This page provides details about HubSpot (organization,product) which was ranked #2 out of 139 in the list of brands (54 mentions (72.1% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] sticated automation and CRM, **Mailchimp** for general use despite limited free features, **Moosend** for small businesses, **EmailOctopus** for high deliverability on a budget, **Constant Contact** for event management, **GetResponse** for versatile tools, **AWeber** for design-focused features, **HubSpot** for integrated CRM, **beehiiv** for newsletters and monetization, and **Sender** for ease of use.[14 Best Email Marketing Services Reviewed (2025) — My Take](https://www.sender.net/blog/email-marketing-services/)[The 18 Best Free Email Marketing Services for 2025](https://www.emailtooltester.com/ [...]
December 30, 2025
[...] ponse.com)): From $15/month; strong automations.[14 Best Email Marketing Services Reviewed (2025) — My Take](https://www.sender.net/blog/email-marketing-services/)[14 Best Email Marketing Platforms 2026 (Review & Comparison)](https://www.emailvendorselection.com/best-email-marketing-platforms/)
- **HubSpot** ([https://www.hubspot.com](https://www.hubspot.com)): Free with 2,000 emails/month limit; CRM integration.[The 18 Best Free Email Marketing Services for 2025](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)[14 Best Email Marketing Platforms 2026 (Review & Comparison)](http [...]
December 30, 2025
[...] nth; strong automations.[14 Best Email Marketing Services Reviewed (2025) — My Take](https://www.sender.net/blog/email-marketing-services/)[14 Best Email Marketing Platforms 2026 (Review & Comparison)](https://www.emailvendorselection.com/best-email-marketing-platforms/)
- **HubSpot** ([https://www.hubspot.com](https://www.hubspot.com)): Free with 2,000 emails/month limit; CRM integration.[The 18 Best Free Email Marketing Services for 2025](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)[14 Best Email Marketing Platforms 2026 (Review & Comparison)](https://www.emailvendorselec [...]
December 30, 2025
[...] Reviewed (2025) — My Take](https://www.sender.net/blog/email-marketing-services/)[The 18 Best Free Email Marketing Services for 2025](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)
Pricing comparisons (monthly for mid-tier plans, approx.): Klaviyo ($515), Mailchimp ($340), HubSpot ($1210), Drip ($449).[14 Best Email Marketing Services Reviewed (2025) — My Take](https://www.sender.net/blog/email-marketing-services/) Free options shine with MailerLite, EmailOctopus, Brevo, and Sender for startups.[The 18 Best Free Email Marketing Services for 2025](https://www.emailtooltester. [...]
December 30, 2025
[...] vices/)[The 18 Best Free Email Marketing Services for 2025](https://www.emailtooltester.com/en/blog/free-email-marketing-services/) |
| EmailOctopus | Deliverability | 10,000 | $40[14 Best Email Marketing Services Reviewed (2025) — My Take](https://www.sender.net/blog/email-marketing-services/) |
| HubSpot | CRM | 2,000 | $20[The 18 Best Free Email Marketing Services for 2025](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)[14 Best Email Marketing Platforms 2026 (Review & Comparison)](https://www.emailvendorselection.com/best-email-marketing-platforms/) |
### Top Companies an [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] arketing Statistics 2025: Key Insights - Omnisend](https://www.omnisend.com/blog/email-marketing-statistics/)[Email marketing benchmarks by industry (+ email open rate data)](https://blog.hubspot.com/sales/average-email-open-rate-benchmark)
- Other prominent brands: **Litmus** (client analytics), **HubSpot** (benchmarks), **Shopify** (ecommerce stats).[The Highest Quality List of Email Marketing Statistics for 2025](https://www.dyspatch.io/blog/the-highest-quality-list-of-email-marketing-statistics/)[Email marketing benchmarks by industry (+ email open rate data)](https://blog.hubspot.com/sales/avera [...]
December 30, 2025
[...] chmark)[You Should Know These Email Marketing Stats in 2025 - Shopify](https://www.shopify.com/blog/email-marketing-statistics)
Official sites: [Klaviyo](https://www.klaviyo.com/), [MailerLite](https://www.mailerlite.com/), [Omnisend](https://www.omnisend.com/), [Litmus](https://www.litmus.com/), [HubSpot](https://www.hubspot.com/), [Shopify](https://www.shopify.com/).
### Best Products and Services
- Top performers include AI-powered automation (37% of sales), personalized newsletters (57-90% adoption by D2C brands), and mobile-responsive designs (15% higher clicks).[Email Marketing Statistics 202 [...]
December 30, 2025
[...] rtant-email-marketing-statistics)[Email marketing benchmarks by industry (+ email open rate data)](https://blog.hubspot.com/sales/average-email-open-rate-benchmark)
### Key Companies and Providers
| Category | Leaders | Notes |
|----------|---------|-------|
| ESPs | Klaviyo, MailerLite, Omnisend, HubSpot | Industry benchmarks for open/CTR rates[Email Marketing Statistics 2025: Key Insights - Omnisend](https://www.omnisend.com/blog/email-marketing-statistics/)[Email marketing benchmarks by industry (+ email open rate data)](https://blog.hubspot.com/sales/average-email-open-rate-benchmark) |
| Analyt [...]
December 30, 2025
[...] Marketing Trends for 2026 - Litmus](https://www.litmus.com/blog/trends-in-email-marketing)
- **Omnisend Blog** (ROI, ecommerce stats): [Omnisend](https://www.omnisend.com/blog/)[Email Marketing Statistics 2025: Key Insights - Omnisend](https://www.omnisend.com/blog/email-marketing-statistics/)
- **HubSpot Blog** (benchmarks): [HubSpot](https://blog.hubspot.com/)[Email marketing benchmarks by industry (+ email open rate data)](https://blog.hubspot.com/sales/average-email-open-rate-benchmark)
- **Shopify Blog** (engagement stats): [Shopify](https://www.shopify.com/blog/)[You Should Know These Email Ma [...]
December 30, 2025
[...] itmus](https://www.litmus.com/blog/trends-in-email-marketing)
- **Omnisend Blog** (ROI, ecommerce stats): [Omnisend](https://www.omnisend.com/blog/)[Email Marketing Statistics 2025: Key Insights - Omnisend](https://www.omnisend.com/blog/email-marketing-statistics/)
- **HubSpot Blog** (benchmarks): [HubSpot](https://blog.hubspot.com/)[Email marketing benchmarks by industry (+ email open rate data)](https://blog.hubspot.com/sales/average-email-open-rate-benchmark)
- **Shopify Blog** (engagement stats): [Shopify](https://www.shopify.com/blog/)[You Should Know These Email Marketing Stats in 2025 - Shopif [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] rket Solutions
1. **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/email-marketing/)** - Enterprise-level platform with advanced automation and CRM integration
- Part of the broader Salesforce ecosystem
- Best for: Large enterprises with complex needs
2. **[HubSpot Email Marketing](https://www.hubspot.com/products/marketing/email)** - Integrated marketing platform with robust CRM
- Free tier available
- Best for: Companies wanting all-in-one marketing automation
3. **[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) [...]
December 30, 2025
[...] ustle.co/)** - Business and tech news (great email example)
11. **[Dense Discovery](https://www.densediscovery.com/)** - Design and technology newsletter
### Research & Reports
12. **[Litmus State of Email](https://www.litmus.com/resources/state-of-email/)** - Annual email marketing report
13. **[HubSpot Marketing Statistics](https://www.hubspot.com/marketing-statistics)** - Marketing data including email
14. **[Campaign Monitor Email Marketing Benchmarks](https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/)** - Industry benchmarks
### YouTube Channels & Podcasts
15. **[I [...]
December 30, 2025
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] mail Marketing: Complete Guide to Key Players, Resources, and Experts
## **Most Trusted Email Marketing Platforms**
### Enterprise & Mid-Market Solutions
- **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/)** - Enterprise-level email and marketing automation
- **[HubSpot](https://www.hubspot.com/products/marketing/email)** - All-in-one inbound marketing platform with robust email features
- **[Marketo](https://business.adobe.com/products/marketo/adobe-marketo.html)** (Adobe) - B2B marketing automation leader
- **[Mailchimp](https://mailchimp.com/)** - Popular all-i [...]
[...] ilchimp Presents](https://mailchimp.com/presents/)** - Regular virtual events
- **[Klaviyo Boston](https://www.klaviyo.com/boston)** - Annual customer conference
- Platform-specific webinars from major email service providers
## **Educational Resources & Courses**
### Free Learning Resources
- **[HubSpot Academy](https://academy.hubspot.com/)** - Free email marketing certification
- **[Mailchimp Marketing Library](https://mailchimp.com/resources/)** - Guides and tutorials
- **[Google Digital Garage](https://learndigital.withgoogle.com/)** - Digital marketing fundamentals
- **[Email Marketing Fundam [...]
December 30, 2025
[...] Software Advice](https://www.softwareadvice.com/marketing-automation/)** - Software selection guidance
- **[GetApp](https://www.getapp.com/marketing-software/email-marketing/)** - Email marketing software directory
---
## **Getting Started Tips**
1. **Start with the fundamentals**: Take the free HubSpot Academy email marketing course
2. **Join Email Geeks Slack**: Connect with practitioners and ask questions
3. **Subscribe to Really Good Emails**: Study what great email design looks like
4. **Follow 5-10 experts** on LinkedIn and Twitter from the list above
5. **Choose a platform**: Start with Mai [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
# Email Marketing Industry Overview (2024-2025)
## Market Leaders & Dominant Platforms
### Enterprise & Mid-Market Leaders
1. **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/)** - Enterprise-level email automation and customer journey management
2. **[HubSpot](https://www.hubspot.com/products/marketing/email)** - All-in-one marketing platform with robust email capabilities
3. **[Mailchimp](https://mailchimp.com/)** - Market leader for small to medium businesses, owned by Intuit
4. **[Constant Contact](https://www.constantcontact.com/)** - Long-standing [...]
December 30, 2025
[...] oader Marketing Events with Email Focus
7. **[MarketingProfs B2B Forum](https://www.marketingprofs.com/b2b/)** - Includes email marketing tracks
8. **[Content Marketing World](https://www.contentmarketingworld.com/)** - By [Content Marketing Institute](https://contentmarketinginstitute.com/)
9. **[HubSpot INBOUND](https://www.inbound.com/)** - Marketing and sales conference
10. **[MozCon](https://moz.com/mozcon)** - Digital marketing conference
## Professional Communities & Forums
### Online Communities
1. **[Email Geeks Slack](https://email.geeks.chat/)** - Largest email marketing community
2. * [...]
December 30, 2025
[...] **[Chief Marketer](https://www.chiefmarketer.com/)** - Marketing strategy publication
15. **[MarTech](https://martech.org/)** - Marketing technology news
### Research & Data
16. **[Litmus State of Email Report](https://www.litmus.com/resources/state-of-email/)** - Annual industry research
17. **[HubSpot Email Marketing Statistics](https://www.hubspot.com/marketing-statistics)** - Ongoing research
18. **[Campaign Monitor Email Marketing Benchmarks](https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/)** - Industry benchmarks
19. **[Mailchimp Resources](https://mailchimp.com/ [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] marketing automation + CRM-led growth (deeper journeys, sales alignment)
Good when email marketing is tied closely to pipeline, lead scoring, and CRM workflows (i.e., [marketing automation](https://en.wikipedia.org/wiki/Marketing_automation)).
- [ActiveCampaign](https://www.activecampaign.com/)
- [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing)
- [Keap](https://keap.com/)
- [Zoho Campaigns](https://www.zoho.com/campaigns/)
### 3) Ecommerce-focused lifecycle + revenue attribution (best-in-class for many DTC teams)
Good when you need event-based flows (browse abandon, post-purchase [...]
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ty)](https://emailgeeks.com/) — large practitioner community (deliverability, ESPs, code, strategy)
- [Litmus Community](https://litmus.com/community) — discussion + learning around email QA and best practices
- [Klaviyo Community](https://community.klaviyo.com/) — strong if you’re in e-commerce
- [HubSpot Community](https://community.hubspot.com/) — strong for B2B/CRM-led marketing
---
## 9) Events and conferences that matter (networking + real-world tactics)
- [Litmus Live](https://litmus.com/conference) — one of the most email-centric conferences
- [M3AAWG General Meeting](https://www.m3aawg.or [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] iew: [Email marketing (Wikipedia)](https://en.wikipedia.org/wiki/Email_marketing).
What “right now” looks like:
- **Platform consolidation + suites**: Many teams prefer fewer vendors, pushing adoption of “cloud” suites that combine email, automation, analytics, and ads/CRM (e.g., Salesforce/Adobe/HubSpot).
- **Deliverability is now a product feature, not a specialist afterthought**: Authentication and sender requirements are mainstream operational work, especially with large mailbox providers’ bulk-sender rules (e.g., [Gmail bulk sender guidelines (Google)](https://support.google.com/a/answer/811 [...]
December 30, 2025
[...] com/products/marketo/adobe-marketo.html) (part of [Adobe](https://www.adobe.com/))
- [Oracle Eloqua](https://www.oracle.com/cx/marketing/eloqua/) (part of [Oracle](https://www.oracle.com/))
- [SAP Emarsys](https://www.sap.com/products/crm/emarsys.html) (part of [SAP](https://www.sap.com/))
- [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) (part of [HubSpot](https://www.hubspot.com/))
### Customer engagement platforms (B2C lifecycle at scale)
Often used by product-led and consumer brands for behavioral messaging (email + push + in-app, etc.):
- [Braze](https://www.braze.com [...]
December 30, 2025
[...] om/))
- [Oracle Eloqua](https://www.oracle.com/cx/marketing/eloqua/) (part of [Oracle](https://www.oracle.com/))
- [SAP Emarsys](https://www.sap.com/products/crm/emarsys.html) (part of [SAP](https://www.sap.com/))
- [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) (part of [HubSpot](https://www.hubspot.com/))
### Customer engagement platforms (B2C lifecycle at scale)
Often used by product-led and consumer brands for behavioral messaging (email + push + in-app, etc.):
- [Braze](https://www.braze.com/)
- [Iterable](https://iterable.com/)
- [Customer.io](https://customer.i [...]
December 30, 2025
[...] ://resend.com/) (newer developer-first entrant)
---
## “Best products/services” (practical shortlists by use case)
Because “best” depends on constraints (stack, volume, compliance, channels), here are commonly picked options by job-to-be-done:
- **All-in-one CRM + marketing for growing teams**: [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing), [ActiveCampaign](https://www.activecampaign.com/)
- **Ecommerce revenue/lifecycle (especially Shopify ecosystems)**: [Klaviyo](https://www.klaviyo.com/), [Omnisend](https://www.omnisend.com/)
- **Enterprise governance + complex journey [...]
December 30, 2025
[...] v/about/email)
### 4) AI in workflows (copy, segmentation, testing, and ops)
Instead of separate “AI tools,” most capability is embedded in platforms such as:
- [Salesforce Einstein](https://www.salesforce.com/products/einstein/overview/)
- [Adobe AI](https://www.adobe.com/ai/overview.html)
- [HubSpot AI](https://www.hubspot.com/products/ai)
- [Mailchimp AI](https://mailchimp.com/features/ai/)
---
## Major conferences & events (where the industry meets)
- [Litmus Live](https://www.litmus.com/conference/) (email-focused)
- Large ecosystem conferences where email marketing is a major track [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] he current ecosystem.
### 1. Leading Brands and Software Products
These platforms are the "industry standards" for businesses of varying sizes.
* **[Mailchimp](https://mailchimp.com/)**: The most recognized platform, owned by Intuit, focusing on all-in-one marketing for small businesses.
* **[HubSpot](https://www.hubspot.com/products/marketing/email-marketing)**: A leading CRM platform that integrates email marketing with sales and customer service tools.
* **[Klaviyo](https://www.klaviyo.com/)**: The dominant choice for e-commerce, offering deep integration with Shopify and advanced data seg [...]
December 30, 2025
[...] nown for conducting independent deliverability tests and deep-dive technical reviews.
### 5. Industry Events and Conferences
Attending these events is critical for networking and learning the latest compliance standards (like BIMI and DMARC).
* **[Inbound](https://www.inbound.com/)**: Hosted by HubSpot, this is one of the largest marketing conferences in the world.
* **[MAW (Marketing Analytics World / Email Evolution Conference)](https://ana.net/content/show/id/ms-email-evolution-conference)**: Organized by the ANA (Association of National Advertisers).
* **[Litmus Live](https://www.litmus.c [...]
December 30, 2025
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] e](https://www.klaviyo.com/)
* **ConvertKit (now Kit)**: Tailored specifically for creators and bloggers. [Kit Official Site](https://kit.com/)
* **ActiveCampaign**: Best for advanced marketing automation and CRM integration. [ActiveCampaign Official Site](https://www.activecampaign.com/)
* **HubSpot**: An all-in-one growth platform that includes robust email tools. [HubSpot Email Marketing](https://www.hubspot.com/products/marketing/email)
### 2. Essential Tools & Services
Beyond the ESP, you need tools for design, testing, and list hygiene.
* **Litmus**: Used for testing how emails look a [...]
December 30, 2025
[...] ally for creators and bloggers. [Kit Official Site](https://kit.com/)
* **ActiveCampaign**: Best for advanced marketing automation and CRM integration. [ActiveCampaign Official Site](https://www.activecampaign.com/)
* **HubSpot**: An all-in-one growth platform that includes robust email tools. [HubSpot Email Marketing](https://www.hubspot.com/products/marketing/email)
### 2. Essential Tools & Services
Beyond the ESP, you need tools for design, testing, and list hygiene.
* **Litmus**: Used for testing how emails look across different devices and inboxes. [Litmus Official Site](https://www.litm [...]
December 30, 2025
[...] data.
* **Email Geeks (Slack/Community)**: The most influential community for email professionals. [Email Geeks](https://emailgeeks.chat/)
* **Reddit r/EmailMarketing**: A subreddit for troubleshooting and strategy discussions. [r/EmailMarketing](https://www.reddit.com/r/EmailMarketing/)
* **HubSpot Academy**: Offers free certification courses in email marketing. [HubSpot Academy Certification](https://academy.hubspot.com/courses/email-marketing)
* **MarketingProfs**: Provides B2B marketing training and resources. [MarketingProfs](https://www.marketingprofs.com/)
### 5. Important Events & C [...]
December 30, 2025
[...] ty for email professionals. [Email Geeks](https://emailgeeks.chat/)
* **Reddit r/EmailMarketing**: A subreddit for troubleshooting and strategy discussions. [r/EmailMarketing](https://www.reddit.com/r/EmailMarketing/)
* **HubSpot Academy**: Offers free certification courses in email marketing. [HubSpot Academy Certification](https://academy.hubspot.com/courses/email-marketing)
* **MarketingProfs**: Provides B2B marketing training and resources. [MarketingProfs](https://www.marketingprofs.com/)
### 5. Important Events & Conferences
Networking and learning from the best in the industry.
* **I [...]
December 30, 2025
[...] ertification](https://academy.hubspot.com/courses/email-marketing)
* **MarketingProfs**: Provides B2B marketing training and resources. [MarketingProfs](https://www.marketingprofs.com/)
### 5. Important Events & Conferences
Networking and learning from the best in the industry.
* **Inbound**: HubSpot’s massive annual marketing conference. [Inbound.com](https://www.inbound.com/)
* **Unspam**: A boutique conference focused on high-quality email design and strategy. [Unspam Conference](https://unspam.reallygoodemails.com/)
* **Litmus Live**: Focused specifically on the technical and design asp [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] enterprises.
* **Salesforce Marketing Cloud:** The leading enterprise-grade platform. [Salesforce](https://www.salesforce.com/products/marketing-cloud/overview/)
* **Mailchimp (Intuit):** The most recognizable brand for small to medium-sized businesses. [Mailchimp](https://mailchimp.com/)
* **HubSpot:** Dominates the "inbound marketing" space with integrated CRM and email. [HubSpot](https://www.hubspot.com/products/marketing/email)
* **ActiveCampaign:** Leading the mid-market with advanced automation. [ActiveCampaign](https://www.activecampaign.com/)
* **Klaviyo:** The dominant player for e [...]
December 30, 2025
[...] orm. [Salesforce](https://www.salesforce.com/products/marketing-cloud/overview/)
* **Mailchimp (Intuit):** The most recognizable brand for small to medium-sized businesses. [Mailchimp](https://mailchimp.com/)
* **HubSpot:** Dominates the "inbound marketing" space with integrated CRM and email. [HubSpot](https://www.hubspot.com/products/marketing/email)
* **ActiveCampaign:** Leading the mid-market with advanced automation. [ActiveCampaign](https://www.activecampaign.com/)
* **Klaviyo:** The dominant player for e-commerce, specifically built for Shopify integration. [Klaviyo](https://www.klaviy [...]
December 30, 2025
[...] ts
* **Email Innovations Summit:** Focuses on the latest technical and strategic advancements. [Email Innovations Summit](https://emailinnovationssummit.com/)
* **Litmus Live:** Known for technical deep dives and design workshops. [Litmus Live](https://www.litmus.com/conference/)
* **Inbound (HubSpot):** While broader, it is a primary event for email and CRM marketers. [Inbound](https://www.inbound.com/)
* **MAW (Marketing Analytics World):** Focuses heavily on the data driving email. [Marketing Analytics World](https://marketinganalyticsworld.com/)
### 6. Active Professional Communities
* [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] om/)**: Affordable with SMS/email combos and transactional emails. [G2 Reviews](https://www.g2.com/products/brevo/reviews).
- **[ConvertKit](https://convertkit.com/)**: Creator-focused for newsletters with tagging and landing pages. [G2 Reviews](https://www.g2.com/products/convertkit/reviews).
- **[HubSpot Marketing Hub](https://www.hubspot.com/products/marketing/email)**: All-in-one CRM with email sequences. Free tools available. [G2 Reviews](https://www.g2.com/products/hubspot-marketing-hub/reviews).
For comparisons: [G2 Email Marketing Comparisons](https://www.g2.com/compare), [Capterra Compariso [...]
December 30, 2025
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ewsletters and audience building.
- **Brevo (formerly Sendinblue)** [Brevo](https://www.brevo.com/): Affordable SMS+email combo with transactional capabilities.
- **Constant Contact** [Constant Contact](https://www.constantcontact.com/): Beginner-friendly for SMBs with event management tie-ins.
- **HubSpot Email Marketing** [HubSpot](https://www.hubspot.com/products/marketing/email): Free tier integrated with full inbound marketing suite.
- **GetResponse** [GetResponse](https://www.getresponse.com/): Webinar and e-commerce automation specialist.
**Comparisons and Reviews**:
- G2 Email Marketing Grid [...]
December 30, 2025
[...] lding.
- **Brevo (formerly Sendinblue)** [Brevo](https://www.brevo.com/): Affordable SMS+email combo with transactional capabilities.
- **Constant Contact** [Constant Contact](https://www.constantcontact.com/): Beginner-friendly for SMBs with event management tie-ins.
- **HubSpot Email Marketing** [HubSpot](https://www.hubspot.com/products/marketing/email): Free tier integrated with full inbound marketing suite.
- **GetResponse** [GetResponse](https://www.getresponse.com/): Webinar and e-commerce automation specialist.
**Comparisons and Reviews**:
- G2 Email Marketing Grid [G2](https://www.g2.com/ca [...]
December 30, 2025
[...] rces [250ok](https://250ok.com/): Inbox placement tools and blog.
### Important Events and Conferences
Attend virtual or in-person for networking and updates:
- **Litmus Live** [Litmus Live](https://www.litmus.com/litmus-live/): Email design and dev focus; annual in multiple cities.
- **INBOUND by HubSpot** [INBOUND](https://www.inbound.com/): Massive inbound marketing event with email tracks.
- **MarTech Conference** [MarTech](https://martechconference.com/): Broader martech with email sessions.
- **Email Innovation Conference (EIC)** [Email Innovation Conference](https://emailinnovationconference. [...]
December 30, 2025
[...] tps://reallygoodemails.com/): Curated email examples by category.
- **Litmus Blog** [Litmus Blog](https://www.litmus.com/blog/): Trends, testing, and CSS tips.
- **Email on Acid Blog** [Email on Acid Blog](https://www.emailonacid.com/blog/): Accessibility and rendering articles.
- **The Hustle (via HubSpot)** [The Hustle](https://thehustle.co/): Daily business newsletter with marketing insights.
- **Morning Brew Marketing Brew** [Marketing Brew](https://www.morningbrew.com/marketing): Free daily digest.
- **Email Vendor Selection** [Email Vendor Selection](https://www.emailvendorselection.com/): In-d [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] com/email-marketing-software-market-share/).
## Best Products and Services
Top-rated tools per review aggregators (G2, Capterra scores 4.5+):
- **Klaviyo**: Best for e-commerce flows (4.7/5 on G2).
- **ActiveCampaign**: Best automation (4.6/5).
- **Mailchimp**: Best free tier/SMB ease (4.5/5).
- **HubSpot Email Marketing**: Best all-in-one CRM (free with limits). [HubSpot](https://www.hubspot.com/products/marketing/email).
Alternatives: **ConvertKit** (creators/newsletters) [ConvertKit](https://convertkit.com/); **MailerLite** (budget-friendly) [MailerLite](https://www.mailerlite.com/).
Comparisons [...]
December 30, 2025
[...] ervices
Top-rated tools per review aggregators (G2, Capterra scores 4.5+):
- **Klaviyo**: Best for e-commerce flows (4.7/5 on G2).
- **ActiveCampaign**: Best automation (4.6/5).
- **Mailchimp**: Best free tier/SMB ease (4.5/5).
- **HubSpot Email Marketing**: Best all-in-one CRM (free with limits). [HubSpot](https://www.hubspot.com/products/marketing/email).
Alternatives: **ConvertKit** (creators/newsletters) [ConvertKit](https://convertkit.com/); **MailerLite** (budget-friendly) [MailerLite](https://www.mailerlite.com/).
Comparisons: [G2 Comparison: Klaviyo vs. Mailchimp](https://www.g2.com/compare/ [...]
