResponse** [GetResponse](https://www.getresponse.com/): Webinar and e-commerce automation specialist.
**Comparisons and Reviews**:
- G2 Email Marketing Grid [G2](https://www.g2.com/categories/email-marketing): User ratings and comparisons.
- Capterra Email Marketing [Capterra](https://www.capterra.com/email-marketing-software/): Detailed reviews and pricing.
- PCMag Email Marketing Software Review [PCMag](https://www.pcmag.com/pick [...]
December 30, 2025
[...] mail Marketing** [HubSpot](https://www.hubspot.com/products/marketing/email): Free tier integrated with full inbound marketing suite.
- **GetResponse** [GetResponse](https://www.getresponse.com/): Webinar and e-commerce automation specialist.
**Comparisons and Reviews**:
- G2 Email Marketing Grid [G2](https://www.g2.com/categories/email-marketing): User ratings and comparisons.
- Capterra Email Marketing [Capterra](https://www.capterra.com/email-marketing-software/): Detailed reviews and pricing.
- PCMag Email Marketing Software Review [PCMag](https://www.pcmag.com/picks/the-best-email-marketin [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] mail-marketing) | [Capterra Email Marketing Software](https://www.capterra.com/email-marketing-software/) | [EmailVendorSelection Market Share Report](https://www.emailvendorselection.com/email-marketing-software-market-share/).
## Best Products and Services
Top-rated tools per review aggregators (G2, Capterra scores 4.5+):
- **Klaviyo**: Best for e-commerce flows (4.7/5 on G2).
- **ActiveCampaign**: Best automation (4.6/5).
- **Mailchimp**: Best free tier/SMB ease (4.5/5).
- **HubSpot Email Marketing**: Best all-in-one CRM (free with limits). [HubSpot](https://www.hubspot.com/products/marketin [...]
December 30, 2025
[...] /email-marketing-software/) | [EmailVendorSelection Market Share Report](https://www.emailvendorselection.com/email-marketing-software-market-share/).
## Best Products and Services
Top-rated tools per review aggregators (G2, Capterra scores 4.5+):
- **Klaviyo**: Best for e-commerce flows (4.7/5 on G2).
- **ActiveCampaign**: Best automation (4.6/5).
- **Mailchimp**: Best free tier/SMB ease (4.5/5).
- **HubSpot Email Marketing**: Best all-in-one CRM (free with limits). [HubSpot](https://www.hubspot.com/products/marketing/email).
Alternatives: **ConvertKit** (creators/newsletters) [ConvertKit](htt [...]
December 30, 2025
[...] ail Marketing**: Best all-in-one CRM (free with limits). [HubSpot](https://www.hubspot.com/products/marketing/email).
Alternatives: **ConvertKit** (creators/newsletters) [ConvertKit](https://convertkit.com/); **MailerLite** (budget-friendly) [MailerLite](https://www.mailerlite.com/).
Comparisons: [G2 Comparison: Klaviyo vs. Mailchimp](https://www.g2.com/compare/klaviyo-vs-mailchimp) | [Capterra Alternatives](https://www.capterra.com/email-marketing-software/).
## Key Companies and Providers
Beyond leaders:
- **Salesforce Marketing Cloud**: Enterprise-scale. [Salesforce](https://www.salesforce. [...]
December 30, 2025
[...] g**: Best practices. [Campaign Monitor](https://www.campaignmonitor.com/resources/guides/).
- **Morning Brew Newsletter Digest** (meta-coverage). [Morning Brew](https://www.morningbrew.com/).
- **25 Ways to Build Email**: Podcast/news. [25 Ways](https://25ways.com/).
For real-time updates, follow [G2 Email Marketing](https://www.g2.com/categories/email-marketing) or [TrustRadius](https://www.trustradius.com/email-marketing). Data as of mid-2024; industry shifts quickly. [...]